Interpersonal Communication Channels Research Articles

Communication and Adoption of Mobile Banking Services in Sri Lanka

The Rapid improvement of Information and Communication Technology (ICT) has significantly influenced the banking sector. Although Mobile Banking Service (MBS) was introduced to Sri Lanka 20 years ago, only a few customers use it for transactions. Banks use various communication tools to promote mobile banking services, but the number of users still needs to grow. The problem is whether banks communicate with customers about MBS adequately and whether the communication reaches the target customers as expected. This research comparatively analysed the responses of 91 customers from two selected Sri Lankan banks to address this issue. The study reveals that the respondents were aware of MBS from interpersonal communication channels such as bank officers and family and friends. In contrast, banks often use social media and television advertising to promote MBS. Only a few respondents used television and Facebook advertisements to increase awareness about MBS. The study also found a significant difference between the respondents’ awareness and the usage of MBS. Most respondents had at least a basic knowledge of MBS, but only a few customers used it. The findings show that making customers aware of a banking facility is not enough to convince them to adopt that facility. The study shows that building up trustworthiness is essential to convince customers, and the best communication method is interpersonal communication channels.

Komunikasi Inovasi dan Perilaku Adopsi Sorgum Bioguma di Kabupaten Langkat

Innovation communication is an approach in development communication that aims to introduce an innovation to the community so that it creates a certain effect as something useful. One of the innovations created by the government is sorghum bioguma as an alternative commodity for the purpose of food diversification. This study aims to analyze the innovation communication model of sorghum bioguma; analyze the innovation communication channels of sorghum bioguma; and analyzing the adoption behavior of sorghum bioguma in Pasar VI Kwala Mencirim village, Sei Bingai sub-district, Langkat Regency, North Sumatra. The informants in this study were the Balai Pengkajian Teknologi Pertanian Sumatera Utara (BPTP Sumut) and farmers in Pasar VI Kwala Mencirim village. The research was conducted using a qualitative approach with descriptive methods. The theory used is Everett M Rogers' diffusion of innovation and Ban and Hawkins' Agricultural Extension. Data collection techniques were carried out by interviews, observation and documentation. The results of the study indicated: Communication of sorghum bioguma innovations carried out by BPTP Sumut through four activities namely carrying out coordination, involving farmer groups, making demonstration plots, and carrying out technical guidance. These four activities are a model of a centralized diffusion system, which means the spread of innovation is carried out linearly from the central government to farmers; The innovation communication channels used by BPTP Sumut are interpersonal, group, audio-visual, and social media communication channels. Interpersonal communication is the most effective channel in changing farmers' attitudes; Farmers in Pasar VI Kwala Mencirim adopt unsustainable. This decision was included in the type of active rejection, which means that the farmers had tried the sorghum bioguma innovation but then decided not to adopt it because there was no economic advantage.

Utilization of Interpersonal Communication Channels in the Uptake of Cervical Cancer Screening at Moi Teaching and Referral Hospital, Kenya

Utilization of Interpersonal Communication Channels in the Uptake of Cervical Cancer Screening at Moi Teaching and Referral Hospital, Kenya

Interpersonal Communication Channels and Alcohol Consumption among Students in Government Tertiary Medical Colleges in Kenya

The study sought to evaluate how interpersonal communication channels influenced the consumption of alcohol among college students. Specifically, the study focused on public tertiary colleges in Kenya. The study was motivated by the increased cases of dropout, ill-health, poor performance, and other related effects of alcohol among college students. This is despite the continued efforts to curb alcohol abuse among students by agencies such as the United Nations Office for Drug and Crime, the National Authority for the Campaign Against Drug Abuse, and the school management, among other agencies. The study was anchored on social cognitive theory. Through a descriptive cross-sectional survey design, both qualitative and quantitative data were obtained using a questionnaire and interview schedule. Both quantitative and qualitative data were analyzed. The findings revealed that alcohol consumption among college students was significantly influenced by interpersonal communication channels (t = 14.381, p<0.05). The study recommended the need for stakeholders, including the government and other agencies, to spearhead campaigns to sensitize the students on the ills of alcohol consumption and uphold measures that reduce the encouragement of alcohol consumption through interpersonal communication channels.

