Internet Users In Indonesia Research Articles

BAURAN PEMASARAN OLAHAN LIDAH BUAYA TERHADAP KEPUTUSAN PEMBELIAN SECARA E-COMMERCE UKM I SUN VERA

The rapid growth in internet users in Indonesia makes the e-commerce business increasingly fierce by business people. UKM I Sun Vera is one of the UKM that develops e-commerce marketing business of processed aloe vera products, but in the implementation of UKM I Sun Vera still experience some obstacles such as sales promotions carried out less than the maximum, less skilled labor, limited knowledge of applications or online business systems so that consumer purchasing decisions in e-commerce are low on the product I SUN VERA. The purpose of this study was to analyze the effect of aloe vera marketing mix on the purchasing decision of e-commerce UKM I Sun Vera. This study used a survey method with quantitative descriptive analysis namely Structural Equation Modeling (SEM) with LISREL 8.80 software. Sampling technique used on this research is purposive sampling, that involved 110 respondents. Data were collected through e-questionnaire with google form. The results showed that the variable marketing mix of products, prices and processes influence purchasing decisions. UKM I Sun Vera must pay attention to the nutritional content of the product on the packaging and add variety to the product uploaded in online marketing media. Sun Vera I SMEs must also pay attention to the affordability of product prices by making product innovations in various sizes and shapes and by adding online payment alternatives to facilitate consumers in terms of payment such as Dana, Gopay, Alfamart / Indomaret, Cash On Delivery and others.

Personal Branding Digital Natives di Era Komunikasi Media Baru (Analisis Personal Branding di Media Sosial Instagram)

The nature of humans in their lives is to carry out communication activities. An individual can be said to communicate with other people if both have an understanding of the meaning of the message conveyed in their interactions. The progress of information communication technology provides an opportunity for individuals to interact more easily through the internet. In 2017, the number of internet users in Indonesia was recorded at 143.26 million, or 54.68 percent of Indonesia's total population. This number increased compared to the previous year, namely in 2016 which was recorded at 132.7 million. Of the numbers recorded, 130 million of them are active on social media in term of New Media Communication, or noted as information technology-based communication, makes social media as primary chosen for individuals interacting socially in cyberspace. This study aims to analyze how the personal branding forming in social media instagram refer to eight laws of personal branding such as: specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill. The best personal branding must be meets on these eight laws. The type of research conduct as qualitative descriptive, which the method is case study. The data used are primary data from interviews with selected informants and secondary data: documents in the form of photos and texts of digital natives on their Instagram. The data were analyzed by data reduction, data display by arranging it according to the pattern and then verification that is drawing the conclusion to answer the research question. Refer to the results of the study, the conclusion is personal branding of digital natives on Social Media Instagram need to be manage to meet all eight laws of personal branding.Keywords: Communication, Digital Natives, New Media, Social Media

The effectiveness of social media based on photo and video sharing to-wards online purchase intention

Internet users in Indonesia have reached 88.1 million and around 79 million are active social media users. The high phenomenon of using social media which is considered quite effective for promotion and sales is used by marketers in developing their business through online marketing on social media, one of which is Instagram. Instagram becomes one of the favorite social media that can help companies simplify their business products and services. Through Instagram, entrepreneurs can interact with consumers by sharing photos and videos. For some people, online purchases made through Instagram are considered more effective and efficient in creating online purchase intentions. The purpose of this research is to find out whether Instagram's social media marketing can influence interest in buying online through mediating variables of brand awareness, value awareness, and price awareness. The research method used is quantitative research with partial least square analysis. This study used a questionnaire and was measured with a Likert scale on 240 respondents of SME's customers. The results of this study indicate that Instagram social media marketing can make online purchase intentions without additional assistance by mediating variables brand awareness, value awareness, and price awareness.

