Internal Factor Evaluation Research Articles

The position of diplomacy in Iranian sports

Sports diplomacy is a pervasive phenomenon that at the diplomatic level is one of the most important components of communication between countries and nations, and therefore it is important to know what is the position of Iran, as a powerful country in the field of diplomacy in this area. The purpose of this study was to investigate the position of diplomacy in Iranian sports. The research method was descriptive-analytical and applied in terms of purpose. The statistical population of the study was all political-sports managers and experts in the field of sports diplomacy who were selected by purposive and accessible sampling. The data collection method included library studies, semi-structured interviews with experts and finally the Delphi method in three stages. In order to identify the strategic position, the Internal Factor Evaluation Matrix (IFE) and the External Factor Evaluation Matrix (EFE) were used. The results showed that the position of Iranian sports diplomacy is in the position of WO (conservative strategy). In this regard, it is concluded that high-level officials and policymakers in the Ministry of Sports, the Ministry of Foreign Affairs and other relevant institutions should focus their plans on addressing weaknesses and taking advantage of existing opportunities.

Marketing Strategy for Mitraguna Online Financing Products in Increasing the Number of Customers

This study aims to determine potential marketing strategies to increase the number of customers in the online mitraguna financing product of Bank Syariah Indonesia, Kisaran sub-branch office. This research uses qualitative research methodology. In qualitative research, the findings are analyzed and then reported by the researcher. In this study, two different types of data were used, namely primary and secondary. Interviews were used to obtain primary data, while publications from relevant financial institutions as well as relevant scientific literature were used to collect secondary data. The results of the data analysis resulted in the largest threat weight of 0.092538, the largest opportunity weight of 0.571429, the highest weakness weight of 0.210526, and the highest strength weight of 0.421053. The average overall score of the Internal Factor Evaluation matrix is 2.736842, but the average score of the External Factor Evaluation matrix is 2.952381. The results of this study indicate that the marketing strategy that needs to be implemented lies in quadrant V, namely the strategy of maintaining and maintaining by obtaining 5 alternative strategies that are expected to contribute to the Bank Syariah Indonesia Kisaran sub-branch office to increase the number of online mitraguna financing customers.

Analisis Strategis Rukita Winter

Rukita as a boarding house service provider is one of the main players in fulfilling the housing needs of students, workers, and the general public. With the tight competition in the boarding house market, especially in metropolitan areas such as West Jakarta, Rukita Winter has its own challenges to ensure its excellence and competitiveness. Successfully attracting the attention of boarding house tenants requires the right action in business strategy. Therefore, Rukita Winter always strives to adjust its business strategy to meet the needs and preferences of boarding house tenants. This study aims to identify and analyze the business strategies implemented by Rukita Winter. In addition, this study also aims to analyze the strengths (Strengths), weaknesses (Weaknesses), opportunities (Opportunities), and threats (Threats) faced by Rukita Winter's business. The method used involves the use of the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE (Internal-External), and QSPM (Quantitative Strategic Planning Matrix) matrices to analyze Rukita Winter's position. This study is expected to contribute to increasing knowledge and understanding of SWOT analysis and how its application can help Rukita Winter in formulating business strategies.

SWOT Analysis and Customer Satisfaction: Laundry Business Optimization Strategy

This research aims to analyse the company's vision, mission, and internal and external conditions while establishing a strategy for the Laundry business to improve the business and meet customer needs. The state of its business greatly influences an organization's business strategy. Organizations can better understand the company's internal and external conditions through SWOT analysis. It also allows companies to create strategies that suit industry competition. After analysing the SWOT, further analysis was carried out using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods. It is a foundation for organizations to exploit weaknesses and opportunities to reduce weaknesses and deal with threats. This research uses descriptive qualitative as an analysis method. The primary data for this research comes from interviews with laundry business owners in Kocoran, Caturtunggal, Kec. Depok, Sleman Regency, Special Region of Yogyakarta 55281. In general, the results of this research show that the strategy implemented can increase competitiveness and meet customer needs more effectively.

