Factors Influencing Jajar Legowo Innovation Decisions: (Case Study Of Budi Sepakat Farmer Group, Koto Tangah District, Padang City)

Abstract

This study aims to describe the diffusion of legowo jar innovation in the Budi Sepakat farmer group and find out the factors that influence the decision of legowo jajar innovation in the Budi Agree farmer group, Koto Tangah District, Padang City. This research method uses qualitative and descriptive quantitative with a case study approach in Budi Sepakat's farmer group. The analysis of the first objective data was carried out by interactive analysis of Miles and Huberman in [1] The data used in this study are primary data and secondary data. The results showed that the innovation of legowo rows is an innovation regarding rice planting spacing with alternating planting patterns between two or more rice planting rows and one empty row. The legowo jajar innovation was first introduced by the Department of Agriculture through the 2017 Penas event in Aceh. Communication runs smoothly with the communication channel used, namely interpersonal communication channels. This innovation was communicated in 2017 and implemented in 2021. This innovation does not oppose customs and culture and is fully supported by the community. The factors that influence farmers' decisions on legowo line innovation are the nature of successive innovations, namely: Compatibility, complexity, relative advantage, trialability, and observability. And factors that do not influence farmers' decisions on legowo line innovation are age, land area, and education.