International Trade In Services Research Articles

МОДЕЛІ НАДАННЯ ПОСЛУГ: ТЕОРЕТИЧНІ АСПЕКТИ ТА СПЕЦИФІКА РЕАЛІЗАЦІЇ В УМОВАХ МІНЛИВОГО СЬОГОДЕННЯ

The significant role of services in modern world trade, international migration of labor and capital, science and technology, information space, creates the need to research services' modes of supply and the impact of the pandemic on the specifics of these modes’ usage. The article is focused on the refinement and improvement of existing services' modes of supply and theoretical aspects of the international trade in services operations; identification of future trends in the service sector and the use of existing supply models. Four trade in services modes of supply depending on the need to move the supplier or consumer are distinguished: cross-border supply, consumption abroad, commercial presence and presence of natural persons. It was found that the existence of trade in services modes of supply is due to the specifics of international trade in services, such as the need for direct contact between supplier and consumer, greater protection by the state compared to trade in goods, impossibility of some services types selling in international markets, regulation by domestic legislation of individual countries etc. Identification of a fifth trade in services mode of supply in which the consumer and supplier move to a third country to trade in services is proposed. It is established that creating of a commercial presence is the most used model. The future growth of services’ trade in the cross-border regime is substantiated as a consequence of the necessity to operate service enterprises during the pandemic and in the post-quarantine period. The increase of tourism services sales in the cross-border mode of supply due to the active introduction of virtual reality technologies and the development of virtual tourism is forecasted. The transition of construction services to cross-border supply due to active development of modular construction and use of the latest technologies such as 3D printers and artificial intelligence is predicted. However, it is emphasized that it is impossible to completely exclude the physical movement of the supplier or consumer in the provision of certain types of services, even with the advancement of technology. The presented study results can be used as a basis for further research into models of trade in services and development of effective services trade policies during quarantine and post-quarantine period.

МОЖЛИВОСТІ РЕАЛІЗАЦІЇ ПОТЕНЦІАЛУ СФЕРИ ПОСЛУГ У ГЛОБАЛЬНІЙ ЕКОНОМІЦІ

The relevance of the study is due to the growing role of services in the world economy. Trade in services has become the dominant driver of economic growth and development in both developed and developing economies. Since the 1980s, data suggest that there is a stronger relationship between trade in services and gross domestic product (GDP) than in the case of commodity growth and GDP. It is noted that the quality of policies, regulations and institutional frameworks is a key factor in determining the effectiveness of services. As services are increasingly subject to liberalization through multilateral and regional trade agreements, it is important that countries develop harmonized approaches to internal regulation and trade liberalization in the services sector. The article identifies the features and characteristics of the service sector as a factor of multifaceted development and growth. The dynamics of international trade in services by geographical structure and types of development of countries is studied on the basis of statistical data of international organizations, taking into account the impact of the pandemic. It is noted that international trade in services is becoming an increasingly important part of global commerce. The problematic aspects of the activity of small business entities to enter foreign markets of services are considered. The issue of urgency of digital economy development for the sphere of services and contribution to world markets is outlined. Opening up the services sector has the potential to bring great benefits and deserves more attention. Further prospects for the realization of entrepreneurial potential in a comprehensive global economy are outlined. It is noted that services are an important part of the world economy, generating more than two-thirds of world gross domestic product (GDP), attracting more than three-quarters of foreign direct investment in developed economies, and creating most of new jobs worldwide. Establishing effective coordination mechanisms between trade negotiators, policymakers and regulators will be an important tool for the development of the global economy.

The comparative analysis of challenges to the national education systems in Bulgaria and Ukraine (on the example of the tourism and IT sectors)

The article offers an overview of the global trends in education that have emerged during the 2020 economic recession; provides a retrospective analysis of the change in economic formations during the 1990s, which still influences the business environment and national education systems in post-socialist countries; analyses the structure of tourism flows in Bulgaria and Ukraine in the recent pre-crisis period; distinguishes the changes between local tourism markets in both countries and consequent demands to HEIs, training the workforce for domestic and international companies; outlines the IT services market in Bulgaria and Ukraine from the side of employment generating; points out the discrepancy between the requests to developers of IT solutions at the local level and the orders of transboundary corporations, which are the largest employers today for the economies in transition; presents the grouping of national economies by innovation performance according to the Global Innovation Index report; classifies non-material industries on the basis of potential for increasing added value and duplicating the product; indicates the restrictions of recreational capacity for the tourism infrastructure; highlights the disparity in clustering the world countries by absolute and relative Travel & Tourism impact to GDP; substantiates the need for interdisciplinary approach in composing the curricula for specialities of the related industries; emphasises the existence of thresholds in the process of increasing the professional competence level. The relevance is grounded by the ultimate changes within the current structure of the global economy, as the sphere of higher education is quite significant in the international trade in services; the general paradigm of the theory of international economic relations is being modified now towards the refusal from the resources’ inexhaustibility postulate; thus the research novelty consists in the implementation of supporting programmes and strategies in the field of higher education under the consideration of these trends.

