The present paper blends theories and insights from the study of organizational decision making and problem solving into the more general topic of creativity. Psychologists have long used self‐report personality scales to measure creativity. Such scales, however, tend to yield contradictory and inconsistent findings. Kirton has proposed that a distinction needs to be made between level of creative ability and style of creative action. Failure to distinguish these two aspects of creativity may underlie the contradictions and inconsistencies associated with many creativity measures which confound level with style. Data from 96 college students were used to evaluate correlations between the Kirton Adaption—Innovation Inventory, a measure of creative style, and four other scales: What Kind of Person Are You, Something About Myself, and the Jackson Personality Inventory Innovation and Risk Taking subscales. As expected, most of the intercorrelations were positive and moderate in size indicating that the three creativity scales mix level with style to different degrees where they should provide measures of a clear, precise concept.
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