The 10th-anniversary AIB-CEE Chapter conference, held at Corvinus University Budapest, brought together 121 participants from 26 countries across 17 tracks to discuss the evolving landscape of international business. Key themes in the plenaries included the re-evaluation of internationalization theories, particularly the Uppsala Model’s limitations in the digital era, and the role of multinational enterprises (MNEs) in shaping regulatory frameworks and sustainability initiatives. Discussions highlighted the growing influence of Born Global firms and digitalized business models which challenge conventional views on gradual international expansion. Industry insights, particularly from OTP Bank, emphasized the shift toward platformbased strategies, sustainability-driven financial products, and firms’ increasing role in regulatory environments. Moreover, how MNEs navigate institutional constraints, contribute to policy development, and leverage digitalization for competitive advantage was addressed. Beyond theoretical debates, the conference featured various panels, including topics of sustainability, digitalization, future readiness, and grant application in CEE countries. Featured workshops span from networking sessions, paper development, and methodological sessions.
Read full abstract- All Solutions
Editage
One platform for all researcher needs
Paperpal
AI-powered academic writing assistant
R Discovery
Your #1 AI companion for literature search
Mind the Graph
AI tool for graphics, illustrations, and artwork
Journal finder
AI-powered journal recommender
Unlock unlimited use of all AI tools with the Editage Plus membership.
Explore Editage Plus - Support
Overview
1795 Articles
Published in last 50 years
Articles published on International Theory
Authors
Select Authors
Journals
Select Journals
Duration
Select Duration
1800 Search results
Sort by Recency