The academic landscape in China has undergone a profound transformation, shifting from a spiritually rooted vocation to a model driven by managerial efficiency, catalyzed by market reforms that dismantled the traditional, centrally planned system. This seismic shift has forced scholars to adapt to a performance-oriented environment, leading to significant transformations in their professional identities. Contemporary literature, primarily centered on Western role-theory perspectives, often fails to capture the intricate cognitive dynamics that shape academic identities under the varied influence of power dimensions. This study addresses this gap by exploring how Chinese academics’ identities are constructed amidst a complex interplay of power dynamics, external changes, and internal motivations, moving beyond simplistic group-level categorizations. Employing an intersectional approach within a multidimensional organizational power framework, this research utilizes case study methods to probe deeply into the multiple identities of academics in the Business Management discipline across various Chinese higher education institutions. The study reveals a dynamic interplay among multiple power dimensions, including American research hegemony, industrialization of academic governance, self-regulation, and rebellion against ‘academic games’. These forces collectively shape distinct identity modules among Chinese academics: fanatic convert of American research, career survivor, diligent game player, and career retreater, each responding uniquely to the evolving academic pressures. This research significantly enhances our understanding of academic identity construction by extending beyond traditional role-based analyses to encompass a broader spectrum of cognitive processes. It highlights the nuanced intersectionality of academic identities, effectively integrating structuralist perspectives with personal agency. This comprehensive examination provides critical insights into the development of Management disciplines, university governance, and professional practices within the academic community in China.