Internet Banking Adoption Research Articles

CONSUMERS’ PARSIMONY OF MOBILE INTERNET BANKING USAGE IN MALAYSIA

Purpose of the Study: The objective of this study is to empirically investigate the determinants of the adoption of mobile Internet Banking in Malaysia. However, the slow growth of mobile Internet banking usage as comparison to online Internet Banking increases the concern on the adoption and parsimony issues of mobile Internet banking (MI-Banking) usage in managing personal finances and banking activities.
 Methodology: Self-administered survey was applied and analyzed by using V-Base structural equation modeling. The responses of 358 respondents were analyzed by using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) technique.
 Results: The findings of this study revealed that perceived ease of use, perceived usefulness, and perceived risk significantly influenced the adoption of mobile internet banking, while perceived ease of use was found to have the greatest influence on the overall adoption of mobile internet banking. At the same token, perceived ease of use was found to have a significant influence on perceived usefulness.
 Implications: The application of mobile internet services has increased and mobile phones are becoming significant tools for managing and controlling personal finances and spending. Thus, a study was conducted to seek clarification on the predictors of mobile Internet banking adoption among Malaysians that will embark further and deeper studies in the context of mobile Internet Banking.

Integration of unified theory of acceptance and use of technology in internet banking adoption setting: Evidence from Pakistan

The banking sector has evolved in information technology for their internal and external business operations. In effect, user acceptance of internet banking is considered as one of the most fundamental issue in banking sector. In order to identify which factors affect user intention to adopt internet banking, this study develops an amalgamated model based on technology and social psychological literature. The research model was empirically tested using 398 responses from customers of commercial banks. Data was analyzed using structural equation modeling (SEM). The results of this study provided theoretical and empirical support for newly developed integrated model. Importance performance matrix analysis (IPMA) revealed that assurance is the most influential factor among all others to determine user's intention to adopt internet banking. These findings provide valuable insight to marketers and managers to understand customer behavior towards adoption of technology, especially in emerging e-payment domain. To the best of our knowledge, this is the first study that investigates internet banking adoption issues with integrated technology model (UTAUT & E-SQ) in South Asia. Finally the study calls for researchers to use current integrated model in other e-commerce domains such as online shopping websites to establish the external validity of the model.

The Factors Influencing on Internet Banking Adoption in Trincomalee District, Sri Lanka

The Factors Influencing on Internet Banking Adoption in Trincomalee District, Sri Lanka

Analyzing the impact of consumer innovativeness and perceived risk in internet banking adoption

PurposeThe purpose of this paper is to understand consumers’ intention to adopt internet banking. The study adopted the technology acceptance model with additional constructs (i.e. consumer innate innovativeness (II), domain-specific innovativeness (DSI) and perceived security risk (PR)).Design/methodology/approachThe data were collected through a questionnaire-based survey (487 usable responses) from Indian consumers. A two-step SEM approach (i.e. measurement model and structural model) was used to analyze the data.FindingsThe findings show the significant positive influence of perceived usefulness, ease of use, attitude, II and DSI on consumer’s intention to adopt internet banking. The PR was found to have a significant negative influence on consumers’ intention to adopt internet banking, and DSI was found to negatively influence PR.Research limitations/implicationsThe study is limited to users of a particular region of India. Furthermore, the study limits itself in determining consumers’ intention only, not actual usage.Originality/valueThe study is a preliminary attempt to examine consumer’s intention to adopt internet banking in India by analyzing innovativeness and perceived risk.

Does gamified elements influence on user’s intention to adopt and intention to recommend internet banking?

Purpose Understanding the main determinants of internet banking is important for banks and users. Although several prior research projects have focused on the factors that impact on adoption of technology, there is a limited empirical work which simultaneously captures technology-specific factors (PE, EE, WD, GAM) and customer-specific factors (GSC, INTRC) that help customers to adopt internet banking. Thus, the purpose of this paper is to verify how these factors influence individual behavior and motivate them to adopt new technology. The authors advance the body of knowledge on this subject by proposing moderating relationship of gamification between user’s intention to adopt and intention to recommend internet banking in social network. Design/methodology/approach To test the model the authors developed a quantitative study involving 398 internet users from five commercial banks. Data were collected in four weeks beginning of September 2017 from three large cities of Pakistan using convenience sampling approach. The theoretical model was tested using structural equation modeling (SEM). Findings The results indicate that intention to adopt internet banking is positively affected by performance expectancy, effort expectancy, website design, website characteristics and general self-confidence. Findings of SEM showed that approximately 72 percent of the variance in customer’s intention to adopt internet banking was accounted by predictors. Moderating effect of gamification suggested that the positive relationship between customer’s intention to adopt and customer’s intention to recommend internet banking will be stronger when gamification is higher. Importance performance matrix analysis (IPMA) suggested that among all other variables general self-confidence is the most important construct as it has the highest importance value in IPMA. Practical implications This study provides insightful guideline to practitioners, web designers and marketing professional that they should focus on both technology perspective and customer-specific factors to boost the confidence of internet banking users, while for researchers this study provides a basis for further development of technology adoption models in e-commerce domain. Originality/value This study contributes to the body of knowledge by adding game elements in technology perspective model and augments the e-commerce literature in the internet banking adoption context. To the date, this study is the first in its nature that investigates both technology-specific factors and customer-specific factors altogether to see the users influence toward technology adoption.