Factors Influencing Jajar Legowo Innovation Decisions: (Case Study Of Budi Sepakat Farmer Group, Koto Tangah District, Padang City)

This study aims to describe the diffusion of legowo jar innovation in the Budi Sepakat farmer group and find out the factors that influence the decision of legowo jajar innovation in the Budi Agree farmer group, Koto Tangah District, Padang City. This research method uses qualitative and descriptive quantitative with a case study approach in Budi Sepakat's farmer group. The analysis of the first objective data was carried out by interactive analysis of Miles and Huberman in [1] The data used in this study are primary data and secondary data. The results showed that the innovation of legowo rows is an innovation regarding rice planting spacing with alternating planting patterns between two or more rice planting rows and one empty row. The legowo jajar innovation was first introduced by the Department of Agriculture through the 2017 Penas event in Aceh. Communication runs smoothly with the communication channel used, namely interpersonal communication channels. This innovation was communicated in 2017 and implemented in 2021. This innovation does not oppose customs and culture and is fully supported by the community. The factors that influence farmers' decisions on legowo line innovation are the nature of successive innovations, namely: Compatibility, complexity, relative advantage, trialability, and observability. And factors that do not influence farmers' decisions on legowo line innovation are age, land area, and education.

Acquisition of Agricultural Information from the Social Media and Interpersonal Channels by Farmers

The primary goal of this research is to discover and explain how farmers in Faisalabad utilise social media and interposed channels to receive agricultural knowledge. Furthermore, the study was intended to investigate farmers' socio-demographic traits and their subsequent link with the usage of social media and interpersonal communication channels. Data for this research study were gathered from 257 farmers in the Faisalabad district. A structured questionnaire was utilised to collect data as part of the survey approach. Among the social media, Facebook is the most used media and among interpersonal channels Cosmopolite's character of famers was rated highest.

An analysis on the factors affecting the farmers in adopting refugia system in wonogiri regency

This research aimed to find out the factors affecting the farmers in adopting refugia system as an attempt of conserving biodiversity of farm ecosystem. The location of research was selected purposively, Wonogiri Regency. The informants were selected using purposive sampling technique, consisting of rice farmers who have acquired information about refugia system, Agricultural Extension Officer (PPL), and Plant Disease Controller – Pest and Disease Observer (POPT-PHP). The fundamental research method employed was qualitative one with case study approach. Data analysis was conducted using an interactive model of data analysis. Data validation was carried out using source and method triangulations. The result of research showed that the factors affecting the farmers in adopting refugia system are characteristics of individual farmers, refugia system with varying benefits, farmer group as social system, interpersonal communication channel, farmers and groups’ types of decision, and condition of agricultural extension officer and pest observer.

The Relationship between Information Dissemination Channels, Health Belief, and COVID-19 Vaccination Intention: Evidence from China.

In the context of the ongoing global epidemic of COVID-19 and frequent virus mutations, the implementation of vaccine is the key to the prevention and control of the epidemic at this stage. In order to provide recommendations and evidence to support global epidemic prevention and control and vaccination efforts from the perspectives of health communication and individual psychological perceptions and to improve the vaccination rate of COVID-19 vaccine among appropriate populations, this study conducted a questionnaire survey in eight districts of Beijing and collected a total of 525 valid data points. A health belief model was used to examine the predictors of COVID-19 vaccination behavior, and the relationship between different COVID-19 vaccine information dissemination channels, residents' health beliefs, and propensity to vaccinate was analyzed. This study found the following: (1) among new media, interpersonal communication and traditional media communication channels, the new media channel had the largest number of audiences; (2) the personal health beliefs of audiences in the three information channels differed significantly, with the highest perceived benefits and lowest perceived barriers in the interpersonal communication channel and the highest perceived barriers in the new media communication channel; (3) the health belief model was a significant predictor, with perceived benefits and barriers being the most effective attitudinal variables for predicting vaccination intention. This study is valuable for advancing and improving vaccine communication diffusion research and promoting wider application of the health belief model and communication media in health communication topics.

