Strategic planning and investment analysis are critical to enhancing the viability and growth of affordable housing projects. As urban populations rise and housing affordability challenges persist, effective strategies are needed to ensure that affordable housing developments are both financially viable and scalable. This paper explores key aspects of strategic planning and investment analysis in the context of affordable housing, emphasizing their role in fostering sustainable growth and maximizing impact. Strategic planning involves setting clear objectives, identifying key success factors, and developing actionable plans to achieve desired outcomes. In affordable housing, this includes assessing local housing needs, understanding market dynamics, and aligning development goals with community priorities. Effective strategic planning ensures that housing projects are responsive to the needs of low- and moderate-income populations while addressing broader urban development goals. Investment analysis plays a crucial role in determining the financial feasibility and sustainability of affordable housing projects. This includes evaluating funding sources, estimating costs, and projecting financial returns. Key components of investment analysis include financial modeling, risk assessment, and scenario planning. By employing robust analytical tools, stakeholders can identify potential financial challenges and opportunities, optimize resource allocation, and ensure that projects are financially sound. Case studies from various regions highlight successful strategic planning and investment practices. For instance, the Low-Income Housing Tax Credit (LIHTC) program in the United States has demonstrated how targeted investment incentives can stimulate the development of affordable housing while achieving financial and social returns. Similarly, initiatives in European countries have illustrated the importance of integrating strategic planning with innovative financing mechanisms to address housing shortages. Despite these successes, challenges remain, including securing adequate funding, navigating regulatory environments, and managing project risks. Addressing these challenges requires a collaborative approach involving government agencies, private investors, and community organizations. By leveraging strategic planning and investment analysis, stakeholders can enhance the viability and growth of affordable housing projects, ultimately contributing to more sustainable and inclusive urban development. In conclusion, strategic planning and investment analysis are essential for advancing affordable housing initiatives. They enable stakeholders to navigate complex financial landscapes, mitigate risks, and achieve long-term goals, fostering the growth of affordable housing and improving housing stability for underserved populations.