Сравнительно-правовой аспект Протокола о присоединении России к Договору об учреждении ВТО и российского законодательства о международной торговле услугами

The main purpose of this study is to study the comparative legal aspect of the Protocol on Russia’s accession to the WTO Treaty and Russian legislation on international trade in services. The author notes that the norms of WTO law were incorporated into Russian legislation almost without changes, and which are reflected in the provisions of Federal legislation that meet the obligations of the Russian Federation in almost all areas affected by the “Protocol on Russia’s accession to the Treaty establishing the WTO”. It is concluded that Russia’s accession to the WTO did not contribute to a significant change in the legal regulation of international turnover of services. However, thanks largely to the implementation of the provisions of WTO law, it has made it possible to increase its effectiveness by more clearly defining the status of service providers and the procedure for their treatment. At the same time, in certain segments of the legal regulation of services, possible changes are allowed in order to expand the presence of foreign suppliers on the Russian market.

The Impact of the Covid-19 on China’s International Tourism Service Trade and Countermeasures

In the context of the Covid-19, China’s international tourism service trade industry has encountered difficulties. In order to further restore the foreign exchange income of China’s inbound tourism, realize the transformation and upgrading of China’s tourism industry, and create a new form of tourism industry. Firstly, This article analyzes the development status of China’s international tourism service industry under the background of the epidemic, and explores the impact of the epidemic on the industry. Based on this, we will analyze the response plan for the restoration of China’s international travel service trade under the background of the epidemic from multiple subjects. Finally, summarize the content and viewpoints of this article, and look forward to the future development of China’s tourism industry.

Regulation of investment activities within the framework of WTO law and the relationship with the legislation of the Russian Federation

The constant effort to improve the legal regulation of international investment reflects the growing recognition of the role that investment has come to play in international economic development and integration. A special place in this belongs to the WTO, as an international organization that largely determines international trade in goods and services. Russia’s WTO membership has created a more favorable climate for foreign investment in the country as a result of changes in the legal system in accordance with WTO standards. It is concluded that the implementation of the WTO agreements affecting the legal regulation of investment activities in the legal system of the Russian Federation is associated with the accession of the Russian Federation to the Marrakesh Agreement and the ratification of the Protocol on Russia’s accession to the WTO.

Розвиток зовнішньоекономічної діяльності підприємств Херсонської області: економіко-статистичний аналіз

The article is aimed at analyzing the main indicators of foreign economic activity of the Kherson region. Considering that in the context of globalization the development of the economy of any country is firmly related to the development of its foreign economic activity, the article contains an analysis of the main indicators of international trade in goods and services of the Kherson region. Based on the carried out analysis, it is found that in 2020, in the total structure of Ukraine’s exports and imports, the share of the Kherson region amounted to 0.6%. Active participants in foreign trade in goods and services were more than 300 enterprises of the region, and the partners - 120 countries over the world. The analysis of the dynamics of indicators (exports, imports, balances) showed that in trade in goods there are positive tendencies to increase export volumes in recent years, as well as an increase in the number of participants and the expansion of the geography of foreign trade. The article analyzes the commodity and geographical structure, as a result it is identified that the main importers of products of the Kherson region are the Netherlands, Turkey and Poland. Export of services in the Kherson region was implemented by 123 enterprises into 75 world countries. The largest partners remain Turkey, Belize, as well as Germany, Poland, Switzerland. It is identified that in the structure of exports of commodity products, the largest share in 2020 was made up of the following commodity groups: cereals, seeds and fruits of oilseeds, fats and oils of animal or vegetable origin, residues and wastes of the food industry, wood and wood products, vessels, etc. The analysis of sales volumes of certain types of products in natural and cost-based indicators is carried out. The indicators of the region’s imports are analyzed according to the same method. The article contains findings of the analysis of the export and import indicators in the regional districts structure.