Onestop Solution Healthcare Distribution Service Perusahaan Pedagang Besar Farmasi (PBF) Distributor Healthcare PT Jagat Pharma Abadi

The healthcare industry in Indonesia is experiencing rapid growth, which has triggered an increase in the need for efficient and effective health product distribution services. Pharmaceutical Wholesaler Companies (PBF) such as PT. Jagat Pharma Abbadi plays an important role in distributing health products from manufacturers to pharmacies and drug stores. This study aims to analyze the strategic planning of "OneStop Solution Healthcare Distribution Service" from PT Jagat Pharma Abadi in improving the efficiency of pharmaceutical product distribution. This study uses a qualitative research method with a case study approach. The data collection techniques in this study are literature studies, interviews and company documentation. The data analysis technique used in this study is thematic analysis. The results of the study show that the strategic planning of "OneStop Solution Healthcare Distribution Service" from PT Jagat Pharma Abadi uses the External Factor Evaluation Matrix (EFE), Internal Factor Evaluation Matrix (IFE), and Competitive Profile Matrix (CPM). PT JPA will adjust marketing activities with both pull and push strategies, using two concepts, namely: make to stock and make to order to reduce the risk of slow-moving products, dead goods, and the threat of substitution. PT JPA must be able to manage inventory according to estimates from the marketing team and remain flexible and dynamic to face competitive dynamics.

Analisis SWOT Pemasaran Cabai pada Koperasi Primadona Situbondo

This research aims to find out what marketing strategies are used by the Primadona Cooperative. The informants in this research were 30 people consisting of chairman, deputy, secretary, staff, members and consumers of the prima donna cooperative. The formulation of alternative strategies was analyzed by creating an Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrix, then continued with a grand strategy and SWOT analysis. SWOT analysis is an analysis used to evaluate the strengths and weaknesses in the internal environment as well as the opportunities and threats in the company's external environment. From the results of the analysis, it was concluded that the competitive position of red chili agribusiness is in quadrant I (high market growth and strong competitive position).

Management strengthening strategies for transport cooperatives: a case study in Riobamba

Transport cooperatives face administrative challenges that affect their efficiency and competitiveness. This study focuses on the Interprovincial Transport Cooperative "Transvencedores" of Riobamba, Ecuador, with the objective of designing an administrative strengthening plan to improve its management and service. The research, with a qualitative and descriptive approach, used surveys and interviews with 25 staff members and 384 users, applying tools such as the SWOT matrix and the internal (EFI) and external factor evaluation (EFE) matrices to identify strengths, weaknesses, opportunities and threats. The results revealed significant administrative problems, such as the lack of process automation, poor internal communication and the absence of a clear organizational philosophy. It was concluded that the cooperative requires ongoing staff training strategies, implementation of new technologies to control activities, and improved internal communication. These measures are essential to improve operational efficiency and customer satisfaction, positioning the cooperative as a leader in interprovincial transportation in Riobamba.

Designing a Marketing Strategy for Bawis Habati Fish Chips Using the Quantitative Strategic Planning Matrix (QSPM) Method

Habati fish chips is one of the Micro, Small, and Medium Enterprises (MSME) in the food industry in the city of Bontang. Habati MSME still applies simple promotion methods and does not target the teenage market to compete. This research aims to design a marketing strategy for Habati fish chips in Bontang city, targeting a new market segment, which is teenagers. The marketing strategy analysis is conducted in three stages: input stage, matching stage, and decision stage. In the input stage, Internal Factor Evaluation (IFE) matrix is used with a score of 2.338, External Factor Evaluation (EFE) matrix with a score of 2.764, and Competitive Profile Matrix (CPM) to determine the position of Habati MSME compared to Pak Ucil and Abadi Rasa based on the perspective of potential consumers. The matching stage is then used to formulate marketing strategies using the Internal-External (IE) matrix and Strengths, Weaknesses, Opportunities, and Threats (SWOT) matrix. Based on the overall methods used, the final stage is the decision stage. The decision stage utilizes the Quantitative Strategic Planning Matrix (QSPM) to select prioritized alternative strategies that can be implemented by Habati MSME. The research results provide seven alternative strategies with one prioritized strategy having the highest Total Attractive Score (TAS), which is to increase product sales through online marketing, utilizing marketplaces, and promoting product advantages, with a TAS of 7.074.

