International Exhibition Research Articles

TRANSMEDIAL

To enhance future technology-integrated approaches with handmade print, this paper aims to trigger conversations on how printmaking might change in an ambitious digital world, albeit in a new form. TRANSMEDIAL is a research project accompanying an international printmaking exhibition that examines diverse intersections between art, technology and science. Curated by artists and researchers Monika Lukowska and Sarah Robinson, TRANSMEDIAL asks in what way technology has embedded itself within the printmaking medium, not only technically but also conceptually, and what the implications are for audiences, artists and the field.

Современные направления в области разработки и создания пожарной техники (часть 1)

Purpose. Demonstrating achievements in the field of fire protection at the largest specialized exhibitions allows manufacturers of firefighting appliances to exchange experiences, as well as to report on the latest developments and their advantages. The article analyzes some samples of appliances presented at the international exhibition “China Fire – 2023” – one of the world largest fire-engineering exhibitions. The target of the study was firefighting appliances and equipment, the scope of the study was engineering innovations in firefighting appliances and equipment. Methods. When writing the article, methods of observation, analysis, and description were used. Findings. Considering the specifics and scale of the exhibition, it is impossible to fully cover all the presented samples of equipment and appliances, however, their selective analysis made it possible to determine the trends for the development of firefighting appliances. The first trend to be concerned is widespread implementation of unmanned aerial vehicles in fire extinguishing process. In addition, there has been an increase in capabilities of appliances developed for urban conditions, caused by emergencies associated with territories underflooding and flooding. Research application field. The results of the study are applicable in the further development of innovative equipment and appliances capable of effectively and safely extinguishing fires and eliminating accidents. Conclusions. Analysis of technical characteristics, design and other features of firefighting equipment and appliances provides an idea of existing innovations and tendencies in this area.

Проект Всеславянской художественно-промышленной выставки в Петербурге: 1902–1912

The paper examines the All-Slavic Art and Industry Exhibition. Preparations took 10 years: from 1902 to 1912. Using archival materials and early 20th century periodicals, the author analyses the exhibition as part of a global trend toward national and international art exhibitions and as a reflection of the St. Petersburg art scene at the turn of the 20th century, which welcomed contemporary art from various countries: from Germany to Japan. The exhibition was organized by the Petersburg Slavic Benevolent Society, which established a dedicated Exhibition Committee. The committee secured permission from the Tsar and funding from the Minister of Finance to carry out the project. The exhibition aimed to foster new trade contacts and showcase the unity and cohesion of the Slavic peoples in response to the perceived threat of cultural expansion by Hungary and Germany. As attendees showed increasing enthusiasm for the exhibition, the organizers expanded their plans, making them more ambitious and costly. However, the exhibition ultimately did not take place due to foreign policy issues. This study contextualizes the All-Slavic exhibition within the political climate of the time and explores the role of art in international diplomacy. Additionally, the research highlights other All-Slavic art exhibition projects, including those held abroad.

