Internet Users In Indonesia Research Articles

Website Quality To Increase Franchise Marketing Performance Excellent

According to Indonesia Association of Service Provider (APJII) survey in 2014, the internet user in Indonesia increased up to around 88 million. This number expresses that the use of the internet to seek business franchise information will increase as well. The increase of internet using should be followed by the quality of franchisor's website. The franchisor's website will relate to system quality, information quality and service quality (DeLone and McLean, 2003). This research uses SEM LISREL to see the loading factors of each indicator impact in variables and website quality variables impact to intention to purchase franchise. The result shows that all variables (System quality, Information Quality, and Service Quality) give significant impact to dependent variable Website Quality.

Evaluasi Website Rakuten Indonesia dengan Eyetracking Usability Testing

<p><em>The increasing internet users in Indonesia has encourage companies to take advantage of internet technology in its business (e-commerce). Amid the growth of e-commerce, Rakuten Indonesia (RI) as one of the e-commerce company, have to compete in order to retain its existence. For e-commerce companies, website’s usability has an important role in attracting consumers to conduct transactions. RI website’s usability will be evaluated using Eyetracking usability testing. Eyetracking usability testing use the results of the gaze replay, gaze plots, heat maps, and the area of interest (AOI). The evaluation was done for the website features (product categorization, filtering products, sorting products, product description, saving products, as well as ordering the product), and the placement of the advertisement on the homepage RI website. From the evaluation, it was found 10 problems related RI website’s feature and the improvements was made. From the results of the evaluation of advertisement’s placements based AOI, can be determined the cost of advertising and the content of the advertisement on a specific area on the website's homepage.</em></p>

Literasi Media Internet di Kalangan Mahasiswa

This study aims to find out to what extent the Internet users in line with media literacy. According to Indonesia Internet Service Provider Association (APJII) and BPS Statistic Indonesia, it was found that Internet users in Indonesia have grown since three years ago up to 13% or become 71.19 million people until the end of 2013. According to research survey MarkPlus Insight, “netizen” or Internet users who spend more than three hours per day on Internet. Moreover, they are increasing from 24,2 Million people in 2012 and become 31,7 million people in 2013. This research used qualitative method by gathering the data through Focus Group Discussion (FGD) to private university students who spent for Internet 5 hours per day and less than 5 hours per day. The theory used in this research was media literacy. The result of this research stated that students who accessed the Internet below 5 hours per day were already busy with work and not too intense in using the Internet either via smartphone or a computer. Different findings came up from the students who accessed the Internet over 5 hours per day. Most of the time, they used the Internet for social media and instant messaging (instant messenger) through smartphones. Critical attitude towards the media message depends on the informants’ interest toward the information.

ANALISIS DAN IMPLEMENTASI TEKNOLOGI ADAPTIVE BITRATE STREAMING TERHADAP KONDISI BANDWIDTH (Studi Kasus : Valu TV (PT Distribusi Media Teknologi))

The growth of the internet and smart device users in Indonesia is quite rapidly and is expectedto continue to increase each year . Internet users in Indonesia come from various backgrounds andages . It is often done internet users are watching streaming video via their smart devices . Moreand more users are accessing internet streaming video it will affect the condition of the bandwidthprovided by the ISP ( Internet Service Provider ) which would affect the user experience due tobuffer the video stream when the video is being watched . Looking at these problems , a companyengaged in the field of streaming TV ( PT Distribution Media Technology ) setting up a streaming TVservice using a technology that is relatively new in Indonesia , namely Adaptive Bitrate Streamingtechnology that can solve the problems of the video stream buffer . Knowing that the AdaptiveBitrate Streaming technology is relatively new in Indonesia , the researchers tried to analyze theAdaptive Bitrate Streaming technology as well as the influence of bandwidth conditions for thesetechnologies . In this study , researchers used a quantitative method to analyze the Adaptive BitrateStreaming technology , implement the technology on several devices and analyze the effect ofbandwidth on facility conditions VOD ( Video on Demand ) which is implemented using AdaptiveBitrate Streaming technology that existed at Valu TV service ( PT Distribution Media Technology ) .The results of this analysis is to find out how to work the Adaptive Bitrate Streaming technology andits implementation on bandwidth conditions while riding , stable , and down . With the AdaptiveBitrate Streaming technology , users can watch a video streaming video comfortably without bufferdespite their internet bandwidth conditions are unstable.

