Irish Farmers Research Articles

A Qualitative Study of Irish Dairy Farmer Values Relating to Sustainable Grass-Based Production Practices Using the Concept of ‘Good Farming’

Ireland’s grass-based dairy system is relatively unique in industrialised countries in its focus on producing milk from grazed grass rather than increasing yields through non-forage feed. The environmental benefits of a grass-based dairy system have been promoted within Ireland and abroad. However, the means by which grass is produced is important. There have been environmental concerns about water pollution from nutrient leaching and increasing greenhouse gas emissions from the increased number of cows and higher fertiliser application in the Irish dairy sector. This paper uses qualitative interviews with Irish dairy farmers to assess: (1) how can we understand Irish farmer attitudes towards the grass-based system within a ‘good farmer’ theoretical framework? (2) How do concepts of extensive and intensive production fit with good farming norms within the grass-based system? (3) How could cultivation of multispecies swards, including legumes, fit with existing notions of good farming? The research finds that there had been a concerted efforts by researchers, advisory bodies and other actors to foster a definition of good farming to mean good grass management. This definition of good farming excluded the use of feed inputs over a certain level to increase yields but included the use of fertiliser to maximise grass production. There is scope to change the definition of good farming within the industry to include minimal use of fertiliser, for instance through the cultivation of multispecies swards including legumes and the skills and knowledge this involves. In terms of policy implications, the paper identified three strategies for government and industry to facilitate a definition of good farming which involves low fertiliser use: emphasising the cost-saving aspect of reducing fertiliser; identifying visible symbols of ‘good farming’ using multispecies swards; and co-producing the definition of good farming with a diverse range of stakeholders including farmers.

The Irish cattle population structured by enterprise type: overview, trade & trends

BackgroundThe cattle sector is the most important economic production unit of the Irish farming and agri-food sector. Despite its relevance, there has been limited quantitative information about the structure of differing cattle production types and of the connections between them. This paper addresses this gap by providing, for the first time, an overview of the Irish cattle population structured by enterprise type.Methods & ResultsWe collected data from the cattle register for the period 2015 to 2019 and assigned registered herds to one of 18 different herd types using a recently published herd type classification approach. This allows, for the first time, to exploring changes in enterprise types and subtypes over time, and describing the movements between these subtypes and from these subtypes to slaughter.ConclusionsThe overview and associated classification presented in this study will form the basis for a number of future comparative studies, including cross-sectoral assessments of profitability, estimation of the extent of animal health losses on Irish cattle farms or structural analysis of Greenhouse Gas (GHG) emissions across production systems.

On “Finishing”

ABSTRACTThis visual memoir probes the tensions and contradictions that inflect the commodity‐based relationship between a farmer and his cattle on an Irish farm. A methodological exploration of how to attend to the politics of care that animate multispecies relationships on the farm, this article examines relations of intimacy, care, and contradiction materialized in the structural manipulation of bodies for economic purposes. The attentive focus on the everyday encounters between John and his cattle unearths how affective and conflicting multispecies entanglements mediate the farming of animals for food through rhythms of care, the spirit of the gift, and the logic of sacrifice.

‘No-one else wears one:’ Exploring farmer attitudes towards All-Terrain Vehicle helmets using the COM-B model