Role of Customer’s Trust on the Adoption of Internet Banking in Gwalior City

Banks spend an awesome measure of cash on giving the Internet keeping money administration to clients. Thus, the absence of selection of Internet saving money can bring negative circumstances for the banks. Therefore, banks consistently attempt to adjust their business methodologies to expand consumer loyalty. This paper gives a diagram of the surviving exploration into the connections amongst trust and Internet managing an account appropriation from the clients' viewpoint. In this paper two hypothesis were framed for measuring Gender difference and Impact. The finding suggests that there is significant impact of trust towards customer’s adoption of internet banking but we have not found any difference of customer’s adoption of internet banking across gender.

An empirical study on the influence of Customers’ Banking Operational Characteristics [Banking Habits] towards the adoption of Internet Banking

The focal point of the study is the impact of customers' socio-economic and banking operational characteristics on adoption of internet banking (IB) in Chennai Metropolitan City with specific reference to Indian bank. The findings of the study will benefit one of the reputed public sector bank in India directly and also the other public sector banks indirectly by providing the statistics on the influence of 'customers' socio-economic and banking operational characteristics. The banking operational characteristics include the number of years having account, type of account, reason for which account has been opened, frequency of visiting the bank, reason for visiting the bank, number of years of using a computer, awareness on availability of internet banking and most preferred location for availing internet banking. Primary data is collected from 464 customers of the Indian bank and the study shows that 49.79% of the respondents have been influenced and 50.21% have not been influenced towards adoption of IB.

Factors Influencing the Consumer's Adoption of Internet Banking in India: An Exploratory Study

Technological progress in the sphere of information and communication is encouraging the use and development of new shopping methods. The newly emerged internet banking services represent an innovation where both intangible service and an innovative medium of service delivery employing high technology are present. Information technology Services is considered as the key driver for the changes taking place around the world. Internet banking (IB) is the latest and most innovative service and is the new trend among the consumers. The main objective of this research is to identify the key factors that determine Internet banking adoption of India. The research setting was in Odisha, India. This study determines the factors influencing the consumer's adoption of internet banking in India and hence investigates the influence of perceived usefulness, perceived ease of use and perceived risk on use of IB.

Exploring the antecedents of intention towards adoption of internet banking: a study in rural setting

Through this research an attempt has been made to analyse the impact of factors influencing the consumer intentions to adopt e-banking services in rural areas. For this purpose, a cross-sectional study was conducted. The study was conducted on 409 respondents. Trust, internet banking awareness, perceived ease of use, financial literacy and perceived risk were used as predictors of consumer intentions to adopt internet banking. A structural model was generated by applying SEM through AMOS. The results of the study show that trust is a strong predictor of the consumer intentions and consumer information privacy is not just necessary but mandatory for building a level of trust. The researchers also conclude that perceived risk needs to be extended in future studies so that its relationship with use of perceived ease can be explained in a better way and explaining the effect of financial literacy on consumer intention to adopt online service.

Exploring the antecedents of intention towards adoption of internet banking: a study in rural setting

Through this research an attempt has been made to analyse the impact of factors influencing the consumer intentions to adopt e-banking services in rural areas. For this purpose, a cross-sectional study was conducted. The study was conducted on 409 respondents. Trust, internet banking awareness, perceived ease of use, financial literacy and perceived risk were used as predictors of consumer intentions to adopt internet banking. A structural model was generated by applying SEM through AMOS. The results of the study show that trust is a strong predictor of the consumer intentions and consumer information privacy is not just necessary but mandatory for building a level of trust. The researchers also conclude that perceived risk needs to be extended in future studies so that its relationship with use of perceived ease can be explained in a better way and explaining the effect of financial literacy on consumer intention to adopt online service.

Does gamified elements influence on user's intention to adopt internet banking with integration of UTAUT and General Self-Confidence?

The present study develops an integrated model combined with unified theory of acceptance and use of technology and general self-confidence in internet banking adoption context. The current study goes a step further by examining moderating role of gamification between user's intention to adopt and user's intention to recommend internet banking. Data was collected from 398 customers of commercial banks. The theoretical model was tested using structural equation modelling (SEM). Findings indicate that integrated UTAUT model has significant influence (R2 - 75.3%) on user's intention to adopt internet banking. For practitioners, it is recommended that they should focus on both technology and game mechanic factors to boost the confidence of internet banking users. This paper makes a unique contribution to information system (IS) and services marketing literature with reference to Pakistan.

