Jember Regency Research Articles

Population and Intensity of Damage to Mosquito Bugs (Helopeltis spp.) in several Crystal Guava (Psidium guajava l.) Cultivation Techniques, Panti District, Jember Regency

Jambu kristal (Psidium guajava L.) termasuk salah satu buah yang berpotensi untuk dikembangkan di Indonesia karena memiliki nilai ekonomi yang tinggi. Besarnya peningkatan jumlah produksi jambu kristal tidak terlepas dari berbagai faktor kendala dalam proses budidayanya. Hama menjadi salah satu masalah penting terhadap produksi jambu kristal baik dari segi kualitas maupun kuantitas. Hama kepik penghisap (Helopeltis spp.) merupakan hama yang memiliki peran penting dalam hal kerusakan yang ditimbulkan pada buah dan tunas muda dengan cara menusuk dan menghisap cairan bagian tanaman. Penelitian dilakukan pada tiga lokasi lahan tanaman jambu kristal yang berbeda-beda yang tersebar di Desa Kemiri. Pengamatan dilakukan pada bagian tunas daun, bunga, pentil buah dan buah besar. Hasil pengamatan populasi kepik penghisap (Helopeltis spp.) pada lahan tanaman jambu kristal di Desa Kemiri, Kecamatan Panti, Kabupaten Jember di lokasi lahan sampel pertama rata-rata sebesar 1.24 ekor per tanaman, pada lokasi lahan sampel kedua ditemukan rata-rata populasi sebesar 0.15 ekor per tanaman, dan pada lokasi lahan sampel ketiga ditemukan rata-rata populasi sebesar 0.05 ekor per tanaman. Hasil pengamatan populasi kepik penghisap (Helopeltis spp.) pada lahan tanaman jambu kristal di Desa Kemiri, Kecamatan Panti, Kabupaten Jember di lokasi lahan sampel pertama rata-rata sebesar 1.24 ekor per tanaman, pada lokasi lahan sampel kedua ditemukan rata-rata populasi sebesar 0.15 ekor per tanaman, dan pada lokasi lahan sampel ketiga ditemukan rata-rata populasi sebesar 0.05 ekor per tanaman. Berdasarkan hasil identifikasi pada ciri-ciri morfologi, dapat diketahui bahwa hama kepik penghisap (Helopeltis spp.) yang ditemukan di lokasi lahan tanaman jambu kristal di Desa Kemiri, Kecamatan Panti, Kabupaten Jember adalah Helopeltis antonii SignoretKata Kunci : Helopeltis spp., intensitas serangan, jambu kristal, populasi

The Role of Village Government to Manage Tourism Object in Increasing the Locally-Generated Revenue in Panti District Jember Regency

The Indonesian government has decided to enhance its economic status, and one of the ways to achieve this is by utilizing the tourism ministry to maximize the tourism industry. This research aimed to investigate the contribution of the Village Government in managing tourism sites to increase locally-generated income in Suci Village, Panti District, Jember Regency. Additionally, the study identified the challenges faced by the Suci Village Government. Qualitative methods were employed for data collection, utilizing triangulation that encompasses interviews, observations, and documentation. The outcomes of this research revealed that socialization and planning for tourist area development, formation of tourism awareness groups named Pokdarwis, social media promotions, and comparative studies with other tourist villages were effective ways to improve the situation. However, several factors influence the Village Government’s role in tourism management, such as natural conditions affected by seasons, insufficient infrastructure and facilities, and human resources, particularly the community’s lack of knowledge and skills regarding tourism object management. Hence, training and intensive support from the Suci Government are crucial.
 Keywords: government, PAD, tourism, village

Agroindustrial Firm's Financial Strategy during Pandemic: Case Study in PTPN X, Jember Regency

This qualitative research aimed to explore the financial policies and strategies adopted by companies in the agro-industrial sector in an effort to improve their financial performance, especially during the COVID-19 pandemic. The research used a case study approach conducted at PTPN X Jember. PTPN X Jember is an agro-industry company that produces world-class tobacco as its main product. Through in-depth interviews and periodic observations, data mining was carried out by considering one finance director as the main informant and supplemented by an in-depth review of financial report documents as secondary data reinforcement. Data analysis adopts Miles and Huberman’s technique consisting of three activities, i.e. data reduction, data display, and drawing conclusions/verification. The results of the study indicated that there is a strong preference for PTPN X to carry out a cost optimization strategy to encourage increased performance, which had an impact on increasing the quantity and quality of products. Quality products had a direct effect on increasing profits despite the COVID-19 pandemic situation. This research contributed to the development of financial management literature, especially corporate financial strategies during times of crisis in the agro-industrial sector.
 Keywords: agro-industry, financial performance, Human Resources, cost optimization strategy

