Jordanian Telecommunication Sector Research Articles

Influencing Employee Innovative Behavior Through Sustainable Business Practices: The Moderating Role of Transformational Leadership

The present study aims to extend this line of inquiry by investigating the influence of sustainable business practices about green marketing initiatives and GHRM practices on E Innovation. No less important is the role transformational leadership takes on in the interplay that this study tackles. 290 employees in the Jordanian telecommunication sector participated in the research using structured questionnaires. This was analyzed using structural equation modeling to examine relations among these constructs. These results were arrived at after discoveries that both green marketing initiatives and GHRM practices had a powerful positive influence on employee innovative behavior. However, transformational leadership was found to moderate these relationships and overcome the dark sides of implementation to enhance the positive effects of sustainable practices on innovation. However, all these insights could only generalize to the telecommunications sector in Jordan, and therefore, the need to give for further research in other contexts. This study contributes to the literature by empirically supporting TL as a facilitator for the fostering of innovation through sustainable practices; at the same time, the study acknowledges that the employment data using self-reports limits its findings and clarifies some explanations regarding specific statistical findings. The present study reinforces the need to implement business sustainable practices for fostering innovation, this time moderated by effective transformational leadership.

Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization

This research examines the interplay between Business Intelligence tools and digital marketing strategy optimization, with a focus on the moderating role of customer orientation. Utilizing a quantitative research design, the study explores how BI tools enhance digital marketing strategies and how customer orientation amplifies this effect among 207 respondents from the Jordanian telecommunications sector, reflecting a diverse range of experiences and perceptions within the industry. Through Structural Equation Modeling - Partial Least Squares (SEM-PLS), based on a stratified sample of these employees, the results confirmed that BI tools positively influence digital marketing strategy optimization. Additionally, customer orientation was found to significantly moderate this relationship, highlighting the importance of aligning technological capabilities with a customer-centric approach. The findings contribute valuable insights to marketing and business intelligence fields, suggesting strategies for organizations to enhance their market competitiveness and customer satisfaction, underpinned by a substantial engagement rate from the targeted demographic.

The influence of social media, big data, and data mining on the evolution of organizational behavior: Empirical study in Jordanian telecommunication sector

The aim of this study was to evaluate the impact of social media, big data, and data mining on the development of organizational behavior within the telecommunications industry in Jordan. The main objective of this study was to investigate the effects of technological components on the alteration of organizational behavior in the communications sector of Jordan. To accomplish this objective, a thorough empirical investigation was undertaken, encompassing the collecting of data from key stakeholders within the telecommunications sector in Jordan. A sample size of 412 participants, encompassing people from diverse roles within the communications sector, was chosen for the purpose of this study. The participants' replies and perspectives were gathered via the administration of surveys and conducting interviews, resulting in a comprehensive data set suitable for analysis. This study investigated the intricate relationship between the utilization of social media, the application of big data analytics, and the implementation of data mining techniques in influencing the dynamics of organizational behavior. The study's results underscored the substantial impact that social media platforms have on communication patterns and collaboration within telecommunication firms. Furthermore, the utilization of big data analysis has emerged as a significant catalyst for the enhancement of informed decision-making processes, exerting influence on diverse facets of organizational behavior, including strategic planning, employee engagement, and customer interactions. Data mining techniques have been identified as having a crucial function in extracting significant patterns and trends from extensive datasets, hence helping to the improvement of organizational learning and adaptation. The research findings indicated that the incorporation of social media, big data, and data mining technologies had a beneficial effect on the development of organizational behavior within the telecommunications industry in Jordan. The findings underscore the importance for enterprises to proactively utilize these technologies to cultivate a work environment that is characterized by increased agility, responsiveness, and collaboration. This study provides significant contributions to the subject of organizational behavior by examining the impact of social media, big data, and data mining within the specific context of the telecommunication sector in Jordan. The research sheds light on the transformative consequences of these technological advancements. The consequences of these findings have broad relevance for organizational leaders, politicians, and researchers, serving as a basis for further investigations in the dynamic realm of technology-driven organizational behavior.