Development Prospects and Benefits of Production of Goods with the Geographical Indication “Melitopol Cherry”

It is determined under the conditions of modern development of the world economy there is a steady growth of international trade in goods and services that contain an innovative component and are protected by intellectual property rights. It is argued that this ensures the growth of exports of countries with developed market economies and forms a significant component of the national economies of their countries. The main purpose of this article is to study theoretical and practical aspects of functioning of the world intellectual property market. The main trends and features of development of the market for goods with a geographical indication are analyzed. It is noted that nowadays agricultural products of regional origin, which are in high demand due to their unique and original features, are becoming especially relevant. The growth of significance of certified local products and its influence on business development is determined. The main stages of regional branding of local traditional products are characterized and a mechanism for increasing Ukraine’s competitive position on the world market is proposed. The study analyzed the dynamics of indicators related to the use of industrial property in Ukraine, including geographical indications. As a result of the research the importance of economic functions of intellectual property is substantiated and it is proved that the use of its objects is aimed at increasing the competitiveness of an individual enterprise, organization and the State as a whole. The main focus is on the prospects for development and benefits of production of goods with the geographical indication “Melitopol cherry”. It is established that the wide use of means of individualization promotes creation of a healthy competitive environment in the conditions of market economy development. The advantages of using the geographical indication “Melitopol cherry” for Ukrainian producers are determined.

Dynamic change of comparative advantage of international tourism service trade and China’s contribution to trade balance

Dynamic change of comparative advantage of international tourism service trade and China’s contribution to trade balance

ВПЛИВ МІЖНАРОДНОГО ТУРИЗМУ НА ЕКОНОМІЧНУ ПОЛІТИКУ КРАЇНИ В УМОВАХ ПАНДЕМІЇ COVID-19

In the developed countries, tourism is an important source of income and wellbeing improvement. In Ukraine, with all its incredibly rich historic heritage and priceless recreation and spa resorts resources, tourism is developing mostly as an outbound one. Under hard modern political-economic situation of Ukraine, with all its financial problems, issues of the situation on the international tourism market and its future changes under COVID-19 epidemics, the place of tourism in the national economic policy are critically urgent and are partially examined in the article. The objective of the research is to reveal the issues of nature, importance, modern state and prospects of international tourism development in the economic policy of Ukraine under COVID-19 epidemics. Currently, tourism industry is a one of the forms of international service trade, which is rapidly developing. In the past 20 years, the average growth rate of newly arriving foreign tourists in the world constituted 5,1%, while currency incomes accounted for about 14%. In 2019, by the UNWTO data, international tourist arrivals reached 1,5 billion which is the tenth year of positive dynamics in a row for the global tourism. The expert’s forecasts for 2020 about the rates and dynamics of international tourism development were rather optimistic and expected its rapid growth for the next years. However, COVID-19 epidemics modified the existing forecasts and plans and radically changed forever the industry’s development. By the latest UNWTO data, global tourism has live through the worst year ever in 2020, the number of international tourists declined by 74%. Tourist destinations in the whole world earned 1 billion less in 2020 that a year before because of the unprecedented drop of demand and restriction imposed on travels. By the experts assessment, export incomes of the international tourism amount to about 1,3 trillion dollars. The international tourism crisis caused by COVID-19 epidemics put at risk 100-120 million jobs in tourism and supporting industries, most of which are small and medium sized businesses. It is even harder to evaluate money lost by state budgets in the forms of uncollected taxes and other payments. The COVID-19 epidemics impact on the international tourism in Ukraine is not as dramatic as in some tourism-focused countries because Ukrainian economy is in a comparatively better state, since the share of domestic and outbound tourism is much higher that the inbound one. Governments of the most countries immediately responded to the acute need of minimizing the economic consequences of COVID-19 epidemics. Among the suggested scenarios of preventing the negative impact of the epidemics on the economic situation, countries used following two approaches: first – aimed at providing affordable credit lines for businesses, the second one has to work out after postponing payments of debt and tax obligations.

