Jombang Regency Research Articles

Healthy Lifestyle Patterns In An Effort To Improve The Quality Of Life Of Hypertension Patients In Sanan Hamlet, Puton Village Diwek District, Jombang Regency

Diperkirakan tahun 2025 ada 1,5 Miliar orang yang terkena hipertensi, serta setiap tahunnya 9,4 juta orang meninggal akibat komplikasi hipertensi. Hal ini membahayakan jiwa karena komplikasi hipertensi akan menurunkan kualitas hidup penderita yaitu kemampuan berjalan (mobilitas), perawatan diri, kegiatan yang biasa dilakukan, rasa sakit/ ketidaknyamanan dan kecemasan/ depresi. Upaya yang telah dilakukan dalam pencegahan dan pengendalian hipertensi diantaranya adalah meningkatkan promosi kesehatan melalui KIE dalam pengendalian hipertensi dengan perilaku cerdik dan patuh, meningkatkan pencegahan dan pengendalian hipertensi berbasis masyarakat dengan self awareness melalui pengukuran tekanan darah secara rutin dan penguatan pelayanan kesehatan khususnya hipertensi. Mengingat di Desa Puton angka kejadian hipertensi masih tinggi dan banyak yang mengeluh mengalami penurunan kualitas hidup akibat penyakit hipertensi maka perlu dilakukan pengabdian masyarakat tentang pola hidup sehat dalam upaya meningkatkan kualitas hidup penderita hipertensi di Dusun Sanan Desa Puton Kecamatan Diwek Kabupaten Jombang dengan memberikan pendidikan kesehatan, mengkaji kualitas hidup serta mengajari senam hipertensi pada penderita hipertensi sejumlah 20 orang. Kegiatan pengabdian masyarakat ini dilaksanakan selama 1 minggu di mulai tahap koordinasi sampai evaluasi. Berdasarkan hasil pengabdian masyarakat peserta lebih mengerti tentang pola hidup sehat pada penderita hipertensi sehingga bisa meningkatkan kualitas hidup yang mana selama ini sebagian besar penderita hipertensi sulit mengendalikan pola makan dan menghindari stres yang berdampak tekanan darah sulit terkontrol dan mengalami penurunan kualitas hidup dengan merasakan keluhan pusing, mudah lelah dan sakit anggota tubuh terutama ekstremitas serta meningkatkan kesadaran untuk menerapkannya supaya kualitas hidup meningkat dengan hidup sehat dan terbebas dari gejala akibat hipertensi, tekanan darah terkontrol dengan baik dengan cara sederhana tapi ampuh.

PERANAN DPRD DALAM PROSES PENYUSUNAN PERATURAN DAERAH DI KABUPATEN JOMBANG BERDASARKAN UNDANG-UNDANG NO. 23 TAHUN 2014

One of the instruments in implementing local government is the DPRD which is a regional people's representative institution. The DPRD has a Legislative Function which is carried out with the Regional Head. The legislative function of the DPRD is the function of forming regional regulations with the regional head which must be guided by what has been stipulated in Law Number 23 of 2014 concerning the Establishment of Legislative Regulations. To carry out these functions DPRD members also have certain rights, one of which is the Right of Initiative as the right to submit draft regional regulations. Regional regulations are one of the important instruments in regional government where regional regulations regulate local content specific to regions that are not regulated in the law. In 2021 the Jombang Regency DPRD has high initiative rights. However, in 2022 - 2023 the use of the initiative rights of the Jombang Regency DPRD will decline drastically. The purpose of this study was to find out and analyze the implementation of the legislative function of the Jombang Regency DPRD. (1). What is the role of the legislative function of the Jombang district DPRD in 2022-2023, is there an initiative proposal from the DPRD? (2). What are the factors and obstacles in carrying out the legislative function of the proposed DPRD initiative?
 This research uses a library research type that examines various documents related to research. The method used by the author is a normative juridical writing method using a statute approach and a material approach using the DPRD's code of ethics. This research is limited by two research focuses, namely (1) what is the role of the legislative function of the Jombang Regency DPRD in 2022-2023, there are proposals for initiatives from the DPRD (2) what are the supporting and inhibiting factors in carrying out the legislative function of the DPRD initiative proposal? Furthermore, there are two legal materials used in this study, namely primary legal materials, secondary legal materials.
 The results of this study indicate that the formation of regional regulations includes four stages, consisting of; assessment stage, planning stage, discussion stage, and validation stage. From the results of the study it was also found that in the legislative function process the DPRD during 2022-2023 experienced a setback where the DPRD became increasingly passive. The right of initiative is reduced until it is not used at all. However, the process of implementing its legislative function has been carried out in accordance with the applicable laws and regulations. However, there are still obstacles that affect the legislative function of the DPRD, including inadequate human resources, delays in the process of establishing the RAPERDA, and lack of community involvement. Keywords: BAPEMPERDA, Regional Regulation, jombang district

