Abstract
Financial literacy is a critical skill for individuals, empowering them to make informed financial decisions and improving their investment behaviour. This paper explores the level of financial literacy and its impact on the investment behaviour of working women in higher education in India. The study employs a qualitative approach, gathering data through surveys and interviews with women engaged in various academic and professional fields. The findings indicate that while there is a growing awareness of financial instruments among this demographic, significant gaps in knowledge persist. Factors influencing investment behaviour include educational background, perceived risk, and access to financial resources. The results highlight the importance of financial education programs tailored specifically for working women in academia to foster better investment practices and enhance their financial security.
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