Interview Methodology Research Articles

Inventorization of ethnobotanical use of some medicinal halophytes plants in the Algerian arid zone (Biskra)

Context: The population's use of halophyte plants in traditional medicine is a fundamental component of the exploration of natural remedies. Aims: To analyze a list of halophyte plants and their ethnobotanical characteristics, with a focus on those most commonly used in traditional medicine in the southeast of Algeria (Biskra). Methods: The ethnobotanical surveys were conducted between 2017 and 2019 by interviewing 120 informants using a questionnaire and applying a semi-structured interview methodology. The data was analyzed using ethnobotanical statistical tools, including the informant consensus factor (ICF), citation frequency (CF), use value (UV), family importance value (FIV), relative frequency of citation (RFC), plant part value (PPV), and relative importance (RI), as well as statistics analysis (ANOVA) to compare the use of medicinal plants according to age, gender, and education level. Results: The results of the survey enabled us to identify 12 species distributed across eight different families. The most common family was that of the Amaranthaceae (four species), while the most frequently utilized parts of plants were leaves (PPV = 0.4). Furthermore, decoctions were the most commonly prepared form (33.39%). The highest ICF values were observed for the endocrinological and digestive disease groups (ICF = 0.97). The statistical analysis (ANOVA) revealed a significant difference in the knowledge of the use of halophyte plants in traditional medicine according to age and level of education. Conclusions: The findings of this research suggest that the halophyte flora in our arid study area may offer a promising source for the discovery of new drugs, a prospect that requires further investigation and exploration.

Archaeotourist: A Novel Tourist Type in Heritage Tourism

ABSTRACT Archaeological heritage is one of the oldest attractions that have played a significant role in the promotion of cultural/heritage tourism. Due to its particular demand, we can speak of a specific type of tourist focusing on archaeological areas: the concept of archaeotourist. This study aims to define the ‘archaeotourist’ as a specific type of tourist in cultural/heritage tourism, exploring the interplay between archaeological heritage, archaeological knowledge, expectations and experiences in archaeological destinations. An interview methodology was used to support our definitional approach, and the results will provide a new conceptual perspective and close a gap in the archaeotourism literature.

Exploring the Power of Images and Videos in Visual Storytelling and Content Marketing: Airtel Ovajara as a Paradigm

This study examined the significant power of images and videos in visual storytelling and content marketing using Airtel Ovajara as a paradigm. In today’s digitally saturated landscape, the inability of content marketers to capture attention, convey complex ideas, and build brand authenticity using good images and videos has left some businesses in constant battle for audience/customer acceptability. Employing the Consumer behaviour theory which provided insights into the psychological processes that influence consumer responses to images and videos in visual storytelling, the paper explored the strategic ways in which Airtel Ovajara used images and videos to craft compelling narratives that not only showcased the brand but also fostered genuine connections with customers. The study adopted the mixed research methodology of content analysis and Key Persons Interviews (KPI) to understand the common themes, strategies and elements that position Airtel Ovajara’s visual storytelling as a successful marketing strategy. The use of images and videos as part of this strategy has revolutionized how brands engage with consumers, offering a dynamic way to communicate messages and evoke emotions. The study recommended a valuable insight into the strategic use of visual content to build stronger connections with audiences, demonstrating that effective visual communication was key to contemporary marketing.

Eyewitness memory for person, object and action information is mediated by interview environment and the presence or absence of rapport

Purpose Obtaining accurate and reliable information from witnesses and victims of crime is essential for guiding criminal investigations and for the successful prosecution of offenders and beyond. Here, the purpose of this study is to investigate the impact of prosocial rapport behaviours and retrieval environment on mock eyewitness memory with an emphasis on the qualitative nature of information recalled in terms of persons, actions, objects and surroundings. Design/methodology/approach One hundred participants from the general population took part in mock witness research using a 2 (Environment: face-to-face; virtual) × 2 (Rapport: present; absent) design. Participants individually viewed an event depicting a fight in a bar and were then interviewed 48 h later according to condition. Findings Rapport and environment variously emerged as impactful, resulting in significant improvements in correct recall of persons, actions and object information when rapport was present and in virtual environments (VEs) when communicating via avatars. In many instances, the benefits of rapport and environment were additive, but not always. Surroundings information remained consistent across all conditions. Erroneous recall was extremely susceptible to inflation in face-to-face interviews when rapport was absent, in some instances increasing by over 100%. However, virtual interview spaces appeared to dilute the negative effects on retrieval when rapport was absent. Research limitations/implications This study concurs with others who have argued that comfortable witnesses are “better” witnesses; however, understanding what “comfort” looks and feels like remains a challenge. Practical implications The results, alongside the findings of others, have implications for applied and social cognition and reveal avenues for future research centred on widening access to justice and professional interview training. Originality/value This study reveals that prosocial rapport behaviours and VEs significantly enhance the accuracy of eyewitness recall. The findings suggest that virtual interviews can mitigate errors in the absence of rapport, offering valuable insights for criminal investigators and legal professionals. This research is crucial for improving witness interviewing techniques, thereby aiding in the accurate prosecution of offenders and broadening access to justice. The paper is valuable for criminal investigators, legal professionals, forensic psychologists and researchers focused on improving the reliability of eyewitness testimonies and interview methodologies.