Analysis Of The Implementation Of Road Safety On The Jombang-Kertosono Arterial Road Section

According to data from the Jombang Regency Traffic Traffic Unit of December 2022, there were 114 cases of traffic accidents on the Jombang-Kertosono arterial road. Thus, an analysis of road safety is needed on this road section. The author analyzes the application of road safety using the IPA (Importance Performance Analysis) method, the EAN (Equivalent Accident Number) method, and geometric calculations of roads in accident-prone areas. Based on the analysis of the application of road safety using the IPA method, it is known that the main priority attributes in driving safety are traffic signs and road markings as well as sharp turns which are quite dangerous for motorists. Based on the analysis of accident-prone areas using the EAN method, it is known that STA 01+00 – 02+00 has the highest EAN score of 249 accidents. Based on the road geometric review, it is known that the stopping sight distance of STA 01+00 – 02+00 is 46.78 m which when compared to the standard stopping sight distance is not sufficient and is considered less safe. The value of the side freedom area according to the calculation analysis is 5.4 m which is greater than the available E value, which is 4 m, so it is considered less safe. There are 2 suggested bends using the Spiral-Circle-Spiral type and 2 Spiral-Spiral type bends where each of these bends requires widening the average road pavement width of 1 meter to reduce the risk of traffic accidents on bends due to adequate road width.

Collaborative Governance dalam Pengelolaan Sampah di Kabupaten Jombang

The waste problem in Jombang Regency shows an interesting phenomenon as it is known that several programs have been launched at the initiative of the government or government regulations. However, this time the Jombang Civil Society Forum (FMMJ) which was formed by the non-governmental organization (NGO) Sanggar Hijau Indonesia (SHI) launched a program to improve waste management in Jombang Regency. The purpose of this study is to provide an overview of the Jombang Regency's collaborative governance waste management approach. This study employs a qualitative descriptive methodology using procedures for collecting data through interviews, observations, and documentation. The findings of the study indicate that the collaborative governance method used by the government, non-governmental organizations, and society at large may be deemed effective. According to Goldsmith and Kettl's indicators of success, each stakeholder has participated in all three stages of the process in some combination of the following: Network Structure; Commitment to Common Goals; Trust Among Participants; Governance; Access to Authority; and Accountability/ Distributive Responsibility.

PENCEGAHAN PERKAWINAN DI USIA MUDA DI KABUPATEN JOMBANG

Marriage is a physical and spiritual bond between a man and a woman as husband and wife with the aim of forming a happy and eternal family based on Belief in One Almighty God. Young or early age marriage is a marriage that is carried out when they are not yet 20 years old, both male and female. So that this age becomes one of the obstacles for himself, his family and society to achieve a good life stability. Based on the provisions of Law Number 16 of 2019 it states that marriage is only permitted if a man and a woman have reached the age of 19, whereas in the previous Law No. 1 of 1974 the minimum age for marriage for women was 16 years and for men 19 years old. From underage marriages there are several social problems faced, including promiscuity due to lack of control and effective communication from parents, economic factors, low education factors, cultural and traditional factors, and mass media factors. The fact is that the implementation of marriage at an early age has a negative impact on children, both physically and mentally. Based on the Study Report on Child Marriage in Indonesia, high rates of early marriage can increase the risk of death for mothers and children. Some examples of impacts that can result from early marriage include health problems, the risk of babies born with stunting, hampered education, and inharmonious marriages. Early marriage will certainly lead to underage work because like it or not, early age couples have to make a living for their next life. Because they are underage, of course finding a job will be difficult, this will result in economic difficulties and in the long term, child neglect. In other words, underage marriage can be contrary to the objectives of Islamic law and therefore the Jombang Religious Court prevents underage child marriages in Jombang Regency.