Preface

The International Conference on Frontier Materials (ICFM) is initiated and sponsored by International Union of Materials Research Societies (IUMRS) and Advanced Materials Alliance of CAST Members Societies (AMAC), and is co-organized by AMAC and Shanghai University. ICFM is intended to provide an open and exciting forum for researchers and students from materials science and interdisciplinary fields worldwide to present their new and exciting scientific discoveries and innovations in advanced materials. The conference is also designed to offer an international platform for researchers from industrial labs, academic institutes and business to discuss technology development and transfer as well as potential impact of frontier materials on commercial products and industrial applications.The first conference (ICMF2022) was held in May, 2022, by the hybridized approach of accepting both on-site participation and on-line presentation. The second one (ICFM2023) was held in Qingdao International Convention and Exhibition Center (Laoshan), Qingdao, China, Oct. 13-17.The ICMF2023 had 31 symposia which were grouped into seven topical clusters of Energy and Environmental Materials, Advanced Information Materials, Advanced Bio and Bio-Inspired Materials, Advanced Structural Materials, Advanced Functional Materials, Low-Dimensional Materials, and Design, Preparation and Evaluation for Materials. There were nearly 2000 participants attending ICFM2023, and more than 800 scientists and graduate students presented lectures at the parallel sessions of 31 symposia.Eight plenary lectures were presented by world-renowned materials scientists from Asia, Europe, North America and South America. Four specific forums as well as Exhibition on Analysis and Testing Equipment for Materials were held simultaneously. During the conference, the awards of IUMRS-FMA (Frontier Materials Awards) to scientists and students who have made outstanding contribution in the field of Frontier Materials was issued.The Conference papers have been published on four materials related journals and conference proceedings. This conference volume comprises of selected papers mainly in the field of advanced high-temperature structure materials and materials characterization as well as eco-materials.I would like to express my appreciation to the paper referees of Profs. Yongwang Kang, Jiangbo Sha, Jinxia Song, Wenlong Xiao, Xinqing Zhao and Chungen Zhou. Thanks also go to Mrs. Xiaomei Ma for the work of papers’ duplicate checking. And the special appreciation should be given to Mrs. Flora Han and Mr. Jianyun Lin for their miscellaneous work to correct the information about the papers as well as communicate with the authors.Prof. Yafang HanChair of academic Committee of ICFM2023Guest Editor of IOP ICFM2023 ProceedingsList of Organizing Committee is available in this pdf.

Research and Analysis on the Cognition System of General Visitors of International Exhibition for Service Quality Satisfaction

Research and Analysis on the Cognition System of General Visitors of International Exhibition for Service Quality Satisfaction

ТУРИСТИЧНІ ВИСТАВКИ ТА ЯРМАРКИ ЯК ЄДИНИЙ СИНТЕТИЧНИЙ ЗАСІБ МАРКЕТИНГОВОЇ КОМУНІКАЦІЇ (НА ПРИКЛАДІ ПІДПРИЄМСТВ ГОТЕЛЬНО-РЕСТОРАННОЇ СФЕРИ ЗАКАРПАТТЯ)

The purpose of the article is to clarify tourist exhibitions and fairs as a single synthetic means of marketing communication (on the example of enterprises in the hotel and restaurant sector of Transcarpathia). An analysis of available publications on the specified problem was carried out, previously unresolved issues of this problem were identified. The concept of “communication” for hotel and restaurant enterprises is explained, the importance of the concept of integrated marketing communications, which is based on the vertical principle, is emphasized. It is emphasized that the synergistic effect of the use of such communications is achieved due to the formation of communication interaction between the subjects of tourism activity and potential consumers at several levels. The criteria for defining the exhibition as international are given. It is emphasized that international exhibition events include events in which exhibitors and visitors from different countries participate. International status is given to an exhibition in which the number of foreign participants is at least 10% of the total number. It is noted that an equally important role at the local level is played by gastronomic exhibitions-festivals, fairs-festivals, etc., where representatives of hotel and restaurant enterprises learn about the secrets of making exclusive dishes and drinks, which are then introduced into their own menus. Such communication enriches both the organizers of such gastronomic events and their guests, including those who are professionally engaged in this business. It is emphasized that original national dishes and drinks are represented at numerous gastronomic events of Transcarpathia, which are accompanied by highquality thematic food courts, fairs, festivals-competitions, etc. With their help, territories are promoted, and event venues are branded by fixing local dishes by region, that is, associating a certain region with specific dishes that can be considered its hallmark. Gastronomic events make it possible to increase the number of tourists and additional income. All this makes it possible to create communication platforms for representatives of local authorities, businesses, residents of settlements and their guests, as well as organizers of festivals, sales exhibitions, contests, which make it possible to raise problems of the development of gastronomic events. It has been proven that an important issue of the participation of enterprises in exhibition and fair events is their efficiency. There are many methodical approaches for its clarification. Among them is an assessment of the payback of exhibition costs, which is calculated, for example, as the sum of concluded contracts for each hryvnia invested. However, this form of assessment is not universal, as some enterprises participate in exhibitions for image reasons. In addition, the effect of participation in such events is not immediately apparent, which requires painstaking analytical work. It has been established that economic efficiency at some enterprises is calculated through a complex return on investment ratio (ROI), which includes the following indicators: costs for established contacts: the amount of investment in the exhibition, divided by the total number of established contacts; cost of impressions: the amount of investment in the exhibition, divided by the total number of visitors to the stand; the percentage of prospective contacts that led to a purchase: the number of sales, divided by the total number of established contacts; percentage of interested visitors: the total number of established contacts divided by the total number of visitors to the exhibition; sales per hryvnia of expenses: the total amount of sales for a certain time interval, divided by the amount of investment in the exhibition, etc. The further development of the issue through the study of specific gastronomic exhibition and fair events of Transcarpathia and their impact on the development of the regional hotel and restaurant business is considered promising.