Development and validation of the ethnic trust scale in China.

Considerable research has shown that ethnic trust reflects the existence of friendly relations among all ethnic groups and ethnic individuals, and can help in resolving ethnic conflicts and contradictions, promoting exchanges among various ethnic groups, which is highly relevant to social stability. This research, including three studies, aimed to explore the conceptual structure of ethnic trust in China, and develop and validate a measurement of the ethnic trust scale. In the first study, we used free association and in-depth interview methodology, applied cluster analysis, multidimensional scaling analysis, and grounded theory to construct the theoretical framework of Chinese people's ethnic trust concept. In the second study, we constructed an initial inventory based on the concept dimensions of ethnic trust established in the first study. We screened items by item analysis and extracted common factors using exploratory factor analysis (EFA), thus determining a total of 48 items in the two subscales (interpersonal-oriented ethnic trust subscale and the intergroup-oriented subscale), which consisted of two dimensions including particular trust and universal trust. In the third study, we used first-and second-order confirmatory factor analysis (CFA) to test the scale's construct validity. The results indicated a good fit between the two-factor model and the data. And the ethnic trust scale showed very good internal consistency (Cronbach alpha >0.89) and test-retest reliability >0.70. Based on our results, have formed a ethnic trust scale by keeping 48 items, which can beused to measure the levels of interpersonal-oriented and group-oriented ethnic trust within the Chinese cultural context.

Analyzing Chinese Tourists’ Experiences in Seoul and Tokyo: A Mixed Methodology of Text Mining and Interviews

Analyzing Chinese Tourists’ Experiences in Seoul and Tokyo: A Mixed Methodology of Text Mining and Interviews

Gerotranscendence as a Life Perspective Among Nursing Home Residents: A Qualitative Study Into Positive Ageing While Dependent on 24/7 Care.

To examine whether and how older nursing home residents recognise characteristics of gerotranscendence, and to contribute to a critical and comprehensive view of gerotranscendence in this particular group. Gerotranscendence is a psychosocial, spiritual development theory within the field of positive ageing that represents: a shift in meta-perspective, from a materialistic and rational vision to a cosmic and transcendent life perspective, followed by an increase in life satisfaction. A qualitative study using a narrative hermeneutical approach. Participants were 20 residents of a nursing home in the Netherlands, aged 77 to 105 (mean age: 90). The semi-structured interviews, conducted in April 2023, were based on Tornstam's 10-item Gerotranscendence Scale. Special attention was paid to the technique of interviewing these frail, older adults, some of them diagnosed with dementia. All respondents recognised several characteristics of gerotranscendence, or signs of it emerged from the research data. There is a larger middle group with respondents who call themselves 'down-to-earth'. They mainly recognise the relational characteristics. Another group appears to be more contemplative and shows more affinity with the abstract, cosmic characteristics. They have developed a gerotranscendent wisdom: there is insight, contextualism and relativism, peace of mind, room for life's paradoxes, a high degree of (self-)acceptance and an ability to 'let go'. The data show considerable heterogeneity in thoughts, perspectives and degrees of gerotranscendence. Respondents found some questions difficult to answer, resulting in a critical assessment of how to understand the responses given. This puts pressure on data quality for this current study and for critical gerotranscendence research in general. Furthermore, interviewing older nursing home residents requires a custom setting and possibly a new interview methodology. This report adheres to the standards for reporting qualitative research (SRQR). No patient or public contribution.