Critical Thinking of Students with High and Low Mathematics Efficacy PISA Problem: A Case of Algebraic Task

This study aims to describe students' critical thinking on PISA problems on algebra content in terms of high and low mathematics efficacy. This descriptive qualitative research involves two junior high school students with high and low mathematics efficacy in one of the junior high schools in Jombang Regency. Data collection techniques were carried out by administering a mathematics efficacy questionnaire, Algebraic Content PISA Problems (ACPP), and interview guidelines. Data analysis was based on indicators of critical thinking ability (interpretation, analysis, evaluation, inference, explanation, and self-regulation). From the results of data analysis, critical thinking in the interpretation aspect shows that only students with high mathematics efficacy can write what is known and asked. Likewise, in the analysis aspect, it shows that only students with high mathematics efficacy can create a mathematical model of the given problem. In the evaluation aspect, students with high and low mathematical efficacy can write complete problem-solving. Likewise, in the inference aspect, students with high and low mathematics efficacy were able to draw conclusions logically. Likewise, in the explanation aspect, students with high and low mathematical efficacy can write down the final results and provide reasons for the conclusions drawn. Meanwhile, in the aspect of self-regulation, students with high and low mathematics efficacy have conducted a review. Therefore, understanding students' critical thinking is very important for students and teachers to improve students' ability to solve PISA problems.

Pengaruh Kapasitas Individu, Skema Pemberian Intensif pada Budgetary Slack dengan Technological Skills sebagai Variable Moderasi

The purpose of this study was to examine the effect of Individual Capacity, and intensive granting schemes on Budget Bargaining with technological skill as moderation. The population in this study were employees of PERUMDA Panglungan Jombang Regency. Sample withdrawal using purposive sampling technique. This research uses a quantitative approach with Statistical Program for Social Science (SPSS) 26 analysis techniques. The sample of this study was 74 respondents consisting of permanent employees and daily employees involved in the budget process. This study uses multiple linear regression analysis. Based on the results obtained from this study, it shows that individual capacity has an effect on budget constraints, intensive provision schemes also have a significant effect on budget constraints, so it can be concluded that the variables of Individual Capacity and Intensive Provision Schemes affect Budget Concealment. With the existence of tecnologicall skill as a moderating variable, it has an effect on individual capacity and intensive giving schemes on budget constraints. The technological skills possessed by employees can reduce the budget gap that occurs due to an increase in the individual capacity of employees.
 Keywords: Budgetary Slack, Individual Capacity, intensive granting schemes, tecnologicall skill

Regular Physical Activity Helps Improve the Physical Fitness Level of Elementary School Students During the COVID-19 Pandemic

The purpose of this study was to prove the effect of regular physical activity in helping to increase the physical fitness level of elementary school students during the coronavirus disease 2019 (COVID-19) pandemic. Materials and methods. This research is true experimental with the randomized pretest-posttest control group design. A total of 48 students from the Kabuh District Public Elementary School, Jombang Regency, East Java, Indonesia, aged 10–11 years participated in the study. The students were divided into two groups, namely the control group (G1; n = 21) and the experimental group (G2; n = 27). Measurement of physical fitness level using a) body mass index (BMI); (b) sit-and-reach test; (c) lie down for 30 seconds; (d) pull-up modification; and (e) the 20-meter multistage shuttle run test was performed before and after treatment. The data analysis technique used the Statistical Package for Social Sciences (SPSS) software version 21. Results. The results showed that there was a significant difference in the average level of physical fitness between the pretest and posttest in the experimental group (G2) (p ≤ 0.001), while the control group (G1) did not show a significant difference (p ≥ 0.05). Conclusions. Based on the results of the study it was concluded that providing regular physical activity had a positive impact on increasing the level of physical fitness in elementary school students during the COVID-19 pandemic.