Factors that Influence Indonesian Online Shopping Adopters

With the growth of Internet users in Indonesia, online shopping has become a trend that is also growing. The convenience and availablity of online shopping has attracted internet users to adopt online shopping as an alternative to obtain their desired products. Online shopping adopters are performing their online shopping activities on regular basis using their computers or smartphones. There are factors that determine whether an online shopping adopters want to perform the activities or not. To be able to perform the activities, the online shopping adopters must have a certain degree of trust in the online shopping website or the online sellers that they regularly deal with. This paper is trying to research what factors at the website that influence the trust and perception of online shopping adopters in performing their transaction, also trying to analyze how much the trust in online seller which influence the online shopping adopters.

Analysis of Brand-Related User Generated Content Antecendents Influence on Brand Equity to Increase Purchase Intention (Case Study: Yamaha Motor Indonesia)

The global development of information technology, especially social media, brings a lot of revolutionary changes in many facets of life, including the development of User Generated Content (UGC). Besides, the number of Internet users in Indonesia reaches 63 million people in November 2013. So, Indonesian marketers should start to consider how to take benefit from UGC development and understand its subsequent impact on brand equity and purchase intention. Yamaha Motor Indonesia (YMI) as the second largest player in Indonesia who wants to increase its market share, should do effort to increase its brand equity and consumers’ purchase intention through its virtual community. The objectives of this research are to analyze the influence of Brand-Related UGC on Brand Equity of YMI, and to analyze the influence of Brand-Related UGC and Brand Equity on Purchase Intention of YMI. The data collection technique used is questionnaire disseminated to the members of YMI online community, using Likert scale. While the data analysis technique used is Path Analysis. The result of Path Analysis shows the structural equation Y = 0,525X + 0,8509ε1 where Brand-Related UGC significantly contributes to Brand Equity at 27,6% and Z = 0,435X + 0,256Y + 0,7925ε2 where Brand-Related UGC and Brand Equity simultaneously and significantly contributes to Purchase Intention at 37,2%.

THE IMPACT OF COGNITIVE TRUST AND E-WOM ON PURCHASE INTENTION IN C2C E-COMMERCE SITE

In the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to explain the purchase intention in the C2C e-commerce environment. In the model, buyer's trust to the seller is a major factor that influences the purchase intention. Cognitive trust and adoption of e-WOM information is used as a factor that explains how trust is formed. We tested the model by distributing online questionnaires in Kaskus forum, the largest online shopping community in Indonesia. Total 114 valid questionnaire responses were used for analysis. The analysis was conducted using PLS and Smart PLS 2.0 as the tools. Our results showed that trust have a positive and significant effect to the purchase intention. Later it was found that two cognitive trust variables, the perception of ability and integrity of the seller, along with the adoption of e-WOM information have a positive and significant impact on the trust to the seller.

The Impact of Satisfaction and Trust on Loyalty of E-Commerce Customers

The number of Internet users in Indonesia and e-commerce sales is growing. However, Indonesia is less active in e-commerce research compared to other Asian countries, and existing studies cover limited area. The purpose of this study is identifying the impact of customer satisfaction and trust on loyalty in e-commerce and identifying the factors that influence satisfaction. The results are that information quality affects trust and that trust affects loyalty. E-commerce websites should focus on delivering trusted information on product quality, which will lead to greater customer trust, and greater trust will lead to greater loyalty to the websites

Analysis of Political Campaigns through Facebook on Indonesian 2014 Presidential Election

From the beginning to the present, media have the main function as the tools of information dissemination. From an economic point of view, media are used to advertise any products and services up to the dissemination of information about a company's success in the formation of a positive image. In terms of politics in the history of media as a propaganda tool, media are used as a tool to seek support by making political advertising. The emergence of new media into Indonesia in the 1990s developed rapidly from any updates and responses from the public. The phenomenon of the rise of the internet users in Indonesia was marked by the rise of social media communities that have an account. Facebook is a social medium that is still preferred by the people of Indonesia. Therefore, in terms of politics, the current use of Facebook as a political ad or campaign is an effective form of campaign activities to attract support. This report will discuss the influence of political advertising via facebook conducted by the President and Vice President candidates in the 2014 election between Jokowi-Jusuf Kalla and Prabowo-Hatta to Facebook users and examine what they did on Facebook. This study used direct monitoring posts from each of the two Candidates through their fan pages. Future researches are suggested to conduct interviews to the operators of each camp for a better and thorough investigation.