Description of Saliva Viscosity in Underweight Toddlers among 3-5 Years at Silo II Health Center Working Area Jember Regency

Background; Underweight is a health issue as one of the causes of infant mortality. UNICEF states that underweight contributes to more than one-third of the 9,2 million children under 5 years old, which succumb to death. Underweight toddlers have the potential to increase the risk of dental caries and disrupt the growth of salivary glands, leading to a decreased saliva flow rate. In underweight children, the lack of nutrition during the growth period can have a permanent impact on salivary glands and result in high saliva viscosity. Objective: This research was conducted in the working area of Silo II Community Health Center in Jember Regency, with the aim of examining the characteristics of saliva in underweight toddlers aged 3-5 years, especially about salivary viscosity. Material and Methods: A total of 161 toddlers were the subjects of the study, and saliva was collected using the unstimulated spitting method, followed by the measurement of saliva viscosity using an Ostwald viscometer. Results: The research findings indicate that underweight toddlers have high saliva viscosity with an average of 15,72 cP. Analysis based on age variables shows that 3-4-year-old toddlers have the highest average saliva viscosity (15,77 cP), while based on the severity of underweight, toddlers categorized as severely underweight have the highest average saliva viscosity (17,15 cP). Conclusions: In conclusion, the condition of saliva viscosity in underweight toddlers in the operational area of Puskesmas Silo II indicates high values, attributed to the insufficient intake of nutrients during the growth period..

ANALISIS TINGKAT KEPUASAN NELAYAN TERHADAP PELAYANAN TPI DI KECAMATAN PUGER KABUPATEN JEMBER

Fishermen are people who actively work in fishing operations. In its operation, it is necessary to prioritize fulfilling the satisfaction of fishing communities who use TPI through good facilities andservices. Based on this, the research objectives are (1) What are the characteristics of fishermen in TPI, Puger District, Jember Regency. (2) What is the level of satisfaction of fishermen with TPI services in Puger District, Jember Regency. The research uses analytical descriptive analysis methods. The sample was determined using the quota sampling method, a total of 50 people, consisting of 25 ABK fishermen and 25 non-ABK fishermen. The data was analyzed to determine the level of user satisfaction on a scale of number 1 as the lowest value and number 5. The results of the study showed that: (1) the characteristics of fishermen with crew members at TPI Puger were an average age of 34.24 years and non-ABK fishermen aged 32.8 years were classified as productive workers. . The formal education level of fishermen with crew members has an average of 7.8, equivalent to junior high school, and non-ABK fishermen have an average of 7.32, equivalent to junior high school. The average sea experience of fishermen with crew members is 16.64 years, while the sea experience of non-ABK fishermen is 14.84 years, so it can be said that they are very experienced and already know what to do when going to sea. (2) the level of satisfaction of fishermen with crew members is 2.20 and non-ABK fishermen is 2.12. It can be concluded that overall fishermen with crew members and non-ABK fishermen are dissatisfied with TPI's services because the score is in the dissatisfied category.

Perancangan Dashboard Visualisasi Data Kesehatan Ibu dan Anak di Dinas Kesehatan Kabupaten Jember

The amount of data generated is a challenge for agencies in the health sector to quickly analyze needs and interventions. The management and presentation of data carried out by the Jember District Health Office has not yet found an optimal method to present a lot of data into easily understood health information. This study aims to design a health data visualization dashboard using Microsoft Excel to assist in data management and facilitate policy formulation. The method used is research and development (R&D) with a visual data mining (VDM) model. The results showed that the data used for visualization was the MCH data of Jember Regency in 2021. The resulting dashboard consists of 4 maternal health dashboards and 5 child health dashboards. Verification of dashboard results shows that the dashboard is 100% functional, so it is accepted by the user. Dashboard testing using the User Experience Questionnaire (UEQ) has an average of positive evaluation results. Future researchers are expected to develop the types of data and visualization tools used in designing dashboards.

