The article presents the definition and assessment of the role of human potential in ensuring the quality of the implementation of the educational program in the conditions of higher education. It has been proven that the European integration of Ukraine involves ensuring the quality of higher education in order to prepare a competitive specialist for the domestic and international labor market. Specialist training is a multidimensional process that requires special attention to human potential and human resources. Creating adequate conditions for the preparation of competitive human capital also requires a decent level of scientific and pedagogical workers involved in the implementation of the educational program.It is well-founded that the quality of implementation of educational programs depends on the activity of cooperation of internal and external stakeholders. The quality of the implementation of the educational program will be facilitated by systematic measures to improve the professionalism of teachers and the effectiveness of clear and transparent procedures for monitoring the professionalism of scientific and pedagogical workers.It was established that the management of the educational program at the academic level is carried out by the guarantor, whose task is the organization of the collegial development of the educational program, the implementation of quality control of the work of scientific and pedagogical workers, the analysis and implementation of the best experience of world and domestic higher education in the content and technology of the implementation of the educational program; interaction with employers and graduates, etc.It is proven that the development of the educational program requires an effective system of personnel development, the creation of opportunities for self-improvement and self-development of scientific and pedagogical workers who implement the educational program, a systematic study of their professional needs and requests.
 Keywords: quality of education; quality of the educational program; human resources; stakeholders; guarantor; scientific and pedagogical workers; employers; evaluation criteria.