International Fast Food Chains Research Articles

How differing demographic factors impact consumers’ loyalty towards national or international fast food chains

Purpose – The purpose of this paper is to study differing demographic factors affecting fast-food customers loyalty towards national or international fast food chains. It also compares the variation between global and local fast food chains as the products offered are culturally different. Design/methodology/approach – A variety of variables used to gain a holistic view, which includes factors such as quality, price, food and demographic profile of consumers affecting loyalty of fast food chains. The study adopts the theory and method of the trust-commitment-loyalty explanation chain and examines the consumer survey adapted from Fast food by Sahagun et al. (2014). The present analyses 542 filled questionnaires in which systematic sampling is used. Systematic sampling procedure is adopted. Findings – Indians prefer global fast food chains compared to Indian fast food chains. Loyalty towards global brands is higher than that for Indian brands because they are found to be of better quality which leads to higher frequency of visit and recommendation of the brands to their friends and colleagues. There are ethnic variations towards global and Indian fast food chains. Global brand of food chains generated more good word of mouth publicity compared to Indian food chains. Demographic factors play a role in the patronage of fast food chains. Research limitations/implications – One of the limitations of this research is the study adapts the theory and method of the trust-commitment-loyalty explanation chain and examines the consumer survey adapted from a study of Sahagun et al. (2014) on fast food for emerging markets. Only India is studied, but the addition of other countries like Brazil, China, Russia and South Africa can add value. Practical implications – Fast food managers had to illustrate the satisfaction on affective response, such as quality of food, convenient location, variety, service and value for money. Demographic variables like gender, age, education, income and ethnicity, global and local Brand will affect the perceptions. Originality/value – This is the first attempt to study the loyalty of consumers in emerging markets, which is witnessing the entry of many fast food global chains. It studies the demographic variables effect on the loyalty and the behaviour of consumers and compares to local and global brand fast food chains. The research will be use to global managers who are planning to expand in emerging markets like India.

Determinants of intention to leave a non‐managerial job in the fast‐food industry of West Malaysia

PurposeThe purpose of this paper is to examine determinants of an intention to quit a job held by non‐managerial staff in the Malaysian fast food industry. It examines issues such as job stress and peer groups.Design/methodology/approachA quantitative analysis of 806 respondents working in international fast food chains was undertaken following an initial semi‐structured interview process with managers.FindingsOf the total sample, 20 percent were found to think frequently about leaving their job, while a further 20 percent were described as being committed to their employment. High intent to leave scorers were found to be influenced by friends, but also feeling job stress and “being burnt out”.Research limitations/implicationsThe findings may relate solely to fast food outlets in Peninsular Malaya due to cultural issues related to the Islamic nature of Malaysian society.Practical implicationsFast food managers need to consider employees as part of a team and not simply as individuals, and it was found that friendship ties emerged as a significant variable in determining intention to leave a job.Social implicationsMalaysian fast food outlets near places of worship that make it easier for employees to fulfil religious obligations may find it easier to retain staff.Originality/valueThis is thought to be the first study of the Malaysian fast food industry and labour turnover.

“The Children Cry for Burger King”: Modernity, Development, and Fast Food Consumption in Northern Honduras

While food prices are on the rise in Honduras (and throughout much of the world), many northern Hondurans report consuming fast food at international chain restaurants in San Pedro Sula (SPS). What follows is an analysis of fast food consumption amongst relatively impoverished residents of peri-urban towns on the outskirts of SPS. This paper—based on ethnographic investigation and analysis of newspaper advertisements—explores how foreign-based fast food establishments are perceived, used, and discussed, and the ways in which they are accepted and contested. The author argues that fast food consumption represents an important social activity and a topic around which debates about the meanings of modernity and development have arisen. While fast food consumption has been accepted as a sign of modernity and progress by some, others disparage such consumption, which they see as a dangerous turn away from more traditional Honduran values and foods. Because fast food consumption also has far-reaching political-economic effects and implications, the essay concludes with a brief discussion of such larger issues. In particular, the author highlights the global, national, and regional political-economic forces that foster unequal competition in a “free trade” context. The essay draws attention to the actors and forces which make international fast food chains in northern Honduras the only restaurants in their price range capable of offering clean, high-quality dining atmospheres complete with children's entertainment.

Hong Kong's Fast-Food Industry

By 1993 the quick-service-restaurant segment constituted 13 percent of the restaurant market in Hong Kong, where households spend more than half their food budgets on dining out. In addition to Western operations, Cafe de Coral, Maxim's, and Fairwood are Chinese-style fast-food chains that are replacing mom-and-pop dim sum and noodle shops. Despite rapid growth, fast-food chains face challenges: intense competition to the point of saturation, high inflation, rent escalation, labor shortages, and political uncertainty. International fast-food chains offer a core producthamburger, chicken, or pizza-and their strategies are focused on image building through aggressive marketing. By comparison, Chinese-style fastfood chains are product-oriented and offer great variety. International fastfood chains are expanding through franchising; local fast-food companies are expanding through private (family) ownership.

Valuation Of Minority Stockholder's Interest In A Closely-Held Private Corporation

Abstract No abstract available.