Strengthening the Pedagogical Competence of Social Studies Teachers via Training in the Preparation and Test Items Analysis Utilizing The ANBUSO Application

Training on the preparation and analysis of test items using the ANBUSO application was conducted to the social studies teachers of MGMP SMP/MTs Jember Regency at UIN Kiai Haji Achmad Siddiq Jember. Based on the results of the initial Focus Group Discussion (FGD) conducted by the service team with the Social Studies Teacher Consultation Group SMP / MTs in Jember Regency, the partners are confronted with a problem that the MTs/SMP social studies teachers’ capacity to plan and produce reports on the outcomes of learning evaluation is insufficient. The aims of this service activity are as follows: a) describe the execution of training procedures of learning evaluation preparation, formulation of test items, and item analysis utilizing the ANBUSO application for social studies teachers of SMP/MTs in Jember Regency; b) describe the execution of item analysis assistance utilizing the ANBUSO application for social studies teachers of SMP/MTs in Jember Regency; c) determine the level of success of activities to strengthen the pedagogical competence of social studies teachers of SMP/MTs through training of preparation and item analysis using the ANBUSO Application. d) describe the results of the evaluation of service activities. The method employed in this service activity is the PAR (Participatory Action Research) through several stages including: Mapping and problem identification, FGD and problem analysis, Program preparation stage, program socialization, program implementation, monitoring, and program evaluation. The implementation of this community service activity consists of the following stages: (1) providing training materials consisting of the concept of learning evaluation, procedures for preparing learning evaluations, especially in the Merdeka curriculum, preparing test questions and test items analysis; (2) analyzing test items using the ANBUSO application. The results of the theoretical test in the form of a pre-test and post-test indicate that the post test data shows a significant increase, namely 91% passed with a score above 70 and the remaining 9% failed with a score below 70. Evaluation is also carried out by assessing the results of practices that have been successfully carried out by the participants.

Language Acculturation of Javanese and Madurese Communities: Slang Variations of Pendalungan Teenagers in Jember Regency

This study aims to explain the formation and reasons for the use of slang language of Pendalungan teenagers in Jember Regency. This research used descriptive qualitative method. The research data is in the form of words from Javanese and Madurese acculturation that contain slang language forms and spoken by teenagers in daily communication. Data collection used observation technique supported by listen-engage-note technique. The data analysis technique used is the commensurate (padan) method and the agih method. Based on the results of this study, there are four categories of slang variation formation in terms of morphological formation, namely: (1) Abbreviations, such as the abbreviation LA and the acronym Kardiman. (2) New Words, such as cungucui, pacapa, crème, and tompes. (3) Reduplication, such as ya megaya, and rep sekarep. (4) Inserts, such as cellepnya and ngabesnya. The reasons for using slang consist of five reasons, namely (1) familiarity, (2) solid and concrete, (3) user creativity, (4) group recognition, and (5) enriching vocabulary. The conclusion of the research findings shows the formation of slang language by absorbing Javanese and Madurese as well as new words that are different from the original language. Pendalungan teenagers in Jember district dominantly use slang language which is mixed with Javanese, Madurese, and Indonesian daily language.

Pengelolaan Limbah Anorganik di Dusun Ajung Kulon Melalui Pelatihan Wasteminaponik Skala Komunal Dusun

Inorganic waste management is a community problem, especially in Jember Regency. Lack of public knowledge about inorganic waste management is still a major problem. People in Ajung Kulon, Ajung village still throw rubbish carelessly, especially in rivers, which has an impact on the environment around residential and agricultural land areas. This community service activity aims to provide knowledge of inorganic waste management to the women recitation group Al-Mukhlisin in Ajung Kulon. Community service activities were carried out with several activities, namely socialization about waste, training and implementation of wasteminaponic cultivation starting from making huts, assembling installations, sowing seeds, planting vegetable, raising fish and harvesting. The implementation of this community service was conducted 2 wasteminaponic installations with 50 planting holes per installation. Implementing this community service can also increase partner competency, including: 1) Increasing knowledge about how to manage inorganic waste, which was initially only 30.7% and increased to 100% after training. 2) Increase partner creativity in managing waste, especially inorganic waste. Partners' interest in wasteminaponic cultivation after training was 100% from 15 respondents. 3) 80% of partners were able to improve their skills regarding science and technology regarding product logo design using a simple application installed on their smartphone. 4) Increase knowledge and skills about good product packaging to increase product selling prices. 5) Partners are able to market products by utilizing their social media, namely WhatsApp, Facebook and Instagram.

