In the globalized information age, social media has become a primary channel for news and information dissemination, particularly during geopolitical conflicts. This study investigates public sentiment and discourse on the Israeli-Palestinian conflict on the Chinese social media platform Weibo. Utilizing content analysis, the researcher conducted sentiment statistics and word frequency analysis on Weibo comments to understand Chinese public attitudes toward this conflict. The research reveals a significant increase in negative emotions from 33.33% in October 2023 to 100% in April 2024, indicating growing public discontent and concern as the conflict intensified. Concurrently, positive emotions sharply declined from 47.62% to 0%, reflecting diminished hopes for a peaceful resolution. Neutral sentiments also fluctuated, initially at 19.05%, dropping to 0% by April 2024. Additionally, the study identifies a shift in keyword usage from "world peace" and "hope" to specific entities like "Israel" and "Hamas," and terms like "disaster." This highlights a change in public and media focus from peace initiatives to the humanitarian impact of the conflict. Understanding these dynamics is crucial for promoting a more inclusive gaming environment, challenging existing gender stereotypes, and fostering social stability. This research contributes to a deeper understanding of Chinese public opinion on international geopolitical issues and underscores the importance of social media in shaping public discourse.
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