International Branch Campuses Research Articles

Country branding through the internationalization of higher education: the case of Egypt

PurposeDrawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt’s destination brand equity. This investigation offers insights for decision-makers in both the higher education and country branding sectors.Design/methodology/approachThis empirical paper adopts an exploratory approach and serves as an initial step for researchers. It utilizes a quantitative methodology, employing a survey with 366 responses, to examine the effects of internationalization efforts in higher education on country brand equity.FindingsThe results reveal a direct correlation between student engagement and the brand equity of international branch campuses (IBCs), as well as a link between IBCs and Egypt’s brand equity. Notably, the study highlights the mediating role of IBC brand equity in the relationship between student engagement and the overall brand equity of Egypt.Originality/valueThis paper is innovative in its method of assessing the impact of internationalization efforts in higher education, specifically at IBCs in Egypt, on Egypt’s destination brand equity. Additionally, the study identifies student engagement as an antecedent to IBC brand equity.

Of ‘international exposure’, place and mobility trajectories: domestic students and international students in the education hub of Dubai

ABSTRACT In 2023, the UAE hosted the second largest number of international branch campuses in the world. They cater for ‘local’ Emirati students and the large resident community of ‘expatriates’, but there also is a growing number of international students coming to study in Dubai from abroad. Drawing on semi-structured interviews with students in Dubai, this paper compares the locational and study choices of international and domestic students at international branch campuses. The findings show that the domestic students often opt to study locally due to the more affordable tuition fees and gendered expectations to stay close to their families. Meanwhile for international students, the prestige associated with certain international branch campuses, usually is a decisive factor in motivating them to study in Dubai, alongside concerns for safety and proximity to their country of usual residence. In addition, many international students believe that Dubai’s reputation as a ‘world’ city, which attracts people, goods, and investments from various part of the world, and the transnational education they are engaged in, will enable them to benefit from ‘international exposure’. Both international and domestic students regard the academic credentials they attain in Dubai as potentially paving the way for the realisation of post-study aspirations.

Germany’s international branch campuses: neoliberalising the Humboldtian university through the backdoor?

ABSTRACT While comprehensive research exists on transnational strategies of universities from the Anglosphere, little is known about why institutions from less marketised higher education systems engage in transnational education provision abroad. Based on semi-structured interviews with decision-makers, we investigate why German public universities have established international branch campuses, and explore the underlying rationales and the consequences for university governance. We contribute to interdisciplinary transnational higher education literature by conceptualising the wider socio-political implications and spatialities of arguably non-market-driven transnational education. By analysing German branch campus projects against the backdrop of Anglosphere branch development, we show that although neoliberalisation has been subtle in German higher education, decision-making processes in university leadership are nonetheless strongly pervaded by a neoliberal paradigm. We argue that German branch campuses both reflect the specific form of German higher education’s neoliberalisation and further accelerate their parent institutions’ neoliberal reconfigurations by exposing them to commercialised higher education landscapes abroad.

Teaching English in an engineering international branch campus: a collaborative autoethnography of our emotion labor

Abstract While a number of studies have documented the significant role of emotions and the emotion labor produced in English language teaching, research exploring English instructors’ emotion labor in transnational higher education contexts such as international branch campuses (IBCs) and within Science, Technology, Engineering, and Math (STEM) programs is lacking. Arguably, these neoliberally-driven and educational neocolonialist endeavors can produce intense emotion labor for English instructors. This study employs a collaborative autoethnography (CAE) methodology to investigate what provoked emotion labor for expatriate instructors, who teach English courses to Qatari national students at an IBC in Qatar. Taking a poststructural approach to emotion labor as our theoretical framing, we collaboratively examined our emotion labor in audio-recorded weekly meetings and then engaged in further dialogues and writings about our emotion labor. We reflect on two themes that produced emotion labor as well as emotional capital for us: 1) navigating our purpose teaching English to engineering majors and 2) confronting our roles as English instructors within a context of educational neocolonialism. Our study adds to the knowledge base of English teachers’ emotion labor in transnational and STEM spaces, while also showcasing CAE as a transformative methodology to explore language teachers’ emotion labor.

