IT Strategy Research Articles

소셜 네트워크 서비스 사용자의 디지털 아이템 구매와 실제 사용에 관한 연구: 종단적 관점에서

Given the rapid growth of social network services (SNS) such as Facebook and Cyworld, it is important to understand SNS users' decision-making processes such as purchasing and continuance intention. Especially, as a number of SNS providers such as Cyworld and Habbo Hotel recognize the sales of digital items as the main source of their profits, it is critical to in-depth understand SNS users' purchasing behaviors. In this regard, this study explores continued usage behaviors and purchase behaviors of digital items in an SNS environment using a longitudinal research method. This paper develops a theoretical model to deeply understand the key drivers of purchase behavior of digital items through constructs prescribed by two established research streams on information systems, namely continuance usage and habitual usage. Moreover, this study examines the effects of actual and ideal self-image congruity on SNS continuance intention and habit. The research model was tested by using survey data collected from 307 users who have experience with Cyworld. The analysis results show that SNS actual usage directly influence purchase behavior of digital items. SNS users' continuance intention and habit are key drivers to enhance the level of actual usage of the SNS. Both actual and ideal self-image congruity play a key role in enhancing continuance usage and habitual usage. The implication of research and discussions provides reference for SNS providers in marketing and IT strategy.

A link-based elastic demand equilibrium model with capacity constraints and queueing delays

A link-based elastic demand equilibrium model with explicit link-exit capacities and explicit bottleneck or queuing delays is specified. The model, which is at the borderline between steady state and dynamic equilibrium transport models, may be used to compare different proposed short run ITS strategies (using small or even zero elasticity) and also different proposed long term strategies (using greater elasticity); increasing the consistency between short and long run model evaluations. It is shown that, under very weak conditions, there is a solution to the model. A solution algorithm is suggested and a proof of convergence, under natural conditions, is provided. The model is based on link rather than route flows; so it is suitable for large networks as well as small networks.

Achieving Business and IT Alignment from Organisational Learning Perspectives

Business and IT alignment has continued as a top concern for business and IT executives for almost three decades. Many researchers have conducted empirical studies on the relationship between business-IT alignment and performance. Yet, these approaches, lacking a social perspective, have had little impact on sustaining performance and competitive advantage. In addition to the limited alignment literature that explores organisational learning that is represented in shared understanding, communication, cognitive maps and experiences. Hence, this paper proposes an integrated process that enables social and intellectual dimensions through the concept of organisational learning. In particular, the feedback and feed- forward process which provide a value creation across dynamic multilevel of learning. This mechanism enables on-going effectiveness through development of individuals, groups and organisations, which improves the quality of business and IT strategies and drives to performance.

Roadmapping the next wave of sustainable IT

PurposeThis paper aims to explore the strategic dimensions and drivers of sustainable IT and roadmaps its likely development as a disruptive innovative force over the next decade as it moves beyond the datacenter and throughout the IT organization, the firm, markets, and society at large. Its purpose is to provide a comprehensive view of the emerging industry to inform sustainable IT strategy development and stimulate future research.Design/methodology/approachThis paper uses a qualitative three‐phase process to develop the technology roadmap for the sustainable IT industry. The phases are domain analysis, which features a comprehensive literature review and expert panel depth interviews; roadmap development, which involved two technology roadmapping brainstorming sessions; and follow‐up activity, to confirm roadmap session results with the expert panel.FindingsThe paper defines the emerging field of sustainable IT and its green IT and sustainable IT services dimensions. It identifies market segments, products and services, technologies, compliance and reporting requirements, organizational changes, and value migration and roadmaps a likely future landscape for the development of sustainable IT strategy.Practical implicationsDeveloping a sustainable IT strategy is a major issue for most organizations. Managers and researchers can use the results of this study to better understand the dimensions of sustainable IT and its likely future growth paths. Researchers will find the comprehensive approach to the topic useful for planning future technological innovations and determining their disruptive potential. Managers can use the results to benchmark their current situation and develop strategies for the next generation of sustainable IT service solutions.Originality/valueThis paper is the first to apply technology roadmapping to the emerging sustainable IT industry. It provides a strategic planning perspective of the future of the industry as it migrates from green‐IT strategies for reducing the costs and energy use of computing to sustainable IT services that hold the potential for transforming complex environmental and social responsibility problems into business opportunities.

Health Care Reform Requires Rethinking on the IT Strategy

True Health Care Organization (THC) was a national leading health care organization. Its CEO and the management team were concerned with the implications of multiple laws, aimed at improving health care in the United States, passed that impacted the health care insurance industry including the THC Company. The CEO and the management felt that the company faced many challenges as it looked for solutions to the requirements of the new laws. Their industry was going through an unprecedented change due to the new laws and a general consensus that health care should be improved. They had concluded that the solution to the new challenges faced by their company laid in implementing the new Information Technology systems. The CEO and management were acutely aware that it was not easy to implement these changes by implementing Information Technology systems. The challenges that they were concerned about included skillsets of their work force, the disjointed nature of their current information technology infrastructure and the urgency of implementing all the changes within a short period.

