International Fashion Research Articles

Reflection of Chinese Traditional Cultural Values in Modern Clothing

In the context of modern processes of global integration and the comprehensive strengthening of China, the desire of world culture for integration also contributes to the development of global heterogeneity, localization and the rise of national culture. The Chinese civilization is currently the only ancient civilization that has not been interrupted in its development. Throughout the history of more than five thousand years in the course of its development, Chinese civilization has been able to form a unique cultural tradition that has become a spiritual source for the Chinese people. Since China's culture is an important part of the history of world civilization, its traditional culture can be represented in various forms through various cultural media, such as modern clothing. This article examines the reflection of Chinese traditional culture manifested in modern clothing both in China and abroad, analyzes, studies, compares and summarizes the differences in the language and methods of expression of Chinese traditional culture between the West and China. In addition, this article summarizes the methodological significance of heritage and innovation in the field of the manifestation of Chinese traditional culture in modern clothing, due to which modern Chinese clothing in the international fashion system is gradually moving from the concept of "alien" to the concept of "unique".

The Complex Ethical Concept of “Otherness” as a Heuristic for Thinking through Cultural Adoption

ABSTRACT Despite the ubiquity of cross-cultural adoption, some instances have generated public outcry as alleged forms of exploitative appropriation rather than affirmative appreciation. Careful, complex consideration of contentious instances of cultural adoption is especially important in postcolonial societies characterised by ingrained power imbalances that can lead to both exploitative, offensive instances of cultural appropriation and overblown accusations of such. For this purpose, we agree with theorists, Richard Rogers and James Young, that it is imperative to avoid treating cultural adoption as a unified phenomenon and to find complex analytical models that unpack its various forms. However, since in principle no such model can be flawless, we add a complementary heuristic to these, developed from eight components of the complex ethical concept of “otherness.” This may further help cultural theorists, media practitioners and others justify “workable” (contextually sensitive, temporally located and revisable) assessments regarding whether complex instances of cultural adoption should be condoned or challenged. We discuss the eight components of otherness, indicating how each may be applied, in a critical consideration of the cultural adoption involved when the international fashion house Louis Vuitton created an expensive fashion range inspired by the Basotho blanket.

Trendy w modzie „robotniczej” w Polskiej Kronice Filmowej

The Polish Chronicle is an excellent source of knowledge about life during the Polish People’s Republic. As a propaganda medium, the chronicle smuggled in broadcast editions the guidelines given to it in circulars containing censorship instructions and guidelines. In the case of fashion matters, this was the removal of all elements unrelated to socialist Poland (including those stemming from Polish national identity), the promotion of qualities such as simplicity, modesty, practicality, as well as the negation and elimination of all extravagance, manifestations of non-conformism and the desire to express one’s ‘self’ through the choice of clothing. The article provides an overview of the fashion issues brought up in the pages of the Chronicle in relation to both national and international fashion. The analysis covers both the editions relating strictly to fashion, but also those showing the everyday life of Poles, and therefore presenting their style of dress both at work and in leisure time.

"The Effect of the Stability of the Cloth Factor on the Air Permeability Property of Simple Fabrics of Different Densities"

The textile structure is considered the designer's tool that enables him to show the beauty of the material, yarns and colors to keep the continuity of development in the textile industry to cope with the latest international fashion styles. The study of fabric structure aims to extract

Fashion and New Technologies: From Fashion Film to Expanded Reality - Castelo Branco Moda

One of the ways that the designers and the fashion brands select to present and advertise their new collection to the market, the press and the consumer is through the fashion show. In a national context, these fashion shows, which can be for the brand or the designer or multi-brand, have very similar formats, however, at the international level, we can find numerously diverse approaches to the aesthetics of the fashion show of a brand or a designer. The use of digital technologies has become an already adopted alternative in some fashion shows of international reference. Digital technologies seek to make the virtual experience of consumers as close as possible to reality, whether in the direct sale of a product or the promotion of an individual product, brand or lifestyle, through a concept or idea. Fashion film, with its more conceptual, independent and bold nature, has been contributing to the diffusion of the border between the virtual and the real and to create unique experiences for the audiences. Thus, it has been gaining a strong presence in the world of fashion and has conquered diverse audiences. This work presents some examples of international fashion shows that resorted to the use of various applications of digital technologies and, more specifically, the case study of Castelo Branco Moda #19 and the use of audiovisual for the creation of a fashion film outlining the concept and opening of the fashion show.