IntroductionAll-Terrain Vehicles (ATV) are a popular piece of farming machinery but are linked to many fatalities and injuries every year. Despite evidence that ATV helmets reduce the risk of serious or fatal injury, research suggests that few farmers wear them. The aim of this study was to explore farmer attitudes toward ATV helmets, using the COM-B model as a framework to identify key barriers and enablers of helmet use and suggest potential interventions to increase helmet use in agriculture. Methods: A mixed-methods online survey featuring quantitative and qualitative questions was used to explore key attitudinal factors relevant to farmer helmet wearing. A total of 211 UK and Irish farmers were recruited, including farm owners, managers, workers, and contractors. Results: Personal exemption from risk, emotional benefits, cognitive barriers, and guideline prompts were all found to be significant predictors of farmer helmet wearing. Key categories within the qualitative data indicated that helmet properties, risk perception, farming culture, and the farming environment could all function as barriers to helmet wearing. Suggested enablers of helmet use included increasing helmet availability and enhancing awareness of the consequences of ATV accidents. Conclusions: The key barriers and enablers presented within this paper highlight the relevance of capability (helmet design, time pressure), opportunity (social norms), and motivation (perceived control of risk) when considering farmer helmet wearing behaviors. In order to encourage farmers to wear helmets it will be necessary to design specific interventions using the behavior change wheel. Practical applications: Key interventions to prompt helmet use include the inclusion of more cues to prompt helmet wearing (e.g., stickers on the ATV), enhanced training and education, and modelling (e.g., key farming figures shown to wear helmets in the media).

Mineral and vitamin supplementation on sheep farms: a survey of practices and farmer knowledge.

Mineral and vitamin (MV) supplementation is a routine management practice in many pasture-based systems of prime lamb production. The aim of the current study was to establish the MV supplementation practices on Irish sheep farms and farmer’s knowledge and opinions in relation to supplementation strategies and MV deficiencies. A survey, consisting of 22 questions, was administered to all farmers participating in the Teagasc National Farm Survey (NFS) in 2016 which had a sheep enterprise (n = 177). The Teagasc NFS is a stratified random sample of farms with each farm assigned a weighting factor so the results are representative of the national population of farms. Sixty-nine percent of respondents supplemented their flocks with MV in addition to concentrate feed. Twenty-two percent supplemented based on laboratory analysis results (soil, herbage, blood, or tissue analysis). Thirteen percent supplemented based on veterinary advice with only 30% of this advice based on laboratory analysis results. Sixty-five percent supplemented for reasons other than laboratory analysis or veterinary advice; mainly due to tradition and previous experience. The most common stages to supplement ewes were pregnancy (78%), lactation (61%), and pre-mating (50%). Fifty-one percent supplemented lambs post weaning. Mineral buckets (free access solidified molasses-based licks containing MV and in plastic containers) and drenching (oral dosing with MV containing liquid) were the most common methods of supplementing ewes and lambs, respectively. Generic MV products (containing multiple minerals and vitamins) were the most commonly used followed by cobalt only products. Ease of use/labor requirements and cost were the most important factors influencing choice of supplementation method. Forty-six percent rated their level of knowledge on mineral requirements of sheep as “limited or no education/knowledge”. Supplementation with MV did not increase (P > 0.05) ewe productivity (number of lambs reared/ewe joined) or gross margin/ewe. It is concluded that most supplementation decisions in sheep production systems are undertaken in the absence of veterinary advice or laboratory results, therefore are not evidence based. Knowledge transfer activities need to be designed to communicate best practice as regards MV supplementation.

An overview of Irish pig production, research and knowledge transfer since 1960

Pig production in Ireland has gone through enormous changes during the past 60 yr, from pigs being primarily produced as a sideline on dairy farms, to an industry with one of the highest average herd sizes in Europe. This happened in part due to external pressure on the industry, whereby economies of scale were needed to compete with pigs produced in other countries, but largely due to the instigation of national programmes to support the pig industry through research, education and knowledge transfer. These efforts helped producers to take advantage of genetic improvements and monitor their own performance over time, as well as allowing for benchmarking of the national herd against other countries. The research programme initiated in the 1960s continues to grow and expand, providing the pig industry with internationally renowned data and knowledge in the areas of nutrition, animal welfare, the environment and energy use. Recent initiatives such as the establishment of the Teagasc and Irish Farmers Association Pig Joint Programme, and a Pig Health Check section in Animal Health Ireland, will help to promote further cross-collaboration between stakeholders in the pig industry, and enable it to rise to the challenges of the years ahead.