The impact of electronic customer relationship management strategies on customer loyalty: A mediated model

This study investigated the impact of electronic customer relationship management (e-CRM) strategies (functional and personal dimensions) on customer loyalty in the Jordanian telecommunication sector. The mediating role of perceived customer relationship quality (cognitive and an emotional dimensions) was tested in this relationship. Data was collected via online survey from 301 Jordanian online shoppers and analysed using structural equation modelling (AMOS). The results showed a significant and positive impact of the functional dimension on customer loyalty, while the personal dimension negatively affected it. However, the functional and personal dimensions had a positive effect of on perceived customer relationship (CR) quality, as it positively affected customer loyalty. Hence, CR quality is indirectly impacted the relationship between the functional dimension and customer loyalty; in other words, CR quality mediated the relationship between the personal dimension and customer loyalty. The study’s findings enhance the current understanding of the relationship between e-CRM strategies and customer loyalty in a context specific bounded to Jordan. In addition, it provides evidence of the mediating role of CR quality in the Jordanian telecommunication sector. This research suggests practical strategies for the Jordanian telecommunication industry to enhance customer loyalty.

Organizational readiness and innovation in the Jordanian telecommunication companies

PurposeThe purpose of this study is to examine the effect of organizational readiness (OR) dimensions (organizational culture, climate and capability) on three types of innovations (INs) (service, process IN and entering new markets) in telecommunication companies. The study also tests the mediating role of employee engagement (EE) in the causal relationship between OR and IN.Design/methodology/approachIn the theoretical framework, a deep and broad review of the literature was presented to determine the study variables and hypotheses that were tested in the field study. The study sample consisted of 306 respondents distributed to the headquarters of the three companies (Zain, Orange and Umniah) working in the Jordanian telecommunications sector. The number of questionnaires retrieved and valid for analysis was 255 (83%).FindingsResults indicate a positive effect of organizational climate and organizational capacity on process IN and entering new markets. While organizational culture had no significant effect on the three types of IN EE did not have a mediating role in the relationship between OR and IN.Research limitations/implicationsThe results of this study are related to the telecommunications sector as a highly competitive service sector and more able to work remotely with regard to customers, so its results cannot be generalized to other sectors such as the industry sector, which has suffered in recent years from the epidemic more than other sectors.Practical implicationsThe study of OR as a concept, dimensions and effects provides great experience for leaders and managers facing the challenges of competition and threats posed by the Covid-19 pandemic. This study also helps researchers to study OR in new areas and in relation to other concepts.Social implicationsThe OR covers a wide field that includes the individual, the group and the company. Therefore, readiness includes a social experience that can extend from the company to the community.Originality/valueThe study gains an important value by revealing that organizational culture as a dimension of readiness does not have a significant impact on IN. With the readiness to respond quickly to challenges, culture can be more inclined to the status quo and the prevailing routine than to IN and change.

Influence of E-Business Strategies on the Productivity of human Capital within Telecommunication Sector in Jordanian Telecommunication Sector

Influence of E-Business Strategies on the Productivity of human Capital within Telecommunication Sector in Jordanian Telecommunication Sector

The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector

The current study focused on examining the role of TQMk (Total Quality Marketing) in increasing the effectiveness of e-marketing within Jordanian telecommunication sector; TQMk included variables of service quality, market orientation and the customer-focused approach. A quantitative approach was adopted through utilizing a questionnaire, which was distributed to 18 marketing and project managers within Jordanian telecommunication organizations (Zain, Umniah and Orange). Results of the study indicated that TQMk can have an influence in increasing the effectiveness and efficiency of e-marketing solutions within the organization and mainly within the social marketing and electronic marketing departments, through developing the variable of the customer-focused approach, which has the deepest influence on e-marketing approach’s effectiveness; it was followed by an influence of service quality, and the least influential factor was market orientation. The study recommended focusing on clients within the targeted markets through different aspects, including price, new products acceptance, customer behavior and purchase decision motivators.