Peningkatan Daya Saing UMKM Dalam Menembus Pasar Ekspor

MSMEs play a crucial role in supporting the tourism industry. This condition is a great opportunity for MSMEs. The target market for MSMEs is not only local tourists but also foreign tourists. In reality, there is competitive competition on the ground. This condition affects not only local MSMEs but also foreign business actors. Numerous studies confirm that the Ansoff Model can facilitate the development of development plans. However, there has been little research in the MSME export area. This research contributes to increasing product competitiveness in export markets. This study uses a mixed research design (mix method). This research employed both interview activities and the distribution of questionnaires. The first stage involved distributing questionnaires to nine MSMEs that had carried out export activities. We carried out instrument mapping through internal factor evaluation (IFE), external factor evaluation (EFE), and SWOT analysis. The Internal Factor Evaluation (IFE) analysis reveals a positive difference value of 1.25. The strengths are greater than the weaknesses. The External Factor Evaluation (EFE) analysis reveals a positive difference score of 0.95. The opportunities that an organization has are greater than the threats. The Ansoff Model reveals market penetration as a viable strategy. MSME players need to pay attention to their target market. Global markets are more complicated because they involve different rules. Furthermore, MSME players need to consider the market opportunities they have. We must introduce the product's quality and characteristics on a large scale. The accuracy with which MSME actors analyze situations enables them to compete in any market.

Development Strategy Of Agro-tourism For Sustainability Of Agricultural Business Entity: Case Study Of Sawangan Farm In Depok, West Java

Abstract The lack of net income that farmers receive often puts pressure on the sustainability of agribusiness businesses. This research aims to analyze the agricultural business development strategies through business diversification at an agricultural and livestock business in Depok City called Sawangan Farm Dairy. This study analyses the factors of internal and external environmental conditions that affect the increase in income and plans alternative business development strategies. The research method is descriptive-qualitative using internal factor evaluation (IFE), external factor evaluation (EFE). Analysis method were SWOT analysis and Quantitative Strategies Planning Matrix (QSPM). Sampling technic used were purposive sampling. The results of the IFE analysis show a score of 3.00, which means it is in the high category. This means that the Sawangan Farm business, from an internal aspect, has strategic value to continue to develop. The results of the EFE analysis got a score of 3.32, which is also included in the high category. This can indicate that the company has a strong external position to take advantage of opportunities and overcome existing threats to achieve company goals. The simulation results of the IFE and EFE analysis scores, or the IE matching stage, show that the company is in quadrant I. For the SWOT analysis, six strategies were found, and from the QSPM analysis, the first rank to be implemented was conducting tourism marketing through online media to potential market areas, namely the cities nearest major cities, with a value of 6.88.

An Analysis of Goldfish Hatchtery Business in the Situjaya Group of Situraja Village, Sumedang Regency, West Java

The purposes of this study were (1) To analyze the prospect of goldfish hatchery business in Situ Jaya Group, judged from the financial aspect. (2) To formulate any goldfish hatchery alternative strategy in Situjaya Group. The eligibility analysis criteria that is applied to analyze the business feasibility are Net Benefit Cost Ratio (Net B / C), and Payback Period (PP). Furthermore, the methods which are applied to identify the factors that influenced the business development using Internal Factor Evaluation (IFE) matrix, the EFE matrix, the Strategic Matrix, and the Matrix Strengths, Weaknesses, Opportunities and Threats (SWOT), on the final phase resulted in creating alternative development strategies. Data collection method was conducted by using census method. The number of respondents were 8 people in all members of the Situ Jaya Group. Based on the non-financial feasibility analysis, the hatchery business is still weak on all non-financial aspects. Based on the results of financial analysis, it yields worth 100%. The entire value of Net B / C that obtained is greater than 1, i.e. 1.67. All PP value that obtained is 6 years 11 months 27 days. Based on the Matrix Strategy analysis that can be applied is market penetration and product development. Based on the SWOT analysis, the strategy that needs to be done is aggressive strategy which means that the business is in steady and excellent condition so it is possible to continue to expand, enlarge the growth and achieve maximum progress. While the Alternative Strategy for business development is the application of Weaknesses-Opportunities Strategy.

