Internet Fashion Research Articles

인터넷 패션쇼핑몰 쇼핑동기와 점포속성이 만족 및 구매의도와 전환의도에 미치는 영향

This study investigated the effect of shopping motivation and store attributes on satisfaction, purchase intention, and switching intention of internet fashion shopping malls. A questionnaire was conducted on 300 from November 13 to December 11, 2022, to achieve the purpose of this study. The final data were analyzed by frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, Scheffe test, and regression analysis using SPSS WIN 22.0 program. The results were as follows. First, it was found that shopping motivation was classified into two factors convenience economy and hedonism. Second, it was found that store attributes were classified into four factors wide selection of product and diversity, safety and layout consistency, information benefits and ordering convenience, and reliability. Third, there were significant differences in shopping motivation, store attributes, satisfaction, purchase intention, and switching intention by major and purchase frequency. Fourth, as a result of analyzing shopping motivation as an independent variable and satisfaction as a dependent variable to examine the effect of shopping motivation on satisfaction, the factors of shopping motivation that could affect the satisfaction showed differently. Fifth, as a result of analyzing store attributes as an independent variable and satisfaction as a dependent variable to examine the effect of store attributes on satisfaction, the factors of store attributes that could affect the satisfaction of showed differently. Sixth, as a result of analyzing satisfaction as an independent variable and purchase intention as a dependent variable to examine the effect of satisfaction on purchase intention, all satisfaction had a positive effect on purchase intention. as a result of analyzing satisfaction as an independent variable and switching intention as a dependent variable to examine the effect of satisfaction on switching intention, satisfaction had a different effect on switching intention. Thus, it was found that shopping motivation and store attributes were influential variables in establishing a successful marketing strategy for an internet fashion shopping mall.

인터넷 패션 소비자의 예상된 후회와 지각된 불확실성, 가격민감도 및 구매 망설임에 관한 연구: 해외 직접구매를 중심으로

In this study, the effects of anticipated regret and perceived uncertainty on price sensitivity or purchase hesitation in overseas purchasing are analyzed along with the effects of price sensitivity on purchase hesitation. The survey was conducted among internet fashion consumers with experience in overseas purchasing and 480 responses were used in the data analysis. The results showed the psychosocial anticipated regret positively influenced the price importance, and the service, product and psychosocial anticipated regret positively influenced the price search. The preference and psychology uncertainty positively influenced the price importance, and the information and psychology uncertainty positively influenced the price search. The price importance positively influenced payment stage hesitation and shopping cart abandonment, and the price search positively influenced purchase hesitation in overseas purchasing. The functional, service and psychosocial anticipated regret positively influenced payment stage hesitation, and the service and psychosocial anticipated regret positively influenced shopping cart abandonment and overall purchase hesitation. In addition, the perceived uncertainty positively influenced the payment stage hesitation, and the information and psychology uncertainty positively influenced the shopping cart abandonment and overall purchase hesitation. The results of this study will be helpful for developing the marketing strategy for customer relationship management for overseas internet shopping web-sites.

인터넷 창업 패션쇼핑몰 디자인 품질이 이용고객 관계의 질과 관계지속의도에 미치는 영향

본 연구에서는 국내 인터넷 창업 패션쇼핑몰의 디자인 품질과 특정 쇼핑몰에 대한 관계의 질, 및 관계지속의도와의 영향관계를 검증하는 것을 목적으로 하였다. 주요 연구결과는 다음과 같다. 첫째, 인터넷 패션쇼핑몰의 디자인 품질의 일부 요인들이 이용고객과의 관계의 질인 신뢰와 만족, 몰입 모두에 유의한 정(+)적 영향을 미치는 것으로 나타났다. 둘째, 인터넷 창업 패션쇼핑몰에 대한 고객의 관계의 질을 구성하는 고객의 신뢰와 만족, 몰입 요인 모두 거래하고 있는 인터넷 창업 패션쇼핑몰과의 관계지속의도에 유의한 정(+)적 영향을 미치는 것으로 나타났다. 셋째, 인터넷 창업 패션쇼핑몰의 디자인 품질을 구성하는 그래픽 품질과 멀티미디어 품질의 경우 거래하고 있는 인터넷 창업 패션쇼핑몰과의 관계지속의도에 유의한 정(+)적 영향을 미치는 것으로 나타났다. 본 연구를 통해 소규모 창업 인터넷 패션쇼핑몰의 디자인 품질이 이용고객들과의 관계의 질, 나아가 궁극적으로 미래의 재무성과로 이어질 수 있는 재구매의도나 추천의도와 같은 관계지속의도 전반에 대해 실증적으로 검증하였으며, 소규모 창업 인터넷 패션쇼핑몰 성과와 관련하여 매우 의의있는 연구결과로 볼 수 있다. The objective of this study is to verify the correlations among design quality of domestic internet fashion shopping mall and relations to specific shopping malls, and shopping mall users' intention to continue the relations. The main results were withdrawn as follows. First, it was found that some factors of internet fashion shopping mall design quality had significant positive influences on the qualities of relationship to users such as reliability, satisfaction and devotion. Second, it was found that all components of quality of customer relationship to internet fashion shopping mall such as reliability, satisfaction and devotion had significant positive influence on their intention to continue relations to the internet shopping mall. Third, graphic and multimedia quality of internet fashion shopping mall design components had significant positive influences on internet fashion shopping mall users' intention to continue relationship to the shopping mall. Empirical study of qualities on the relationship between internet fashion shopping mall design quality and its users, their intention to repurchase or recommend goods from the mall would be very valuable in a management point of view of small internet fashion shopping mall.