Сохранение памяти о наполеоновских войнах: формы международного сотрудничества России и Германской империи в начале ХХ в.

The article is devoted to the characteristics of the main forms of international cooperation used at the beginning of the twentieth century keeping the memory of significant events in military history. Based on archival documents, press materials and personal testimonies, the preparation, semantic content and attitude of society towards Russia’s participation in commemorative projects implemented on the territory of the German Empire on the eve of the First World War are analyzed. The focus is on considering the features and problems of building narratives about the joint military past of the two empires within the framework of the international exhibition in Breslau and the opening of monuments in Leipzig. The author concluded that the implementation of commemorative projects dedicated to the 100th anniversary of the victory in the Napoleonic wars is influenced by the existing system of international relations. Behind the scenes of the grandiose celebrations was hidden the desire of the German Empire to provide a historical justification for its foreign policy course. For the Russian state, participation in joint projects provided an opportunity to remind Europe of its role in the international arena and the strength of the army. Promising directions for further research of the problem are outlined.

ВЫСТАВКА КАК ВАЖНЫЙ ИНСТРУМЕНТ МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ

In this article, the authors revealed the importance of exhibition activity in modern conditions. An analysis of the exhibition market is carried out, the main advantages of participation in exhibitions are revealed, and trends in the development of exhibition activities in Russia are established. The authors determined the importance of the exhibition as an important tool for marketing communications using the example of the international exhibition «CPM – Collection Premiere Moscow EXPO 2023» and the stand of the Academy of Fashion Marketing. At the same time, the authors placed special emphasis on the analysis of the exhibition market, determined the importance and effectiveness of exhibitions in the modern market, analyzed the largest exhibition «Russia» at VDNKh, determined the trend in the development of exhibition activities, described the organization of the work of the Academy of Fashion Marketing at the exhibition «CPM – Collection Premiere Moscow EXPO 2023», developed recommendations for the exhibition activities of the Academy of Fashion Marketing.

Research on Strategies to Enhance the Trade Promotion Function of Dalian International Exhibitions

Research on Strategies to Enhance the Trade Promotion Function of Dalian International Exhibitions

The Visibility of a City in the Interwar Period. Scopic Regimes in the Photographs of Lajos Orbán (1897–1972) From Cluj

The Visibility of a City in the Interwar Period. Scopic Regimes in the Photographs of Lajos Orbán (1897–1972) from Cluj. Lajos Orbán was an amateur photographer, whose main body of work was produced starting from the 1920s when he became the employee of a local shop specialized in photographic equipment and member in local photographic societies, e.g. the Tessar Bowling Society. His photographs were displayed at international photo exhibitions, but he was organising regional photo contests and exhibitions as well. His photographs show the influence of the pictorialist photography, but traces of modernism or the new objectivism are present as well. These pictures became archival documents, and they are also important resources to the visual culture of Transylvania, the visual literacy of the people living in the interwar years. The paper offers an in depth analysis of the scopic regimes detectable in the photographic heritage of Lajos Orbán based on the ways human figures and spatial relations are represented in his pictures. Keywords: amateur photography, visual culture, urban life, “flâneur”, scopic regime, landscape, human figures