PEMANFAATAN LANGSUNG TEKNOLOGI INFORMASI DALAM DAKWAH ISLAM

<p><em>Information technology is</em><em> evolving so fast these days, like all science also changes following the pace of information technology development, and this is simply due to the development of information technology continue to be done by making use of all existing science. In the world of Islam is often made ​​use of information technology and one of them is used to preach. Today the world of preaching often use information technology to facilitate direct communication between the congregation and resource persons. Not to mention the use of interactive multimedia to further his message. This mission can we find a model like ESQ (Emotional Spiritual Quotient), which is the dominant technology. Data on the use of information technology as a medium of propagation is also seen seen from pegguna Islamic features that can be accessed via the internet, the statistics (Effective Measure) internet users in Indonesia reached 39.1 million (8 world ranking) if taken alone the percentage of 50% to access Islamic features of the 20 million people who use information technology as a medium of preaching both corporately and individually. And utilization of information technology in the world of </em><em>preaching</em><em> </em><em>will increase</em><em> when there are moments like the Ramadan month.</em></p> <p><em> </em></p> <br /><em></em>

Analisis Faktor Kredibilitas Website E-Commerce Indonesia Studi pada Online Purchasing

In the number of Internet users in Indonesia continues to increase. Internet increasingly being used for purchasing online. There are many e-commerce websites that offer goods and services online. Internet users should be able to distinguish which websites are credible before engaging in electronic commerce activities. Be an interesting question, what factors are rated by visitors of a website as an e-commerce website that is credible or reliable. Using a web-based survey methods, respondents were asked what factors support the credibility of the website in electronic commerce purchasing transactions. The respondents were Internet users. Proposed survey questions are grouped into four factors, namely, kerpercayaan factors, factors expertise, sponsorship factors and specific factors. The survey results were tested with descriptive statistic. Based on the data obtained, the Trust Factor respondents prefer e-commerce website that is trusted by his close associates, while the respondents assess the Skill Factor of websites that apply when payments online transactions through banks Indonesia is considered more reliable. In the Sponsorship Factor and Specific Factor, respondents believe the e-commerce website that does television ads in the media and managed by official institutions. Keyword s : credibility, trustworthiness, expertise, electronic commerce, online purchasing

Media Baru dan Potensi Terorisme Virtual

It is interesting to look at the Head of Criminal Investigation statement of the Indonesian National Police Commissioner General Ito Sumardi (Kompas, 22/9/2010), which warns that the crime of terrorism is closely related to ideology. Sociologist Van Dijk (1993) states that ideology is basically a mental system that is exchanged, represented both in the level of discourse and action to achieve certain goals or desires in a groups (defi ned as the system of mental representations and processes of group members). Why (technology) Internet so powerful in spreading the message of terrorism? First, the interaction happens on internet can be done anywhere and anytime. Second, Internet users in Indonesia, which is increasingly growing in number, allows access to the site or content to be easily obtained terrorism. Third, Internet medium provides access not only cheap but free. Fourth, the Internet allows anyone to construct new identity. In a fact proves that the identities of individuals in cyber world are individuals who have two possibilities, it could be the same or different identities as in the real world. Furthermore, the individual does not only have one identity per se on the internet, they could have multiple identities as well as different characteristics from each other. In according to Gilmore (1996), those on the Internet nobody knows you at all, not either knows your race or your sex. This is the opportunities that could be used by the perpetrators of terrorism to spread the ideology of terrorism and violence in the name of religion without worried their identity will be revealed. Key words: cybermedia, virtual terorism, internet, identity.

A Cross-cultural Study on the Value Structure of Mobile Internet USAge: Comparison Between Indonesia and Japan

The number of mobile Internet users has been growing rapidly worldwide. Access to the Internet via mobile cellular networks has also grown rapidly. The effects of different culture of mobile Internet would be interesting to be investigated. The research objective is to investigate the usage pattern differences of mobile Internet users in Indonesia and Japan and to interpret them within the framework of a value structure. The data collection technique used in this study was the survey method. The same questionnaire written in mother language of each country was given to respondents in Japan and Indonesia directly. The result shows that value structures (functional value, emotional value, social value, and monetary value) simultaneously affect the satisfaction of mobile Internet usage of Indonesian respondents, which affect the satisfaction of Japanese respondents. Social value did not significantly affect the satisfaction of mobile Internet usage of Japanese respondents. The implications of cross-cultural differences of mobile Internet will be discussed in this paper. This paper will be ended with discussion, conclusion with practical implications and limitations. Keywords: mobile Internet, cross cultural, m-commerce, Indonesia, Japan.

Politik Siber dan Terorisme Virtual

It is interesting to look at the Head of Criminal Investigation statement of the Indonesian National Police Commissioner General Ito Sumardi (Kompas, 22/9/2010), which warns that the crime of terrorism is closely related to ideology. Sociologist Van Dijk (1993) states that ideology is basically a mental system that is exchanged, represented both in the level of discourse and action to achieve certain goals or desires in a groups (defined as the system of mental representations and processes of group members). Why (technology) Internet so powerful in spreading the message of terrorism? First, the interaction happens on internet can be done anywhere and anytime. Second, Internet users in Indonesia, which are increasingly growing in number, allow access to the site or content to be easily obtained terrorism. Third, Internet medium provides not only cheap but free access. Fourth, the Internet allows anyone to construct new identity. In fact it proves that the identities of individuals in cyber world are individuals who have two possibilities. It could be the same or different identities as in the real world. Furthermore, the individual does not only have one identity per se on the internet, they could have multiple identities as well as different characteristics from each other. In addition, according to Gilmore (1996), those on the Internet nobody knows you at all, neither knows your race nor your sex. This is the opportunities that could be used by the perpetrators of terrorism to spread the ideology of terrorism and violence in the name of religion without having to worried their identity will be revealed.