EFEKTIVITAS STRATEGI PEMASARAN XIAOMI MELALUI SOSIAL MEDIA DI KABUPATEN JEMBER

The smartphone market in Jember Regency has experienced rapid growth in recent years. Xiaomi, as one of the leading smartphone brands, has a big opportunity to increase its sales in this region. This research aims to analyze effective digital marketing strategies to increase sales of Xiaomi products in Jember Regency. This research uses qualitative methods with a case study on Xiaomi. Data was collected through interviews with key informants, observation and document analysis. The aim of this research is to determine the effectiveness of Xiaomi's marketing strategy in Jember Regency in increasing sales. The research results show that effective digital marketing strategies to increase sales of Xiaomi products in Jember Regency include social media optimization, influencer marketing, digital advertising, content marketing, e-commerce. This research shows that an effective digital marketing strategy can help Xiaomi increase its sales in Jember Regency. Implementing appropriate and measurable strategies can help Xiaomi achieve its market target in this region.

Understanding Zakat as a Form of Women's Empowerment Through the Role of Fatayat NU in Jember Regency

Understanding zakat in Islam is very important for everyone, especiallywomen. Where women have a vital role in the family, both as companionsto their husbands and also as educators for their future children. Literacyand a good understanding of zakat is one factormuzakkiin making thedecision to pay zakat, whether zakat fitrah or zakat maal. Apart from that,understanding zakat is also a symbol of empowerment because zakat is adistribution of assets that can create prosperity and overcome poverty.Determining the location in this research uses techniquespurposive areanamely at the NU Fatayat Organization at the Jember Regency BranchLevel. The technique for determining informants in this research usestechniquespurposive sampling, then techniques for obtaining data frominformants use techniquessnowball sampling. Data collection techniqueswere carried out using observation, interviews and documentationtechniques. Data validity checking techniques use extended participation,increased persistence, and triangulation. Data analysis was carried out byprior analysis in the field and analysis in the field. The research resultsillustrate that Fatayat women have understood the concept of zakat ingeneral from their own perspective in terms of aspectsmuzakki,mustahiqand institutional aspects. However, it is still felt that theunderstanding of zakat maal needs to be further disseminated to thecommunity. The Fatayat NU organization plays a role in providing access,awareness and participation regarding zakat to women. With theexistence of economic, social and da'wah structures, there is greatpotential if education and understanding of zakat is used as anempowerment program. So that in the end it can create a zakat literatesociety.

Correlation between Nurse Altruism Attitudes and Levels of Workplace Violence in Nurses at the Agroindustrial Regional Hospital in Jember Regency

Correlation between Nurse Altruism Attitudes and Levels of Workplace Violence in Nurses at the Agroindustrial Regional Hospital in Jember Regency

Cultural branding: Development of culture-based tourism village towards sustainable tourism

Kamal Village in Arjasa District, Jember Regency, East Java, has cultural and historical tourism potential through the Duplang Site, Klanceng Site, Ta' Butaan folk art, and Kadisah traditional rituals. This great tourism potential can be developed to promote Kamal Village as a culture-based tourism village. Through a participatory rural appraisal approach involving village-owned businesses, the Tourism Appreciation and Tourism Awareness Group, the Youth Organization of Kamal Village, and collaboration with the Jember Regency Tourism and Culture Office, the community service team assisted in the form of organizational assistance (institutional strengthening), event management training, and strengthening the promotion and branding activities. The results of this community service are expected to strengthen the cultural branding of Kamal Village towards sustainable tourism to realize sustainable and positive economic, social, and environmental impacts for related stakeholders.

Prevalence and Analysis of Risk Factors for Cataracts in Jember Regency, Indonesia

Introduction: Cataracts are the leading cause of preventable blindness. This study aims to determine the prevalence of cataracts and analyze the risk factors for cataracts in Jember Regency.
 Methods: The research design is observational research with a cross-sectional approach. The study carried out eye examinations on 1000 adults (≥50 years) who were randomly selected in Jember Regency. Risk factors analyzed included age, gender, education, occupation, smoking, and history of diabetes mellitus and hypertension.
 Results: The prevalence of cataracts in Jember Regency is 25.3%. Risk factors associated with the incidence of cataracts are age (OR=1.35; 95%CI: 1.02-1.98), female gender (OR=1.54; 95%CI: 1.12-2.13), low education (OR=1.83; 95%CI: 1.22-2.73), outdoor work (OR=3.72; 95%CI: 1.14-5.58), smoking (OR=1.42; 95%CI: 1.01-2.00), and history of diabetes mellitus (OR=2.15; 95%CI: 1.43-3.24).
 Conclusion: The prevalence of cataracts at ages ≥ 50 years in Jember Regency is quite high. Age, female gender, low education, outdoor work, smoking, and a history of diabetes mellitus are risk factors for cataracts.