Price Sensitivity, Repurchasing and Switching Intention of Internet Fashion Consumers

This study analyzed the effects of website and consumer's characteristics on price sensitivity as well as the effects of price sensitivity on repurchasing and switching intention. It ascertains differences in: website and consumer's characteristics, price sensitivity, and repurchasing and switching intention according to type of internet shopping mall. A survey was conducted from July 10 to August 20 in 2013, and 492 responses were used for data analysis. As a result, the reputation, ease of price search, and depth of product informa- tion positively influenced the price search and the interactivity of website characteristics positively influen- ced price importance. Product knowledge and information search of fashion consumers positively influen- ced price sensitivity. Also, the price sensitivity of internet fashion consumer positively influenced repurcha- sing intention. The price search positively affected the switching intention, while the price importance nega- tively affected the switching intention. Last, there were significant differences in the reputation, ease of price search, information search, price sensitivity, repurchasing and switching intention according to type of inter- net shopping mall.

인터넷 쇼핑몰의 서비스 및 제품의 품질평가 요인이 한국 인터넷 패션 쇼핑몰의 만족도에 미치는 영향 - 중국 여대생을 중심으로 -

인터넷 쇼핑몰의 서비스 및 제품의 품질평가 요인이 한국 인터넷 패션 쇼핑몰의 만족도에 미치는 영향 - 중국 여대생을 중심으로 -

지각된 인터넷 패션 쇼핑몰 특성이 긍정적 쇼핑 감정과 관계의 질에 미치는 영향

Abstract The purpose of the study was to investigate whether customer perception on internet fashion shopping mall characteristics influences positive emotion on internet shopping and relationship formation. For data collection, a questionnaire was administrated from February 20th to March 3th in 2012 to 362 adults who have purchased the products from internet fashion shopping mall. The analysis explores the effect of internet shopping mall characteristics on positive shopping emotion and relationship quality. It also tests the mediation effect of positive shopping emotion for the influence of internet fashion shopping mall characteristics on relationship quality. The results are as follows. First, the perceived internet fashion shopping mall characteristics had positive effects on relationship quality. Second, the perceived internet fashion shopping mall characteristics had positively effects on positive shopping emotion. Third, the effect of positive shopping emotion had positive effects on relationship quality. Fourth, the effect of perceived internet fashion shopping mall characteristics on relationship quality, mediated by positive shopping emotion, was shown to be none. Keywords: shopping mall(쇼핑몰), characteristics(특성), positive(긍정적) shopping emotion(쇼핑 감정), relationship quality(관계의 질)

인터넷 쇼핑몰에서 서비스 회복 공정성이 고객의 만족과 재구매 의도에 미치는 영향: 오픈마켓과 종합 인터넷쇼핑몰을 중심으로

The purpose of this study is to classify the service recovery fairness of internet fashion shopping mall depending on the type of shopping mall into 3 levels, and analyze their influence on customers' satisfaction and intention to repurchase. Data were collected from 271 customers who had made a complaint or raised a question about service among the customers, and was analyzed through AMOS 7.0. For hypothesis testing, a research model was set up in the form of structure equation model, and its suitability was investigated. The results of this research can be summarized as follows: First, in relation to the service recovery fairness at internet shopping mall, only the consequential fairness has a meaningful relationship with customer satisfaction. Second, it has been shown that the higher the customers' satisfaction with internet shopping mall, the more positive influence it has on intention to repurchase. Third, it has been shown that the influence of service recovery fairness on customers' satisfaction and intention to repurchase has a meaningful difference depending on the type of internet shopping mall. In other words, it has been shown that customer satisfaction is higher at open market than general internet shopping mall. In addition, it has been shown that in open market, only the consequential fairness has a meaningful influence, therefore it will be more effective to strengthen a strategy focused on economical rewards than other fields.

