The audiovisual entertainment industry has entered a race to find the video encoder offering the best Rate/Distortion (R/D) performance for high-quality high-definition video content. The challenge consists in providing a moderate to low computational/hardware complexity encoder able to run Ultra High-Definition (UHD) video formats of different flavours (360°, AR/VR, etc.) with state-of-the-art R/D performance results. It is necessary to evaluate not only R/D performance, a highly important feature, but also the complexity of future video encoders. New coding tools offering a small increase in R/D performance at the cost of greater complexity are being advanced with caution. We performed a detailed analysis of two evolutions of High Efficiency Video Coding (HEVC) video standards, Joint Exploration Model (JEM) and Versatile Video Coding (VVC), in terms of both R/D performance and complexity. The results show how VVC, which represents the new direction of future standards, has, for the time being, sacrificed R/D performance in order to significantly reduce overall coding/decoding complexity.