Analysis of Potential Export Market Strategy in Craft Business from Typical Karo Woven Cloth in North Sumatra

Export market research is an important component in carrying out export activities. In this research, an analysis of export market opportunities was carried out to find potential markets for craft business actors from typical Karo woven cloth in North Sumatra so that they could maximize marketing efforts globally. This research aims to determine the export market potential for Karo handicraft products and find the right strategy in marketing typical Karo handicraft products. The research method used in this research is a qualitative approach, then data collection is carried out through interviews, observation and surveys. The results of data testing show that the potential export markets for Karo craft products are Singapore and then Malaysia, so it is necessary to maximize market opportunities in these countries with appropriate export marketing strategies. Karo craft entrepreneurs need to maximize marketing to export destination countries with strategies that can be implemented starting from online marketing, participating in international exhibitions and events as well as carrying out strategic collaborations.

Cultural Memory and Nationalism at Scotland’s International Exhibitions: 1886–1938

This paper explores the ways in which Scotland portrayed itself during the run of International Exhibitions in Edinburgh (1886, 1890, 1908) and Glasgow (1888, 1901, 1911, 1938). It will be shown that Scotland, as a fundamental component of the British Empire, served to increase visions of Britishness in these Exhibitions (or World’s Fairs) by hosting a number of colonial exhibits and focussing, for the most part, on modern technological advances in machinery and engineering. While all of these Scottish exhibits did self-reflect on history and Scottish nationhood (via literature, art, and architecture), this paper will show that the novelty of doing this, in sharp contrast with the pomp and exuberance of the imperial display, reduced Scottishness to yet another exotic ‘other’. Following the ‘Old London’ featured in 1884, Edinburgh and – later – Glasgow featured ‘old towns’ which offered visitors an impression of their lost cityscapes, dislocated from their original place and built among the many other temporary pavilions. In the twentieth century, both cities featured human displays: a nefarious turn in Exhibition culture across Europe which curated people from colonial lands on a level with their material culture. Scotland, as part of the British Empire, boasted Senegalese and West Africans as part of their popular attractions. Following this, Glasgow followed London in displaying the people of the Scottish Highlands as part of a pastiche village named ‘An Clahan’: a crystallising moment in Scotland’s disorienting self-portrayal in these British imperial contexts. In working through these case studies, this paper will consider scholarship from the fields of history and memory studies.

Natives of Ethnic Ukrainian Lands at the Venice Biennale: Louise Nevelson

The purpose of the article is to study the peculiarities of the presentation in the projects of the Venice Biennale of 1962 and 2022 of the works of the outstanding American sculptor, assemblage master, L. Nevelson (1899-1988), a native of Pereiaslav, Kyiv region, to consider the specifics of the artist's creative biography from the point of view of the influence of various sociocultural factors on her professional progress. Research methodology. Achieving the goal of the research ensured the application of a set of such methods as art criticism, biographical, historical, and among general scientific methods – observation, generalisation, analysis and synthesis. Scientific novelty. The issue of presentation of L. Nevelson's works in the projects of the Venice Biennale was not previously considered separately in the scientific literature. For the first time, a review and generalisation of three art projects of different years, which exhibited the sculptor's artistic works as part of an international art exhibition, was carried out. Conclusions. The article expands knowledge about the artistic heritage of a prominent artist, introduces her name into the Ukrainian cultural context, emphasising the significance of the sculptor's work for modern world art and culture. L. Nevelson's works presented at the Venice Biennale characterise her as an extraordinary artist, the progenitor of the idea of installation in American art. Her work is not limited to this format, but it is the monumental monochrome assemblages immersed in the plane that brought her true fame. In American art circles, L. Nevelson was as famous as Andy Warhol, she made an important step in the history of art, which due to eternal sexism, when women artists were not taken seriously, did not receive due recognition. Keywords: Louise Nevelson, Venice Biennale, exhibition, contemporary art, sculpture, installation, assemblage, intercultural dialogue.