The M-Net Face of Africa competition

The M-Net Face of Africa competition was conceived as a platform for African models toshowcase their talent to the international fashion world, and to present a positiveimage of contemporary Africa. Other goals of this competition were to comply with MNet's social responsibility in the greater African community where the broadcastingcompany functions, and to develop inter alia television broadcasting programmes forM-Net's rapidly increasing audience across the African continent. The Excellence Study(Dozier, Grunig & Grunig, 1995) formed the theoretical basis of the present study.This study argues that public relations (PR) contributes to organisational effectivenessby "using programmes to build relationships with the strategic constituencies of anorganisation" (Grunig, 1992:65).The major theoretical concept in the present study was the public relations campaignbuilt around the M-Net Face of Africa competition, and the following three constructswere identified for the purposes of the present study: the seven steps in the PRcampaign, the goals/objectives of the campaign and the evaluation thereof.The research goal of the study was to evaluate the M-Net's Face of Africa public relationscampaign by means of a standard, internationally accepted evaluation model for publicrelations programmes. It was established that M-Net has never formally and scientifically

Sustainable and Innovative Packaging Solutions in the Fashion Industry: Global Report

The fashion industry generates packaging waste through the entire supply chain. Although brands are making efforts to improve packaging sustainability as demands for low-impact packaging are rising, there is a lack of empirical evidence of innovative packaging solutions among fashion retailers. This study represents the first global report on sustainable packaging innovation in the fashion sector. A data-mining approach was utilized to gather a sample of 400 international fashion brands that advertise sustainable packaging solutions across five continents. The sustainability of the packaging solution was evaluated for each brand based on three factors: sustainability mission, the availability of packaging data, and the actual sustainability of the package. The results showed that 57% of brands have made evident progress in the sustainable packaging area; 34% of brands have initiated the transition from conventional to improved packaging; the remaining brands have committed to rethink (1%) or to improve (8%) their packaging in the future. By providing comprehensive state-of-the-art evidence about practical achievements in the sustainable packaging field, this global report intends to help academics and practitioners to evaluate the environmental, social, and economic impacts of existing packaging products and to design circular packaging that minimizes these impacts.

PUT IT ON OR : USE IT AND ENJOY ! THE TRANSCULTURAL AND SYNERGIZING HISTORY OF ITALIAN FASHION AND INDUSTRIAL DESIGN

Among the three international fashion hubs Paris, Milan, and New York that have dominated fashion production since the 20th century, Italian fashion stands out through its transcultural Italophony. Since the historic beginnings of the West, the development of fashion, taste and etiquette in modern Italy plays both culturally and historically a key role in European politics, economics, literature, fine arts, music and theatre. This applies also to Italian design, which is – like fashion – a powerful nonverbal language in cultural, aesthetical and economic terms, expressing a unique and life-affirming sociological habitus. This essay intends to pinpoint the outstanding impact of taste, fashion and design originating from Italy and perceivable all over the world on a transcultural and transdisciplinary level. Starting with antiquity and Renaissance, both disciplines enter a period of prosperity and success during the golden 1950s and 1960s, supported by the rise of Cinecittà, family business structures and crafts enterprises. In early postmodernity, a shift takes place from Alta Moda to Pronto Moda, from fashion as art to popular, serial industrial ready?to?wear, and a complex reciprocal synergetic effect builds up between the fashion and design brands. Both sectors are equal in terms of international influence and versatility, both are associated complementary to each other, and both disseminate a new standard of shapeliness, elegance and peachiness in the whole country as well as on a transnational scale.

A Needle in the Desert

Abstract In his photo essay A Needle in the Desert, photographer Héctor Mediavilla poses the question: “Can fashion be a vector for development in a poor country?” Documenting FIMA (the International Fashion Festival in Africa), his work captures the environment, planning, and staging of the festival, focusing specifically on the relationship between people and place.