Inisiasi Kurikulum Stimulasi, Deteksi dan Intervensi Dini Tumbuh Kembang (SDIDTK) Bagi Guru PAUD Kecamatan Kesamben Kabupaten Jombang

The period of life that is very important in children is the first five years of life which are very important. At this age children can grow and develop according to age if they get optimal stimulation. Stimulation of Detection and Early Intervention of Growth and Development (SDIDTK) in children is an effort to stimulate the basic abilities of children aged 0-6 years so that they grow and develop optimally. PAUD teacher is a profession that has an important role in detecting growth and development in children. Through training activities on SDIDTK deviations in the growth and development of PAUD children can be detected early. The targets of this training were PAUD teachers in the Kesamben sub-district, totaling 64 people. This activity is in collaboration with partners, namely the Amil Zakat Ummul Quro Institute (LAZ-UQ) in Jombang Regency and the Raudhatul Atfal Teachers' Association (IGRA) in Kesamben District. The Methods this community service is carried out using the lecture method and direct practice by assessing growth and development in early childhood. This activity ran optimally marked by the enthusiasm of PAUD teachers in discussion sessions and demonstrations of growth and development assessment. Results is overall, the participants had never received the stimulation detection curriculum material for child growth and development before, so the participants considered that this activity really needed to be refreshed periodically. Stimulation activities for Early Detection and Intervention on Growth and Development can continue to be carried out to determine the growth and development of children. The conclusions there is a possibility that the child's growth and development is not according to his age, then the next steps can be determined. Children who receive targeted and regular stimulation will develop faster than children who receive less stimulation.

Upaya Mewujudkan Wisata Kolam Renang Kucur Aren Menjadi Destinasi Wisata Favorit di Desa Wonokerto

Abstract
 The actual phenomenon in the field proves that the existence of the Kucur Aren Swimming Pool has not been well known by the wider community. Even though the Kucur Aren Swimming Pool is located in a strategic area, namely the Wonosalam District, Jombang Regency, which is famous for its beautiful tourism potential, it is not enough to attract tourists to come to the Kucur Aren Swimming Pool. This is caused by several factors, one of which is the lack of maintenance of governance and the lack of publication of the Kucur Aren Swimming Pool. Therefore, community service activities are focused on revitalization as well as empowerment to improve maintenance of the management of the Kucur Aren Swimming Pool and re-publication or rebranding of the Kucur Aren Swimming Pool. The implementative steps that have been taken include: (1) Exploring the root causes of the management of the Kucur Aren Swimming Pool tourism management through observation and interviews with managers; (2) Provide recommendations for maintenance and management of Kucur Aren Swimming Pool tourism to Kucur Aren Swimming Pool tourism managers; (3) Organizing an introduction to the Kucur Aren Swimming Pool tour to the community; (4) Carry out revitalization and cleaning of inappropriate tourist objects; (5) Submitting a Proposal containing a Master Plan to the Jombang District Youth, Sports and Tourism Office for the long-term sustainability of the Kucur Aren Swimming Pool tour.

