Japanese Brands Research Articles

Analysis of Traumatic Brain Injuries Sustained by Occupants in Japanese Brand Car Crashes in the US

Analysis of Traumatic Brain Injuries Sustained by Occupants in Japanese Brand Car Crashes in the US

Why Consumers in Developing Countries Prefer Foreign Brands: A Study of Japanese Brands in Vietnam

ABSTRACTBuilding on social-identity theory, the research develops a model for understanding of the impact of consumer identification with a nation on consumers' brand evaluations. It posits that developing-country consumers' identification with a foreign (developed) nation influences three factors—consumer-based brand equity, consumer-based country image, and consumer-based brand credibility. The research was informed by data from 400 Vietnamese consumers in relation to two Japanese brands Sony and Honda and analyzed using structural equation modeling (SEM). The findings show that Vietnamese (developing-country) consumers prefer Japanese (developed-country) brands over domestic brands, when these consumers identify with the developed nation.

Modeling of temperature dependent yield strength for stainless steel considering nonlinear behavior and the effect of phase transition

In this paper, a physics-based temperature dependent yield strength model for stainless steel is developed based on a kind of equivalence between the deformation energy and the heat energy. A critical yield energy which comprises the deformation energy and the corresponding heat energy is then introduced. Meanwhile, the nonlinear behavior of stainless steel before the yielding of materials and the effect of phase transition are considered in the theoretical model without any fitting parameters. These stainless steels studied in this paper are from European brands, Japanese brands and interior brands. Excellent agreement between the theoretical model predictions and the experimental results of austenitic stainless steel and ferritic stainless steel fully validates the reasonability of this model. The theoretical model is convenient and practical to predict the temperature dependent yield strength of stainless steel, which is expected to be applied for the appropriate assessment of fire resistance of stainless steel.

Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product)

Today the economic growth in many parts of the world has increased, especially in developing country, such Indonesia country. With increased economic growth, income and purchasing power of consumers also increased especially in big city like Jakarta. Increased incomes allow consumers to meet their secondary and tertiary needs such air conditioning (AC), washing machine, refrigerator with advanced technology. The purpose of this study was to determine the effect of product quality, perceived price and brand image of the brand purchase decision on Japan's electronics are mediated by consumer trust. Population of this research is visitors of electronic city outlet in South Jakarta and questionnaires were distributed to 376 visitors Electronics City in SCBD and in Pondok Indah Mall using multistage cluster random sampling technique. Data were analyzed using Structural Equation Modeling ( SEM ). The results showed that there are product quality and perceived price have significant and positive effect of the purchase decision; product quality, brand image and perceived price have significant and positive effect of the customer trust; customer trust has significant and positive effect of the purchase decision; no effect of brand image of purchase decision; product quality, perceived price and brand image of the purchase decision mediated by consumer trust in electronic products of Japanese brand

Cosmopolitanism and ethnocentrism among young consumers in emerging Asia

PurposeThe purpose of this paper is to investigate how consumer cosmopolitanism (COS) and consumer ethnocentrism (CET) may affect young populations in China (an emerging country) and Korea (an advanced emerging country) on their evaluations of Japanese brands.Design/methodology/approachThe author hypothesize that the levels and the effects of COS and CET will differ between China and Korea because of their differing levels of economic development and globalization. Surveys were conducted with 311 Chinese and Korean young individuals with comparable sample characteristics.FindingsThe research reveals a few interesting findings. First, the findings show that Chinese young consumers may be more ethnocentric and moderately less cosmopolitan than their Korean counterparts. Additionally, COS was found to have greater effects on evaluations of Japanese brands in China than in Korea. On the other hand, CET played a subdued role in brand evaluations for both countries.Research limitations/implicationsThe findings suggest that COS and CET may have reduced influences on future consumers in emerging Asia and other emerging countries as they experience increasing globalization.Originality/valueThis study addresses an under-researched issue of how consumer values may change in emerging Asia experiencing rapid economic development and globalization.