Enterprise IT Architecture in Large Federated Organizations: The Art of the Possible

In this article the author analyzes an original case study of an enterprise IT architecture function in a large federated U.K.-based global pharmaceutical company. He uses alignment theory to identify a close relationship between enterprise IT architecture and IT strategy from an organizational viewpoint and demonstrates how a number of factors, especially structure, influence and in particular inhibit the contribution of the architecture function. The author offers practical insights into how architects cope with the tensions that arise.

The effect of competitive strategies and organizational structure on hotel performance

PurposeThe purpose of this paper is to investigate the influence of competitive strategies and organizational structure on hotel performance and to explore whether organizational structure has a moderating effect on the relationship between competitive strategies and hotel performance.Design/methodology/approachThis study employed a causal and descriptive research design to determine the cause‐and‐effect relationships among competitive strategies, organizational structure, and hotel performance based on previous studies. A 28‐question self‐administered questionnaire comprising three sections was employed. The target population for this study was US hotel owners and general and executive managers whose e‐mail addresses were listed on a publicly available database. A census survey was carried out and e‐mails were sent to all of the hoteliers listed in the database.FindingsThe results show a competitive human resources (HR) strategy to have a direct impact on a hotel's behavioral performance, and a competitive IT strategy to have a direct impact on a hotel's financial performance. Organizational structure is found to have a moderating effect on the relationship between both of these strategies and behavioral performance, a result similar to those reported by Jogaratnam and Tse and by Tarigan. However, the results of the current study show that organizational structure has no influence on the relationship between a brand image strategy and a hotel's behavioral performance, nor does it have any moderating effect on the relationship between a hotel's financial performance and its competitive brand image, HR or IT strategy.Practical implicationsWhen hoteliers face an uncertain environment, they need to select which form of organizational structure to adopt with care. Hotels that adopt an organic structure allow greater flexibility in the workplace, meaning that they may lose control of their employees and productivity. A mechanistic organizational structure, in contrast, gives hoteliers the power to monitor employee behavior and productivity, which may help them to achieve goals and boost financial performance.Originality/valueThe paper provides further evidence of how competitive HR and IT strategies help to explain hotel performance, whereas a brand image strategy and organizational structure are not good explanatory factors in this regard. Hotels with a mechanistic such structure enjoy a greater relationship between a competitive HR strategy and behavioral performance than their organically structured counterparts. With regard to IT strategic implementation, in contrast, hotels with an organic structure enjoy superior behavioral performance to those with a mechanistic structure.

MIND THE GAP: ALIGNING INFORMATION TECHNOLOGY WITH THE BUSINESS STRATEGY

Business organizations engage in strategic planning sessions in order to become more compet itive in the chan ging markets, However, despite evidence to the contrary, they do not seem to realize the grow ing value of information and technology in achieving this. Rarely do business organizations reali ze the need for strategic IT planning, and more over , alignment of the busines s and IT strategies in one synergistic, cohesive whole . This paper explores the evolution of IT as competitive medium and as center for growth, innovation and radical change, The notion of IT centered organizations over and above IT as support or enabling function is discussed, It is maintained that organizations that do not deal with the above, that stay in flux or believe in incremental change , will not remain competitive and will be lost in the Information world.

A simulation-based approach for IT and business strategy alignment and evaluation

The use of IT solutions and services has drastically changed the effectiveness of business strategies. Although IT seems to create competitive advantage, modern enterprises often fail to gain the expected business value from it. This paper aims to cope with this problem. It first discusses the two key factors in creating IT-enabled business value, the strategic alignment of business and IT strategies and the mapping and evaluation of them by using the balanced scorecard method. It then proposes a simulation-based approach for an effective formulation, alignment and evaluation of business and IT strategies in conjunction. An extended simulation model for a computer manufacturer supply chain depicts the high applicability of the proposed integrated approach.

The Impact of Promoting Green IT on Corporate Brand Equity

The purpose of this study recognizes the importance of companies Green IT and companies promoting Green IT in a company's brand equity is to evaluate the impact empirically. To this end, this paper examines the results of a survey that solicited the views of a group of employees from Korean companies. The survey instrument was designed to discover if companies Green IT strategy differences would in any way be reflected in the respondent's concept of the 'brand equity'. For this study, the research model was set whether to run the company's Green IT, Green IT budget allocations, Green IT strategy execution, the purchase of environmentally friendly products, as explanatory variables and the company's brand equity as the dependent variables, correlation analysis, regression analysis, t- test were conducted. As a result, for companies which did not actively point the Green IT of companies will not independent in the matter of expenditure. From the beginning, the expectation whether to run the company's Green IT will be a positive impact on the company's brand equity was not satisfied. In the meantime, the research trend on company's Green IT, the mainstream was about the research on the Green IT introduction plan and development study. However, in the case of this study we analyzed quantitatively about the impact of promoting Green IT on corporate brand equity. There are implications in this study.

