The aim of this paper is to answer one of the open questions raised in Strobin [Qual. Theory Dyn. Syst. 19, 85 (2020)] of whether there exists an invariant (Hutchinson) measure for generalized iterated function systems of any order, consisting of a countably infinite number of maps. Our results likewise strengthen those obtained in Secelean [Mediterr. J. Math. 11, 361–372 (2014)], where the existence of the invariant measure is ascertained only for the case of generalized iterated function systems of order 2, consisting of functions which satisfy a particular contractive condition.