The Aesthetic Characteristics of Qing Dynasty Dragon and Phoenix Patterns in Contemporary Fashion Design - Focused on SS 2015~FW 2022 Collections -

The unique artistic style of traditional Chinese patterns frequently appears on contemporary pieces showcased on the stage during international fashion weeks. As an important component of traditional Chinese culture, the pattern underwent several evolutions and developments, reaching its peak in the Qing dynasty. Therefore, this research aimed to explore the aesthetic characteristics of the Qing dynasty dragon and phoenix costume patterns in contemporary fashion design. In the theoretical background, this paper reviews previous studies on dragon and phoenix patterns and sorts out the characteristics of the changes in dragon and phoenix patterns throughout different periods of Chinese history. In addition, it examines prior research on the aesthetic characteristics of dragon and phoenix patterns and summarizes those characteristics. The dragon and phoenix patterns in the Qing dynasty costumes and their expression in contemporary fashion design are analyzed. Data were obtained from show photos of the four major international fashion weeks from 2015S/S to 2022 F/W in Vogue website. The website showcased 181 pictures of fashion pieces that used dragon and phoenix patterns; among them, there are 88 pictures of the Qing dynasty dragon and phoenix patterns. The aesthetic characteristics of the Qing dynasty dragon and phoenix patterns in contemporary fashion design are mainly manifested in fusion beauty, modern beauty, decorative beauty, and natural beauty. This research provides basic information for future clothing designs using dragon and phoenix patterns and provides different ideas for the application of traditional patterns in contemporary fashion designs. Moreover, this research allows for a better understanding of traditional Chinese culture and the beauty of traditional dragon and phoenix patterns.

The Fashion Buying Career of Vanessa Denza: A Case Study Analysis to Inform Future Buying Skills

This article traces the long career of the international fashion buyer and recruitment consultant, Vanessa Denza. It is the first study to document Denza’s profession and incorporates research secured from access to her private work archive, which was located at her home in Berkshire, England. With no formal education in buying, Denza took a series of internships that formed the beginning of her on-the-job training as a fashion buyer and led to an important role as the buyer for a pioneering store aimed at younger people, The 21 Shop at Woollands in Knightsbridge, London, UK. Here, she promoted exciting designers who worked with revolutionary new shapes and colours and introduced radical new ways to sell fashion. Subsequent roles led to her directing a series of global fashion boutiques; the establishment of her international fashion buying office and recruitment consultancy; and an influential role in developing global fashion education. The article pinpoints the key buying skills that Denza considered essential within her career and seeks opinions on them in relation to future skills requirements for fashion buying. The aim is to understand and contextualise this expertise within in an ever-changing, global fashion industry.

Research on the Impact of Outlets' Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty.

The research object of this subject, through cooperation with Shanghai International Fashion Education Center, a fashion travel education institution, is a convenient sample for the members of its “Japan Fashion Travel Project,” using quantitative research methods and research tools for questionnaires. From the perspective of tourist shopping experience marketing, this paper studies the relationship among tourist marketing, value perception, shopping satisfaction, and customer loyalty to outlets, and discusses the recommendations for sustainable development of outlets.

Mixing Between Jeans and Lace Fabrics to Design Wedding Dress Using Designing-on-the Mannequin Technique

Modelling or shaping on mannequin is a science and an art that has its scientific origins, in addition to the skill required to be acquired to master it. It depends on the individual's ability to innovate, his analytical ability and his skill in work that is characterized by quality, beauty and perfection to produce designs that perform their utilitarian and aesthetic functions. By modelling on mannequin, it is possible to add a shape and surface texture different from the shape and surface of the original material because the modelling method has great potential in this field by making suitable formation of the cloth on the mannequin. Rather, it can make more than one shape and more than one surface appearance for one type of cloth using modelling. This research seeks to analyze and characterize the aesthetic values in the use of jeans fabrics, in the innovative designs of international fashion designers; identify the relationship resulting from mixing jeans and laces in the design of the wedding dress using shaping on mannequin technique; measuring the degree of acceptance among specialists, and Saudi girls of age category (18-25) to the idea of wedding dresses made of lace and jeans fabrics. The research sample included a group of (14) faculty members specialized in the field as well as a group of (60) Saudi girls whose ages range between 18-25. Two questionnaires were used as a tool to measure the sample's attitudes towards the designs. It was found that the design has achieved great success in terms of concept and method of implementation and achieved a good mix of jeans and laces (tulle and lace) in a beautiful way.