Irish Organics, Innovation and Farm Collaboration: A Pathway to Farm Viability and Generational Renewal

The family farm has been the pillar of rural society for decades, stabilising rural economies and strengthening social and cultural traditions. Nonetheless, family farm numbers across Europe are declining as farmers endeavour to overcome issues of climate change, viability, farm structural change and intergenerational farm succession. Issues around farm viability and a lack of innovative agricultural practices play a key role in succession decisions, preventing older farmers from passing on the farm, and younger farmers from taking up the mantel. A multifunctional farming environment, however, increasingly encourages family farms to embrace diversity and look towards innovative and sustainable practices. Across the European Union, organic farming has always been a strong diversification option, and although, historically, its progress was limited within an Irish context, its popularity is growing. To examine the impact of organic farm diversification on issues facing the Irish farm family, this paper draws on a qualitative case study with a group of Irish organic farmers engaged in the Maximising Organic Production System (MOPS) EIP-AGRI Project. The case study was constructed using a phased approach where each stage shaped the next. This started with a desk-based analysis, then moving on to semi-structured interviews and a focus group, which were then consolidated with a final feedback session. Data gathering occurred in mid to late 2020. Research results reveal the uptake of innovative practices not only improve farm viability, but also encourage the next generation of young farmers to commit to the family farm and consider farming long-term.

The effect of farmer attitudes on openness to land transactions: evidence for Ireland

Ireland suffers from very low levels of farmland mobility by European standards. This paper examines the role of attitudes in farmers’ openness toward land transactions using a nationally representative survey of Irish farmers across the major farm systems. The results show that attitudinal factors are a significant predictor of openness to land mobility, both on the supply and demand side of the market. Additionally, there appears to be a greater demand amongst farmers for temporary land transactions such as land leasing arrangements than is currently seen in at market level.

Critically important antimicrobial resistant Enterobacteriaceae in Irish farm effluent and their removal in integrated constructed wetlands

This study investigated the ability of Integrated Constructed Wetlands (ICWs) to remove critically important antimicrobial resistant organisms (AROs) from farm wastewater. Influent samples from the untreated farm waste and effluent samples taken at the end of the ICW system were collected monthly from four ICWs, serving four different farm types (suckler, dairy, dairy & poultry and pig). Using selective media to screen for the presence of carbapenemase resistant organisms, plasmid mediated and AmpC β-Lactamase producing organisms (ESBL/pAmpC) and fluoroquinolone resistant organisms, a total of 82 AROs were obtained with the majority being E. coli (n = 79). Statistically significant were the differences on the number of AROs isolated from influent (higher) compared to effluent, as well as a seasonal effect, with less AROs recovered during winter in comparison to other seasons (P < 0.05). On the other hand, there was no significant differences in the recovery of AROs on different farms. The majority of isolates from each of the farms (99%) were multi drug resistant, with 65% resistant to seven or more antimicrobials. A high incidence of tetracycline, trimethoprim/sulfamethoxazole, and ampicillin resistance was common to the isolates from all four farms but there were differences in ESBL levels with 63% of the isolates recovered from Farm 4 (piggery) being ESBLs compared to 18%, 36% and 4.5% recovered from Farms 1 (suckler), 2 (dairy) and 3 (dairy & poultry), respectively. No carbapenemase producing organisms were isolated. Our results showed that ICWs are effective in removing critically important AROs from farm wastewater on all four farm types.