Does gamified elements influence on user's intention to adopt internet banking with integration of UTAUT and general self-confidence

Does gamified elements influence on user's intention to adopt internet banking with integration of UTAUT and general self-confidence

Factors that Influence the Adoptions of Internet Banking Among Customers

Internet banking is the latest technology that has revolutionized the changes of banking and business systems around the world. However, arrival of technology has an impact on Internet banking and transforms from a traditional banking system to a very useful innovation technology. The purpose of this study is to analyze factors that have influenced users to use Internet banking in doing financial transaction. This study uses content analysis on the previous literatures. The findings showed that there were 10 main different factors which influence the adoption of internet banking by the users. This study also proved that the highest factors which consist of 2 main factors are generated from technology acceptance model (TAM). Contribution of this research are significantly helps bank to have a better understanding on factors that influence the adoption of internet banking as well as help to develop a strategy to improved internet banking services.

Factors influencing the internet banking adoption decision in North Cyprus: an evidence from the partial least square approach of the structural equation modeling

PurposeThis paper aims to examine how the adoption decision of the internet banking in North Cyprus would be affected based on the following dimensions; the technology features, the personal characteristics, the social environment and the expected risk.Design/methodology/approachA self-administered survey was conducted with 291 participants responded to it. The partial least square approach of the structural equation modeling (PLS-SEM) is employed to investigate the direct effects of the proposed factors on the adoption decision. Additionally, the mediation test is used to examine indirect effects.FindingsResults showed that even though the participants appreciated the benefits of the online banking as the perceived usefulness factor exerts the greatest direct effect, they would rather use clear and easy-to-use websites, adding to that their assessments of the usefulness of these services are significantly influenced by the surrounding people’s views and prior experience. This is demonstrated by the total effects of the perceived ease of use and the subjective norm factors, which are greater than the direct effect of the perceived usefulness factor since both of these factors have significant direct and indirect effects mediated by the perceived usefulness factor. The negative impact of the perceived risk factor is weak compared to the previous factors. While the personal innovativeness factor showed the weakest effect among the proposed factors.

PENGARUH FAKTOR DEMOGRAFIS PADA ADOPSI LAYANAN BERBASIS TEKNOLOGI PADA PERBANKAN SYARIAH

Mobile phone and internet users in Indonesia continues to grow rapidly. It utilized by the bank to provide technology-based services, so that customers can trade without restriction of place and time. However, like other technologies, customers require adjustment for the adoption of such technology-based services. One of the factors that affect the adoption of technology-based service is the customer demographics.This study investigates the demographic effects of the adoption of mobile banking and internet banking. Data collected in the form of a survey of 44 respondents in Jakarta conducted in March 2015. The uniqueness of the study lies in the analysis that weighed between users on a technology-based service Islamic bank with conventional banks.The results showed demographic characteristics banking customers that use technology-based service in Islamic banks so that it can be followed up to the target or marketing communications.Keywords: Mobile Banking, Internet Banking, Sharia Bank, Technology Adaptation, Marketing, Demographic.

KUZEY KIBRIS’TA NİJERYALI VE ZİMBABVELİ ÖĞRENCİLERİNİN İNTERNET BANKACILIĞI KULLANIMINDAKİ ENGELLER

The purpose of this paper is to analyse the factors preventing Nigerian and Zimbabwean university students from adopting internet banking services in Northern Cyprus. A survey was conducted to acquire data from one hundred Nigerians and one hundred Zimbabwean university students attending a private university in Northern Cyprus. Factor analysis results showed that the most important factor linked to the rejection of the usage of internet banking services among Nigerian and Zimbabwean students were people’s fears of the risk associated with such services. This was followed by students’ preferences to traditional banking practices, value barriers, infrastructure barriers, government obstacles and usage barriers. In order to compare the differences between the aforementioned factors for Nigerian and Zimbabwean students, independent samples t-tests were conducted. The study found that there was a significant difference between the Nigerian and Zimbabwean student’s preference for traditional banking practices, infrastructure and government obstacles. Interestingly, there was no significant difference between the Nigerian and Zimbabwean student’s fears over the risk associated with internet banking, perceptions of its value and usage barriers.