How do Internet moms raise children? The reshaping of Chinese urban women's parenting psychology by COVID-19 online practices.

With the acceleration of social transformation and “mediatization,” urban women’s parenting practices have become an important factor affecting the demographic structure and national development. The global COVID-19 pandemic has further contributed to the networking of social life and the creation of “Internet moms” who rely on the Internet for parenting interactions. Using a mixed-methods design, this paper conducted participant observation and in-depth interviews with 90 mothers from various industries born after 1980/1990 across multiple geographies in China to examine the impact of urban women’s Internet practices on the psychology and practice of parenting during the COVID-19 pandemic, as well as how they were empowered by media technologies to practice motherhood and complete their role socialization through the sharing of parenting information, experiences, and actions. The purpose of this qualitative study was to investigate the changing impact of Internet-based parenting practices on Chinese urban women’s daily lives during the COVID-19 pandemic. Through the analysis of these influences, it was found that the whole society, including urban parenting groups, paid attention to self-expression and self-worth and further hoped to arouse society’s recognition, face up to the identity of “mother” and “female,” and give more attention and support to women. The study also found that, as interpersonal communication channels were hindered during the COVID-19 pandemic, the power of the Internet, represented by social media, has created a new platform for information empowerment, action mutual, and ideation of motherhood for urban women formerly bound to family and parenting matters. From individual, family, and individual parenting experiences to group, social, and shared scenarios, urban women are engaged in emotional and memory interactions, including motherhood-related expression, experiences, and collaboration. This shift from virtual to physical has reshaped their parenting view, helping them break through the confines of family experience and traditional customs in addition to providing psychological motivation to express their gender concepts, shape their self-image, construct gender power, and interpret intimate relationships, pushing them to become more reflective of the times, as well as more capable and authoritative.

Media Source Characteristics Regarding Food Fraud Misinformation According to the Health Information National Trends Survey (HINTS) in China: Comparative Study.

BackgroundOngoing rumors and fake news regarding food fraud, adulteration, and contamination are highly visible. Health risk information circulating through media and interpersonal communication channels has made health crisis an important research agenda.ObjectiveThis study explored the issue of food fraud and the effect of misinformation. Further, it assessed whether and how these issues have provided evidence-based interventions for food handlers and regulators to mitigate fraud misinformation.MethodsThe Health Information National Trends Survey (HINTS) was adopted for a collaborative study in China, after which a cross-sectional survey with door-to-door interviews was performed. Participants from Beijing and Hefei were selected using multistage sampling of adults in May 2017. Based on 4 government surveillance reports on food rumors and safety incidents, a descriptive analysis, correlation analysis, and analysis of variance were performed on the data.ResultsA total of 3090 results were gathered and analyzed. Among the respondents, 83.6% (2584/3090) heard at least one food rumor. Learning about food fraud was correlated with interpersonal connections (eg, doctors or health specialists) for accessing food health information. Overall, Chinese citizens with a higher level of interpersonal connection were more likely to be concerned about food incidents with a statistical difference (P<.001). Interpersonal connection was the most frequent communication source (698/1253, 55.7%), followed by traditional media (325/1253, 25.9%) and internet portals (144/1253, 11.5%). There was a significant relationship between media use and media category in Beijing (P<.001) and Hefei (P<.001). Overall, responses to food fraud and incident risks were lower in Beijing than in Hefei (P=.006). The respondents in Beijing were confronted more frequently by food rumors (range 346-1253) than those in Hefei (range 155-946). The urban dwellers in Beijing and their rural counterparts in Hefei also differed in terms of perceiving different levels of food risks from different media sources. The food rumor narratives that examined the conspiracy belief showed that social media played more important roles in influencing attitudes against misinformation for users in Hefei than in Beijing.ConclusionsThis study shows that consumers have to be on guard against not only fake food, but also spreading fake information and rumors, as well as conspiracy beliefs involving fake food. This study focused on characterizing media sources, types of food fraud misinformation, and risk perceptions of food safety, which mix urgency and suspicion, and attempted to provide evidence-based interventions for risk management guidance, with the hypothesis of significant correlations between media types and sources, and consumer exposure and perception levels of food rumors and risks.