Engaging with selective dry cow therapy: understanding the barriers and facilitators perceived by Irish farmers

BackgroundSelective dry cow therapy (SDCT) is widely promoted in dairy farming as a method to reduce antimicrobial usage. New legislation introduced by the European Union will restrict and regulate the prophylactic and metaphylactic use of antibiotics from January 2022. Blanket dry cow therapy continues to be a practice engaged in by many farmers in Ireland and for many of these farmers, moving towards SDCT would require a significant infrastructural, behavioural and/or cultural change on their farm. Existing research has reported the important need to understand farmers’ motivations to initiate any substantial behaviour change. However, it is currently unknown what farmers know, think and believe about SDCT in Ireland. The aim of this study was to use qualitative methods to explore what barriers and facilitators farmers perceived to exist with SDCT and explore if they had chosen to implement SDCT after voluntarily participating in a funded dry cow consult with a trained veterinarian, with the objective of maximising the dry period udder health performance and moving safely to SDCT.ResultsIn this study, 19 farmers were contacted, and telephone interviews were conducted regarding farmers’ beliefs about the consequences of SDCT. Audio recordings were professionally transcribed verbatim and analysed qualitatively using an inductive thematic analysis. The analysis identified 6 barriers and 6 facilitators to implementing SDCT. A significant fear of increasing mastitis incidence was evident that caused reluctance towards SDCT and reliance on antibiotics. Mixed perceptions on SDCT, infrastructure limitations, a perceived lack of preventive advice as well as peer influence were presented as barriers to SDCT. Farmers can build confidence when a graded approach to SDCT is implemented, which could help overcome the fear of SDCT and reliance on antibiotics. Regulatory pressure, high standards of farm hygiene and use of targeted veterinary consults were found to facilitate SDCT. Education was suggested to motivate farmers in the future uptake of SDCT. Despite cited negative influences, peer influence can be utilised to encourage the farming community.ConclusionsThis study prioritises areas to facilitate the major behaviour change required as a dairy industry in order to move from blanket dry cow therapy to SDCT.

Element of Irishness in Seamus Heaney’s poem ‘Digging’

Seamus Heaney is considered one of the greatest poets of the postmodern era, his name and fame travelled across the Irish borders by winning the 1995 Nobel Prize in literature. Seamus Heaney was born in Ireland; he was the only child in his family to attend the school, His family members were traditional potato farmers. Seamus Heaney broke his family tradition of farming by choosing to become a writer. While growing up to become a first graduate among his family Seamus Heaney’s mind was captured by this sense of gloom that he was unable to follow his family tradition of farming. Seamus Heaney promises himself that he will pay rich tribute and let the world know about the hardships of Irish farming life. Seamus Heaney’s main concern for writing poetry was to keep alive Irish culture and its heritage alive. Since Ireland was under the colonial rule of England and Seamus Heaney was of the view that colonization is not only a political problem, but it destroys the country's culture and identity. This was the main reason that Heaney’s poetry revolves around Irishness, its people and culture. There is an enormous reflection of Irish identity and culture in his poetry. This paper will focus on elements of Irishness in Seamus Heaney’s poem ‘Digging’.

A Herd Investigation Tool in Support of the Irish Bovine Viral Diarrhoea Eradication Programme.

Bovine viral diarrhoea (BVD) is an important endemic disease of cattle. In Ireland, an industry-led compulsory eradication programme began in January 2013. The main elements of this programme are the identification and elimination of persistently infected (PI) calves by testing all new-borns, the implementation of biosecurity to prevent re-introduction of disease and continuous surveillance. In 2016, a standardised framework was developed to investigate herds with positive results. This is delivered by trained private veterinary practitioners (PVP). The investigation's aims are 3-fold: firstly, to identify plausible sources of infection; secondly, to ensure that no virus-positive animals remain on farm by resolving the BVD status of all animals in the herd; and thirdly, agreeing up to three biosecurity measures with the herd owner to prevent the re-introduction of the virus. Each investigation follows a common approach comprising four steps based on information from the programme database and collected on-farm: firstly, identifying the time period when each virus-positive calf was exposed in utero (window of susceptibility, taken as 30–120 days of gestation); secondly, determining the location of the dam of each positive calf during this period; thirdly, to investigate potential sources of exposure, either within the herd or external to it; and finally, based on the findings, the PVP and herdowner agree to implement up to three biosecurity measures to minimise the risk of reintroduction. Between 2016 and 2020, 4,105 investigations were completed. The biosecurity recommendations issued more frequently related to the risks of introduction of virus associated with contact with neighbouring cattle at pasture, personnel (including the farmer), the purchase of cattle and vaccination. Although each investigation generates farm-specific outcomes and advice, the aggregated results also provide an insight into the most commonly identified transmission pathways for these herds which inform overall programme communications on biosecurity. The most widely identified plausible sources of infection over these years included retained BVD-positive animals, Trojan births, contact at boundaries and indirect contact through herd owner and other personnel in the absence of appropriate hygiene measures. While generated in the context of BVD herd investigations, the findings also provide an insight into biosecurity practises more generally on Irish farms.