Consuming Women in Blackface: Racialized Affect and Transnational Femininity in Japanese Advertising

ABSTRACTIn 2014, ASTIGU – a Japanese pantyhose brand – launched ‘ashi wa, kao’ (legs are face), a new series of advertisements featuring a female model whose face is painted black. Although scholars have previously written on blackface and blackness in Japan, they have focused more on subcultural contexts and men’s instead of women’s experiences. Drawing on the campaign’s promotional materials and employing women’s blackface practices as a heuristic device, this essay tracks constructions of blackness and femininity in Japanese advertising. I argue that Japanese women’s wearing of blackface forms affective spaces for consumers to negotiate their racial, gender, and national identities. While ‘Japaneseness’ and femininity are initially based on the bihaku (beautiful white) model, the idea of black masks alters women’s relationships to their bodies and allows them to experiment with racial otherness and alternative femininities. By unsettling notions of race, gender, and nation in Japanese society, I suggest that the dual commodification of bihaku and blackface in these advertisements potentially generates transnational forms of femininity. Building on scholarship on race, affect, femininity, and Japanese mass culture, this essay ultimately investigates how consuming women in blackface traverses gender and racial constructions in Japan, contributing to transnational flows of consumer culture.

An Analysis of the Impact of Sudden Events on China's Automobile Industry Stock Price

The occurrence of special events such as food safety, information disclosure, policy implementation and political events will have a certain impact on the relevant areas of economic and financial. This paper uses the incident research method to take the political events of the Diaoyu Islands dispute as an example to study the influence of the listed companies in the Chinese automobile industry related to the Japanese brand. The conclusion is that the occurrence of special events in the listed companies of China's automobile industry to the relevant economic performance as a substitute effect, and the occurrence of special events on the Japanese brand of the car has a negative impact, but there is a positive impact on the Chinese local brands and European and American brands of cars.

Global identity strategy and its efficacy for Asian brands

Purpose The purpose of this paper is to investigate whether or not the strategy of pursuing a global brand identity by leading Asian firms will produce intended outcomes in consumer responses. For this purpose, the study empirically examines whether global Japanese brands (e.g. Toyota) are perceived as global or Japanese by consumers. Design/methodology/approach Surveys were conducted with Korean consumers for their evaluations of Japanese automobile brands with varying degrees of globalness. As for brands, the study divides Japanese brands into two groups – those with high brand globalness and those with low brand globalness – and to examine if Japanese-origin effects differ between these two groups. Findings In contrast to the hypothesis, global brands were found to be more subject to country-of-origin effects. Research limitations/implications The findings contribute to research on consumer choices and brand globalness by showing country-of-origin effects for global brands. Practical implications The findings suggest that even when Asian firms emphasize the globalness of their brands, they may still need to attend to country-of-origin effects. Originality/value This study examines an unexplored issue of country-of-origin effects for global brands.

Measurement of Nicotine, Tobacco-Specific Nitrosamines, and Additives in the Filler and Gas from Japanese Brand Snuff

The World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC) reported that understanding the use and impact of smokeless tobacco (SLT) products is complicated by product diversity. Many different SLT products with different characteristics are used worldwide. ZERO STYLE STIX(TM) (sold by Japan Tobacco Inc.) is a brand of snuff, a type of smokeless tobacco. Our objective was to determine the constituents of the gas from SLT and analyze the ingredients in tobacco fillers. ZERO STYLE STIX smokeless tobacco was released in the Japanese market in 2010. Nicotine, menthol, and tobacco-specific nitrosamines in the smokeless tobacco fillers were determined by gas chromatography-mass spectrometry (GC/MS) and liquid chromatography-tandem mass spectrometry (LC/MS/MS). The gaseous compounds were collected by a smoking machine using two smoking protocols, i.e., the ISO and Health Canada Intense methods. Nicotine and menthol in the gas were determined by GC/MS. Nicotine, menthol, and the total tobacco-specific nitrosamines were detected in the tobacco fillers. The level of menthol in the snuff was more than ten times that of nicotine. The determined levels of the two components of the gas from the snuff were higher when using the Health Canada Intense protocol than when using the ISO protocol. In addition, flavors other than menthol were emitted from the smokeless tobacco. The new type of snuff introduced in the Japanese market in 2010 contained added flavors, and was attractive smokeless tobacco. Flavors in tobacco products need to regulate on the basis of FCTC 9 and 10 in JAPAN.