The rise of the remote metropolitan branch campus – Definitions, motivations and models

AbstractThis paper explores the concept of the university remote metropolitan branch campus (RMBC). Drawing on approaches used to frame international branch campuses, it proposes a first definition for an RMBC, distinguishing it from a wider group of domestic ‘Satellite Campuses’ that includes multi‐campus universities within regions. Using interviews with 10 RMBC directors in London, it explores motivations for their creation and approaches used to organise and resource these ventures, as well as to attract and teach students. It concludes that the dominant reasons for creating RMBCs relate to financial diversification, reputation, reach and business engagement, but that in some cases the repositioning of an RMBC has been strategically reactive in response to external changes in its operating environment. Whilst there is evidence for a range of organisational models amongst London‐based RMBCs, there are key commonalities around the students attracted, the programmes offered and approaches to teaching and learning. RMBCs in London are growing and thriving, but face challenges from market entrants and uncertain future UK Government policy.

Portraying a growing field of study: a scientometric review of research on international branch campuses

ABSTRACT International branch campuses (IBCs) are gaining popularity among students, institutions, and countries worldwide. Despite the significant interest in this field, few studies have reviewed and analyzed the IBC research landscape. This scientometric analysis examines 173 articles related to IBCs that have been published in the Web of Science Core Collection. The aim is to systematically trace the development, contributors, and topics of IBC research. Through this analysis, researchers can gain insights into the diversified and balanced advancement of IBC research. The study also explores the academic power dynamics underlying IBC research and provides recommendations for future research. Overall, this analysis provides a scientific map for researchers to review IBC research and better understand this field.

The development of Uzbekistan as a transnational higher education hub: government and institution rationales, and early outcomes

ABSTRACT Between 2018 and 2022, 23 foreign higher education institutions established a campus in Uzbekistan, resulting in it becoming the nation with the third largest number of international branch campuses globally, behind China and the United Arab Emirates (UAE). The purpose of this research is to understand the Uzbek government’s and foreign institutions’ rationales for engaging with transnational education (TNE) in Uzbekistan, as well as the founding and operational challenges, and the early outcomes. The data used in this study were obtained primarily from a range of expert stakeholders, who have expert and up-to-date knowledge on the development and operation of TNE institutions in Uzbekistan. Guided by our participants’ views and the secondary data examined, an optimistic outlook is anticipated for higher education development in Uzbekistan. The paper concludes with sets of recommendations for local policy makers, TNE institutions, and host countries aspiring to elevate their higher education through TNE.

Comparative Analysis of International Branch Campuses in Korea and Japan: Exploring Success Factors

This study presents a comparative analysis of the evolution of International Branch Campuses (IBCs) in South Korea and Japan, utilizing the conceptual framework proposed by Hickey and Davies (2022). The methodology includes the modified grounded theory approach (M-GTA) and interviews with over twenty leaders and executives working at IBCs in both countries. Preliminary findings highlight the importance of persistent collaboration among stakeholders, a strong commitment from the home campus, effective communication, trust-building, diversified enrollment pipelines, and strategies to mitigate regulatory challenges for the success of IBCs. Furthermore, entrepreneurial leadership, international education prioritization, cross-cultural understanding, tailored programs, and diverse hires are crucial for maintaining academic standards and building institutional capacity. This research contributes to comparative and international higher education by elucidating the factors influencing the success and sustainability of IBCs in the context of evolving higher education landscapes in South Korea and Japan.

Intersectional lens to the study of racism in TESOL leadership: A narrative inquiry of a Nonnative English‐speaking leader (NNESL) exposing epistemological and institutional racism

AbstractRacism in TESOL and other academic fields is nothing new, nor are discussions on the topic. However, a majority of the racist encounters discussed in existing literature report on the negative experiences of language teachers and/or students. An area that has historically been ignored and is long due exploration is the negative experiences of nonnative English‐speaking leaders (NNESLs), especially when they lead and/or interact with colleagues among whom ideologies of Whiteness and native English speakerism are dominant. With an aim to fill this gap, this article provides a narrative inquiry of an NNESL's experiences of facing epistemological and institutional racism as she leads a division within an International Branch Campus (IBC) of a U.S. university in an English as an international language (EIL) context in the Middle East. As the NNESL attempts to introduce necessary innovations and policy changes, her capacity as a change maker is questioned, partly due to her nationality, nonnativeness, race, and gender. This article is an attempt to uncover the racial discrimination experienced by NNESLs by providing examples of epistemological and institutional racism embedded in racist discourses and practices, and how it, directly or indirectly, plays a significant role in power relations, institutional structures, and identities, and has implications for the field of TESOL leadership.