U.S. in the global FDI’ flows: repatriation of foreign earning by U.S. from EU members as the new global trend

Scientific investigation covers the questions of U.S.’ involvedness into the international economic relations and into the international trade of goods and services and international movement of FDI as well. The fact that USA is the larger importer and the second exporter of goods in the world (2018), and the largest exporter and importer of commercial services (2018), the biggest host economy of FDI, and the largest investor (till 2017) the investigation of the American investment cooperation is the rather important affair, that can show the tough dependence of U.S.’ economy of foreign countries investments flows and regimes. In accordance with UNCTAD data U.S. is holding the first place as the exporter of FDI during the long period till 2018, that showed the negative number of FDI outflow in 2018 as the result of tax reform’ implementation at the end of 2017. Implementation of open and tough foreign trade policy (the policy of protectionism) through the import tariffs increasing is aimed at trade deficit reduction, protection and support of the American producers, implementation of tax reform at the end of 2017, making come true the soundbites of D. Trump “Make America Great Again” and “America first”. The author analyzed investment cooperation of U.S. and EU, its dynamic, specialization, directions. The author came to conclusion that correlation of United States’ investment indicators with European Union showed an unequal evaluation of each Union’ member and determined the disproportion of understanding and examination of regional integration not as the complex subject of the global economy but as the set of different and independent subjects. Investigation of U.S.’ FDI export and import statistics gave the author opportunity to come the conclusion that there is the specific of U.S.’ investment outflow into the European Union countries reflected through the limited set of investment recipients. At the same time, implementation of the tax reforms at the end of 2017 could lead to the changing of global investment flows from low tax jurisdictions to USA, for example.

INTERNATIONAL TRADE IN ICT SERVICES: THE CASE OF UKRAINE

Background. Today, the information and communications technology (ICT) sector is one of the most dynamic sectors of the world economy. Since IT services are the second largest export sector in Ukraine, the study of the impact of international trade in ICT services on economic growth becomes relevant. Analysis of recent research and publications. Numerous papers have shown the positive impact of international trade in ICT goods and services on production volumes, employment and productivity of national economies. In particular, UNCTAD data show that the ICT services sector shows an increase in employment and international trade in all geographical regions and provides most of the added value in the ICT sector. The aim of the article is to study the impact of international trade in ICT services on the development of economies of different levels of development, taking into account national policies of ICT sector, and to develop recommendations for Ukrainian policy of ICT sector, taking into account the experience of analyzed countries. Materials and methods. The information base for the study was data from UNCTAD, OECD, Eurostat, and the State Statistics Service of Ukraine. Methods of statistical, structural, regression, comparative analysis are used. Results. Regression analysis was used to identify the relationship between GDP and the volume of exports and imports of ICT services in the analyzed countries. The results showed that in order to ensure economic development through trade in ICT services, countries need to pursue a stimulating policy, which includes measures in three main areas: support for innovation (R&D funding and startup ecosystems); education and training of ICT specialists; and support for investments in ICT services (through preferential taxation and grant schemes). Conclusion. In order to support the growth of the national IT industry, the Ukrainian government is proposed to legalize existing schemes of cooperation of IT companies with private individuals, to avoid additional regulation of the industry, and to develop schemes to financially support innovation in science and business.

ENSURING SUSTAINABILITY AND FULL-FUNCTIONING OF THE TOURIST SPHERE IN MODERN CONDITIONS OF ADAPTATION TO THE CHANGING EPIDEMIOLOGICAL

Issues of modern aspects of the functioning of the tourism sector of the world and Ukraine are studied. The factors of negative impact of the Covid pandemic on the tourism industry are revealed. The aim of the work is to study measures to ensure anti-epidemiological stability and full functioning of the tourism sector in the face of rapidly changing and unpredictable global situation. The article argues that the tourism industry is considered one of the most dynamic industries in the world economy and international trade in services. In the modern world, tourism is an economic activity associated with the movement of a person outside his permanent place of residence, his recreation with better health, raising the level of culture and education. The author of the article states that the Covid pandemic has hit the tourism industry. Practically, we can say that the tourism industry has stopped. According to experts, the current crisis of tourism can rightly be considered too severe in history. The article emphasizes that none of the experts in the field of tourism does not assume when the collapse of the tourism industry will end, because it all depends on improving the situation with the disease and lifting the ban on travel. At present, most countries in the world are only tightening quarantine restrictions. Uncertainty about the lifting of travel bans makes it impossible to develop tactical and strategic plans for the development of the tourism sector. The author emphasizes that the domestic tourism business is in dire need of state support. Unfortunately, due to the crisis, it does not have such support. The projected global economic recession, the general decline in the level of well-being of our compatriots, and thus their minimization of spending on recreation - together can have an even more devastating effect on the tourism sector. Researched by UNWTO measures to mitigate the Covid pandemic in tourism. The content of the measures of the All-Ukrainian Federation of Employers in the field of tourism of Ukraine to prevent complete stagnation of the tourism sector is revealed. Emphasis is placed on the formation of a new information society, digitalization of tourism. Undoubted advantages of VR-tourism are: reduction of risks of probability of infection in travels; possibility to get acquainted with cultural and natural monuments, museum expositions, tourist routes online; saving time and money for consumers; the ability to make virtual trips at any convenient time. The article emphasizes that the tourism industry is forced to adapt to significant changes in consumer demands, as well as to adapt to rapidly changing epidemiological circumstances. To prevent a complete collapse, the tourism business must be flexibly transformed, ensuring its functioning and overcoming the crisis. The article proposes the main transformational changes in the tourism industry, necessary to ensure the functioning and overcoming of crisis phenomena. These are: domestic tourism, the predominance of individual tourism and tourism in small groups, the growing popularity of ecological (green) tourism, the emphasis on travel safety, ensuring compliance with sanitary and epidemiological standards. The authors emphasize that today there is no doubt about the need to intensify processes and measures to overcome the detrimental impact of the pandemic on the tourism sector of the domestic economy. It is purposeful, coordinated, consistent anti-crisis measures that can rehabilitate the economic sphere, including the tourism business. Based on the main priority - safe operation, the tourism industry must actively open new opportunities for its activities in order to stabilize their activities and prepare for successful operation in the post-quarantine period.