THE RELATIONSHIP BETWEEN MOTHER'S PARENTING PATTERNS AND DIFFICULT EATING BEHAVIOR IN PRE-SCHOOL AGE CHILDREN

Background: Factor one mother complained that her child was very difficult to eat and only wanted to eat food when gathering with friends or invited to refresh. Objective: The purpose of the study was to determine the relationship between maternal parenting and difficult eating behavior in preschool age children in Pertiwi Kindergarten, Mancar Village, Peterongan District, Jombang Regency. Methods: The research design used correlational analysis with a cross sectional approach. The population of all mothers who have children in Pertiwi Kindergarten is 36 respondents with a total sampling technique so that a sample of 36 respondents is obtained. Collecting data using a questionnaire. The statistical test used in this study was Spearmen Rank Test. Result: The results showed that the permissive mother's parenting style with difficult eating behavior in children was mostly sufficient as many as 19 people (52.8). While the behavior of difficult eating in children with an authoritarian parenting pattern is as small as 3 people (8.3%). Spearmen Rank test showed value 0.000 (r value < 0.05). Then H1 is accepted, which means that there is a relationship between maternal parenting patterns and difficult eating behavior in preschool-aged children in Pertiwi Kindergarten, Mancar Village, Jombang Regency. Conclusion: Good parenting patterns for children who have difficulty eating so that nutritional factors do not occur are expected to provide interesting food so that children do not get bored with the food provided, limit the consumption of snacks and snacks that make children full before eating the main meal, and provide types of food that are suitable for children. nutrition for children. Trying to get children to eat by feeding and teaching children to eat new types of food.

ANALYSIS OF PRODUCT QUALITY AND PRODUCT INNOVATION ON CONSUMER LOYALTY OF CONVECTION COMPANIES

In today's competitive marketplace, businesses face the ongoing challenge of fostering consumer loyalty to sustain their market presence and growth. The purpose of this study is to examine the effect of Product Quality and Product Innovation on Consumer Loyalty of Fizzul Putra Mandiri Convection in Jombang Regency. The study population consists of consumers from Fizzul Putra Mandiri Convection in Jombang Regency, specifically regular customers. This research employs a quantitative approach, with a fixed sample size of 85 regular consumers. Drawing from information provided by Fizzul Putra Mandiri Convection, the sampling method utilizes the saturated sample technique, encompassing the entire population as respondents. Data were collected through a questionnaire and processed using the Structural Equation Model (SEM) with SmartPLS 3 software. The results revealed that product quality had an insignificantly positive effect on consumer loyalty. This suggests that higher product quality is associated with increased consumer loyalty, though the effect is not statistically significant. In other words, a minor increase in product quality leads to a slight rise in consumer loyalty, and a slight decrease in product quality results in a slight decrease in consumer loyalty. Conversely, product innovation significantly and positively influences consumer loyalty, indicating that higher levels of product innovation led to higher consumer loyalty, while lower levels of product innovation result in lower consumer loyalty. Additionally, the study demonstrates a positive and significant correlation between product quality and product innovation. This suggests that higher product quality is linked to greater product innovation, whereas lower product quality is associated with reduced product innovation.

Analisis Penerapan Konsep Syari’ah Pada Hotel Hidayah Tebuireng Jombang (Tinjauan Fatwa DSN-MUI No : 108/DSN-MUI/X/2016)

The number of shari'ah hotels or what can be called a type of business in the halal sector which is currently being developed is also found in Jombang Regency, East Java, the purpose of this study was to find out how the application of the shari'ah concept to Hidayah Hotels. This study uses a descriptive explorative methodology and is qualitative in nature. The technique used in this study was in-depth interviews with hotel managers Hidayah Tebuireng and hotel guests using observation and documentation models, as well as reviews from the Hidayah hotel website which are found on Google as public information. The findings of this study indicate that the Hidayah hotel in Jombang Regency follows the DSN MUI fatwa No. 108/DSN-MUI/X/2016 in implementing the DSN MUI fatwa.

STRATEGI PENGEMBANGAN USAHA KRIPIK PISANG COKLAT UMKM DI DESA SAMBIREJO KECAMATAN WONOSALAM KABUPATEN JOMBANG

With the increasing number of small and medium entrepreneurs, the business competition is now getting tougher. Innovation and a good marketing strategy are needed in order to attract consumers. The development strategy is carried out so that production results develop into more innovative flavors, better production packaging, and marketing that is far more in control of the digital marketing system so that there is no lag in the digital marketing system. Sales strategies and innovations can help MSME players reach a wider market with higher-quality production standards. This community service was carried out in Sambirejo Village, Wonosalam District, Jombang Regency. The target of this activity is MSME players who need to develop the quality of their production with high economic potential and marketing development that needs to be improved. Through this activity, it was found that MSME actors had understood the development strategy process which would continue to be developed over time. With innovative production processes, attractive packaging, use of mass media, and marketplaces, MSME players have succeeded in developing markets and increasing income turnover