Branding discourses in transnational higher education in the era of hypercompetition: leveraging secondary brand associations

ABSTRACT Transnational higher education (TNHE) providers are a notable part of many domestic higher education systems. Historically, TNHE providers benefitted from the perceived value proposition of offering ‘something different’ or ‘something superior’ compared to local institutions, but nowadays the domestic provision of higher education poses a more significant threat for the TNHE providers. A particular challenger type of institution is the local, foreign-affiliated (branded) university, which represents a rather unexplored type of TNHE. This research compares international branch campuses and local, foreign-affiliated universities in different TNHE contexts, to identify how the institutions leverage secondary brand associations in branding. The study identified four shared branding discourses (grandiosity, third space, place brand, and boundary-spanning) and the common underlying secondary brand associations used in each branding rhetoric. The findings strengthen our understanding of the importance of authentic branding in the era of hypercompetition for the future of TNHE development.

Fragmented mass ornaments: academic image, aesthetics, and brand cohesion of commercially-partnered international branch campuses

ABSTRACT This study explores neo-liberal marketisation aspects of commercially-partnered international branch campuses (IBCs), focusing on perceptions of university brand image, aesthetics, and cohesion. Commercially-partnered campuses refer to transnational (TNE) universities that are entered into private equity or for-profit partnerships in a branch’s host country. The present study is focused on Anglo-Western universities with for-profit IBC partnerships located in the economic free zones in the United Arab Emirates. Often, publicly available information on these partnerships is obscured to emphasise the home campus brand. Thus, the research aims to provide insight into how IBC academics and student service workers perceive IBC branding and its relationship to academic image and, to a certain degree, academic practice. Data collection instruments include semi-structured interviews and participant reflective responses to social media platforms, which are examined theoretically using a critical realism approach. Through a critical thematic analysis of qualitative accounts, the findings suggest two significant emergent themes which influence participant experience on IBCs: (1) institutional fragmentation, (2) limited authenticity. The study identifies a need for more genuine branding to increase the perceptions of the academic legitimacy of IBCs.

International Branch Campuses and Pharmacy Education in Low-Middle-Income Countries.

International Branch Campuses and Pharmacy Education in Low-Middle-Income Countries.

Globalisation, policy transferring and indigenisation in higher education: the case of Qatar’s education city

ABSTRACT Qatar’s transition from a hydrocarbon-based to a knowledge-based economy spurred the development of Education City, which houses several International Branch Campuses and one home-grown university, Hamad bin Khalifa University. Through the case study of EC, this paper seeks to improve our understanding of higher education policy borrowing and the complex process of indigenisation. Using secondary data from prior studies, it offers a discussion on the key stages and challenges in Qatar’s effort to indigenise higher education and outlines areas for further research. This paper uses Phillips and Ochs four-stage Model of Policy Borrowing in Education, as a guiding conceptual model. The paper is constructed as follows: first, a discussion on international branch campuses in Education City; second, outlining the conceptual model; third, a discussion on Education City through the conceptual model; and finally, the case of the home-grown university, Hamad bin Khalifa University.

International branch campuses: the influences of country of origin and campus environment on students’ institution choices and satisfaction

ABSTRACT Based on the first ratings of international branch campuses (IBCs) by Dubai’s Knowledge and Human Development Authority (KHDA), which are further supported by findings in the literature, we investigated students’ institution choices and satisfaction, focusing on country of origin and campus environment as possible key influences. The study adopts an inductive qualitative research design involving semi-structured interviews with 53 IBC students in Malaysia and the United Arab Emirates (UAE). We found that an IBC’s country of origin influences both students’ institution choices and students’ overall satisfaction with their institution. Although we also found that campus servicescape and facilities impact upon students’ institution choices and satisfaction, these were secondary when compared to education-related factors. We conclude that while a favourable campus servicescape may contribute less to overall student satisfaction compared to other factors, a campus environment with poor or inadequate facilities and equipment may result in student dissatisfaction.

