Fluorescence spectra and quantum yields have been obtained for methylcyclohexane solutions of benzene, toluene, ethylbenzene, cumene, p-, m-, o-xylene, and 1,3,5-, 1,2,3-, 1,2,4-trimethylbenzene as a function of aromatic concentration over the temperature range from 25 to −100°C. At low temperatures distinct excimer emissions were observed for all compounds studied. The intrinsic emission quantum yields of monomer φm and of excimer φe have been determined by a simple technique which requires no assumptions regarding the details of the monomer–excimer kinetics. With decreasing temperature, φe is observed to decrease contrary to the behavior of φm, suggesting that the rate constant for the excimer radiative transition decreases strongly as the temperature is lowered. Such temperature dependence is explained as arising from the existence of a substantial vibronic component in the transition moment that is induced by thermal excitation of upper-state vibrational motions (e.g., torsional, tilting, etc.) of one monomer with respect to the other. From analysis of the temperature dependence of the fluorescence, lower bounds on the excimer binding energies Eb have been determined. The difference between this lower bound and Eb is approximately equal to the activation energy for radiative decay of the excimer. An estimate of this activation energy indicates that, for the case of benzene, Eb > 0.36 eV. The probability for association of excited monomer to form excimer and the probability for dissociation of excimer to an excited and unexcited monomer have been determined for benzene at 25 and −78°C from an appropriate analysis of the fluorescence quenching effect of CCl4. Additionally it has been demonstrated that the observed increase in CCl4 quenching efficiency at high benzene concentrations is predominantly due to an energy migration process. The probability per encounter for formation of excimer has been determined for benzene to be ≈1.0 and to decrease with alkyl substitution in a manner consistent with the steric requirements of sandwich-type excimer configurations.