Stakeholder Analysis on Indonesian E-Commerce Taxation

Trade industry had been effected significantly by the high pace of digitalization. The growth level of Indonesian online trading activities is predicted to be extremely high because of the huge number of internet users in Indonesia. This is perceived as a great chance to enter the online commercial trading market in Indonesia. The interactive online marketplace makes it easy to buy and sell goods and services more efficiently in everywhere and at any time. However, there is little consideration on the taxation aspect of e-commerce transaction in Indonesia as developing country. This study gives an analysis on Indonesian e-commerce taxation based on identified main group of stakeholders. The literature review is conducted to get comprehensive understanding on common e-commerce taxation. The analysis of e-commerce taxation grasps the comparison of practices between developed and developing countries. Keywords : Taxation, E-commerce, Stakeholder Analysis * Accounting Department, Faculty of Economics, Parahyangan Catholic University, Gedung 9, Jl. Ciumbuleuit 94, Bandung 40141, Indonesia. https://doi.org/10.21632/irjbs.12.3.277-288

Perilaku Konsumen Mobile Internet dalam Penggunaan Paket Layanan Unlimited

.Indonesia is the most active country in using social media. Indonesia is also the largest online market with the fastest growth in Southeast Asia. This has caused many adult mobile internet users to purchase service packages that are considered satisfactory in terms of both quantity and quality. The phenomenon of internet growth and adult mobile internet users in Indonesia is certainly a potential target of telecommunications operators in marketing products in accordance with the wishes of consumers. The population in this study is consumers of mobile users who are equipped with modems for the internet (mobile internet) aged 18-40 years, especially who bought the unlimited Smartfren service package in Palembang. The sampling technique used was accidental sampling. The measuring instrument used in the form of a scale of mobile internet consumer behavior and purchasing decisions. The analysis technique used is quantitative analysis using simple regression analysis (simple regression) with SPSS Version 20 for Windows aids. Based on the results of data analysis, it is known that the correlation coefficient between mobile internet consumer behavior and purchasing decisions is r = 0.846 with p = 0.000 where p ≤ 0.01. Thus, the hypothesis which states that there is a relationship between consumer behavior of mobile internet with the decision to purchase unlimited smartfren service packages in Palembang is proven. Thus, there is a very significant relationship between the behavior of consumers of mobile internet with the decision to purchase an unlimited smartfren service package in Palembang.

Designing software product with Google Ventures design sprint framework in startup

Startup is becoming a trend in Indonesia. Various success stories from local startups such as Gojek, Tokopedia or Bukalapak, has become trigger for the emergence of new startups. The potential of internet users in Indonesia which is increasing from year to year is also a catalyst for establishing a startup. At an early stage, startup must identify user experience priorities and problems in developing software product phase. This chapter describes work in progress on a shortened version of Design Sprint approach, and its application to designing Software product in Startup. Google Ventures initially introduced Design Sprint to tackle critical business problems and come up with viable solutions within five days.

Pengaruh Celebrity Endorser, Shopping Orientation, Online Trust, dan Prior Online Purchase Experience Terhadap Minat Beli Konsumen Toko Online Elevenia di DKI Jakarta

Currently based on data from APJII the number of internet users in Indonesia reaches 143.26 million or around 54.68% and the number of e-commerce transactions reaches Rp 85 trillion in 2017, so this is a potential development of e-commerce in Indonesia. But according to data from Google Temasek research, one of the e-commerce Elevenia has been downgraded from I-4 quarter in 2017. PT XL Axiata sold Elevenia’s shares and was bought by Salim Group, then their made a new strategy to increase the number of purchases. In this research, there are 4 variables that can influence buying intention : Celebrity Endorser, Shopping Orientation, Online Trust, and Prior Online Purchase Experience. This research aims to determine the effect of these four variables on Buying Intention. The method used is a quantitative method with the type of research is descriptive. Sampling method used is purposive non-probability sampling with 105 respondents. The analysis technique used is multiple linear regression analysis. This research found that celebrity endorsers, shopping orientations, online trusts, and prior online purchase experience have positive and significant influence simultaneously towards buying intention by 59%, and the rest 41% is influenced by other variables not examined in this research.

ANALISIS PROFIL KONSUMEN UNTUK PEMBUATAN APLIKASI INDEKOS DENGAN PENDEKATAN DESAIN PROPOSISI NILAI

They are seeing the development of internet users in Indonesia which is growing rapidly. This is the basis for the emergence of applications that can facilitate the community in doing their work. One of them is doing work in terms of finding a homestay, especially in the student segment. The phenomenon found, the information offered is incomplete and the absence of services to help move goods. This study aims to determine the consumer profile which includes perceptions and expectations for the homestay application customer segment, namely students, so that it can be a reference for creating value propositions that are relevant for homestay applications. The study uses a qualitative approach that is descriptive. Data collection techniques used include interviews, observation, and documentation. In this study, the design of a consumer profile consists of three parts, namely customer jobs, customer science, and customer gains in the Value Proposition Design taken from Alexander Osterwalder and Yves Pigneur. In this study, generated perceptions and expectations of consumers of boarding room applications, among others, requires complete information, a lot of boarding references, there are features of ratting, booking, and chat forums, as well as there are goods transport services.