The Effects of Shopping Orientations, Consumer Innovativeness, Purchase Experience, and Gender on Intention to Shop for Fashion Products Online

Nowadays, many fashion retailers or marketers use the power of internet to promote and sell their products. This research examines the effects of consumers’ shopping orientations (brand/fashion consciousness, shopping enjoyment, price consciousness, convenience/time consciousness, shopping confidence, in-home shopping tendency), consumer innovativeness, online purchase experience for fashion products, and gender on consumers’ intention to shop for fashion products online. Data were collected through online surveys from the population of internet users in Indonesia, aged between 15 and 30 years old (generation Y), who had bought or browsed fashion products through the internet (N=210). This research is a quantitative research which uses purposive sampling and multiple regression analysis. Results show that the effects of several shopping orientations (shopping enjoyment, price consciousness, in-home shopping tendency), consumer innovativeness, online purchase experience for fashion products, and gender, are significant on consumers’ intention to shop for fashion products online. Furthermore, gender is marginally significant related to consumers’ intention to shop for fashion products online. Surprisingly, women tend to have lower intentions to shop for fashion products online compared to men.

Understanding and Targeting Indonesian Young Adult Internet Users

As the number of global internet users increases, companies’ online advertisement expenditure also grows rapidly. Companies face challenges in targeting the right customers. Understanding which websites are often visited by target users and what they do on the internet will help companies direct their online advertisement to the right target. Using questionnaires, this study examines which sites are most often visited by Indonesian young adult internet users and what they do on the internet. It aims to understand the patterns of behavior of these users. The findings of this study provide some understanding to the marketers. Of consequence, such understanding would help them to select where and what to do with their advertisements when they are targeting the young adult internet users in Indonesia.

Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa

There are several advantages and disadvantages and advertising via the Internet. The appeal of advertising may also arise from given information element, the element of comfort but also sometimes lead to disturbing or irritation elements. The limited number of Internet users in Indonesia and the different backgrounds of individual Internet users in Indonesia certainly provide a different assessment of the advertisements contained on the Internet. There are 3 factors which was the starting point to explain how consumers interpret the value of advertising, namely: informativeness, entertainment and irritation. This research aims to discover whether there is a relationship between entertainment, informativeness, and irritation toward advertising values and whether there is a relationship between entertainment and advertising values toward attitude towards web advertising using statistics tools of path analysis and multiple regression. The research shows that there is a significant relationship between independent variables such as informativeness, entertainment and irritation simultaneously toward the advertising value but there are no significant relationship between entertainment and informativeness toward the advertising value individually. In the other model there is a significant relationship between informativeness, irritation and advertising values with the attitude towards web advertising.

Internet-Mediated Networking and Academic Dependency in Indonesia, Malaysia, Singapore and the United States

Academic networks, sometimes described as ‘invisible colleges’, are known to be important in the production and dissemination of scholarship and knowledge. This article examines the shape of international academic networking via email in the field of Southeast Asian studies. Evidence from a survey of academic Internet users in Indonesia, Malaysia, Singapore and the US shows an empirical correspondence to the centre–periphery framework of academic dependency proposed by Syed Farid Alatas and others. At the same time, the results suggest the need for a more fine-grained, institutional-level analysis of these networks. The effects of Internet access and communications also highlight the question of whether this medium promotes broader participation in scholarship or entrenches relationships of academic dependency.

“Cybercrime”: Fenomena Kejahatan melalui Internet di Indonesia

It had been long known that technology, as Janus, has two side of coins: the good side,and the bad side. Everybody knows the benefit of technology development. But there aren’t much who realize the negative potent of technology. Cybercrime discussed in this article is an example of how crime was developed sophisticatedly by using technological means. Cybercrime, simply defined as criminal acts using cyber and Internet, has faced a new challenge for lawmaker and law enforcement mission. In Indonesia, carding become serious issues to be combated. Another type of cybercrime frequently occur in Indonesia are hacking and deface. Although Internet user in Indonesia is estimated no more than 5% of total population (4.38 million persons), everybody must attended cybercrime issues seriously. The loss of cybercrime reached unspeakable heights and damaged public safety in communication and information flows.