Abstract
This study presents a comparative analysis of the evolution of International Branch Campuses (IBCs) in South Korea and Japan, utilizing the conceptual framework proposed by Hickey and Davies (2022). The methodology includes the modified grounded theory approach (M-GTA) and interviews with over twenty leaders and executives working at IBCs in both countries. Preliminary findings highlight the importance of persistent collaboration among stakeholders, a strong commitment from the home campus, effective communication, trust-building, diversified enrollment pipelines, and strategies to mitigate regulatory challenges for the success of IBCs. Furthermore, entrepreneurial leadership, international education prioritization, cross-cultural understanding, tailored programs, and diverse hires are crucial for maintaining academic standards and building institutional capacity. This research contributes to comparative and international higher education by elucidating the factors influencing the success and sustainability of IBCs in the context of evolving higher education landscapes in South Korea and Japan.
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