Employer surveys are useful checks on how well we are preparing students for the working world. Employer surveys are also useful because they put curriculum deficiencies into terms that are readily understood; they can thus be a catalyst for curriculum reform. This study classified 2035 chemistry jobs advertized in newspapers across the USA in the fall of 1998 according to job type, employment sector, industry, type of chemistry principally involved, and academic background and experience desired. Job ads were also searched for keywords denoting a broad range of instrumentation and techniques, personality traits, and general work skills and experience. The total of 7872 keywords, an average of 3.9 per job, indicates that employers are looking for more than just a B.S. in chemistry.