Control charts are widely used for process monitoring and quality control in manufacturing industries. Implementing variable sampling interval (VSI) control schemes on control charts rather than traditional fixed sampling interval procedure can significantly improve the control chart's efficiency. In this paper, the VSI run sum (RS) Hotelling's χ2 chart is proposed. The optimal scores and parameters of the proposed chart are determined using an optimization technique to minimize the following: (i) out‐of‐control average time to signal (ATS); (ii) adjusted ATS (AATS), when the exact shift size can be specified; (iii) expected ATS; or (iv) expected AATS, when the exact shift size cannot be specified. The Markov chain method is used to evaluate the zero‐state ATS and expected ATS, and steady‐state AATS and expected AATS of the proposed chart. The results show that the VSI RS Hotelling's χ2 chart significantly outperforms the standard RS Hotelling's χ2 chart and the former also performs well compared with other competing charts. By adding more scoring regions, the efficiency of the VSI RS Hotelling's χ2 chart can be further enhanced. An illustrative example using data from a manufacturing process is presented to demonstrate the application of the VSI RS Hotelling's χ2 chart. The application of the proposed chart in a quality improvement program can be extended to management and service industries. Copyright © 2016 John Wiley & Sons, Ltd.