Determinant Analysis of Carpal Tunnel Syndrome and Phalen’s Test Examination of Tobacco Sorting Workers at Jember District

Tobacco sorting officers in Jember Regency are still sorting tobacco leaves manually using hand muscles which can cause Musculo Skeletal Disorders (MSDs) complaints.One of the MSDs registered at the International Labor Organization (ILO) is Carpal Tunnel Syndrome (CTS) which is a disorder resulting from compression of the median nerve in the carpal tunnel at the wrist with the main symptom being tingling, pain radiating to the fingers which can be accompanied by numbness, weakness. muscles, stiffness, and possible muscle atrophy. This study aims to determine the factors associated with CTS supported by Phalen's test. This research is expected to provide information to workers and the public regarding health problems that can be experienced by tobacco sorting workers as well as being a consideration for increasing health insurance for these workers. This research was conducted using a cross-sectional survey design at PTPN A and PT B, Jember Regency with a sample calculation using the Slovin formula and obtained 246 respondents.The data analysis technique used was univariate SPSS analysis of frequency distribution, bivariate Chi Square analysis and SEM PLS multivariate analysis. research results show that education had an effect on the symptom severity scale, age had an influence on the symptom severity scale, age had an effect on the functional status scale and age had an influence on the Phalen's test. Conclusion:Age is the dominant factor affecting the symptom severity scale, functional status scale and Phalen's test. Keywords: CTS (Carpal Tunnel Syndrome), BCTQ (Boston Carpal Tunnel Questionnaire), SSS (Symptom Severity Scale), FSS (Functional Status Scale), Phalen's Test

Application of Eucalyptus Agroforestry to reduce poverty in rural areas in Jember Regency, East Java, Indonesia

State forest management on the island of Java is monopolized by Perhutani Public Company as a state company with the community through a social forestry partnership. Various agroforestry patterns are applied to utilize forest land and gain benefits. The application of eucalyptus agroforestry in a village in Jember district, East Java is expected to reduce erosion and poverty problems in rural areas. The application of eucalyptus agroforestry which is a new pattern provides various perspectives for village communities. therefore, this study aims to (1) determine the application of various eucalyptus agroforestry patterns, (2) determine the income level of farmers in various eucalyptus agroforestry patterns and their contribution to household incomes and (3) analyse livelihood strategy of eucalyptus agroforestry farmer. The data analysis method using descriptive and quantitative analysis of eucalyptus agroforestry pattern, farmer’s income and contribution analysis to 36 forest farmers and also livelihood strategy. The research results show: (1) Application of the agroforestry system on social forestry partnership using a simple agroforestry system with eucalyptus agroforestry pattern of trees along border, random mixture, and alternate rows; (2) eucalyptus agroforestry income on land area <0.5ha is Rp. 7.955.013/year, land area 0.5-1ha Rp. 20,777,388/year, and land area >1 ha Rp. 23,853,189/year with the contribution of agroforestry to household income is moderate (between 41% until 61% of forest farmer household income). (3) most livelihood strategy of eucalyptus agroforestry farmer is most (81%) is multiple/diversification work most in agriculture.

Penguatan Ekosistem Halal di Indonesia 2024 melalui Klinik Halal

The Prosendi Desa is conducted in the Tegal Besar Village, Kaliwates Sub-district, Jember Regency. It holds substantial potential for developing the halal industry towards achieving the Halal Industry Indonesia 2024. This initiative takes place in the administrative city, primarily due to the heightened concern of MSB operators regarding business legality and halal certification, compared to rural areas in other sub-districts of the Jember Regency. The PRA approach aims to enhance the knowledge of business operators and village government advocates. The Implementation Team, as facilitators, provides direct information, socialization, counseling, and assistance to MSB operators to obtain business legality through the Business Identification Number (NIB) and Halal Certification. The proposed solution consists of two phases/years. The first year encompasses The addition of 10 NIBs for MSB operators as identification, The establishment of a "Halal Clinic" at the Village Office for consultations related to products and supply chains of MSBs in the food sector, and Monthly socialization and the publication of a journal indexed in SINTA 4 regarding the "urgency of the village halal clinic in realizing the Halal Industry Indonesia 2024." The second year includes The development of a guidebook or SOP for "self-declaration" halal certification for MSB operators, Assistance in registering halal certification on the sihalal.com website, Support for MSB operators in field verification and document revision, and Monitoring the document flow until the issuance of the halal certificate.