대학생들의 온라인 라이프스타일에 따른 인터넷 패션 광고의 유형별 효과

Abstract The purpose of this study was to compare the effects of internet fashion advertisement (Ad) formats according to university students' online lifestyle. Static banner, rich media, floating, shopping, and target advertisement were selected as stimuli and a self-administered questionnaire was used for data collection. SPSS PC (Ver. 16.0) was used for factor analysis, ANOVA, and Chi-square test. Factors of online lifestyle were economy, early adaption, cyberspace activity, sociability, innovation, and entertainment, and subjects were segmented into online activity (OA) retard group, OA mania group, hedonic early adapter group, and OA intermediate group. OA retard group was positive to a static banner Ad with intimacy, and OA mania group and OA intermediate group were positive to a static banner Ad with confidence, attention, and intimacy and rich media Ad and floating Ad with confidence and attention. Hedonic early adapter group was positive to a target Ad with attention and intimacy. Internet shopping mall managers should select internet Ad format after segmenting their customers according to OA lifestyle. Keywords: online lifestyle(온라인 라이프스타일), advertisement effects(광고 효과), internet advertisement(인터넷 광고)

The effects of perceived internet fashion shopping mall characteristics on positive shopping emotion and relationship quality

The effects of perceived internet fashion shopping mall characteristics on positive shopping emotion and relationship quality

Effects of internet fashion advertisement formats according to university students' online lifestyle

Effects of internet fashion advertisement formats according to university students' online lifestyle

보호용 기능성 마스크를 응용한 패션 마스크 분석

This study analyzed the fashionable characteristics of functional fashion mask types. This study reviewed the literature on masks and analyzed fashion photos found in fashion books, fashion collections and on internet fashion sites. The results were categorized into four characteristics. Integration of structure and function showed mask designs that connected to the hood and portable items. It represented the reflection of nomadic life, liberation, obscurity and the consciousness of discomfort. Signs of playfulness showed mask hybrids and animal images, the mask hybrids and humanoid images, the printing of animal characters, body parts and unusual material hybrids. It represented the liberation from a fixed identity, the loss of seriousness, the reduction of tension and the pursuit of pleasure and freedom. The duplicity of aggression and protection showed a futuristic or aggressive helmet facemask, an enclosed mask of intensive color, and the morphological hybrid of a disgusting or aggressive motif. It represented the end of human weakness, the desire of new self-expression and the longing of superhuman power. Fanciful decoration showed masks with glittery decoration, sunglasses with luxury decoration material, a medical facemask made of lace material and fanciful printing. It showed one facet of extreme consumption, the creation of new personality and value, the pursuit of high quality and a mutual coexistence of status and anonymity.

인터넷 쇼핑몰 유형별 패션 소비자의 불확실성, 후회경험 및 부정적 행동의도에 관한 연구

This study investigated the uncertainty, regret experience, and negative behavior intention of fashion consumers according to the types of internet shopping malls. The data was obtained from internet fashion consumers, and 394 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and regression analysis. As results, the uncertainty of internet fashion consumers was composed of two factors; information uncertainty and preference uncertainty. The regret experience was composed of function or service regret, suitability regret, and product regret. Also, the negative behavior intention was composed of purchase switching intention and purchase deferral intention. The information uncertainty of fashion consumers positively affected the negative behavior intention in all types of internet shopping malls (e.g., open market, integrated shopping mall, and fashion specialized shopping mall). In open market, the preference uncertainty negatively affected the purchase switching intention; however, the preference uncertainty positively affected the purchase deferral intention. In open market and fashion specialized shopping mall, the product regret of internet fashion consumers positively affected the negative behavior intention. In addition, there were partially significant differences in the factors of uncertainty, regret experience, and negative behavior intention by gender and marital status of demographic characteristics. The results of this study will provide useful information to the marketing strategies considering fashion consumer's negative emotion and behaviors according to the types of internet shopping malls.

