This article explores the continuities and ruptures of modern Islamic social movements starting with the reformist salafiyya of Egypt, North Africa, and the Levant, moving through the Islamic political activism of the Muslim Brotherhood along with its various affiliated political parties in the Middle East and North Africa (mena), and finally the radical Jihadist militant groups calling for armed insurgency in parts of the mena as well as globally. After an extensive overview of the varied movements within Salafism in its global context, I will hone in on its articulation in Morocco, its relations with other Islamist movements, as well as with the Moroccan monarchical authoritarian system. I argue that in the wake of post-Islamist adopting of human rights discourse and notions of pluralism in the workings of the Justice and Development Party (pjd) government, the Salafi trend is also undertaking a transformation in Morocco. Placed in its historical and social contexts, however, I show that this trend has never been static and continues to change in relation to competing and collaborating Islamist trends as well as toward the Moroccan government.