Pelatihan Foto Produk Pada UMKM Bu Erni Di Desa Mojotengah Kecamatan Bareng Kabupaten Jombang

Photography has developed so that it has progressed and has become one of the important needs for human lives Photography can open opportunities in the business world, one of which is to support product marketing. Mojotengah is one of the villages in the Bareng District, Jombang Regency. Mojotengah Village which offers high quality local products made by MSMEs. The problem that arises in this case is the lack of skills of MSME actors in taking attractive photos of their products. Apart from that, due to the lack of interesting tools or properties in taking photos. This product photo training was held with the aim of improving participants' ability to take product photos correctly so as to attract more buyers' attention. This product photo training uses the PALS method and is carried out in several steps .Then these MSMEs create social media accounts for marketing purposes and product photos are then advertised on social media accounts belonging to MSME actors. The results obtained from this training were that this training was enthusiastically attended by MSME actors and there was an increase in product sales because the results of new product photos managed to attract the attention of more buyers. Photography has developed so that it has progressed and has become one of the important needs for human lives Photography can open opportunities in the business world, one of which is to support product marketing. Mojotengah is one of the villages in the Bareng District, Jombang Regency. Mojotengah Village which offers high quality local products made by MSMEs. The problem that arises in this case is the lack of skills of MSME actors in taking attractive photos of their products. Apart from that, due to the lack of interesting tools or properties in taking photos. This product photo training was held with the aim of improving participants' ability to take product photos correctly so as to attract more buyers' attention. This product photo training uses the PALS method and is carried out in several steps .Then these MSMEs create social media accounts for marketing purposes and product photos are then advertised on social media accounts belonging to MSME actors. The results obtained from this training were that this training was enthusiastically attended by MSME actors and there was an increase in product sales because the results of new product photos managed to attract the attention of more buyers.

Pembuatan NIB Dan Aplikasi Google Maps Dalam Pengembangan UMKM Desa Kebondalem Kabupaten Jombang

Abstract MSMEs are considered a helping hand in restoring the nation's economy from the monetary crisis. However, the lack of access in marketing inside the market in Indonesia, makes MSMEs experience difficulties in increasing their income. This problem however, can be solve by digitizing MSMEs marketing efforts which are expected to be able to promote their products on the internet, one of which is by providing assistance through the means of registering MSMEs location on Google Maps. Apart from having Google Maps as a tool to assist digital marketing, there is something that is no less important, namely the Business Identification Number (NIB) which will facilitate business actors to save licensing data in one identity. Therefore, students carried out this community service as a form of support for MSMEs in Kebondalem Village, Bareng District. Jombang Regency in hopes that MSMEs are able to compete in the global market and helps business actors and to manage their business legality. This service starts from the preparation stage by visiting several MSMEs utilizing the door to door method. And continued with the implementation of registering NIB and Google Maps for each MSME.

Strategi branding membangun Brand Identity pada UMKM

The development of the times requires introducing its products more easily and modernly to consumers through a brand. The writer who did community service in Nglebak Village, Jombang Regency found the problem of a Brand Identity that was not yet known by MSME owners, so it was sparked to help several MSMEs in introducing what Brand Identity was. With the method 1) Socialization of UMKM inviting a resource person in their field, 2) Followed by assistance in making UMKM Brand Identity, and 3) Inauguration of 3 Brand Identity accompanied by physical handover to 3 (three) UMKM, namely a) Pesona Mebel, Mr. Suparno's business which operates on furniture or furniture made of teak wood, b) Snacks from Mrs. Seniti, a culinary business with the superior product banana chips from Mrs. Seniti, and c) Rahayu Wilujeng Salted Egg owned by Mr. Muslimin who processes his home-breed duck eggs into ready-to-eat salted eggs. As a result, UMKM in Nglebak Village, who previously did not know the importance of brand identity, are now able to understand the importance of a Brand Identity after following the stages of the author's method of implementing community service. With the Identity Brand which is starting to be built, it is hoped that it will be able to sustain the UMKMbusiness.