인터넷 패션 쇼핑몰의 판매촉진 활용에 따른 충동구매와 정보원탐색

The purpose of this study is to investigate impulse buying and the searching for sources of information among males and females in their 20s by their utilization of sales promotion in an internet fashion shopping mall. The findings were as follows: First, there was a statistically significant difference in the use of sales promotion by age and gender. Second, two factors, such as a price-oriented utilization of sales promotion and a non price-oriented utilization of sales promotion were extracted from the analysis of sub factors of the utilization of sales promotion in an internet fashion shopping mall. Third, five factors, including affective impulse buying, provocative impulsive buying, situational impulse buying, reminder impulse buying, and pure impulsive buying, were extracted from the analysis of sub factors of impulse buying in an internet fashion shopping mall. Fourth, the utilization of sales promotions in an internet fashion shopping mall had statistically significant effects on the sub factors of impulse buying, provocative impulse buying, situational impulse buying, reminder impulse buying, and pure impulse buying. Fifth, the analysis of the correlation between the utilization of sales promotion and the searching for sources of information revealed that price-oriented utilization of sales promotion had a correlation with DM or text message, advice from friends or family, advice from a sales person, information from friends or colleagues, celebrity supporters on TV dramas or movies, and product commercials and information.

인터넷 패션 소비자의 특성과 쇼핑동기 및 가격민감도가 부정적 구매행동에 미치는 영향

This study analyzed the effects of internet fashion consumer characteristics and shopping motivation on price sensitivity as well as the effect of price sensitivity on negative purchasing behavior. A survey was conducted from August 10 to September 20 in 2012 and 364 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The characteristics of internet fashion consumers were composed of innovation tendency, impulse buying tendency, information orientation, and variety seeking tendency. Shopping motivation was composed of convenient motivation, social motivation, hedonic motivation, product motivation, and economic motivation. The information orientation and variety seeking tendency of internet fashion consumers influenced the price search. The innovation tendency, impulse buying tendency, and variety seeking tendency of internet fashion consumers influenced the price importance. Convenient motivation, hedonic motivation, and product motivation positively affected the price search; however, social motivation negatively affected the price search. The social motivation, hedonic motivation, and economic motivation of internet fashion consumers positively affected price importance. Price search and price importance influenced the purchasing delay; in addition, price search influenced the switching intention. The results of this study provide useful information for customer management and internet shopping mall marketing strategies.

인터넷 패션 소비자의 예상된 후회와 선택의 어려움이 구매결정연기 및 구매전환의도에 미치는 영향

This study analyzed the effects of internet fashion consumer's anticipated regret and the selection difficulty on decision making delay and purchase switching intention. The survey was conducted in 2012 on internet fashion consumers in their 20s to 40s from May 1 to June 30; subsequently, 487 responses were used for the data analysis. The anticipated regret of internet fashion consumers was composed of product, service, social psychology, and function-related anticipated regret. The selection difficulty of internet fashion consumers was composed of process, information, and experience-related selection difficulty. There are significant differences in anticipated regret, selection difficulty, decision making delay, and purchase switching intention by gender. The anticipated regret (product, service, and social psychology-related anticipated regret) and selection difficulty effected decision making delay. In addition, the anticipated regret for product and selection difficulty by process or information influenced purchase switching intention. The results of this study provide useful information on the success and efficient operation of internet shopping malls.

인터넷 패션정보 확산에서 네트워크 특성의 영향에 관한 연구

The purpose of this study is to examine how the features of network in the Internet fashion community affect the diffusion of fashion information to members in the online community with other variables (informative features, consumer features). Communities that actively exchange fashion information among their members were selected for the social network analysis and hypothesis verification. As a result, we found that a few information activists influenced most of the information receivers in the network features of fashion communities. Also, we found that the informative features (usefulness, reliability), consumer features (NFC, innovation) as well as the network features (connectivity, power), have a significant influence on the diffusion of Internet fashion information which verified the importance of the network features in the study on the Internet.

3차원 아바타 모델을 활용한 의류상품 제시가 소비자 접근행동에 미치는 영향

This study utilizes a S-O-R model to investigate the effects of apparel product presentations using a 3D avatar model in Internet fashion malls for pleasure(emotional state) and approach behavior. We chose a 3D avatar model to present a fashion product in this study. The model walked for about one minute on stage; subsequently, respondents completed a questionnaire after they viewed it. The questionnaire consists of telepresence, pleasure and approach behavior. Respondents are limited to females 20s and 30s years old who have purchased fashion products in an Internet mall and are highly interested in fashion products. A total of 226 samples were used for the final analysis. Cronbach's alpha, correlation analysis, confirmatory factor analysis, and structural equation modeling were utilized in this study. The results are as follows. First, telepresence has a significant influence on pleasure; subsequently, pleasure influenced consumer approach behavior. Second, telepresence positively influenced the approach behavior (directly and indirectly). This verified the effectiveness of a 3D avatar model using S-O-R. A 3D avatar model can be a strategic alternative in the fiercely competitive Internet shopping sector.