The role of information and communication technologies in moving toward new forms of organising

Over recent decades a significant part of research in organisational sociology has focused on how new organisational forms evolve. As an influencing variable ICT has been one of the important variables in the transformation process toward new forms of organisation. However, cumulative results from the previous studies that examined the relationship between information and communication technologies (ICT) and NOFs, were plagued with ambiguities and inconsistencies. This study aims to address the existing gap in the literature by developing a theoretical model by which the relationships among specific attributes of ICT. Data were collected through a survey on 3,248 Australian medium and large organisations. In total 312 completed questionnaires were usable for the data analysis. Structural equation modelling was used to test the model. The empirical study supported all the hypotheses except the relationship between specific gesture of business strategy (proactiveness) and IT strategy to support proactiveness and the evolution of attributes of the NOFs.

The World Bank's New IT Strategy Adopted by Singapore

The World Bank's New IT Strategy Adopted by Singapore

Co-evolution of Supply Chain Strategies and Technologies

This paper proposes a framework that seeks to denote the relationship and promote a better alignment between the evolution of supply chain strategies and technologies. In the supply chain strategy, the focal shift in strategy has been from lean supply chain to a combination of lean and agile supply chain, whereas in supply chain technology the focal shift has been from individual and dyadic to global, inter-organisational systems. Examples of these systems include Vendor-Managed Inventory and Web-based Electronic Data Interchange. These systems increase visibility of information within the supply network and require a high level of trust between the trading partners. Since most inter-organisational systems are developed by IT vendors, the concepts of visibility and trust must be understood by these vendors and translated into the systems they develop. The proposed framework emphasizes the focus on fit and alignment between progress in supply chain strategies and IT strategies that would potentially enable agility as well as trust and visibility within the supply network.

A Literature Review of Business/IT Alignment Strategies

In the last years, the alignment issue was addressed in several researches and numerous methods, techniques and tools were proposed. Indeed, the business and IT performance are tightly coupled, and enterprises cannot be competitive if their business and IT strategies are not aligned. This paper proposes a literature review useful for evaluating different alignment approaches, with the aim of discovering similarity, maturity, capability to measure, model, asses and evolve the alignment level existing among business and technological assets of an enterprise. The proposed framework is applied to analyse the alignment research published in the Information & Management journal and the Journal of Strategic Information Systems, that are the ones that more published on this topic. The achieved evaluation results are presented.

Product architecture and integrated manufacturing information system: a comparative study of Japanese and Korean firms

Japanese firms are known for their superior technology and excellent quality performance. However, in spite of outstanding technological competency and quality performance, global competitiveness of Japanese electronic firms has been deteriorating in 2000s. In contrast, Korean counterparts have displayed significant global competitive gains. This article presents research model that defines interrelationships among product integrity, product architecture and IT strategy. This model is examined through case study of Japanese and Korean firms. The research results suggest that Japanese selected firms have solid base of monozukuri system from product concept planning to delivery to customers. However, different from Korean firms, these selected Japanese firms do not appear to utilise full IT potential for integrated manufacturing information system (IMIS). Differences between Japanese and Korean firms are discussed along with implications and lessons of this case study.

Aligning IT and Business Strategies to Enable Enterprise Integration that Supports Effective Utility Management

Aligning IT and Business Strategies to Enable Enterprise Integration that Supports Effective Utility Management

Whole-of-government approach to information technology strategy management: Building a sustainable collaborative technology environment in government

The Whole of Government (WG) approach is increasingly seen as an imperative for delivering coherent and integrated policies, joined up and seamless services, and integrated program management in government. Although no generic WG framework currently exists, there are reported cases of WG initiatives by different governments. Grounded in existing theories, frameworks and cases related to inter-organizational collaboration, collaborative Electronic Government (EGOV) and joined-up government, this article describes how to build a collaborative IT Strategy Management (ITSM) environment based on the WG approach. The article first develops a WG model to identify the enabling elements for the WG approach. Next, it identifies the necessary conditions for creating a collaborative ITSM environment in government, applies the WG model to synthesize a set of generic requirements for implementing the WG approach, and presents a WG ITSM toolset to support the implementation. Finally, the generic WG-ITSM requirements are used to analyze a case study involving the WG-ITSM development in a city government. Based on the case study, the validity of the WG model and generic WG-ITSM requirements as well as the usefulness of the toolset are discussed. The article closes with the recommendations for the WG-ITSM practice and for further development of the WG framework.

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TOWARDS A SERVICE-ORIENTED ARCHITECTURE: A FRAMEWORK FOR THE DESIGN OF FINANCIAL TRADING APPLICATIONS IN THE SOUTH AFRICAN INVESTMENT BANKING ENVIRONMENT

Service-Oriented Architecture (SOA) enables organisations to let their business drive their IT strategy, and creates a technology strategy that is aligned with that of the business. SOA is an architectural style that enables the integration of disparate systems, independent of the implementation technology or physical location, through encapsulating and integrating business processes as a collection of coarse grained, loosely-coupled services. This article aims to examine the ability of SOA to satisfy the requirements and concerns posed by financial trading systems, and to present a SOA framework for building an automated trading application.

The rise and fall of England's National Programme for IT

The rise and fall of England's National Programme for IT