ABSTRACT Hunger is referred to as a “wicked problem” because it cannot be solved easily and is connected to other complex problems such as climate change, racism, and health equity. Bringing together food and environmental communication, this paper illuminates how the mundane act of eating is shaped by the hegemonic organizing logics of neoliberalism. Grounded in qualitative interviews, the analysis uncovers three common sense discourses linked to eating within an inequitable food system: (1) Feeling, watching, and calculating: anxiety about what goes in and around the body; (2) Navigating diverse worldviews: cultural food traditions versus western nutricentric norms, and (3) Snacking, fast food, and corner stores: the pressure to choose between health and survival. Drawing on biopolitical theory, I offer the term “wicked subjectivities” as a container for the cognitive, affective, and embodied insecurities people experience at the intersection of discourse, lived experience, and political economic realities surrounding food and health. Neoliberalism impacts not only the built environment, but shapes personal subjectivities through the privatization of health and the production of hegemonic consumer-citizen identities. Wicked subjectivities are biopolitical to the extent that they impinge upon bodies from the outside-in (i.e., environments) and the inside-out (i.e., subjectivities) advantaging some populations and disadvantaging others. Expanding beyond hunger, the concept of wicked subjectivities can potentially apply to other wicked problems, where cultural, biological, moral, and market-based discourses intersect with lived experiences, producing contradictory and “wicked” feelings and orientations for which no right or wrong solutions exist at the personal level – just better or worse ones.
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