This qualitative, evaluative report explores the first 7 months of an innovative project to consider new ways of working to effectively manage individuals with long-term conditions. Through semi-structured interviews, the report explores the experiences of nurse managers in a new initiative known as the “in-reach” project. In this initiative, four nurse managers employed four nurses in four new rotational posts. The focus of this project was to examine the way in which the managers discharged their responsibilities in overseeing the development of this new job rotation scheme. Job rotation allows opportunities for training and is excellent preparation for a future management role. 1 Ho W Change CS Shih Y Liang R Effects of job rotation and role stress among nurses on job satisfaction and organisational commitment. BMC Health Serv Res. 2009; 9: 8 Crossref PubMed Scopus (108) Google Scholar , 2 Jorgensen M Davis K Kotowski S Aedla P Dunning K Characteristics of job rotation in the Midwest U.S. manufacturing. Ergonomics. 2005; 48: 1721-1733 Crossref PubMed Scopus (63) Google Scholar , 3 Murrells T Robinson S Griffiths P Is satisfaction a direct predictor of nursing turnover? Modelling the relationship between satisfaction, expressed intention and behaviour in a longitudinal cohort study. Hum Resour Health. 2008; 6: 22 Crossref PubMed Scopus (36) Google Scholar , 4 Shields MA Ward M Improving nurse retention in the National Health Service in England: the impact of job satisfaction on intentions to quit. J Health Econ. 2001; 20: 677-701 Crossref PubMed Scopus (359) Google Scholar In order for job rotation to be successful, however, managers must support staff through the variety of roles they must adopt. 5 Laschinger HK Finegan J Using empowerment to build trust and respect in the workplace: a strategy for addressing the nursing shortage. Nurs Econ. 2005; 23: 6-13 PubMed Google Scholar It is important to assess whether this was achieved in the in-reach project. This qualitative, evaluative report explores the first 7 months of an innovative project to consider new ways of working to effectively manage individuals with long-term conditions. Through semi-structured interviews, the report explores the experiences of nurse managers in a new initiative known as the “in-reach” project. In this initiative, four nurse managers employed four nurses in four new rotational posts. The focus of this project was to examine the way in which the managers discharged their responsibilities in overseeing the development of this new job rotation scheme. Job rotation allows opportunities for training and is excellent preparation for a future management role. 1 Ho W Change CS Shih Y Liang R Effects of job rotation and role stress among nurses on job satisfaction and organisational commitment. BMC Health Serv Res. 2009; 9: 8 Crossref PubMed Scopus (108) Google Scholar , 2 Jorgensen M Davis K Kotowski S Aedla P Dunning K Characteristics of job rotation in the Midwest U.S. manufacturing. Ergonomics. 2005; 48: 1721-1733 Crossref PubMed Scopus (63) Google Scholar , 3 Murrells T Robinson S Griffiths P Is satisfaction a direct predictor of nursing turnover? Modelling the relationship between satisfaction, expressed intention and behaviour in a longitudinal cohort study. Hum Resour Health. 2008; 6: 22 Crossref PubMed Scopus (36) Google Scholar , 4 Shields MA Ward M Improving nurse retention in the National Health Service in England: the impact of job satisfaction on intentions to quit. J Health Econ. 2001; 20: 677-701 Crossref PubMed Scopus (359) Google Scholar In order for job rotation to be successful, however, managers must support staff through the variety of roles they must adopt. 5 Laschinger HK Finegan J Using empowerment to build trust and respect in the workplace: a strategy for addressing the nursing shortage. Nurs Econ. 2005; 23: 6-13 PubMed Google Scholar It is important to assess whether this was achieved in the in-reach project.