ANALYSIS OF FACTORS AFFECTING E-COMMERCE ADOPTION AND THEIR EFFECT ON MSME PERFORMANCE

E-Commerce is often referred to as one of the drivers of economic growth in Indonesia. The huge potential of e-commerce cannot be separated from the development of internet users in Indonesia. In 2015, internet users in Indonesia reached 93.4 million people, an increase quite rapidly when compared to 88.1 million people in 2014. The potential for e-commerce can be seen from the figure that 77% of internet use is used to find product information and shop online, online shop customers who reach 8.7 million people, and the transaction value is predicted to reach US$ 4.89 billion in 2016. Small, Micro and Medium Enterprises (MSMEs) in Indonesia have an important role in the national economy. MSMEs are required to make changes and innovations to increase competitiveness, one of which is by utilizing e-commerce. This research was conducted using a quantitative approach. The research data were obtained from various MSMEs in Central Java. The results of this study indicate that technological factors and individual factors partially have a positive and significant effect on e-commerce adoption. On the other hand, organizational factors partially have a negative and insignificant effect on e-commerce adoption and environmental factors partially have positive and insignificant effects on e-commerce adoption in MSMEs.

TRUST AND HABIT AS KEY SUCCESS ON DIGITAL CONSUMING BEHAVIOR IN INDONESIA MEDIATED BY BEHAVIOR INTENTION

<p><em>Personal perception as a fundamental factor on consumer buying behaviour especially on online shopping, triggered by internet access all over the world. In Indonesia personality aspect becomes a key factor regarding new technology adoption. Big internet user not yet automatically increased the use of e-commerce. Indonesia has big potential market for e-commerce. Unfortunately, the e-commerce user in Indonesia is still 12% from total internet user in Indonesia. It is very important to find factors i.e. Trust (T) and Habit (H), which affects the use behaviour of e-commerce. This study aims to find out the perfect model that fits the use behaviour of e-commerce in Indonesia. In this study,we conduct literature review and primary data survey. Statistical result is analysed using war Partial Least Square (PLS) with 547 respondents from 4 e-commerce providers user. We found that T (Trust) and H (Habit) have positive influence on Behaviour Intention (BI), BI positive influence on Use Behaviour (UB) e-commerce. Based on the results, we build a fit model and validate the data regarding e-commerce user behaviour. The fit model is expected to guide provider to find the key success factor in e-commerce business in Indonesia and are expected to become an innovation and important factors as an academic contribution. Based on these results we recommend operator to build good perception regarding Habit (H) and Trust (T).</em><em> </em></p><strong><em>Keywords</em></strong><em>: Habit; Trust<strong>, </strong>Behavior Intention, Use Behavior</em>

Internet Usage Behavior of the ICT Young Workforce in the Border Region

Indonesia became the sixth largest internet user country in 2014, and the country with the highest growth of internet users in 2016. At the end of 2018, internet users in Indonesia are categorized as heavy internet users, with more than 5GB data consumption per month only for internet connections via mobile devices. The question "what is the fast internet to use for?", Which was submitted by one of the Indonesian Minister of Communication and Information, should be an afterthought. UINSA Surabaya research states that internet use in Indonesia tends to be unproductive. This study aims to describe the behavior of internet access by user groups more specifically from previous research, namely the Information and Communication Technology (ICT) young workforce in the border region. By applying Uses and Gratification Theory (UGT), in addition to discussing user profiles of research subjects, the research also focuses on behavioral analysis with research objects in the form of a number of accounts, duration of access, access time, access devices and access needs. The study found that on average a user has 5.10 accounts on the internet for various purposes, most users access the internet for 2 to 4 hours per day (37.34%), most choose to access the internet at 20.01-00.0 (28.46%), generally accessing the internet using smartphones / cellular phones (68.86%), and dominant access is for entertainment/gaming purposes (33.88%).

