Involvement In Co-creation Research Articles

Achieving ‘something that everybody has invested in’: perspectives of diverse stakeholders during co-creation of a transition to residency curriculum

Co-creation of education within the context of student inclusion alongside diverse stakeholders merits exploration. We studied the perspectives of students and teachers from different institutions who participated in co-creating a transition to residency curriculum. We conducted post-hoc in-depth interviews with 16 participants: final-year medical students, undergraduate, and postgraduate medical education stakeholders who were involved in the co-creation sessions. Findings build on the Framework of Stakeholders’ Involvement in Co-creation and identify the four key components of co-creation with diverse faculty: immersion in positive feelings of inclusivity and appreciation, exchange of knowledge, engagement in a state of reflection and analysis, and translation of co-creation dialogues into intended outcomes. Despite power dynamics, participants valued open communication, constructive feedback, mutual respect, and effective moderation. The study broadened our understanding of the co-creation process in diverse stakeholder settings. Incorporating key elements in the presence of power relations can enrich co-creation by leveraging wider expertise.

Co-creating art with generative artificial intelligence: Implications for artworks and artists

Synthetic visual art is becoming a commodity due to generative artificial intelligence (AI). The trend of using AI for co-creation will not spare artists’ creative processes, and it is important to understand how the use of generative AI at different stages of the creative process affects both the evaluation of the artist and the result of the human-machine collaboration (i.e., the visual artifact). In three experiments (N = 560), this research explores how the evaluation of artworks is transformed by the revelation that the artist collaborated with AI at different stages of the creative process. The results show that co-created art is less liked and recognized, especially when AI was used in the implementation stage. While co-created art is perceived as more novel, it lacks creative authenticity, which exerts a dominant influence. The results also show that artists’ perceptions suffer from the co-creation process, and that artists who co-create are less admired because they are perceived as less authentic. Two boundary conditions are identified. The negative effect can be mitigated by disclosing the level of artist involvement in co-creation with AI (e.g., by training the algorithm on a curated set of images vs. simply prompting an off-the-shelf AI image generator). In the context of art that is perceived as commercially motivated (e.g., stock images), the effect is also diminished. This research has important implications for the literature on human-AI-collaboration, research on authenticity, and the ongoing policy debate regarding the transparency of algorithmic presence.

Continuous co-creation: how ongoing involvement impacts outcomes of co-creation

ABSTRACT It is broadly recognized that outcomes of co-creation processes in the public sector depend on early and extensive involvement of relevant and affected actors. However, few have paid attention to whether involvement at later stages matters for outcomes. This article develops a continuity perspective on patterns of involvement in co-creation, and applies it to two case studies of co-created reforms in a local public bureaucracy in Denmark. The study shows that continuous, high-levels involvement strengthen outcomes of co-creation i terms of innovation, higher ownership of solutions, and the development of trust among participants.]

Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto

This study discusses residents’ involvement in the co-creation of a city brand, their perceptions about brand identity and authenticity and the fit with their sense of place. The city of Porto, Portugal, was chosen as a case study, since a new city brand was created in September 2014. The authors analysed the descriptive book explaining the strategy of the city brand created. In order to understand residents’ involvement, an interview with the head of communication of Porto City Council was conducted. Then, a focus group was developed with Porto residents from different parts of the city. The focus group gathered the residents’ perception about the brand created and their opinion about authenticity and place identity. Results indicate that, despite being partly involved in the creation of Porto city logo, residents would like to have contributed to the recognised place marketing strategy in a more active way. Citizens agree that the brand fits with their sense of place identity, but consider that the strategy is designed to attract tourists and not to reinforce citizens’ place attachment. The failure of internal place marketing is discussed in the paper and some recommendations for public policy are presented.

Co-creation with customers and suppliers: an exploratory study

Purpose Co-creation along the new product development (NPD) seems the winning approach in nowadays market. The purpose of this paper is to explore the collaboration and interaction flows between suppliers and customers in co-creation initiatives devoted to NPD. Design/methodology/approach After developing a classification of demand-side and supply-side involvement in co-creation along the NPD process, 13 cases of co-creation in the consumer goods industry, within the Italian context, have been analyzed. Findings Three patterns of co-creation have been identified: supplier-driven approach: companies co-creating with suppliers in multiple NPD phases, while involving customers only in one; customer-driven approach: companies involving customers in multiple phases, while engaging suppliers only in one and firm-driven approach: companies involving both customers and suppliers in one single phase. Further, the locus of relevant knowledge drives to different co-creation approaches. Research limitations/implications The work contributes to extant literature by: providing a classification of demand-side and supply-side involvement in NPD; empirically investigating the interaction flows between customers and suppliers in co-creation initiatives along the NPD; highlighting the factors potentially affecting a concurrent involvement of customers and suppliers in NPD. Practical implications The findings can help to efficiently and effectively design and manage the relation with both suppliers and customers in co-creation projects devoted to NPD. Originality/value The involvement of suppliers and customers in co-creation initiatives has been so far analyzed only separately in literature. This study opens a new stream of research, stressing how the evolution of the market, toward a more participative one, spurs the need to investigate the collaboration and interaction flows between the two actors.

Working together to increase student satisfaction: exploring the effects of mode of study and fee status

ABSTRACTThis study extends our knowledge on co-creation of value in higher education. The paper examines the relationship between support, co-creation of value and students’ satisfaction, as well as moderating factors including mode of study and fee status, via 979 survey responses from undergraduate students. Analysis using partial least squares found support to be important in determining co-creation of value and, in turn, student satisfaction. Results indicated that student satisfaction is positively influenced through students accessing support mechanisms and their active involvement in co-creation of value activities. Our findings further reveal that fee-paying students are more satisfied when they participate in co-creation activities and access support mechanisms. No significant differences between transnational and domestic students are found.