Background & Aim: Maternal health and pregnancy outcomes are vitally important areas of each country's healthcare system. This study sought to investigate the acceptability of a mobile app-based intervention program for choosing the mode of delivery among pregnant women. Method: The Mobile App-Based Program focused on facilitating choosing mode of delivery based on information, motivation, and behavior theory among pregnant women in Tehran, Iran. A retrospective post-intervention study was carried out. We used qualitative semi-structured interviews to explore the experiences of women participating in the Mobile App-Based Program and investigate the intervention's acceptability. Thirty pregnant women participated in this study. Result : A total of 76.6 percent of the users assessed the application as usable. Three central themes have emerged from women’s experiences of Easy Birth Application using qualitative findings; (1) specific features of the App (images, text, colors…), (2) advantages (distance learning method, reliability, and credibility, user friendly and comfortability, time-saving, interactive,….), and (3) disadvantages (fear of mobile radiation on fetus, poor internet connection, and limited audience) regarding using of this kind of interventions. Conclusion: Implementing interventions via the mobile application could be accepted by pregnant women during their pregnancy; it also eased women's knowledge and behavior precisely during a new-emerged pandemic. Funding: This study has been financially supported by the Tehran University of Medical Sciences (TUMS) and the Iran National Science Foundation (INSF). Declaration of Interest: None to declare. Ethical Approval: This study was approved by the Tehran University and Medical of science ((Ethics code: IR.TUMS.SPH.REC-1397-130).
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