Integrated Self-Sustained Renewable-Energy Explorer (iSEE)

In World Energy Transitions Outlook 2022, IRENA projects that the annual solar PV addition will need to be 3.5 times that of 2020. With the global adoption of solar photovoltaic (PV) projects and cost reductions for solar power generation, solar PV is the top priority in end-use decarbonisation to reduce dependence on fossil fuels. Thus, the Electrical and Mechanical Services Department of the Hong Kong SAR Government invented the Integrated Self-sustained renewable-Energy Explorer (iSEE). iSEE is developed to assess microclimate data and optimise renewable energy generation. The iSEE is the first-of-its-kind, integrating an all-in-one tool and novel cloud-based software with powerful functionalities for assessing solar potential and managing and enhancing PV system performance. The iSEE is self-sustainable with built-in solar panels and batteries, that can be readily deployed in remote locations for potential and existing solar energy systems. The iSEE adopts emerging technologies such as digitisation, IoT sensors, big data analytics, digital twins and artificial intelligence (AI). End-users can access the data on mobile devices or computers at remote locations, which enables remote asset management. Academia, government and other stakeholders may access the open data for further technology development. Three prototypes have been successfully deployed at schools and a university in Hong Kong. The invention has received two patents and won the Gold Prize at the 2023 Geneva International Exhibition of Invention. This paper will provide details of the features of the iSEE, the state-of-the-art technologies adopted, and the challenges tackled during its development.

About Behzad and The Great Painter Kamoliddin Behzad

In this article, Kamoliddin Behzod is a genius artist, who has become a symbol of spiritual flight and the highest peak of classical miniature painting for all painters, a sharp turn in visual arts in Central Asia (Movarounnahr) in the 15th-16th centuries under the influence of the painter's life and work is described by scientists and artists as "Awakening" in the history of art. " (Renaissance) period. In 2010, for the first time in Tashkent, within the framework of the celebrations of the 345th anniversary of the birth of the famous artist, the main goal of the "International Exhibition of Oriental Miniatures" was to fully display the history of miniature art, and it is said that it opened a wide way for the future perspective and research of this field.

The Young Naturalist by Henry Weekes: intermediality, industry and international exhibitions

The Young Naturalist by Henry Weekes (1807–77) was first presented in plaster at the Royal Academy of Arts in 1854. Beginning as an object located firmly in the domain of the fine arts through its modes of production and sites of display, the sculpture encountered industry through a series of international exhibitions in Paris, London and Manchester during the 1850s and 1860s. Not only was the work in proximity to industrial objects, processes and collectors, it was fundamentally transformed by them, resulting in a collaboration between Weekes and the Birmingham-based manufacturer Elkington & Co. This article charts the changing status of sculpture and labour in the second half of the nineteenth century, with its increasing visibility and availability to new markets through both emerging and established technologies of reproduction.

The Impact of Social Media Crisis on Business: BMW Ice Cream Incident as an Example

On 20 April 2023, BMW was accused of suspected anti-Chinese discrimination at Shanghai international Automobile Industry Exhibition show, mainly because the staff at BMW booth appeared to have deliberately ignored requests from Chinese people to receive free ice-cream. The aim of this paper is to investigate the effect of social media crisis on the business, by taking this BMW ice cream incident as an example. The main research methodology in this article is to use ARIMA model to predict the trend of the BMW share price excluding the effect of this incident based on stock return analysis and then compare it to the real data. The findings from this research provide evidence that predicted stock price are close to the real one, which shows that the possible short-term negative impact of BMWs reputation may appear as a result of this incident, but due to BMWs quality and product status, the negative performance will still not exist for a long-term. The main conclusion drawn from this study is social media scandal may not have lasting impact on business. Different from previous literature, this study contributes on the ARIMA analysis on the certain companys data to derive the relationship between the stock price and the social media crisis. Recommendations include: Improving social media regulation for policy makers; Establishing dedicated teams for dealing with social media information; Changing investment strategy cautiously based on social media messages.