The relationship between organizational changes and job satisfaction through the mediating role of job stress in the Jordanian telecommunication sector

The relationship between organizational changes and job satisfaction through the mediating role of job stress in the Jordanian telecommunication sector

The impact of organizational storytelling on organizational performance within Jordanian telecommunication sector

PurposeThis study aims to assess the impact of organizational storytelling on organizational performance by undertaking telecommunication companies located in the Middle Eastern nation of Jordan.Design/methodology/approachA quantitative design has been adopted to identify the impact of organizational storytelling on organizational performance, recruiting 460 employees at managerial levels from three telecom companies (Umniah, Zain and Orange). A step-wise regression analysis has been applied to analyze the data collected using a close-ended structured questionnaire.FindingsA total of 284 male and 176 female employees took part in the study. The study has found a positive and significant impact of organizational learning, change management, corporate culture, training and development and leadership and indicated that these determinants positively related to organizational performance. Findings showed a positive and significant impact of organizational storytelling on organizational performance based on its components.Practical implicationsThis study has contributed to identifying the impact of organizational storytelling on organizational performance in the telecommunication sector in Jordan.Originality/valueThis study is among the few to analyses the impact of organizational storytelling based on training and development, change management, corporate culture, organizational learning and development and leadership on the organizational performance of telecom companies in Jordan.

Framework for Exploring Fit and Flexibility in Strategic Human Resource Management in Jordanian Telecommunication Companies

The Fit and flexibility is now very imperative for an effective strategic human resource management. Theoretical and empirical studies however could not agree on a single framework to accommodate both of its concepts (orthogonal and complimentary) to solve human resource management issues globally. The lack of a framework is a concern because there are still pertinent issues relating to human resource management specifically in Jordan. The purpose of this study was to carry out a conceptual framework to explore the fit and flexibility concept in strategic human resource management in Jordanian Telecommunication companies. This study suggests that emphasis should be placed on strategic flexibility in a dynamic sector like the Jordanian telecommunication sector to improve their productivity, performance and achieve a competitive advantage. Also, Jordanian Telecommunications companies' strategic flexibility will be achieved only if they rely on developing innovative and sustainable HR practices to stay competitive in their rapidly changing and dynamic business environment.

The Effect of Intellectual Capital on Competitive Advantage in the Jordanian Telecommunication Sector

This paper sought to examine the effect of intellectual capital on competitive advantage in the Jordanian telecommunication sector. Indeed, intellectual capital is generally assumed to be an important aspect of the organization and one of the most conducive to innovative activity and unrestrained competition. The paper finds that the tripod of intellectual capital, namely, human capital, structural capital, and relational capital has a significant influence on achieving a competitive advantage. Among these three dimensions, relational capital is the most influential component in enhancing the competitive advantage. Considering these results, the research presented many recommendations for future research, the most important ones is implementing this study on other sectors, resort to multi-method of data collection, and the use of probability sampling techniques.

The Impact of Emotional Intelligence on Leadership Style in Jordanian Telecommunication Sector

The study aims at determining the level of influence of Emotional Intelligence (EI) of the managers of the Jordanian Telecommunication companies on their leadership style, also, it’s an attempt to find is there democratic and autocratic managers due to (EI) in the same companies and if there is a difference on senior and junior managers due to (EI). A random sample of (115) manager and supervisor was selected from the three Telecom. Companies (Zain, Umniah and Orange) for investigation. Data was collected by a questionnaire developed by the researchers and statistical analysis; mean and standard deviation, Pearson coronation coefficient and one way ANOVA, was applied to answer the questions and hypothesis of the study. The results of the study revealed that most of the telecommunication managers feel that (EI) is so important and helpful in their work, also, Democratic and senior managers show the same influence by (EI) in comparison with autocratic and junior managers. The study recommended that, the three Jordanian telecom. Companies have to incorporate the (EI) more in their values and activities in order to inspire and motivate their subordinates, and building trust.