The role of UTAUT, DOI, perceived technology security and game elements in internet banking adoption

PurposeThe increasing innovation and urgent need of up-to-date and convenient information systems have gained high importance in financial sector. Several banks have deployed internet banking in order to reduce cost while improving customer services. Therefore, the growth of internet banking is limited and in many cases fallen short of expectations. The purpose of this paper is to develop an integrated model that combines technology, innovative and environmental factors altogether in order to understand customer’s intention to adopt, and intention to recommend internet banking in social networks.Design/methodology/approachIn all, 398 valid responses were collected from customers of commercial banks, using convenience sampling approach. Data were analyzed using the structural equation modeling.FindingsThe findings show that integrated model has good explanatory power (78.3 percent) to predict customer’s intention to adopt internet banking. Findings also revealed that the interaction effect of gamification between user’s intention to adopt and user’s intention to recommend internet banking will be stronger when gamification effect is higher. Importance performance matrix analysis (IPMA) revealed that innovativeness and perceived technology security were the most important factors in order to determine user’s intention with regard to adoption of internet banking.Practical implicationsFor policy-makers, it is suggested that they should focus on innovative characteristics and must ensure the possible environment for carrying out internet banking transaction. Advertising about new technology with adequate information may produce positive influence on user’s intention. Enjoyable internet banking website with reward system will help to improve user’s intention to adopt and intention to recommend internet banking with others, thus developers should introduce game features on internet banking website.Originality/valueThis study provides basis for further refinement of individual technology acceptance models and enrich the e-commerce literature adding innovative and game elements in interne banking adoption context. Additionally, the proposed model makes an important contribution in emerging e-commerce literature especially in the context of innovative and gamified internet banking.

LÝ DO CẢN TRỞ KHÁCH HÀNG SỬ DỤNG DỊCH VỤ NGÂN HÀNG TRỰC TUYẾN (INTERNET BANKING) - MỘT NGHIÊN CỨU TẠI TP. HCM

LÝ DO CẢN TRỞ KHÁCH HÀNG SỬ DỤNG DỊCH VỤ NGÂN HÀNG TRỰC TUYẾN (INTERNET BANKING) - MỘT NGHIÊN CỨU TẠI TP. HCM

Internet Banking Adoption in Saudi Arabia: An Empirical Study

The current study was conducted with the primary objective to explore the factors and analyse their relevance and importance in the adoption of internet banking in Saudi Arabia. In this paper, we gathered evidence from 300 consumers about the factors they considered important before opting for internet banking. Responses were collected by administering a Likert scale close ended structured questionnaire. Factor analysis was conducted to group the factors into significant components areas. The results showed that the factors under study explained 91.508% of the variance in internet banking adoption. Also, that the trust is the most crucial factor for the consumers of internet banking (25.950% variance) followed by ease of using internet banking services (25.188% variance); whereas 21.921% variance explained efficiency and effectiveness of the internet banking and 18.449% variance explained the importance of information about the internet banking to the consumers. The findings of this study will allow the banks to develop internet banking strategies tailored to the expectations of their clients. The study recommends banks to focus on building the trust of the customers and should also make internet banking as convenient as possible. Besides, the internet banking should be efficient and effective in delivering banking services. Furthermore, there should be sufficient information available regarding internet banking. Saudi Arabia is the largest economy in the Middle East. Of late the country has focused on the modernisation of its economy and has been trying in earnest to integrate with the world economy. The e-commerce activities are also growing; however, research in internet banking is limited. The findings of the paper can serve as a model for the adoption of internet banking especially in Saudi Arabia and in the Middle East or elsewhere in general. The research was conducted in Saudi Arabia, and more researches could be conducted based on this study in other parts of the Middle East for more generalisation of the findings.

The Factors Impact on Internet Banking Adoption with Special Reference to Kurunegla District

The emerging technology has made a phenomenal growth of the Internet which has changed the pattern of organizations performing their business with customers. The banking industry could not survive without accepting the growth in technology. In order to gain competitive advantage, the banks have introduced internet banking services. However, the customers have not adopted this concept as the banks expected. Literature available in that issue shows a wide range of variations in the understanding of internet banking adoption in different context confirming the inherent nature of such behavioural issues. In the Sri Lankan context as well such variations is available and a shortage of knowledge is available on the impact of factors affecting the internet banking adoption by bank customers. Consequently, the purpose of this study is to identify the factors which impact on internet banking adoption in Kurunegala district having the third largest population density in Sri Lanka. Available research in the Sri Lankan context in this regard is mainly focused on western province. A conceptual model was developed with the support of available literature. Structured questionnaire was administered to collect data from 200 Internet banking customers in Kurunegala district through convenience sampling. Descriptive statistics, correlation analysis and regression analysis are used in the data analysis. This study found that perceived ease of use, perceived usefulness, security, perceived risk and social influence have impact on internet banking adoption in Kurunegala district. Further results of multiple regression analysis reveal that most significant predictor was social influence. This study recommends that banks should use awareness programs to increase social influence and provide knowledge to the customers regarding the usefulness of internet banking service than using other banking channels such as mobile and traditional banking.