Introduction Of Corporate Social Responsibility Research Articles

The influence of transverse CSR structure on headquarters/subsidiary integration

Some studies have already highlighted the effects of the introduction of Corporate Social Responsibility [CSR] projects into Multinational Corporations’ [MNC] strategies. However, little attention has been paid to the influence of transverse CSR structure on headquarters/subsidiary integration. In this article, we begin with the following question: What is the influence of the introduction of a centralized/decentralized structure on conducting a CSR strategy in a MNC? Our main objective is to identify conditions through which the structure of the CSR department influences the CSR strategy of the MNC. We define transverse CSR structure as: (1) the existence of a CSR directory at the headquarters level and a CSR representative at the subsidiary level, and (2) the existence of representatives from different areas who participate in meetings or committees to make decisions about CSR strategy. We argue that a transverse CSR structure favors consideration of global and local CSR demands by headquarters and subsidiaries. This process takes place through the mediation of three main elements: information exchange, awareness activities and definition of objectives.

Sustainability takes time

This is a story of transformation at Sheffield Hallam University, UK. It describes the progress and thinking along the path to introducing the university's vision of sustainability since the conclusion of EMSU 1999.It describes how sustainable practice has been incorporated within the formal democratic structures of the university, and describes the results of the initial environmental review and the early experiences and outcomes of target setting. The paper does not ignore those areas where there has not been success. It considers the involvement of the university in the UK Higher Education Programme for Sustainability (HEPS) directed by the Forum for the Future, and the advantages of engagement with the student community. The paper considers the early introduction of corporate social responsibility. It concludes with an aide memoir (currently in development) to assist all managers at the university in considering the impact of their planned actions on sustainability.