Quality of service in the Jordanian telecommunications sector

Quality of service in the Jordanian telecommunications sector

Quality of service in the Jordanian telecommunications sector

This research seeks to examine the quality of service of the three main telecommunications operators (Zain, Orange and Umniah) in Jordan for year 2016 in terms of network, distribution, marketing and sales quality using qualitative data from semi-structured one-to-one interviews with a representative sample of the biggest wholesalers and sub-dealers across Jordan (n = 4,600), and qualitative interviews with key stakeholders (sub-dealers recruited from across the country). The core objective of this research was to examine the performance of the three operators in Jordan. It was found that the national telecommunications market is intensely competitive, and the three predominant operators have varying quality of service in numerous areas. Zain and Orange draw on their international leverage and capital to maintain market share, but the best technical and customer support value is offered by the later market entrant, Umniah, in terms of higher speed internet and better customer service. All firms benefit from high-quality human resources, and face similar challenges in terms of inhibitive taxes on prepaid tariffs and the stringent regulation of the Telecommunications Regulatory Commission.

Competitive Advantage Based on Human Capital and its Impact on Organizational Sustainability: Applied Study in Jordanian Telecommunications Sector

The current situation facing business organizations is characterized by diverse work environments with continuous change and development. Todays organizations seek to keep pace with this continuous development and operate to maintain their current business through the ability to effectively respond to change, and to create competitive advantage based on the existence of qualified human capital that contribute to the creation of organizational sustainability in the business sector. Talented human capital, with special skills, has the potential to create confidence and integration among the staff and top management, leading to organizational growth and continuation (Kurucz, 2013). The emergence of a set of challenges in the knowledge economy has had a clear reflection on business organizations which have begun to search for new mechanisms to compete and insure their existence in the business world. Hence, the importance of the concept of competitive advantage, based on human capital, as a necessary requirement to deal with the challenges faced by local, regional or international organizations (Global Institute, 2011). Where competitive advantage based on human capital is the main generator of new ideas, development of old ideas, and contribution to aid in organizational abilities to expand their current market share as well as maximizing value. Competitive advantage based on talented human capital allows organizations to be able to seize new opportunities and achieve permanence and future continuity (Thomas, 2014). This study aimed to look at the impact of competitive advantage through intellectual capital investment as one of the elements in the creation of organizational sustainability in the Jordanian Telecommunications Companies sector. Simple and Multiple regression was used for data analysis and testing the hypotheses of this research .This study has reached a set of results that previous studies reinforced in this area such as: Competitive advantage based on a distinct capital is the optimum method that should be used in telecommunications companies since it contributes to the optimal investment of human capital. This leads to optimum organizational sustainability for companies in various fields and also contributes to the achievement of a company’s mission and vision of the future.

The Effect of Entrepreneur Characteristics on Enforcing Strategic Capabilities: An Empirical Study at Jordan Telecommunication Sector

The study aimed to identify the Impact of Entrepreneur Characteristics (initiative, flexibility, achievement, innovation, risk taking, and independence) on enhancing Strategic Capabilities for employees at Jordanian Telecommunication Sector, it also aimed to identify if there significant differences of enhancing Strategic Capabilities at Jordanian Telecommunication Sector due to demographic variables (age, scientific qualification, number of experience years, and job title). The study population consisted of mobile telecommunication companies working at Jordan which count (3 companies): (zain, orange, and omneya company), the study population unit included upper and medium and low levels (executive managers, general managers, department managers, and head of units) from both genders and all administrative units, who count (300) person. And because the number of study population was not big, the researcher included all the study population unit as a study sample. The researcher used the (SPSS) package in order to test the study hypotheses, and after collecting the study data and analyzing them, the study concluded that there is a medium level of Entrepreneur Characteristics (initiative, flexibility, achievement, innovation, risk taking, and independence) for employees at Jordanian Telecommunication Sector; there is a medium- high level of Strategic Capabilities at Jordanian Telecommunication Sector; there is a significant impact of Entrepreneur Characteristics (initiative, flexibility, achievement, innovation, risk taking, and independence) on enhancing Strategic Capabilities: an Empirical Study at Jordanian Telecommunication Sector; and there is a significant differences of enhancing Strategic Capabilities at Jordanian Telecommunication Sector due to demographic variables (age, scientific qualification, number of experience years, and job title). According to the study conclusions, the researcher presented many recommendations based on these conclusions as necessity of ensuring Entrepreneur Characteristics at all different companies and organizations, in order to enforce the innovation spirit, and developing skills and behavioral characteristics for employees at these companies, and Enforcing Strategic Capabilities; necessity of supporting the Entrepreneur culture at company and encouraging employees to be initiative, and presenting new ideas on their jobs; and necessity of focusing on scientific research and development department at Telecommunication Sector in order to develop employees capabilities and improve the quality of services presented for customers. capabilities.

