The objective of this study was to develop a new apple juice beverage enriched with isothiocyanates (ITC) – rich extracts obtained from cauliflower by-products. Ultrasound-assisted extraction (UAE) at different amplitudes (20–100%) and extraction times (0–10min) at a frequency of 24kHz was employed to obtain ITC-rich extracts. It was found that both amplitude and treatment time had a significant (p<0.05) effect on the recovery of ITC from cauliflower leaves and stems, obtaining the highest yields of ITC from leaves (≈3000μM) and stems (≈7000μM) after UAE (80% amplitude, 3min) and UAE (20%, 3min), respectively. Moreover, the highest recovery of total phenolic compounds (TPC) (≈105mg gallic acid equivalent (GAE)/L) μM) was found after UAE (100% amplitude, 3min) of TPC from stems. ITC-rich extracts obtained from caulifower by-products at the optimum UAE conditions were added into apple juice (10–40%), thus increasing the ITC content of the juice and observing the highest values in the new beverage when the highest percentage (40%) was added. Significant differences in smell and taste were found in the apple juices containing 20% and 40% cauliflower extracts compared to control (0% UAE cauliflower waste extracts added) samples. However, the results showed that the beverage with 10% extract addition preserved well the sensorial properties with regard to control sample and no total colour differences (TCD<3) were observed for any new sample compared to control. Therefore, the addition of extracts obtained after UAE of cauliflower wastes can be a useful tool to obtain new beverages rich in ITC although further research dealing with the bioaccessibility and bioavailability of these compounds in the new beverages should be conducted.