Leveraging Qualitative Analysis Software to Complement Traditional Qualitative Research Approaches for Curriculum Design: Results of a Needs Assessment Study

ABSTRACT Educational programs are continually challenged with maintaining a curriculum that meets the current and future needs of the industry they serve, and accreditation requirements. Research methodologies of interviews, focus groups, and surveys to accomplish these requirements have a long-standing documented history in the literature. Interviews and focus groups can provide collection of rich information, but have limited sample size, and greater potential for participant and researcher bias. Survey research can be more objective and reach larger population, but results are limited to the type and quality of questions posed by the researchers, and honesty of the participant responses. Technological advances in data collection and analysis have been improving research methodologies for decades. This paper describes a research approach for conducting a program needs assessment. Using structured focus groups and qualitative artificial intelligence software, MAXQDA, the methodology identified 15 themes for activities commonly performed by entry-level construction management graduates. Within the themes, 17 common types of knowledge, and 15 types of skills were identified. Key knowledge included Terms & Symbols, Project Documents, Materials & Methods, Software Platforms, Scopes of Work, and Contract Structures. The top skills identified were Oral & Written Communication, Using/Learning Software/Technology, Collaboration/Teamwork, Analyzing/Interpreting Documents, and Personal Organization/Time Management.

The The perception of success in learning English as an L2 in the era of globalization – a multilingual student perspective

Resorting to ecolinguistic theories, underscoring the concept of (trans)languaging and methodologies highlighting the need for analytical contextualization (Steffensen, Fill, 2014), the author presents the understanding of success in learning English as an L2 among selected multilingual students of Applied Linguistics at his home university, for whom knowledge of English and other languages is to be a final product of a professional character. Data has been elicited via focus group interview methodology (Parker, Tritter, 2006; Lankiewicz, 2023) with the use of a semi-structured interview and thematic framework analysis. The research findings suggest that English occupies a special place in students’ plurilingual repertoires and its pluricentric character helps them to be legitimate L2 users of their linguistic repertoires who do not measure their success by native speaker standards. The research undertaken offers insights into the process of the language learning evaluation of multilinguals via including their full linguistic repertoires to account for language learning processes.

Promoting Adaptive Apparel on Instagram: The Role of People with Disabilities as Users, Influencers, and Advocates

This study aimed to understand how social media is used as a marketing and promotion tool for fashion brands within the adaptive apparel marketplace and further explores how disability advocates and influencers use social media to promote adaptive apparel. To achieve this goal, the study used a qualitative methodology of semi-structured interviews and a computational methodology of collocation analysis to analyze social media posts from users with hashtags related to adaptive apparel. The result of the study revealed three themes that supported social capital theory, communities of practice, and virtual communities of practice theories – Inclusion, Representation, and Education. Further, the data mining phase provided valuable insights into the significant event and the broader community of people with disabilities. This study showed how fashion brands, disability organizations, advocates, and people with disabilities use social media to market and promote adaptive apparel.

Experiences as a clinical teaching fellow: interviews with clinical teaching fellows in the West Midlands

BackgroundThe majority of junior doctors in the UK do not proceed directly into specialty training after completing mandatory foundation training but instead take a year out of training. A common post undertaken during a year out of training is a clinical teaching fellow (CTF) role which is used to provide undergraduate medical student teaching. There is only a small amount of literature available regarding CTF posts, and very little of this explores experiences or reasons for taking up such as post. An understanding of the reasons why doctors are choosing to work as CTFs and what their experiences are in post will contribute to how the role is further developed and utilised within the NHS. This study aimed to explore the experiences of CTFs employed in the West Midlands at NHS hospital Trusts.MethodsCTFs working in Trusts in the West Midlands region registered as students on the Education for Healthcare Professionals Post Graduate Certificate course at the University of Birmingham in August 2019 and 2020 who were enrolled in a longitudinal study were invited to take part in an individual interview asking about their experiences as CTFs.ResultsNine CTFs participated in an interview. Five main themes were identified which related to their experiences in post and plans for future careers. Participants reported choosing to undertake a CTF role due to wanting a break from clinical work and having previously enjoyed delivering teaching. Positive experiences in post included lifestyle related benefits and self-development opportunities. Challenges identified with the role included the impact of COVID-19 and volume of students.ConclusionThis is the first study to use interview methodology to explore experiences of CTFs, and has provided a valuable insight into the experiences of those in post in the West Midlands region. Understanding why doctors chose this job and what their experiences are could help to further develop and refine the role. To guarantee demands for teaching staff are met those employing CTFs should be aware of reasons why doctors apply for the post and ensure the post remains a desirable option.