TEORI MEDIA/TEORI DIFUSI INOVASI

This study aims to examine the theory of diffusion of innovation, the method of this research is library research, the results of this study are: The process of adopting innovation through several stages so that there is a public decision to accept and reject innovation. 1. The knowledge stage where the community obtains a number of information or knowledge, functions, benefits and various things regarding innovation from various information channels, including: friends, family, neighbors, and the mass media. 2. Then the community began to give both positive and negative attitudes, here there was a search for additional information from various communication channels. Communication channels make a big enough contribution to the spread of innovation to the community, interpersonal communication channels are more commonly found when there is a spread of innovation. 3. Next is the decision stage, namely the decision to adopt or reject the innovation, so that in the decision process there are people who adopt, that is, fully use the innovation and some reject the innovation. In making decisions, people tend to consider the relative advantages of innovation, which can be seen from the speed of healing, low and affordable costs, the suitability of the innovation to the needs of the community, as evidenced by observations by other people regarding the advantages of innovation, location affordability and perceptions of information. 4. The implementation stage is that people who choose to adopt will carry out their decisions by coming to the treatment of sangkal putung, on the other hand, people who refuse will also carry out the decisions they have chosen. 5. The last stage is the confirmation process in which the community assesses that the chosen decision is correct or not.

Challenges in Tackling COVID-19

This study aimed to investigate the influence of mass media and interpersonal communication channels in the adoption of preventive measures against the Covid-19 pandemic (coronavirus). The study hypothesises that higher exposure to media content increases interpersonal communication and increased interpersonal communication is positively associated with the adoption of preventive behaviour. To test this hypothesis, this study used a quantitative research technique employing a survey method. The results, when assessed through Pearson correlation, elaborated that there was a stronger association between media exposure and increased interpersonal communication and the adoption level of Covid prevention measures. The result of the thematic analysis revealed that interpersonal communication was an important contributor towards changing behaviour. Hence, the two-step flow of communication showed strong support for accepting the role of interpersonal communication alongside the mass media. This study findings provide insights to communicators and planners for devising different communication strategies for combating the pandemic.

Communication Competency Account Representative in Doing Tax Payer Compliance Supervision at Pelayanan Pajak Pratama Office Medan Timur

The objective of the research was to analyze Account Representative communication competence, analyze how effective communication channels are carried out by Account Representatives, and analyze taxpayer tax compliance as the impact of AR communication competence in improving at KPP Pratama Medan Timur. Researchers used the descriptive qualitative research method by conducting data collection methods through in-depth interviews and documentary methods. Research subjects obtained 6 (six) informants who themselves are from Account Representatives and Taxpayers in the KPP Pratama Medan Timur. The results showed that the Account Representative's communication competence in supervising tax compliance to taxpayers at KPP Pratama Medan Timur was good because the Account Representative already had the components of communication competence in the form of motivation, skills, and knowledge. The most effective communication channel used by Account Representatives in supervising tax compliance to taxpayers is an interpersonal communication channel through the telephone network because messages are delivered quickly, but have few technical constraints, namely network constraints but not too often. Good communication competence possessed by the Account Representative can make taxpayers pay or report SPT, namely changing the attitude of taxpayers who initially have not paid tax payable or reporting SPT, so taxpayers are willing to carry out their tax obligations. With taxpayers paying and reporting tax returns, they can improve tax compliance of taxpayers at KPP Pratama Medan Timur

Combating Lassa fever for sustainable development: Interplay of perceived behavioural control and current preventive practices in most endemic States in Nigeria.