A Study on Chinese Consumers’ Preferences of Korean, Chinese and Japanese Cosmetic Brands

A Study on Chinese Consumers’ Preferences of Korean, Chinese and Japanese Cosmetic Brands

Assessing the Impact of Country of Origin Perception on Purchase: A Case of K-Pop

The aim of this paper is to expand upon previous research into the CO perception effect through use of empirical data by formulating an analysis method which allows measurement of the extent of the CO effect by proxy of an object associated with CO image (ex. Pop musicians) and to propose an alternative framework which provides an explanation as to the discrepancies between empirical data and prior research. This paper proposes a generalizable analysis method to assess the extent of the CO perception effect and test how strongly a brand is associated with its CO regardless of brand attitude, involvement level, or product type. The level of exposure and interest in musicians associated with their CO was selected as a variable for measuring CO association strength, which was then compared with the purchase data of two automobile brands from the same CO, measured in terms of export and sales, and analyzed empirically. Study 1 suggests that K-pop musicians’ popularity overseas had a high effect on Korean exports in both B2B and B2C industries. A larger extent of the CO effect was found among high GDP per capita countries than in long GDP per capita countries. Study 2 reveals that the impact of CO effect associated with ‘PSY’ on the auto sales of two Korean brands in U.S. was significant. The extent of the CO effect differed between the two brands of the same industry group and dissipated over time as ‘PSY’s popularity faded away. An asymmetric pairwise CO effect was found vis-a-vis American and Japanese brands. In contrast to previous research, this paper investigates the extent of the CO effect associated with popular musicians and directly assesses their effect purchase behavior. Our findings do confirm the existence of the CO perception effect on real purchase behavior and propose possible future research expansion into a two track process of CO effect: long term attitude change and short term memory lift.

Comparison of Japanese and Chinese Clothing Evaluations by Experts Taking into Account Marketability

Abstract To better understand the reasons for the marketability of clothing now designed and sold in China and Japan, we asked Japanese and Chinese experts to evaluate Chinese and Japanese brands of clothing currently for sale in the Japanese market. The marketability of the Chinese apparel items in the Japanese market was evaluated by the Japanese experts. Five Japanese jackets were purchased from a department store in Tokyo, and ten items of Chinese clothing were purchased from a department store in Beijing. Five of the Chinese clothing samples were judged as impossible to sell in Japanese department stores primarily because the sewing quality was incompatible with Japanese requirements, the designs were outdated, and the materials were of low quality. However, the other five Chinese clothing samples received high evaluations of marketability in Japan. We found that Japanese experts focused on general design and sewing finish, while Chinese experts considered more general design points. Thus, our results indicate that clothing is evaluated differently in Japan and China. We conclude that it is necessary to consider the respective evaluation points used in each country as we pursue globalisation.

Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand

The research regarding luxury products in developed economies can be found in many literatures, nevertheless similar research in developing economies are still limited. Since this topic is still underexplored, particularly in developing economies, the purpose of this study is to investigate Indonesian consumers’ perception of two different luxury brands that comes from different countries, namely BMW (Germany) and Lexus (Japan). Data was collected from diverse Indonesian BMW and Lexus owners. The consumers’ general brand perception and perceived values of luxury car are examined in this study. Data analysis used structural equation modeling (SEM). Results indicated that Indonesian consumers considered Japanese luxury car’s (Lexus) conspicuous value higher than German luxury car (BMW). Nevertheless, BMW was considered to have higher value in all of the rest of the aspects studied such as quality value, social value, and hedonic value. Even though so, the result of the study finds that Lexus owners have a higher purchase intention than BMW owners. The research concludes that luxury brand perception is highly affecting consumers’ purchase intention in this luxury automotive industry. Keywords : Luxury Product, Demographic Factors, Country of Origin, Luxury Brand Perception, and Purchase Intention.

영아복을 위한 오가닉 코튼 브랜드의 제품디자인과 컬러 분석 -국내 브랜드와 일본 브랜드의 비교분석

아기들의 피부는 매우 연약하고 환경 적응력이 아직 부족하기 때문에 화학약품 등에 의해 피부염을 유발할 가능성이 매우 높다. 또한 겉옷과 내의를 같은 기능으로 사용하는 영아복에 있어서 오가닉(유기농) 코튼은 가장 적합한 섬유라고 할 수 있다. 따라서 본 연구는 오가닉 코튼을 사용하는 국내의 영아복 브랜드와 일본의 영아복 브랜드의 제품 및 칼라 분석을 하고자 한다. 6개의 영유아 오가닉 대표 브랜드는 국내 3개와 일본 3개의 브랜드이고 총 213개 제품의 디자인과 컬러를 웹상으로 조사하였다. 비교 분석한 결과는 용도별 디자인에 있어서는 국내브랜드보다 일본브랜드가 더 많았다. 컬러분석은 모두 내츄럴한 코튼컬러를 선호하며 비교적 YR 계열이 많은 공통점이 있으나 일본의 경우 색상들이 비교적 폭넓게 분포하고 있는 반면 국내 브랜드는 비교적 폭이 좁게 나타났다. 【Since the infants' skin is very weak and has poor adaptability to environment, they are vulnerable to dermatitis by chemicals. Organic cotton for baby wear with the same functions in inner and outer wears can be considered the most suitable fiber. Therefore, this study was to analyze products and colors of domestic and Japanese baby wear brands which use organic cotton. Of total six organic brands for baby wear, there are three domestic baby wear brands and three Japanese brands, and design colors of total 213 items were examined on the web. The results of comparative analysis showed that there were more Japanese brands than domestic brand in designs by uses. Color analysis showed that natural cotton color was preferred and YR colors are commonly used, but the colors of Japanese brands were widely distributed and those of domestic brands were relatively narrow.】

Demand Effects of Boycotts Related to Country-of-Origin: The Case of the Automobile Market in China

Consumer boycotts of products are a unique context in which much can be learned about consumer preferences and market dynamics. We focus on a nationwide consumer boycott of Japanese brands in China in 2012 triggered by a territorial dispute and heavily influenced by historical animosity between citizens of the two countries. In contrast with prior research in which scholars examined boycotts of low-value, non-durable products, we investigate the sales impacts on automobile brands from different countries-of-origin using detailed monthly automobile sales data by vintage-model from 2008 to 2013. The results show that the boycott led to: (1) dramatically reduced market share of Japanese brands, both luxury and non-luxury; (2) increased sales of Chinese brands; (3) heterogeneous impacts on brands from other countries and among consumers with different demographic characteristics, media exposure, and historical relationships with Japan; and (4) ongoing significant impacts one year after the boycott began.