Research on the Food Service Industry in Central Taiwan

This study examined the changes in business models in the food service industry of Taiwan in the postpandemic era. After staying at home for a more prolonged period during the pandemic. More consumers choose to cook at home to save costs, leading to a booming homemade food market. This trend greatly increases the popularity of convenient meal kits, semi-finished products, and do-it-yourself (DIY) meal sets. It not only caters to consumers’ interest in cooking but also provide convenient and quick solutions for food preparation. Food and beverage businesses have successfully expanded their market reach by developing high-quality homemade food products and utilizing social media and e-commerce platforms for sales. The immediacy and wide audience coverage of social media economy have enabled influencers and food bloggers to directly demonstrate the use and effects of meal kits and DIY dining through live streams and short videos. This approach attracts large numbers of followers to purchase these products, thereby quickly enhancing product awareness and sales. Collaborating with social media has become an effective marketing strategy for food and beverage businesses because it increases brand exposure and allows for product adjustments and improvements based on immediate consumer feedback. This study aims to analyze the post-pandemic restaurant industry through the lens of business models. By conducting interviews with restaurant owners across various sectors in central Taiwan, the research will explore how they confronted the challenges during the pandemic and how they have adjusted their business strategies in the aftermath. The objective is to identify future strategies suitable for the Taiwanese culinary market. This study employs business model theory and interview methodology to investigate six companies within Taiwan's restaurant industry. Through comprehensive analysis, the research aims to determine how the restaurant industry should adjust its strategic direction in the post-pandemic era. The interviewed restaurants implemented various adjustments during the postpandemic period, including arranging for industry–academia collaboration, enhancing employee training and incentives, strengthening restaurant recognition and sense of pride among employees, diversifying dish presentation, improving customer service systems, providing customized services, increasing investment in social media, reinforcing supplier relations, and expanding into new distribution channels. The study results indicate that food and beverage businesses can further explore the potential of social media economy, develop more products suitable for online promotion, and continually optimize marketing strategies by leveraging data analysis and market research to meet consumer demands.

Why is KOL (Key Opinion Leader) Advertising on Social Media more Effective at Attracting Consumers than Official Brand Accounts?-Exploring Lancmes Promotion on Chinese Platform RED

In the context of the flourishing digital market, effectively utilizing social media for advertising has become one of the primary concerns for brands. This article aims to investigate the reasons why advertising campaigns by KOLs (Key Opinion Leaders) on Chinese social media platforms garner more attention from consumers compared to official brand accounts. This research employs a case study and interview methodology. The first set of data presents the advertising content and responses of both Lancme's official account and KOL accounts on the Chinese social media platform, Xiaohongshu (RED). The second set of data showcases the interview results from five recruited participants on RED. Each participant was asked to assess their attitudes towards different forms of product promotion. The results indicate that KOLs' posts on RED offer a more relatable and curiosity-inducing perspective by sharing product experiences in everyday life scenarios. This approach resonates with users and brings the promotion closer to consumers. In contrast, the content strategy of official brand accounts tends to focus more on product features, which increases the perceived distance from consumers. Furthermore, interaction data and user feedback from KOL accounts reveal that users are more inclined to trust and reference the authentic usage experiences of fellow consumers rather than official product descriptions. These findings elucidate the practical impact of official brand accounts versus KOL accounts in social media advertising, highlighting the unique value of KOL advertising. Our research is poised to inspire brands to reconsider their social media advertising strategies, potentially bringing forth greater appeal and competitive advantage for the brands.

ANALYSIS OF ENTREPRENEURIAL COMPETENCE ON BUSINESS PERFORMANCE IN MSMES KAHUT SIGERBORI ECOPRINT BANDAR LAMPUNG

The purpose of this paper is to assess entrepreneurial competence and business performance in micro, small and medium enterprises (MSMEs) Kahut Sigerbori Ecoprint in Bandar Lampung, as well as to test the impact of entrepreneurial competence on business performance. This writing uses qualitative writing design, uses a descriptive approach and uses observation and interview methodologies. This writing uses data processing methodologies such as data collection, data reduction, data presentation, and conclusions. The writing population is 9 workers and 1 owner of Kahut Sigerbori Ecoprint Bandar Lampung. An interview was conducted with one of the individuals who served as the owner of an MSME. Research findings show that entrepreneurial competence plays an important role in managing and improving company performance in MSMEs Kahut Sigerbori Ecoprint. The business performance of MSMEs Kahut Sigerbori Ecoprint has shown remarkable progress, with significant and substantial revenue growth. There is a direct correlation between entrepreneurial ability and business performance. MSMEs Kahut Sigerbori MSMEs Ecoprint.