Influence of firm size on the competencies required to management engineers in the Jordanian telecommunications sector

ABSTRACTThe objective of this study is to identify the competencies required to achieve success in the transition from higher education to the labour market based on the perceptions of employers. This paper analyses the assessments made by a group of engineering company employers. An item-battery of 20 competencies was grouped into 3 dimensions by using factor analysis. Subsequently, respondents’ scores were also clustered into three groups and characterised through contingency tables. The competencies demanded by employers were grouped into business and finance, problem-solving and strategic planning. Significant differences were found between responses from employers working in medium and small companies, who placed more importance on competencies related to problem-solving and strategic planning, and employers in big companies, who were more concerned about the difficulties of finding well-trained graduates. The findings from this paper have important implications for research in the areas of higher education and organisations that usually employ graduate engineers.

Adoption of Information Systems (IS): The Factors that Influencing IS Usage and Its Effect on Employee in Jordan Telecom Sector (JTS): A Conceptual Integrated Model

Based on IS adoption theories and models, this research suggested a conceptual model to the adoption and use of information systems (IS) in the Jordanian Telecommunications Sector (JTS). The framework specifies some of contextual variables such as technological, organizational, and individual characteristics as primary factors influencing on IS adoption in JTS. This study is a significant contribution to managerial practices and academic literature in the future. The study also makes a conclusion followed by recommendations for future research.

Applying Electronic Customer Processes to Electronic Customer Retention (Field Study in Jordanian Telecommunication Sector)

<p>Electronic Knowledge Repository in electronic customer relationship management (eCRM) is an important topic for improving Electronic Customer Retention. Also, In spite of several previous studies of eCRM, none has adequately examined the influences of Electronic Customer Processes and Electronic Knowledge Repository on Electronic Customer Retention. For this reason, the relationships among (Electronic Customer Analysis, Electronic Customer Attraction, and Electronic Customer Acquisition) mediating by Electronic Knowledge Repository to improve Electronic Customer Retention are tested, based on a PLS analysis with 218 survey sample from three Jordanian telecommunication sector. This paper has significant Practical implications of these findings beneficial to our understanding of eCRM process in the Electronic Customer Retention for organization in Jordanian telecommunication sector.</p>

The Role of Information Technology Capabilities in Capitalizing Market Agility in Jordanian Telecommunications Sector

Information technology (IT) capabilities consider the foundation stone for telecoms organizations to achieve market agility, in view of the fact that these capabilities can provide those organizations with enormous data about the overall market surroundings; thus they can quickly respond to seize on opportunities and avoid various threats. However, the focal point of this research is to examine the role of IT capabilities in capitalizing market agility. A selfadministered questionnaire was distributed on a total sample of (192) IT employees working at one of these Jordanian telecoms organizations (Zain, Orange and Umniah) from different managerial levels. The findings of multiple regression test showed that; IT business spanning capability is the most influential dimension on market agility, and respectively, IT infrastructure capability and IT proactive stance capability. Accordingly, the researchers recommended both managerial implications and directions for other researchers in this rich area to better appreciate critical IT capabilities with the purpose of attaining superior market agility.