Re-Shaping Innovations in the Contemporary Fashion Show: Emerging Aesthetics and the Rising International-Based Chinese Designer Collective

The past five years have seen a rapidly rising “new wave” of design power created by Chinese designers who are devoted to showcasing their works within the legitimate European fashion week system – which includes the “Big Four” fashion weeks in New York, London, Milan, and Paris – to upgrade their cultural status as Chinese design collectives. In addition to showing their collections with a high-end design standard, this group of visual innovators are constantly seeking aesthetic innovations when showing fashion and have gradually been changing and influencing the emerging generation of international-based Chinese designers by displaying and showing fashion at international fashion weeks. This paper integrates and investigates the new aesthetics in fashion visualization brought forward by a collective of emerging international-based Chinese designers who have gradually expanded their cultural influences and re-shaped innovations in contemporary fashion shows within the current global fashion ecosystem. These new aesthetics feature fashion’s new affinity with immersive physical theater, a type of avant-garde post-dramatic theatre, when being shown on a global stage. Furthermore, the rising institutions at Shanghai Fashion Week have been producing and advocating for the formation of international-based Chinese designer collectives to experiment with new aesthetics via multiple forms at London and Shanghai Fashion Weeks between 2017 and 2020, both physically and digitally. This has led to systematic changes and innovations in the global fashion cultural system, in terms of both forming and shaping a new aesthetic identity of Chinese designers within the global fashion system.

Marketing Communication Strategy for International Fashion Retail Brands after COVID-19

Marketing Communication Strategy for International Fashion Retail Brands after COVID-19

Nubian Geometric Motifs as an Aesthetic Source of University Girls

Nubian Geometric Motifs as an Aesthetic Source of University Girls

Re-Negotiating National Identity Through Chinese Fashion

As cultural and creative industries have been used by china to modernize the country, it is critical to talk about the emergence of new creative subjectivity. The lack of creative agency in China is a deficit position from which these industries began to gain attention within the policy circle. Much of the research and understandings on Chinese creative industries have been at the periphery of scholarly discussion on agency, identity, social class and so on. It has not been concerned with the question of how creatives deal with the conflicts between economic rationality and cultural esthetics. O’Connor and Gu’s research in China on this is an exception (c.f. O’Connor and Gu). In relation to fashion, scholarly attentions concern overwhelmingly with national identity (c.f. Tsui; Clark; Kunz) rather than how fashion identity is increasingly shaped by universal cultural values. Segre-Reinach’s works on the influence of international fashion industry (esp. Italian fashion) on Chinese national identity are of particular interests here (c.f. 2009). In this paper, we explore meaning making process within the emergent sustainable fashion field, drawing interests primarily from small independent labels in China. Their attempts to connect with universal cultural values in the field of sustainable fashion are testimonies to how creative subjectivity is evolving within contemporary China. We argue that whether Chinese creatives are going to break through is dependent on the following three aspects: availability of a symbolic space nurturing source of imaginary for creative subjectivity; the exchange structures attached to local imaginaries; and creative’s esthetic reflexivity framed by sense of belonging to this symbolic space—“Chineseness”.