Rasio Legis Kewenangan Mahkamah Agung Terkait Permohonan Uji Pendapat Keputusan Dewan Perwakilan Rakyat Daerah (Studi Putusan Mahkamah Agung Nomor 02/P/KHS/2020)

Law Number 23 of 2014 concerning Regional Government places the Regional People's Representative Council (DPRD) of the district as the organizing element of Regional Government. In carrying out its duties, authorities, and functions, the District DPRD has the right to interpolate, questionnaire, and express opinions. Implementing these three rights is related to the thought that the policies of the regent or local government will have a broad impact on the lives of the community and regions and are contrary to the provisions of laws and regulations.The purpose of this study is to examine the authority of the Supreme Court to conduct an opinion test on the DPRD Decision against the Regional Head and how the process of requesting a DPRD opinion test until the determination of the final decision (Supreme Court decision). This research is a normative legal research using a statutory, concept, and case approach. The collection of legal materials is carried out by conducting literature research. Legal materials are analyzed by quoting and reviewing relevant articles of laws and regulations. In contrast, the opinions of scholars quoted are then used as a theoretical basis to answer research questions.Based on the discussion results on the legal issues raised, it can be concluded that the Supreme Court has the authority to review the opinion of the DPRD. It can be taken as an example in the opinion test of the Jember Regency DPRD; the Supreme Court stated that it rejected the Jember Regency DPRD Decree Number 08 of 2020 because it was not supported by data on the submission of the Regent's Opinion in the forum of interpellation rights and questionnaire rights and administrative violations of governance in the field of personnel. The Jember Regent had followed up the preparation of regional apparatus institutions.

Determinants of The Need for SAK EMKM for EMKM (Empirical Study on EMKM In Jember District)

Micro, Small and Medium Entities (EMKM) are productive business opportunities owned by individuals or individual business entities that meet the criteria of micro businesses regulated by law. The purpose of this research is to implement and analyze the factors of SAK EMKM needs for EMKM in Jember Regency. The data used in this study are primary data sourced from questionnaires given to EMKM owners in Jember Regency. The results showed that simultaneously the independent variables consisting of owner education, IT understanding, qualitative characteristics of financial statements, SAK EMKM socialization, and business scale had a significant effect on the dependent variable, namely the perceived need for SAK EMKM in Jember Regency. Partially, owner education, IT understanding, qualitative characteristics of financial statements, SAK EMKM socialization, and business scale have a positive effect on the perception of SAK EMKM in Jember Regency.

Pemberdayaan terhadap Usaha Produktif Umkm melalui Pendekatan Digital Marketing di Desa Ledokombo Kabupaten Jember

Ledokombo Village is one of the villages in the eastern part of Jember Regency, East Java Province. This village is within the administrative area of Ledokombo District. The area of Ledokombo Village is bordered by the areas of neighboring villages, such as Sukogidri Village, Ledokombo District, and Cumedak Village, Sumberjambe District. One of the elements of society that drives the economy is MSMEs in Ledokombo Village. The MSME players in Ledokombo Village are the "Banana Chips" MSME, which is committed to having a productive business but does not yet have a business network and knowledge about optimizing product marketing and has experienced a decline in orders from consumers. This is because the product marketing system is still conventional. The location of the service was Ledokombo Village, Jember Regency. The method of implementing the service uses the survey, FGD, socialization, training, and mentoring methods for Banana Chips MSMEs. Therefore, it is necessary to carry out appropriate empowerment efforts through counseling and training in optimizing business by utilizing marketplaces and social media. The results of the service show that the program that has been implemented has been well adopted by the Banana Chips MSMEs in Ledokombo Village. This is demonstrated by the packaging of products sold to consumers using packaging that has been recommended by the service implementation team. Improved service to consumers is based on innovative, creative principles and what is needed by the market.