The contribution of services to international trade in Southern Africa

ABSTRACT Services are the fastest growing portion of world trade and now account for nearly a quarter of global exports. This presents opportunities for emerging economies to adapt and enter new markets. Many countries in southern Africa have struggled to diversify from a heavy reliance on primary commodities towards manufacturing industries. Tradable services could contribute to economic growth and development by bolstering industrial capabilities, facilitating productivity growth, and contributing directly to exports. We examine evidence on international services trade for the Southern African Development Community between 1995 and 2012. Tradable services appear to have made a limited contribution to total trade for most countries, and there is little evidence of significant regional integration or specialisation in higher value-added activities. The role of tradable services is an important policy and research agenda that warrants much more attention all round.

Theoretical aspects of the development of international trade in services in the conditions of digital transformations

This article presents the theoretical aspects of the development of international trade in services in the context of digital transformations. Shown the role of e-commerce at the present time and the main problems of its development in Russia.

Pollution Control and Resources Allocation: Optimization Path of Carbon Trading Efficiency Driven by Service Trade Enterprises Innovation

This paper subdivides and explores the mechanism of the role of standardization on international service trade enterprises from three dimensions and aspects, analysing and studying the three dimensions of the scale of international service trade, the combination of international service trade elements and the efficiency of carbon trading, optimization of resource allocation, together with the benefits of service trade. The research discovered and sorted out the mechanism of standardization to promote the efficiency of carbon trading of service trade enterprises and improve competitiveness: standardization and service trade enterprises low-carbon emission technology advancement; standardization and service trade enterprises carbon trading resource optimization allocation; standardization and service trade enterprises carbon trading information symmetry. Based on this mechanism, three paths are drawn to promote the development of carbon trading efficiency optimization and innovation of service trade enterprises through standardization, and the research combines the three traits of green, low-carbon and recycling in the current standardization of service trade enterprises in the new era and puts forward relevant suggestions.

The Determinants of Service Export Behaviour in Italian Non-Financial Firms

This paper analyses the main drivers of Italian service exports using firm-level data. A gravity equation, augmented with firm characteristics and FDI variables, is estimated using a panel of Italian exporters constructed by merging two datasets, the first on international trade in services and the second on FDI relationships, both used to compile the Italian balance of payments. After presenting a formal justification for the presence of FDI variables in the gravity equation, the model is estimated using a panel composed of non-financial firms exporting services other than travel, transport and processing in the period from 2013 to 2018. The econometric analysis shows that FDI is, among the standard drivers of exports (firm size and productivity, foreign demand, trade costs), a significant variable that positively affects Italian firms’ exports of services, pointing to complementarity rather than to substitution. This evidence suggests that a significant component of trade in services includes intra-group transactions.