Fashion trends and their impact on the design of men's moccasin footwear

Footwear industry is one of the oldest crafts known to human, where the main function of them was to protect the foot from external factors, then they played an important indicative role in the history of civilizations of peoples, and the fashion of shoes has passed Through the centuries in many phases and took many forms through the different decades as affected by historical and political changes. The importance of designing men's moccasin footwear is highlighted because the shoe is characterized by the combination of originality and modernity and its availability in many styles, which suits different occasions and can be worn throughout the seasons, and until the shoe reaches its final shape, it passes through many stages, topped by the design stage, which is most difficult Because it is a complex process consisting of many steps, intellectually and then practically, and requires shoe designer to present an innovative design with a creatively formulated vision in which the foundations and elements of design are achieved that attract attention and meet the needs of the consumer. The research aims to study men's moccasin footwear fashion trends in the light of global mood boards as a source for developing suggested designs for men's moccasin footwear, where the research followed the descriptive analytical approach to study the impact of fashion trends on the design of men's moccasin footwear using mood boards, in addition to the applied study by developing 3 suggested collections, Each collection consists of 5 designs that include different types of moccasin footwear based on mood board according to fashion trends for the year 2021-2022 in terms of lines, colors, materials and techniques. Then the researcher evaluated the proposed designs using an evaluation form that was judged by the academics (the research sample) and access to the best proposed designs in terms of functionality and aesthetics. The research found the designers need studying fashion trends, the importance of international fashion mood board, and the need to delve into the study and analysis of the inspired artistic sources to extract their implications and then employ them in new innovations in the field of footwear, and work on developing design methods and following up in the field of fashion, which contributes to raising the competitiveness of the shoe industry in Egypt.

Investigation of Fashion Sharing Platform for Sustainable Economy—Korean and International Fashion Websites before and after COVID-19

In this study, we analyzed the changes in South Korean and international fashion sharing websites before and after the COVID-19 pandemic to suggest ways to use fashion sharing services for sustainable fashion. Additionally, we evaluate the usability and accessibility of the site to provide usable data when configuring the fashion sharing service site. Changes in various elements of 21 domestic and foreign fashion sharing websites were analyzed. Five websites were selected and assessed for their usability and accessibility using Likert scales. Results revealed that the sharing price was approximately 30% of the selling price, and international websites offered more diverse brands, items, and sizes than South Korean websites. Regarding usability, “Rent-It” and “Rent the Runway” scored high points, and “Rent the Runway” had a high average value for accessibility. Additionally, despite the given circumstances, only two South Korean and a few international websites seemed to be advertising about hygiene, on topics such as laundry and sterilization. Therefore, in South Korea, focusing on one or two shared items, securing a wide range of brands, items, and sizes, and advertising hygiene is essential. A fashion sharing website focused on effective usability, accessibility, and product hygiene will ensure sustainable fashion sharing remains stable.

Innovative Contemporary Designs of Creative Supplements Fulfilling Complementary Industries in Line with the Saudi Vision 2030

The Kingdom of Saudi Arabia is at a stage of major development at all levels, particularly in the field of industry. The Kingdom has launched the program “Made in Saudi Arabia” to support and encourage national products and to emphasize greater confidence and awareness of the national product and factories. This in addition to the Kingdom’s possession of culture, heritage and an enormous stock of rich and diverse urban heritage with its aesthetic elements, in view of its geographical and cultural diversity. The problem of research The problem lies: in the fact that most of the industrial supplements in the field of ornamental supplements are imported products and do not carry the Saudi identity, As importing them consumes economic resources, and their unavailability may cause the project to stop, and this represents a burden on the local economy and does not achieve the Saudi Vision 2030. Objectives of the research: To develop contemporary designs for industrial parts and accessories used in the implementation of ornamental supplements using computer programs, specifically the Rhinoceros program, to take advantage of the elements of the Saudi architectural heritage, and to benefit from the trends of postmodernism and international fashion trends. Significance: The research focuses on the importance of spreading the Saudi identity through the production of artworks with contemporary designs, making use of modern technology, and achieving the Kingdom's vision of opening new fields of work. Methodology: The research used the descriptive, analytical and functional approach. By studying the design thinking of decorative supplements, clarifying the principles and requirements of designing industrial supplements in the field of decorative supplements, and proposing areas for the development of contemporary designs in the field of complementary industries, the researcher was able to design industrial supplements for handbags. Major results: The effectiveness of using computer programs, specifically the Rhinoceros program, As well as by taking advantage of postmodern trends, and using international fashion trends, implementing designs bearing the Saudi identity and of a contemporary character that are compatible with consumer needs and market requirements and can have acceptance, popularity and competitiveness