Investigating the Dietary Habits of Male Irish Farmers to Prevent Mortality and Morbidity

Excess mortality and morbidity among Irish farmers from non-communicable diseases (NCDs) has been linked to a range of occupational risk factors. Obesity is a key risk factor underpinning this excess burden and unhealthy eating habits are linked to overweight/obesity and to disease occurrence. This study investigated the dietary habits of a sub-group of Irish male farmers and explored how these might potentially impact on health outcomes. Cross-sectional survey research was undertaken using self-reported quantitative data, based on convenience sampling and a 24-h food re-call survey. Data were analysed using frequency and chi-square analysis. Where possible, findings were compared to national survey data for Irish males. Findings revealed that a high proportion of farmers were overweight or obese and that dietary habits consisted of low intake of fruit, vegetables, and dairy and a high intake of meat, fried and processed foods, salt, and sugary and/or salty snacks. Younger farmers reported a significantly higher intake of processed meats; however, no associations were found between age, lifestyle behaviours, and dietary habits. The findings provide a greater understanding of how dietary habits potentially contribute to poorer health outcomes among farmers and underline the need for health promotion interventions, including healthy eating campaigns, aimed at farmers.

Exploring the Opinions of Irish Beef Farmers Regarding Dairy Beef Integration.

Background: There has been very little previous research in Ireland on the opinions of farmers regarding dairy beef integration. The need for increased dairy beef integration has assumed a greater importance in Ireland in recent years due to a rapid expansion in dairy production, and associated increase in numbers of male dairy calves born on Irish farms. The objective of this study was to explore beef farmers' views on a broad range of issues related to dairy beef integration, using a survey methodology. The survey was distributed to approximately 4,250 beef farmers via email and 1,203 participated in the study.Results: The sample was composed almost entirely of beef farmers, although a very small proportion also had a dairy enterprise on their farm. Eighty percent of the farmers were concerned with the increase in the number of male dairy calves in recent years. Fifty seven percent of farmers responded that they were not willing to rear dairy bred calves for beef. Limousin, Aberdeen Angus and Hereford were the breeds farmers would be most willing to rear for beef. Good health, breed, and conformation were ranked as the main factors calf rearers consider when buying calves. Expectation of poor profit margin, expectation of poor-quality calves, and price volatility/market uncertainty were the top ranked factors dissuading farmers from rearing dairy calves for beef. The main themes arising from the qualitative question related to beef price/ability to make a profit, breed, and calf quality.Conclusions: While it is concerning that the majority of respondents expressed an unwillingness to rear dairy bred calves for beef, approximately a quarter of beef farmers indicated a willingness to rear beef-sired dairy calves for beef. In the qualitative responses, farmers described how their concerns about calf quality and their ability to make a profit from dairy bred calves would make it difficult for them to rear these calves for beef. Future strategy will have to consider how these challenges can be overcome and the issues of who bears the risks and costs associated with greater integration will have to be carefully considered.

Commercial beef farms excelling in terminal and maternal genetic merit generate more gross profit.