중국 소비자의 자민족중심주의와 적대감이 패션 브랜드 태도에 미치는 영향

The Chinese fashion market is a fierce battlefield for foreign brands and domestic brands. This research carefully analyzed several effects based on theories related to the country of origin for brands and consumer attitudes. All data were collected by a questionnaire distributed to Chinese consumers who have experienced global fashion brands. Data collection was conducted in March 2011. A total of 382 complete responses were used for the analysis. The results were as follows: First, for Chinese brands, there was a direct consumer ethnocentrism (CET) effect on brand attitudes. Second, CET showed no effect for European brands; however, conspicuous consumption had a significant positive influence. Third, there existed direct effects of CET and economic animosity on brand attitudes for brands from an unfriendly country. There was a positive moderating effect of conspicuous consumption on the association between CET and Japanese brand attitudes; in addition, a negative situation perception aggravates the negative relationship between economic animosity and Japanese brand attitudes. The results of the study can help marketers obtain more specific knowledge of brand attitudes for target consumer groups as well as enable them to plan and implement well-suited strategies for fashion businesses in China.

Characterization of Constituents in the Peel ofCitrus kawachiensis(Kawachibankan)

Fifteen constituents, including a new compound, were isolated from an ethanolic extract of the peel of Citrus kawachiensis Hort. ex. Y. Tanaka (Japanese brand name, kawachibankan) which is one of the citrus products specific to Ehime, Japan. The new compound was characterized as 4'-dihydrophaseic acid β-glucopyranose ester (15) on the basis of spectral and chemical evidence.

Culture and brand communications in social media: an exploratory analysis of Japanese and US brands

To better understand how popular brands use social media and also address the relationship between culture and brand communications in the era of social networks, this study content analysed the use of Facebook and Twitter by the top 100 US and Japanese brands. The top 100 US brands investigated in this study seemed to be way more active and assertive when compared with the top 100 Japanese brands. The results showed that Japanese brands in general ask fewer questions, post less frequently, do not address their fans directly, do not initiate conversations, reveal less amount of info on brand profiles and do not allow fans to post on their walls. Based on the findings, the relationship between local culture and social media practices was further elaborated.

수입 의료용 압박스타킹의 제조국가별 비교

Abstract This study provides product survey data for the development of medical compression stockings. Aninvestigation analyzed imported medical compression stockings of 40 brands from 6 countries sold in theKorean market, such as Jobst ® , Therafirm ® , Rxtar ® , Varicoin ® , and SheerS in addition, the fiber content was different bycountry and brand. The number of compression classes of imported products was USA (5), Italy (5),Germany (4), Switzerland (3), Japan (3), and Taiwan (3). For basic body measurements, USA and Swissbrands used ankle circumference, calf circumference, thigh circumference, calf length, and thigh length.Italian brands used height and weight, and Japanese brands used height and hip circumference. Germanbrands used subdivided circumferences such as ankle circumference, calf circumference, knee circum-ference, middle thigh circumference, and thigh circumference.Key words: Medical compression stockings, Compression classes, Basic body measurments; 의료용 압박스타킹, 압박단계, 기준치수항목

The Role of Product Type and Foreign Brand Names in Bicultural’s Purchasing Intentions

The primary purpose of this study is to examine the relationship between foreign brand name and product cues-such as perceived origin, and brand name on consumers’ perceived quality and purchasing intentions. In cross-cultural marketing, a currently popular position among bicultural consumer advocates that brand name that has a foreign character denotes that when an unknown brand is present, and if the unknown brand is a hedonic product, then a foreign character that has a long standing history of delivery quality products should be mandatory. A 2 (brand names) x 2 (product type) factorial experiment which tested this contention revealed that, while consumers are considered biculturals, they will be more inclined to purchase a hedonic product written in Japanese than in English. Specifically, the results indicated that when there is a mismatch of ethnic identity with the cultural primes, Japanese-Americans consumers were less responsive to English brand named products (cultural cues) in the environment, while Japanese consumers were less responsive to Japanese brand named products (cultural cues) in the environment. These responses demonstrated significant shifts in their attitudes and purchase intents for different foreign versus mainstream brands when exposed to cultural primes, such that their brand choices assimilated towards the opposite of their felt ethnicity. Results are discussed in the context of social identity theory, self-construal theory, and cultural frame switching model.