Portrait of Consumer Behavior: Exploring Toyota Avanza in Jombang Regency


 
 
 
 
 
 This study aims to investigate consumer behavior regarding the Toyota Avanza car in Jombang Regency using a qualitative phenomenological approach. Data were gathered from 2 respondents who owned a Toyota Avanza through purposive sampling techniques. The findings reveal that the Toyota Avanza is highly sought after due to its numerous advantages, including good car quality, fuel efficiency, a robust engine, complete features, modern design both inside and out, and affordability. Moreover, the car's availability of spare parts and comprehensive service throughout Indonesia adds value to its appeal. These insights shed light on consumer preferences and can inform marketing strategies to optimize the appeal of the Toyota Avanza in the market.
 Highlight:
 
 Consumer Behavior Analysis: The study investigates consumer preferences and behavior towards the Toyota Avanza car in Jombang Regency, providing valuable insights for understanding market demand.
 Advantages of Toyota Avanza: The research identifies key factors driving the car's popularity, such as its good quality, fuel efficiency, powerful engine, complete features, and modern design, coupled with an affordable price.
 Marketing Implications: The findings offer significant implications for marketing strategies, allowing companies to leverage the car's appealing features and comprehensive service availability to optimize market positioning and attract potential customers.
 
 Keyword: Toyota Avanza, Consumer Behavior, Qualitative Phenomenological Approach, Advantages, Marketing Strategies
 
 
 
 
 

Teenagers' Purchasing Decisions: Shopping Lifestyle and Brand Ambassadors' Influence

This quantitative study aimed to investigate the impact of shopping lifestyle and brand ambassadors on the purchasing decisions of MS GLOW FOR MEN body care products among teenagers in Jombang Regency. The sample consisted of 100 individuals selected using simple random sampling. Data was collected through questionnaires and literature review. SPSS analysis revealed a significant positive effect of shopping lifestyle and brand ambassador variables on the decision to purchase MS GLOW FOR MEN products. These findings contribute to understanding consumer behavior in the skincare market, emphasizing the importance of marketing strategies that incorporate brand ambassadors and cater to diverse shopping lifestyles for successful product sales and brand loyalty.
 Highlights: 
 
 Significance of Brand Ambassadors: Explore the impact of brand ambassadors on consumer purchasing decisions for men's body care products.
 Influence of Shopping Lifestyle: Investigate how shopping lifestyle affects the choice of MS GLOW FOR MEN products among teenagers.
 Quantitative Analysis: Utilize SPSS to analyze data and establish the relationship between key variables in the skincare market.
 
 Keywords: Shopping Lifestyle, Brand Ambassadors, Men's Body Care Products, Consumer Purchasing Decisions

The Influence of Participatory Technology and Institutional Participation of Farmer Groups on Farmer Business Development

Janti Village, Jogoroto, Jombang has a corn productivity of 2020 reaching 84.5 Kw/Ha, this achievement exceeds national average corn productivity. However, this is inversely proportional to the unstable price of corn, which can even be far from the normal price. Besides, the lack of farmer participation makes the problem drag on longer. The existence of farmer group institutions is very important to solve this problem. In addition, the application of participatory technology to farmers also provides clear goals for future agricultural production activities. Therefore, it is necessary to be active and participate in the Janti Village farmer group members. The purpose of this study is to describe the influence of participatory technology (discussions, workshops, and action planning) and institutional participation of farmer groups (participation in planning, implementation, utilization of results, and evaluation) on farming development (social, economic, and environmental) in Janti Village. Jogoroto District, Jombang Regency. The research method uses descriptive quantitative data collection techniques namely interviews, observation, and questionnaires. Previously, the questionnaire had to be tested for validity and reliability tests to support the validity of the research data obtained. The sampling method used is a simple random sample. Then the data analysis used is multiple linear regression analysis using the ordinary least square method including data tabulation, estimation of multiple linear regression models, classical assumption tests, regression feasibility tests, and interpretation of multiple linear regression models. Results showed that there was no significant effect if independent variables moved independently on dependent variables. Meanwhile, if independent variables move simultaneously, there will be a significant influence between participatory technology and the institutional participation of farmer groups in the development of farming businesses.