Gold nanoparticles (AuNPs) attached externally to the plasma membrane of neurons enable the generation of action potentials (APs) in response to brief pulses of light. Recently described functionalization techniques facilitate the stable binding of AuNP bioconjugates directly to ion channels in neurons that can enable robust AP generation mediated light. However, functionalization that affords AuNP binding to the plasma membrane in a non-protein-specific manner could represent a simple, single-step means of establishing light-responsiveness in multiple types of cells contained in the same tissue. Based on the ability of cholesterol to bind to and insert into plasma membranes, we have tested whether AuNP functionalization with linear dihydrolipoic acid-poly(ethylene) glycol (DHLA-PEG) chains that are distally terminated with cholesterol (AuNP-PEG-Chol) can enable light-induced AP generation in neurons. Dorsal root ganglion (DRG) neurons of rat were labelled with AuNP-PEG-Chol conjugates consisting of 20 nm diameter spherical AuNPs. Voltage recordings showed that DRG neurons labeled in this manner exhibited a capacity for AP generation in response to microsecond and millisecond pulses of 532 nm light. This likely reflected the AuNP-PEG-Chol's ability, upon plasmonic light absorption and resultant slight and rapid heating of the plasma membrane, to induce a concomitant depolarizing capacitive current. Notably, AuNP-PEG-Chol delivered to the DRG neuron by inclusion in the buffer contained in the recording pipette/electrode enabled similar light-responsiveness, consistent with the activity of AuNP-PEG-Chol bound to the inner leaflet of the plasma membrane. Our results demonstrate the ability of AuNP-PEG-Chol conjugates to confer timely stable and direct responsiveness to light in neurons. Further, this strategy represents a general approach for establishing excitable cell photosensitivity that could be of substantial advantage for exploring a given tissue's suitability for AuNP-mediated photo-control of neural activity.