This paper shows that frequently observed violations of IIA (Independence of Irrelevant Alternatives), namely the similarity and attraction effect can be compatible with the maximization of rational preferences and the violations themselves can be used to infer the underlying rational preference relation. In order to do this, I introduce a new choice rule that is based on the evidence that decision makers do not pay attention to all items in a menu. Nevertheless they have an underlying rational preference. The Fuzzy Attention Model (FAM) is characterized by an axiom based on revealed stochastic choice akin to the Strong Axiom of Revealed Preference (SARP). The model explains both effects by introducing the idea of an attention capacity that allows for complementarity and substitutability in attention. The similarity effect is related to substitutability while the attraction effect has to do with complementarity. The FAM nests the literature on random consideration sets proposed by Manzini and Mariotti (2014) and the standard rational model, but is not nested in the random utility framework.