Analisa Nilai Valuasi Startup Berdasarkan Faktor Keuangan Dan Faktor Non Keuangan Media Online PT. XYZ Bali

Abstract
 The number of internet users in Indonesia has increased rapidly in the past two decades. Technological developments coincided with the growth of pioneering companies or startups, both failures or great successes. Fundraising is the lifeblood of startup, a steady stream of funds from various sources will greatly help the company.The success of startups, one of them can be seen from how much the value of the startup’s valuation, The greater the value then the opportunity to get investors' funds wide open. PT. XYZ is one of the startup of online media in Indonesia and the first in Bali, investment funds can certainly support and optimize the development of the company. Considering the importance of investment funds for the sustainability of the company, a valuation calculation is needed to gain an opportunity to receive funding. The important elements of the company, both in terms of financial and non-financial, will be the attraction of investors to invest.
 
 Keywords : Valuation, Startup, Investment

APLIKASI MODEL E-MARKETPLACE DALAM E-AGRIBUSINESS

Economic activity is currently entering an era called the era of digital economy. Digital economy involves the process of e-business or e-commerce that utilizes the internet network. The rapid growth of internet users in Indonesia has affected the agribusiness sector to adopt e-commerce called e-agribusiness.In line with the development of the internet, a new understanding of electronic marketing paradigm in e-agribusiness in the form of e-marketplace. Some agribusiness e-marketplace sites have been born in Indonesia such as "agromaret.com", "kecipir.com", "limakilo.id", and "agribisnispedia.com". These five agribusiness e-marketplaces each have their own characteristics, advantages and disadvantages. Basically, the success of an e-marketplace depends heavily on the level of involvement of the participating participants. The lack of e-marketplace reliability is often criticized as one of the key factors that reduce the confidence of sellers or buyers to participate. The process of maturing the e-marketplace is needed to influence the user's perception of the quality of the technical service, the quality of the content service and the quality of customer service. Therefore, there is pressure on the provider side to improve the quality of its services and offer something unique above industry standards to achieve a competitive advantage over other agribusiness e-marketplaces. Keywords:e-commerce, e-agribusiness, e-marketplace.

Effect of Perceived Ease of Use, Word-of-Mouth Communication, and Brand Image on Decision to Use Lazada E-Commerce Services

The rapidly growing communication, media and information technology and the widespread development of global information infrastructure has influenced the ways and patterns of business activities in the trade industry, social and political governance. Indonesia is one of the countries that has the largest internet growth after China and India. This growth is likely to form online buying and selling transactions. It is supported by a survey conducted by APJII (Association of Indonesian Internet Service Providers) about Internet Users in Indonesia in 2016 that the most frequently visited commercial content was online shop (62%) or equal to 82.2 million. Visitors and big opportunities for online shops have an impact on the emergence of more e-commerces whose goods or products sold come from the website or application itself without giving opportunity or place for other sellers to sell their products. Based on the data from CNN Indonesia, the number of Lazada app’s downloaders is in first place followed by its competitors Tokopedia and Bukalapak. The abundance of e-commerce in Indonesia creates increasingly fierce competition. Many e-commerce applications or websites provide display menu that makes it easier for users to shop, quality and complete items, varied price ranges, and trusted image of the e-commerce.

Analysis Of Quality Of Service (Qos) Youtube Streaming Video Service In Wireless Network In The Environment Faculty Of Science And Technology Uin Sunan Kalijaga

The growing number of internet users in Indonesia, making the number of users increasing especially video streaming on Youtube service. This increase is based on rapid technological developments, especially PCs, Laptops and Smartphones that use wireless or wireless internet access. The use of streaming video over wireless networks is different from cable networks Because The characteristics of wireless networks are limited Compared to wired networks, and the characteristics of streaming video transmissions that require different handling than traditional text, and the data transmissions. As a first step towards Achieving an optimum Internet network service effort, Applies Action Research This research method by utilizing video quality with 360p, 480p, and 720p. The QOS parameters Analyzed Consist of delay, jitter, throughput, packet loss and bandwidth using wireshark and NetTools for the testing phase. The results of analysis using QoS for streaming video shows the performance of wireless network services at UIN Sunan Kalijaga, Faculty of Science and Technology is still not maximal especially on video with 480p quality, that has a 20 ms delay and jitter quality level ms According -0.0269 to TIPHON is very good. The amount of throughput is 0:55 MBps throughput and the percentage is 3% and the packet loss value is 28%, if it is Categorized by TIPHON standardization bad this value falls into the category. For the average bandwidth used is 329 714 bps value.