Peculiarities of Master’s Degree Student training for the transport construction field in Tyumen Industrial University

The peculiarities of the educational process organization during the training of masters of engineering and technology students on the «Project management of construction of bridges and overpasses on highways» and «Digital construction» majors at the industrial academic department «AO-Mostostostostroy-11» of Tyumen Industrial University are considered. The disciplines studied by master students of these majors are briefly summarized. A rather representative list of graduate qualification works topics, defended by master students, with the indication of publications in journals from the Higher Attestation Commission list on these topics is given. There is a final qualification works list of topics offered to master students who entered the Master’s program in this 2023 year. Efficient organization of master’s students training was possible due to the joint work of «AO Mostostroy-11» with Tyumen Industrial University and invitation of scientists and teachers, known for their works among bridge-builders in Russia and abroad, for master’s students training. In the process of master’s students training, there are guided tours being organized for master’s students to the structural subdivisions of «Mostostroy-11 JSC», all of them participate in scientific conferences, and also with the support of «Mostostroy-11 JSC» get acquainted with modern achievements of the construction industry at the international construction forum and exhibition «100+ TechnoBUILD» in Yekaterinburg. This situation with training of highly-qualified personnel is not observed in all universities. Despite the great shortage of bridge-building specialist, for some reason nobody pays attention to the huge deficit of qualified teachers of bridge (and not only bridge) engineering in universities, which is explained by insufficient financing of the academic staff in regional universities. The management of «Mostostroy-11 JSC» correctly assessed its needs in highly qualified personnel and made unique efforts to create a basic department and to invite and create conditions for effective work for teachers.

The origins and development of a Scottish surgical instrument maker

The origins and development of Archibald Young, an Edinburgh family firm of surgical instrument makers, are examined. Over five generations the firm developed from a cutler’s apprenticeship in 1771 into a prominent manufacturer of surgical instruments at the Edinburgh International Exhibition of 1886. Archival sources include parish registers, business receipts, newspapers, Annual Directories, the Register of Edinburgh Apprentices and Burgesses, Minute Books of the Incorporation of Hammermen of Edinburgh, and the Royal Infirmary of Edinburgh Cash Books. The documentary evidence is augmented by examples of instruments held in museums and archives in Britain. The research provides a business history that will aid the dating of artefacts in museum collections and offer an insight into Young’s contribution to Edinburgh’s medical heritage.

Самостоятельная учебно-творческая работа по живописи как фактор совершенствования духовно-нравственного воспитания студентов

The article examines the urgent problem of improving the spiritual and moral education of future artist-teachers through the activation of their independent educational and creative work in painting amidst modern-day Rus-sia. The most important aspect of spiritual and moral education is the orientation of student youth to participate in international exhibitions and scientific-practical conferences devoted to patriotic themes. Due to the ongoing events in the world and modern Russia, changes in the system of art and pedagogical education are inevitable, aimed at solving global problems related to the formation of a socially active, creative and harmonious person-ality of the future teacher of fine arts. In 2022–2023, we developed a pedagogical technology of spiritual and moral education (SME) for students of art and graphic faculties, the results of the implementation of which we consider in this publication. As the pedagogical experiment showed, this technology proved to be effective, identifying new problematic issues that take into account the realities of today. Further improvement of the technology will make it possible to create a full-fledged methodological system. The results of the study showed that the implemented innovative content and methods of art education, especially in independent fine arts activities, significantly affected not only the quality of learning, but also the development of the spiritual component of students’ personality.