Perceptions of sustainable human resource management (SHRM) and personal risk: Findings from the Pilot Study.

The aim of this article is to explore how SHRM (Sustainable Human Resource Management) practices and personal risk management are interpreted by managers across different organisational contexts, and to identify challenges and barriers to implementing these practices. The study focuses on a variety of SHRM approaches in diverse organisational contexts, highlighting the impact of company size, managerial experience, and organisational culture. It also explores the challenges associated with both long-term and short-term SHRM goals and underscores the need for a better understanding and communication of these practices within organisations. The study is based on a qualitative individual in-depth interview (IDI) methodology. The results of the study highlight the importance of adapting and understanding the unique aspects of each organisation to effectively implement SHRM. The article contributes to the literature by highlighting the need for further research into holistic SHRM models, the management personal risk, the use of new technologies, and the development of advanced measurement methods.

Strain sebagai pendorong mahasiswa menggunakan pinjol ilegal: Analisis viktimisasi mahasiswa korban pinjol ilegal

Background: The cases range from socialization that requires students to participate in using online loans, to murders with the motive of paying for online loans. Illegal online loans cases continue to push the urgency of research that analyzes why many students become users of illegal online loans. Findings: Although the number of students using illegal online loans continues to increase, the victimization experience of students using illegal online loans is still very little researched. Student status places someone as an academic, someone who is highly educated and has critical and analytical thinking skills. Methods: This study uses a critical criminology method with the use of a qualitative approach to produce strain analysis. This study uses data mining with a qualitative approach with a structured interview methodology. This study also found that the impact of illegal online loans on students is very disruptive to their lives on a large scale and in the long term. Conclusion: Students experience losses from the burden of illegal online loan costs which are very large because financial exploitation through interest and hidden fees is very large due to their limited financial capabilities. The magnitude of financial losses from illegal online loans greatly disrupts students' academic lives. Many students have to drop out of college due to limited funds or because they have to focus on finding income to cover the financial losses from illegal online loan exploitation. The terror, intimidation, threats, and violence experienced by students disrupt their mental and physical health. Students have to live in conditions without security for a long period of time when they become users of illegal online loans. Many students who are victims of illegal online loans suffer from mental disorders that interfere with their ability to live their lives. Long-term student recovery requires psychiatric care that takes a lot of effort, time, and money.

Tipping points and farmer decision-making in European permanent grassland (PG) agricultural systems

Permanent grasslands (PG) provide multifunctional ecosystem services (ES) in Europe and globally, which are threatened by both increased farming intensity and land use change in marginal areas. Farm management decisions can represent critical thresholds, or behavioural “tipping points”, in the agricultural system. Decisions are influenced by a combination of agronomic, policy and social factors. Transformation of PG systems can be facilitated through positive tipping points and relevant policy implementation to ensure sustainable PG systems. The aim of this research was to understand the drivers of decisions regarding land use changes and management towards critical positive and negative tipping points across five biogeographic zones in Europe. Interview methodology assessed farmers’ preferences and priorities regarding the adoption of sustainable PG systems. Participants were selected from five case study countries, each representing a different biogeographic zone in Europe (Continental/Pannonian: Czech Republic, Boreal: Sweden, Mediterranean: Spain, Alpine: Switzerland, and Atlantic: UK). The sample also covered three farming intensity types within these biogeographic zones: high input/intensive conventional farms (≥1.0 LU/ha); low input/extensive conventional farms (<1.0 LU/ha); and certified organic farms. In total, 373 farm interviews were obtained from the case study countries between October 2020 and October 2021. The analysis focuses on drivers of change and considers tipping points across these countries, considering case studies of land use changes (specifically land abandonment) and land management practices (specifically changes in stocking rates). The most common reasons for PG management changes towards either intensification or extensification were economic. Farmers require policy support to increase provision of non-market ES, while rebalancing subsidies can deliver environmental ES at scale through abandonment (e.g., through the creation of specific habitats that support some threatened species). Agri-environment schemes (AES)and subsidies could be more flexible to allow farmers to better adapt grassland management to local production conditions and unpredictable circumstances such as droughts, floods, or market shocks. To maintain PG that delivers more goods and services, financial compensation for ES delivery was perceived to be the most significant support mechanism needed, while easier access to ES provision expertise through extension or consultancy services is considered important factor.