Understanding Contextual Factors Influencing Chinese Students to Study at a Hong Kong Institution's Intra-Country Branch Campus

International branch campuses (IBCs) are commonly used by nations and universities to achieve internationalization. Although existing research has examined students’ attitudes and behaviors toward IBCs, few studies have investigated these issues in an intra-country context. Hong Kong institutions’ IBCs in the Greater Bay Area of Mainland China are examples of cross-border education that is offered under China's ‘one country, two systems’ policy. Using the concept of global-national-local imbrication as the theoretical lens, this qualitative study explores contextual factors influencing students’ motivations to enroll at a Hong Kong instituion's intra-country IBC. The findings suggest that students are drawn by global (e.g., high level of internationalization), national (e.g., shared culture), and local (e.g., high function-price ratio) factors to enroll at IBCs. These findings have generated new insights into students’ motivations within a unique environmental context, and the global-national-local imbrication paradigm provides a new attempt to explain the destination and institutional choices of students in transnational education.

The intersection of internationalization efforts and diversity, equity, and inclusion: The case of U.S.-based international branch campuses.

The intersection of internationalization efforts and diversity, equity, and inclusion: The case of U.S.-based international branch campuses.

International relations the international branch campus model: current debates and prospects for the future

This article examines the controversies surrounding the international branch campus (IBC) model. After outlining the research purpose, theoretical framework, and methodology, the paper tackles the stated myths of IBCs and offers evidence-based facts. Evidence is offered to support a critique of the myths that are interestingly advanced through research. This review establishes that (1) recent IBC developments on the provider side help to mitigate the risk of post-colonialism; (2) IBC continues to experience dramatic growth, albeit in different and increasingly changing formats, motivations, and targets; (3) virtual programs do not necessarily impede the growth of other forms of higher education; and (4) the majority of IBC programs are of acceptable quality due to high levels of regulation and student engagement.

Navigating New Terrain: First-Year Chinese Students’ Transitionary Experiences In a Sino-US Joint Venture University In China

The growth of international higher education, with an increase in inbound students and the creation of foreign university branch campuses, has made quality education available globally. But this also presents challenges for academic adjustment for international students. Although there is a significant amount of literature on the struggles faced by international students studying abroad, there is limited research on the challenges faced by students attending International Branch Campuses (IBCs) within their home countries. This study aims to fill this gap by using a qualitative exploratory approach to understand the specific challenges faced by first-year university students in China at a Sino-US international branch campus. Data was collected through interviews and focus groups with 28 students, five faculty members, and three student support staff. The findings provide valuable insights into the institutional and teaching challenges faced by these students, which are different from those faced by international students studying abroad.

Global American Higher Education: Diversity, Unity, Mutuality

In Short Cross-border American higher education is often conflated with international branch campuses. But there are other institutional forms, such as microcampuses, international joint universities, and independent universities. The different forms developed at different times with different missions and serve different roles. Reflecting on their histories and functions provides an opportunity to appreciate the scope and variety of American higher education abroad. Contemporary relations among higher education institutions are often viewed through a lens of competition. But careful consideration of American institutions abroad demonstrates a history of collaboration. The principle of mutuality provides a framework to help international campuses to operate in ways that oppose colonialism. Stateside educators can be key partners for colleagues overseas. Continued and expanded collaboration will be critical in the years ahead when the geopolitical environment for international education is uncertain at best.

Transnational education, labor market outcomes and graduate employability: a scoping review

PurposeThis scoping review aims to survey literature that covers employability preparation and labor market outcomes for graduates from transnational higher education institutions.Design/methodology/approachThis scoping literature review uses career ecosystems as a theoretical framework and the context-input-process-outcomes model as a conceptual framework.FindingsThis scoping review confirms a limited research base of approximately 50 sources that primarily use qualitative methods and socio-economic theories to center the student voice and focus on international branch campuses in the Middle East and Asia. Notably, there is a lack of focus on staff experiences regarding the process of preparing students for employment. The review also demonstrates the need for more research on career processes and outcomes in transnational higher education.Research limitations/implicationsThis scoping review is relevant to higher education institutions seeking to meet the challenges of preparing graduates for more than one national labor market. It has implications for universities' ability to attract students, develop relevant labor market preparation programming and understand whether the institution is addressing local employment needs. For researchers, it offers insight and impetus into the area of inquiry regarding transnational education, graduate labor market outcomes and employability.Practical implicationsPractical implications are drawn for students, parents, policymakers and transnational and non-transnational higher education institutions, as well as those who are engaged in providing international education and career advice.Social implicationsThis review offers insight into developing labor market-relevant TNE programming, which may be helpful both for host and home country transnational education stakeholders interested in impact.Originality/valueThis is one of the first reviews to systematically address literature about employability preparation and labor market outcomes for graduates from transnational higher education institutions; in using career ecosystems theory, this review offers a bridge between international higher education and career studies.