PurposeThe purpose of this paper is to decompose the historical and conceptual basis of the Free-Standing Company (FSC) in international business history. This is used to critique the FSC concept. The paper then provides a new framework to explain the lifecycle of these firms in a theoretically sensitive way.Design/methodology/approachThe paper is conceptual. The argument is developed through a critical reading of the existing literature.FindingsThe central argument presented is that the FSC concept is ahistorical and cannot fully explain the firms it considers over time. An alternative approach is proposed.Research limitations/implicationsThe paper does not present new (archival) historical evidence.Originality/valueThe central contribution/ambition of the paper is to advance the theoretical understanding of international firms of considerable historical importance. The ambition of the paper is to help renew research into this important historical organizational form that speaks directly to the ability of historical research to help advance international business theory.