The Rise of Otome Games in China: Exploring the Social and Psychological Traits of Otome Game Players

In recent times, the popularity of otome games in China has soared, with the genre becoming increasingly mainstream and witnessing the emergence of highly popular otome mobile games. In contrast, otome games have not received the same level of attention in Europe and America. Consequently, there are likely distinctions between Chinese otome game players and those in other countries. Despite this, scholarly research on Chinese otome game players is scarce. Existing studies often rely on singular theories, such as the Uses and Gratifications Theory or the Parasocial Interaction Theory, to analyze this demographic. To address this gap, this paper adopts a comprehensive approach, integrating both the Uses and Gratifications Theory and the Parasocial Interaction Theory. Utilizing a combination of survey and interview methodologies, the study investigates the social and psychological characteristics of Chinese otome game player groups based on media attributes.

The Usable Quality of Information as an Element of the Humanization of Work in the Development of Modern Organizations

Theoretical background: In the article, the authors discuss research on aspects of the human centric approach to the process of implementing IT devices due to the specificity of human resources. The authors emphasize the importance of the dynamic development of modern information technologies (IT), which is of fundamental importance for the sustainable development of enterprises. The authors indicate the possibility of integrating various company resources, and above all, the phenomenon of creating an environment for the increase in the importance of human resources in the process of business digitization. A special place in this process is occupied by IT, which activate the employee through various forms. The authors present research that captures the above aspect in terms of the systemic assessment of the usability of interaction and communication processes. The scope of the work concerns communication with the use of IT devices used in the implementation of the goal-oriented tasks. The authors identified factors contributing to the development of job humanization through the flexible improvement of IT devices in a task related context. Purpose of the article: The aim of this article is to present the findings of a study on the impact of usability on the development of the phenomenon of job humanization among positional employees involved in the manufacturing process. Additionally, it discusses the results of in-depth research seeking to answer the question: Do multifunctional information devices, not dedicated to the profile of professional activities, hinder the employee’s work? If not, what are the consequences for job humanization? Research methods: The objective of the study was achieved through the use of structured interview methodology. Subsequently, in-depth research was conducted. Main findings: The results obtained indicate a relationship between the usability of information technology devices and the frequency of their use in the workplace. The outcomes of relational interviews highlight the significant importance of sophisticated, multifunctional information tools that enhance employee engagement and their interest in implementing forms of job humanization, such as job enrichment and enlargement, autonomous groups, and flexible work methods. The main conclusion drawn from the research is that high usability quality of information technology devices forms the basis for the organizational improvement process. This occurs bottom-up, through the personal engagement of employees and their openness to multifunctional, intuitive information tools. For organizations, these are favorable conditions for implementing various forms of organizational humanization. However, a question arises about the limits of this phenomenon due to the limited psychophysical capabilities of humans. This topic will be further developed in the subsequent planned research.

POST-PANDEMIC DIGITAL TRANSFORMATION: MITIGATING TECHNOSTRESS AND INCREASING WELL-BEING IN THE HOSPITALITY INDUSTRY VIA THE PERSON-TECHNOLOGY FIT MODEL

Understanding how to reduce employee tech stress is crucial for improving workforce well-being and maximizing operational efficiency in the tourism and hospitality sectors due to the post-COVID-19 digital transformation. Therefore, this study aims to investigate the impact of enhancing restaurant employees' digital transformation readiness and technological device readiness on reducing employees' technostress. The study employed a qualitative methodology of semi-structured interviews, primarily addressing the paucity of scholarly investigations within this specific research area. The interviewee cohort encompassed both managerial and staff members from two distinct categories of restaurants (i.e., fast-food and casual dining restaurants). The study found eight factors related to the readiness of restaurant employees for digital transformation, as well as four factors related to the readiness of restaurant technological devices. According to interviewees, these factors have been found to reduce restaurant employees' techno stressors. Theoretically, this study extends the digital transformation readiness model from three to eight factors, and the study extends the person technology fit model from three to four factors to reduce employees' technostress. From a managerial perspective, restaurant managers can use the study framework to enhance employees' technological skills, foster a positive attitude toward digital transformation, and invest in user-friendly technology, which can ultimately reduce technostress and improve employee well-being and performance in the dynamic hospitality industry.