International Market Knowledge Research Articles

National and cultural diversity in transnational innovation teams

Global firms promote innovation success by using transnational innovation teams (TNIT). TNIT members have diverse cultural backgrounds. Their rich knowledge base triggers creativity and the integration of profound international market knowledge into global new product development. Yet, the high risks of misunderstanding and conflicts in TNIT can impede success. We research TNIT processes and their faultlines based on a two-year longitudinal case study. The model developed from our qualitative data gives firms guidance in finding a successful team composition, understanding conflict laps and achieving learning laps in TNIT.

Why Public Goods are a Pedagogical Bad

The concept of public goods is confusing because it confounds three analytically distinct concepts: excludability, rivalry, and public finance. Pure public goods are of limited relevance as an explanation of government spending. To make matters worse, the broader policy community uses the term in ways that invoke different means of both public and good than economists favor. For example, global public goods describe everything from the global environment, international financial stability and market efficiency, to health, knowledge, peace and security and humanitarian rights. In this essay, I argue for radically reducing the emphasis placed on public goods in the standard undergraduate public finance curriculum, and instead emphasizing the fundamental underlying issues of exclusion, rivalry, and public finance/provision. The ultimate aim of an undergraduate course in public expenditures should, I argue, be to explain government spending.

Progress and promise: the last decade of international marketing research

In light of the rapid growth of international marketing studies, we thought it timely to investigate recent patterns and developments in the literature. We performed a content analysis of nearly 600 articles published from 1990 to 2000 in the leading academic journals. It became clear that major progress has been made in terms of a broadened research agenda and greater technical rigor. However, opportunities were identified to address overlooked research topics, increase cross-national collaboration, strengthen the complexity and comprehensiveness of theories, as well as diversify research methods beyond surveys. Based on these findings, we outlined several directions for advancement of international marketing knowledge.

The internationalization process of Born Globals: a network view

This paper attempts to make a contribution to the theory of development of the internationalization process of Born Globals. We propose that models emphasizing knowledge and networks are suitable for this purpose. The findings show that Born Globals possess international market knowledge before their first foreign market entry. The selection of foreign market entry mode is based on their existing knowledge and the knowledge supplied by their network ties.

Selecting International Freight Forwarders: An Expert Systems Application

The recent changes in the international forwarding environment have witnessed the emergence of “new forms” of forwarders incorporating a broad spectrum of services under one roof. Such total logistics companies are becoming a critical third party in obtaining a competitive advantage in foreign markets. Hence, the evaluation and selection of an international freight forwarder is no longer a simple operational decision but a strategic one. Presents and explains an expert systems tool to assist decision makers in selecting the freight forwarder which fits their needs best. The system, called FREIGHT, brings together international marketing, logistics and artificial intelligence knowledge.