Lassa fever has become a recurring incidence in Nigeria with high case fatality rates recorded in recent times. Given that total compliance with standard hygiene is recommended as a fundamental ingredient for the prevention of Lassa fever, this study investigated the influence of perceived behavioural control and current household and environmental hygiene practices for Lassa fever prevention among residents of selected Lassa fever endemic states in Nigeria. Data collected from primary sources through a mixed-methods approach, using self-administered structured questionnaire and Focus Group Discussions (FGDs) was used for analysis and drawing of inferences. The sample size consisted of 663 survey respondents and 72 FGD participants. The quantitative data was analysed with the aid of SPSS version 23 using descriptive and inferential statistics while thematic analysis was employed in analysing the qualitative data. The findings indicate that the residents perceived certain recommended hygiene practices as 'easy-to-perform' while some are perceived as 'difficult-to-perform'. Compliance with standard hygiene practices is still partial due to the significant influence of Perceived Behavioural Control on current practices towards Lassa fever prevention in all the selected states at (R2= .023, .040 and .111 for Ebonyi, Edo and Ondo states respectively, at p˂0.05). The study recommends the establishment of community-based mechanized food/crops drying facilities at subsidized rates to remove the risk of food contamination by rodents during sun-drying and extensive use of interpersonal communication channels for door-to-door campaign for the total compliance with the preferred hygiene practices for Lassa fever.

The Effect of Personal and Situational Factors on The Performance of Agriculture Extention Worker on the Behavior of Seeking Information as an Intervening Variabel (Study Case in Lebak Regency Banten Province)

The success of agricultural development requires the availability of reliable agriculture extension workers. The agriculture extension workers performance is influenced by personal factor and the situational factors of the extension workers. On the other hand, the development of information and communication technology (ICT) recently is very helpful in the completion of work in various fields, including in the agricultural sector. The study was conducted to describe the behaviour of seeking the information as a variable as mediated the influence of personal and situational factors on the performance of agriculture extension workers. The survey was conducted on 41 agriculture extension workers in Lebak Regency and was investigated using stratified random sampling. For objectivity, the performance of agriculture extension workers was assessed by two of their fostered farmers using simple random sampling. Data were analyzed using path analysis. The results showed the workload factor directly affected the performance of agriculture extension workers. The length of work, the involvement in training, the ability to use an information tool, and the information literacy as personal factors and working environment conditions as a situational factor of agriculture extension workers indirectly influenced the performance of agriculture extension workers through intervening variables of the behaviour of seeking information in agriculture. Meanwhile, the level of utilization of internet-based communication has approached the level of utilization of interpersonal communication channels that dominated the behaviour of seeking information of agriculture extension workers. This condition may emphasize the importance of the availability of ICT facilities and infrastructure to improve the performance of agriculture extension workers.

A Mixed Methods Inquiry into the Role of Tom Hanks’ COVID-19 Social Media Disclosure in Shaping Willingness to Engage in Prevention Behaviors

