In this paper, a novel proposal regarding the transmission of the next generation of live-TV content in an IPTV environment is presented. Today live-TV IP transmission systems utilizes a Group Of Pictures (GOP) structure in order to provide stream synchronization points for the clients. Synchronization points are used when a TV-channel switch occurs. The number of channel switches made by TV audiences have been shown to be rather rare. It is therefore redundant to send synchronization events in a GOP manner. Our proposal, Synchronization Frames for Channel Switching (SFCS), only requests synchronization points when required. Due to channel popularity distributions and the number of connected users, the total number of synchronization requests for a popular channel can increase to a level that makes SFCS less effective than GOP. Therefore, we introduce an SFCS-GOP hybrid. A complete network traffic analysis model, verified by a simple simulation environment, is also presented and the results show that the SFCS-GOP hybrid significantly increases the bandwidth utilization compared to a traditional GOP system
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