Validation of beef total merit breeding indexes for improving performance and profitability has previously been undertaken at the individual animal level; however, no herd-level validation of beef genetic merit and profit has been previously investigated. The objective of the present study was to quantify the relationship between herd profitability and both herd-average terminal and maternal genetic merit across 1,311 commercial Irish beef herds. Herd-level physical and financial performance data were available from a financial benchmarking tool used by Irish farmers and their extension advisors. Animal genetic merit data originated from the Irish Cattle Breeding Federation who undertake the national beef and dairy genetic evaluations. Herd-average genetic merit variables included the terminal index of young animals, the maternal index of dams, and the terminal index of service sires. The herds represented three production systems: 1) cow-calf to beef, 2) cow-calf to weanling/yearling, and 3) weanling/yearling to beef. Associations between herd financial performance metrics and herd average genetic merit variables were quantified using a series of linear mixed models with year, production system, herd size, stocking rate, concentrate input, and the two-way interactions between production system and herd size, stocking rate, and concentrate input included as nuisance factors. Herd nested within the county of Ireland (n = 26) was included as a repeated effect. Herds with young cattle excelling in terminal index enjoyed greater gross and net profit per hectare (ha), per livestock unit (LU), and per kg net live-weight output. The change in gross profit per LU per unit change in the terminal index of young animals was €1.41 (SE = 0.23), while the respective regression coefficient for net profit per LU was €1.37 (SE = 0.30); the standard deviation of the terminal index is €37. Herd-average dam maternal index and sire terminal index were both independently positively associated with gross profit per ha and gross profit per LU. Each one unit increase in dam maternal index (standard deviation of €38) was associated with a €1.40 (SE = 0.48) and €0.76 (SE = 0.29) greater gross profit per ha and per LU, respectively. Results from the present study at the herd-level concur with previous validation studies at the individual animal level thus instilling further confidence among stakeholders as to the expected improvement in herd profitability with improving genetic merit.

A discrete choice experiment exploring farmer preferences for insurance against extreme weather events

Agriculture represents one of the most vulnerable sectors to extreme weather events that are projected to increase with climate change. Insurance has been advocated as a more efficient means to ensure financial security to farmers, than post-disaster aid for damages. A potential drawback of insurance however, is that unless carefully designed it could dis-incentivise farmers to engage in wider farm adaptation measures or lead to more risk-taking behaviour. This paper analyses the attractiveness of publicly-backed climate risk insurance offerings to farmers and explores their preferences for elements of insurance schemes that do not negatively affect incentives for wider farm adaptation. Specifically, a discrete choice experiment is used to reveal Irish farmers’ preferences for multi-annual insurance contracts and weather-indexed versus traditional indemnity insurance and cost. Results indicate that a majority of farmers are willing to buy publicly-backed insurance for protection from extreme weather events. Younger farmers, farmers who currently have farm insurance, farmers from certain geographical locations and farmers who have been previously affected by extreme weather events are more likely to buy insurance. With respect to the design of insurance schemes, farmers prefer multi-annual coverage versus annual renewal. They also prefer indexed-insurance and have a strong preference for cheaper coverage. Despite the important role that insurance could play in protecting farms financially from damage caused by extreme weather events, few studies have examined preference for weather-indexed insurance within a European context. New evidence on farmer preferences and intended behaviours is therefore critical to inform policy in this area.

187 An examination of forage production costs on Northern irish dairy farms

187 An examination of forage production costs on Northern irish dairy farms

The impact of a 6-week community-based physical activity and health education intervention-a pilot study among Irish farmers.