Two Step Method for Clustering Mixed Data untuk Menggerombolkan Toko Mainan Anak Digital

The development of digital trading system today, triggering the proliferation of shops that sell various needs in various marketplace. This is supported by the large number of internet users in Indonesia that facilitate the store with commercial-based digital to reach market share. One of the growing categories in a marketplace is the stores that sell toys. However, not all toy stores have a good reputation. Clustering based on store reputation indicators can be done to find out how the condition of toy stores in a marketplace. The store reputation indicators used are categorical and numerical scale variables. This study uses A Two-Step Method for Mixed Categorical and Numerical Data (TMCM), which is a clustering method that can cluster mixed numerical and categorical data that using a co-occurence concept. The result of this clustering found that the optimal number of cluster is five cluster based on the maximum value of Pseudo-F and the minimum value of ratio (R ).

Analysis on Purchase Intention of Indonesian Backpacker in Accommodation Booking through Online Travel Agent

The growing number of internet user in Indonesia encourage e-commerce in Indonesia, especially for online travel agent. Every online travel agent must now provide a different value proposition by knowing what factors influence the customer’s purchase intention. To overcome these problems, an analysis will be carried out regarding the intention to purchase of customer in travel accommodation through an online travel agent. A model from Agag and El-Masry was applied, in which the model discusses the effect of intention to purchase on several variables. Result of study show that intention to purchase variable is significantly influenced by attitude, where attitude itself is significantly influenced by compatibility and trust. For word of mouth positive variables are significantly influenced by attitude and intention to purchase, where the intention to purchase is significantly influenced by compatibility and attitude.

TRUST AND HABIT AS KEY SUCCESS ON DIGITAL CONSUMING BEHAVIOR IN INDONESIA MEDIATED BY BEHAVIOR INTENTION

<p><em>Personal perception as a fundamental factor on consumer buying behaviour especially on online shopping, triggered by internet access all over the world. In Indonesia personality aspect becomes a key factor regarding new technology adoption. Big internet user not yet automatically increased the use of e-commerce. Indonesia has big potential market for e-commerce. Unfortunately, the e-commerce user in Indonesia is still 12% from total internet user in Indonesia. It is very important to find factors i.e. Trust (T) and Habit (H), which affects the use behaviour of e-commerce. This study aims to find out the perfect model that fits the use behaviour of e-commerce in Indonesia. In this study,we conduct literature review and primary data survey. Statistical result is analysed using war Partial Least Square (PLS) with 547 respondents from 4 e-commerce providers user. We found that T (Trust) and H (Habit) have positive influence on Behaviour Intention (BI), BI positive influence on Use Behaviour (UB) e-commerce. Based on the results, we build a fit model and validate the data regarding e-commerce user behaviour. The fit model is expected to guide provider to find the key success factor in e-commerce business in Indonesia and are expected to become an innovation and important factors as an academic contribution. Based on these results we recommend operator to build good perception regarding Habit (H) and Trust (T).</em><em> </em></p><strong><em>Keywords</em></strong><em>: Habit; Trust<strong>, </strong>Behavior Intention, Use Behavior</em>

Analyzes of cybercrime expansion in Indonesia and preventive actions

Cybercrime is a threat in the digital age. Cybercrime is that activities made by the people for destroying organization network, stealing others valuable data, documents, hacking bank account and transferring money to their own and so on. In Indonesia, Cybercrime has become a serious threat hand in hand with the rapid growth of the Internet and of Internet users in Indonesia. In this paper, presented an analysis on the expansion of cybercrime in Indonesia with some cases and its statistics. This paper also suggests the preventive actions to combat against the cybercrime. In the end, hopefully this paper could be a help to future study of cybercrime in Indonesia.

PENGARUH FAKTOR DEMOGRAFIS PADA ADOPSI LAYANAN BERBASIS TEKNOLOGI PADA PERBANKAN SYARIAH

Mobile phone and internet users in Indonesia continues to grow rapidly. It utilized by the bank to provide technology-based services, so that customers can trade without restriction of place and time. However, like other technologies, customers require adjustment for the adoption of such technology-based services. One of the factors that affect the adoption of technology-based service is the customer demographics.This study investigates the demographic effects of the adoption of mobile banking and internet banking. Data collected in the form of a survey of 44 respondents in Jakarta conducted in March 2015. The uniqueness of the study lies in the analysis that weighed between users on a technology-based service Islamic bank with conventional banks.The results showed demographic characteristics banking customers that use technology-based service in Islamic banks so that it can be followed up to the target or marketing communications.Keywords: Mobile Banking, Internet Banking, Sharia Bank, Technology Adaptation, Marketing, Demographic.