TOURIST SPHERE: SEARCH FOR WAYS TO OVERCOME THE CRISIS IN THE CONDITIONS OF GLOBAL QUARANTINE RESTRICTIONS

The issues of activity of enterprises of the tourism sector in conditions of quarantine restrictions are investigated. The thesis about the relevance of developing a number of anti-crisis measures that would help stabilize the development of these enterprises is substantiated. The aim of this work is to study the issues of stabilizing the functioning of enterprises in the tourism sector under quarantine conditions. The article presents the thesis that the tourism industry is considered one of the most dynamic industries in the world economy and international trade in services. In the modern world, tourism is economic activity related to the movement of a person outside the permanent place of residence, his recreation with health improvement, raising the level of culture and education. The author of the article states that over the past two decades, the indicators of the development of the tourism sector have been characterized by positive indicators, the number of countries participating in international tourism has expanded, and the scale of tourist arrivals and international tourist receipts has grown every year. Unfortunately, the coronavirus pandemic has made significant adjustments to the functioning of the tourism sector at all levels (global and regional). Indeed, the coronavirus pandemic, which began in China at the end of 2019 and spread throughout the world, has become the biggest challenge and threat to all countries since World War II. The article substantiates that this negatively affected the inbound and outbound tourism markets on a global scale. Thus, the uncertainty of the further development of the situation, the occurrence of obstacles to the normal implementation of travel, restrictions on movement, the concern of mankind to preserve their own health and safety have caused the crisis and an increase in the volume of losses of travel companies. The focus of the article is concentrated on the analysis of the negative consequences of the aggravation of the epidemic situation for the world economy. The article emphasizes that for each country it is extremely important to take a number of measures to minimize the consequences of quarantine restrictions on the activities of tourism enterprises. Within the framework of this study, the author emphasizes that the main criterion for the restoration of the tourism sector should be the achievement of an optimal balance between security, health and economic interests. The article proposes recommended measures to stabilize the tourism sector in Ukraine and minimize losses as a result of the pandemic. The complex of such measures includes: – continuation of the policy of canceling the obligations to pay income tax and VAT for accommodation facilities, catering; – government support and stimulation of domestic rail and air traffic (government subsidies for the cost of tickets); – gradual introduction of permission to organize open terraces, sites for cafes, restaurants (while maintaining all the necessary safety measures for health protection); – аctivation of measures for digital transformation of the domestic tourism sector; – introduction of a transparent mechanism for the use of funds received in local budgets from the tourist tax exclusively for the development of domestic tourism and related infrastructure. The authors emphasize that today there is no doubt about the need to activate the processes and measures to overcome the harmful effects of the pandemic on the tourism sector of the domestic economy. We emphasize that the nationwide implementation of all anti-crisis levers, consistency and consistency in the implementation of all measures will contribute to their speedy stabilization of the development of tourism entities and their achievement of the level of economic efficiency of their activities. Keywords: tourism, tourist flows, quarantine, epidemic risks, pandemic, Covid-19, «Roadmap for the competitive development of tourism in Ukraine», development of the tourism sector.

International Services Trade Competitiveness of EU-27 Countries

The aim of the current research is to assess the international services trade competitiveness of EU-27 countries. To assess the competitiveness of member countries we use market share competitiveness matrix, export value and structure and RCA indices. The research results show that EU-27 countries differ not only in terms of values of exports but also in structure, specialization and competitiveness. Using the market share competitiveness matrix we classified the countries in different groups according to the degree of competitiveness.

Strategic Development of Tourism Taking into Account Regional Features of the Republic of Uzbekistan

In this article, the authors examined the features of the strategic analysis of the tourism industry, assessed the new challenges facing the development of the national tourism economy. Using SWOT strategic analysis tools, weaknesses and threats are critically evaluated, and the strengths and opportunities for the development of the tourism industry in a particular region are identified. Long-term strategic management as a management science is reflected in all sectors of the economy. However, the study of strategic planning in the tourism industry in countries that are beginning to move into the post-industrial community has not been fully investigated and determined the course of research. Modern tourism industry is seen as one of the rapidly developing camping industry in international trade in services. Over the past 20 years, the average annual growth rate of the number of arriving foreign tourists in the world amounted to 5.0 %, foreign exchange earnings - 14%, the number of arriving tourists in the world is about 1.4 billion. Today, it is possible to satisfy the rapidly changing needs of tourists by strengthening integration processes both within the tourism system and with the external environment. However, along with the development of tourism, problems of sustainable tourism development arise, develop and become urgent, the solution of which by the methods established in the past becomes inexpedient, which leads to a decrease in the competitiveness of this highly profitable industry, and the lack of tools that make it possible to more fully satisfy the growing demand for high quality travel services. These arguments suggest the need for a systematic approach in the strategic management of tourism and the development of an appropriate strategy for the development of the tourism industry.