There is a higher prevalence of lifestyle-related diseases among Irish farmers than the general adult population. Lifestyle interventions that increase physical activity and improve dietary patterns have been associated with reduced chronic disease risk and improved quality of life among high-risk populations. The impact of lifestyle interventions among Irish farmers is unknown. To assess the effectiveness of a community-based intervention on farmer health, cardiovascular fitness, lower limb strength endurance, and dietary intake. A 6-week physical activity and lifestyle education intervention involving two 60-min circuit-based exercise training sessions and one 60-min health education workshop per week was implemented. Pre- and post-measurements included total body weight, body fat percentage, lean muscle mass, resting blood pressure, fasting blood glucose, cholesterol, triglycerides, cardiovascular fitness, lower limb strength, perceived physical and mental health, and dietary intake. Thirty farmers completed the intervention giving an adherence rate of 75%. At baseline, mean BMI (32.7 ± 4.1 kg/m2), body fat percent (31.7 ± 6.7), waist circumference (110.2 ± 10.4 cm), systolic (128.7 ± 7.8 mmHg) and diastolic (86.2 ± 6.8 mmHg) blood pressure were higher than recommended levels. Significant improvements (p < 0.05) were found for total body weight, BMI, waist and hip circumferences, cardiovascular fitness, lower limb strength endurance, systolic blood pressure, total energy, total fat, total unsaturated fat, monounsaturated fat, saturated fat, trans fat, total carbohydrate, sodium, cholesterol and percentage energy intakes of total fat, saturated fat, protein, and physical and mental health scores. Irish farmers remain at high risk of developing chronic diseases but respond positively to lifestyle intervention.

An Investigation of the Potential Adoption of Anaerobic Digestion for Energy Production in Irish Farms

Anaerobic digestion (AD) has been recognised as an effective means of simultaneously producing energy while reducing greenhouse gas (GHG) emissions. Despite having a large agriculture sector, Ireland has experienced little uptake of the technology, ranking 20th within the EU-28. It is, therefore, necessary to understand the general opinions, willingness to adopt, and perceived obstacles of potential adopters of the technology. As likely primary users of this technology, a survey of Irish cattle farmers was conducted to assess the potential of on-farm AD for energy production in Ireland. The study seeks to understand farmers’ motivations, perceived barriers, and preferred business model. The study found that approximately 41% of the 91 respondents were interested in installing AD on their farming enterprise within the next five years. These Likely Adopters tended to have a higher level of education attainment, and together, currently hold 4379 cattle, potentially providing 37,122 t year−1 of wastes as feedstock, resulting in a potential CO2 reduction of 800.65 t CO2-eq. year−1. Moreover, the results indicated that the primary consideration preventing the implementation of AD is a lack of information regarding the technology and high investment costs. Of the Likely Adopters and Possible Adopters, a self-owned and operated plant was the preferred ownership structure, while 58% expressed an interest in joining a co-operative scheme. The findings generated provide valuable insights into the willingness of farmers to implement AD and guidance for its potential widespread adoption.

Co-designing a smartphone app for and with farmers: Empathising with end-users’ values and needs

As the use of smartphone technology is becoming increasingly popular in the agricultural context, there is a need to consider how farmers have adapted to this form of technology. The current study examined the factors which influence Irish farmers’ engagement with smartphone use and new smartphone apps and explored the supports required by farmers to successfully engage with smartphone apps for agriculture use. Seven focus groups were conducted with a total of 41 farmers from four regions in the Republic of Ireland. Findings revealed that factors such as poor broadband internet availability, coupled with a lack of comfort with emerging technologies, technology trust issues, and a perceived lack of sufficient benefits deterred farmers’ engagement with smartphone technology and agricultural apps. Perceived benefits of smartphone engagement also emerged including an enhanced sense of empowerment, a more flexible lifestyle, a reduction in stress, an improvement in time efficiency, an enhanced level of communication between farmers and their respective governing bodies and, an ability to make data-driven decisions on the farm. Perceived support networks to aid farmers in using agricultural apps included farm advisors, family members and peers. The findings outline the importance of understanding the barriers and enablers of farmers’ engagement with smartphones and agricultural apps in Ireland. The findings are of interest to researchers in the field of smart farming technology, as well as developers and providers of agricultural smartphone apps, since this research is one of the first studies to provide information about the underlying factors driving or preventing smartphone and app use among farmers.