ABSTRACT Given the vast amounts of COVID-19-related messages flooding mediated and interpersonal communication channels during the global pandemic, celebrity COVID-19 disclosures offer rare opportunities to cut through message fatigue and apathy and garner the attention of wide swaths of the public. We conducted a convergent mixed method analysis of audience responses to actor Tom Hanks’ March 11, 2020 disclosure of his COVID-19 diagnosis via social media. We collected our data within 24 hours of his announcement, allowing us to quickly capture emotional and cognitive responses to the announcement and to assess both demographic and psychosocial differences in types of people who heard the news in this time frame and those who had not. In our study, 587 participants had heard the news of Hanks’ disclosure while 95 had not. Participants who had heard responded to an open-ended prompt asking if the disclosure affected them at all. Those who had not heard were funneled into a field intervention to test how random assignment to seeing Hanks’ disclosure post or not would affect audiences’ COVID-19-related emotions, cognitions, and willingness to enact prevention behaviors. The results of this mixed methods study revealed differences in responses to Hanks’ disclosure based on health information source trust and involvement with Hanks as well as effects of the intervention on efficacy for dealing with COVID-19. We discuss implications for health communication theory and crafting messages that can effectively build off the attentional inertia generated by celebrity illness disclosures to encourage prevention efforts.

Adoption of mobile banking in rural China: Impact of information dissemination channel

There is a significant divide in financial accessibility between urban and rural areas in China. This gap can in part be mitigated by diffusion of existing technology innovations including mobile banking. A binary probit model was used to estimate the impact of three information dissemination channels and the availability of financial services on the adoption of mobile banking by rural residents in six provinces of China. Results indicate mass and interpersonal communication channels have a greater impact than those organizational. Residents with a local banking facility and those using a state-owned bank, females, and those younger and more educated, proficient with mobile devices, working other than in agriculture, and living farther from the nearest road have a higher probability of adoption. Adoption is inversely related to level of regional financial development. To develop mobile banking in rural areas, this paper suggests making use of more diversified communication channels to promote mobile banking, better tailoring mobile banking for rural users, and targeting promotion. Policy should be considered that helps mitigate constraints on the availability of financial infrastructure and financial products in the rural financial environment.

Relationship between Socio-Economic Status, Interpersonal Communication, and School Climate with Parental Involvement in Early Childhood Education

Relationship between Socio-Economic Status, Interpersonal Communication, and School Climate with Parental Involvement in Early Childhood Education

Integrating Gamification and Social Interaction into an AR-Based Gamified Point System

A loyalty program is an important link between consumers and merchants in daily consumption. While new technologies (e.g. gamification, social networks, augmented reality, and so on) make it possible to strengthen this bond, their potential has not yet been fully exploited. In our research, we explore a novel approach to integrate gamification and social interaction into a loyalty program based on augmented reality (AR). We propose an AR-based gamified point system which supports users in obtaining pet-based dynamic feedback on mobile devices and provides a multi-user environment for social interaction. Compared to traditional point systems, pet-based designs help to establish an emotional connection between users and the system. The multi-user environment is designed to increase the user’s motivation through the positive effects of social interactions. Our system provides interpersonal communication channels between users, including competitive and non-competitive interactions. We performed an evaluation consisting of two experiments to examine the effects of game elements (mission and feedback) and social cues (competitive and non-competitive interactions). In the first experiment, we analyze the change in online shopping behavior before and after adding game elements. The results show that gamification can increase user participation in online shopping. In the second experiment, we study the effects of social cues. The results show that social cues can motivate users to participate in the use of a gamified point system.

Political Communication of Indonesian Female Regional Leaders

The women's presence as regional leaders is one of the strategies for establishing more gender-just policies. Female regional leaders conducted diverse methods to win the votes of their constituents. The communication patterns used are diverse despite having similarities. The research aims to find out and analyze patterns and channels as well as the effects of political communication by female regional leaders in Indonesia. This study used a qualitative approach with three female regional leaders in three Javanese provinces. The research found that women tend to choose communication patterns and channels that used interpersonal communication channels to obtain political information. The female regional leaders used interactive communication patterns through social media, outdoor media, and mass media, such as television and print media. Communication channels used were personal communication channels, group communication channels, public communication channels, social communication channels, and traditional communication channels. The effect is that there is a change in the process of fighting for various public interests through verbal and nonverbal messages and mutual influence with various government policies. The research recommended that it is necessary to change the communication channel using social media massively to greet and discuss with constituents so that the effects are received massively as well.