Wonder Woman, a founding female figure in superhero fiction, was initially celebrated as a symbol of women’s empowerment in the 1970s but faced criticism in the 2010s for embodying fetishized objectification. This article aims to explore the gender representation of the 1970s TV series Wonder Woman and the 2010s Wonder Woman movie through a feminist approach. The portrayal of Wonder Woman in the TV series challenged the traditional stereotypes of femininity and the subordinary roles of women under patriarchy at that time. The Wonder Woman movie, however, lacked diversity under an intersectional framework and signified the beauty myth for male pleasure, which undermined her validity as a feminist icon. Through close analysis, it is revealed that the white feminist privilege and fetish fashion of superheroines traditionally recognized as feminist icons are problematic, calling for more scholarly attention on discriminatory gender representation in contemporary popular culture.