The effects of social network properties on the acceleration of fashion information on the web

This study aims to investigate the acceptance of word-of-mouth information that is currently being disseminated between consumers in the internet fashion community. In particular, we suggest the network features formed in the internet fashion information community as variables influencing the acceptance of word-of-mouth information and analyze the actual effects in an empirical way. To do so, first of all, we conducted a social network analysis and investigated the features of the network spread patterns involving fashion information shared between community members. Thereafter, we set up the network variables as factor influencing the acceptance of fashion information in the internet and, including these variables, conducted a significance test on the impact of the informational properties and individual characteristic variables. As a result, in terms of the characteristics of the fashion community network, fashion information is produced intensively by a few information activists focusing on fashion information within the community and influences many information acceptors. In addition, as a result of hypothesis testing on the factors influencing the acceptance of the fashion information, we found that the informational properties, individual characteristic variables, as well as network characteristic variables, have a significant influence on the verbal acceptance, which confirms the importance of the network characteristic variables in the study of word of mouth marketing on the internet.

현대 패션에 나타난 살롱문화시대의 패션스타일에 대한 분석 - 17, 18세기 프랑스를 중심으로 -

`Beauty(美)` is pursued by many women. It has been expressed through fashion which has become more various as the society became wealthier. This phenomenon can also be found in the Salon Culture of the 17~18th Centuries and in the way that the free-style socialization without specific purposes began by women. Such `salon culture` fashions have been reproduced in various methods by contemporary fashion designers as they met the trends or as they became the inspiration and source of ideas and were reinterpreted in various styles. Therefore, it is necessary to compare and analyze the studies and expression methods regarding that style`s effects on contemporary fashion at a time when the women`s salon culture fashion of the 17~18th Centuries is being naturally combined with or restructured to fit in with contemporary fashion. Therefore, the purpose of this study is to analyze, establish the concept of, and summarize the characteristics of the salon fashion style in order to provide fundamental scholarly information and a direction for the fashion design market by establishing a database on the characteristics of both eras based on the characteristics analysis results of the contemporary fashion style and salon culture era. Moreover, this study is also significant in that it will be a helpful tool for new design development to satisfy consumer needs, and in that the comparison analysis on the salon culture and contemporary fashion characteristics can be a useful tool to understand the fashions of both era. The study methods were, first, through a literature review to study the concepts and background of the salon culture. The second method was to setup a style analysis of a period of 4 years and collect visual data from internet fashion information web sites, such as collection books, to collect and analyze the data. Third, the analysis focused mainly on the results of the categorization of images with 20 fashion experts. Fourth, the details of the salon culture fashion style that are used the most in contemporary fashion were summarized and analyzed. Therefore, the results of this study are as follows The development of the socializing culture during the economically abundant era of the 17~18th Centuries became the stepstool for women to enter a new society and at the same time became the background of the development of the salon and related literature. For the characteristics of the salon culture fashion of the 17~18th Centuries, the changes were more significant in the details of the collars, necklines, sleeves, and robes, rather than in partial silhouette changes. It was found that the same fashion repeats in several-century intervals depending on the era changes; however, it has been reinterpreted newly based on consumer preferences and era situations instead of being reused exactly. Therefore, this study will become scholarly and fundamental data to establish the contemporary understanding of the fashion of the salon culture.

인터넷 쇼핑몰 유형별 패션 소비자의 서비스 품질 지각, 구매만족도, 추천의도 및 전환의도에 관한 연구

This study investigated service quality perception, purchase satisfaction, recommendation intention, and switching intention of fashion consumers according to the types of internet shopping malls. The survey was conducted from February 7 to 21 in 2011, and 294 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, ANOVA, and regression analysis. The result of the service quality perception of internet fashion consumers was classified by site characteristics, reliability, enjoyment, product diversity, responsibility, security, and order convenience. There were significant differences in the site characteristics, reliability, enjoyment, responsibility, and security of service quality perception by the types of internet shopping malls. In addition, the factors of service quality perception that could affect the purchase satisfaction of fashion consumers showed differently according to the types of internet shopping malls. The purchase satisfaction of fashion consumers influenced the recommendation intention in all types of internet shopping malls and the purchase satisfaction influenced the switching intention in fashion specialized internet shopping malls.