Coffee Business Development Strategy (Case Study at PT XYZ)

The coffee business especially in the coffee shop sector to be superior to the competition is something that must be carried out in a sustainable manner by PT XYZ. Realizing this goal, PT XYZ must formulate its business development strategy. This study aims to determine internal factors (strengths and weaknesses) and external factors (opportunities and threats) which are used as the basis for formulating coffee shop business development strategies. The basic research method is descriptive with data collection techniques through in-depth interviews, focus group discussions (FGD), observation, documentation. Information was obtained through key informants who were determined purposively with the consideration of knowing the coffee shop business, namely directors, managers, supervisors, baristas, consumers, competitors, suppliers and coffee experts. Data analysis uses internal factor evaluation matrix, external factor evaluation, Grand Strategy matrix, SWOT matrix, and participatory prospective analysis. The results of the study show that the position of the grand strategy of PT XYZ is in quadrant I, which means that the strategy concentrates on market and product sustainability, product diversification, and aggressiveness. The main strategy prioritized based on the driving strategy is to increase the effectiveness and efficiency of departmental performance and improve the quality of human resources.

IFE EFE Analysis of A Social Enterprise Business Strategy

The problem with Kawoel’s MSMEs is the dominance of decreased income, therefore MSMEs need the right business strategy and are suitable for this social enterprise. The object of this research was carried out at a social enterprise company, namely Kawoel's MSMEs. Therefore, the objectives of this study are: 1) to find out an overview of the business strategy carried out by MSMEs at Kawoel's, 2) to find out the strengths, weaknesses, opportunities and threats of Kawoel's MSMEs, 3) to find out alternative business strategy formulations using SWOT Internal Factor Evaluation (IFE) matrix analysis and External Factor Evaluation (EFE) matrix for MSMEs in Kawoel's. This type of research was descriptive qualitative with data collection techniques using observation, interviews, and literature study. This study uses a single variable, namely business strategy, to analyse business strategy in Kawoel's MSMEs using the IFE and EFE matrix tools. The business strategy implemented by Kawoel's had not been maximised so that it had a negative impact on its business. The results of the IFE and IFE matrix for Kawoel's business strategy formulation are in quadrant V, which means that it can be done with a maintain and maintain strategy.

Implementasi Metode Swot dan Lean Canvas Sebagai Upaya Menghadapi Persaingan Bisnis di CV. FJG

The growth and development of micro, small and medium enterprises (MSMEs) have an important role in the national economy, including creating jobs and encouraging regional economic growth. CV FJG as one of the MSMEs in the industrial sector faces challenges when its income does not reach its target. To overcome these problems, CV FJG implemented a business development strategy using the IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrix analysis methods, as well as other methods. IFE and EFE matrix analysis helps companies identify and evaluate internal and external factors that influence their performance. Meanwhile, SWOT analysis is used to build strategies based on the strengths, weaknesses, opportunities and threats faced. Lean Canvas enables companies to design more efficient business models and respond more quickly to market developments. Through this approach, CV FJG is expected to increase revenue and achieve predetermined business goals.

Development Strategy For Palm Sugar (Arenga Pinnata)

This study aims to determine the characteristics of palm sugar farmers and artisans, identify the internal and external factors affecting palm sugar development, and propose alternative development strategies for palm sugar in Sukamulya Village, Cikembar District, Sukabumi Regency. The selection of this location was purposive, considering that Sukamulya Village is a palm sugar-producing village. The research was conducted in April-May 2023. The analytical methods used in this study included the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, Internal-External (IE) matrix, and SWOT matrix. Respondents were determined through a census, with a total of 20 respondents being palm sugar farmers and artisans in Sukamulya Village. The results of the IFE matrix assessment obtained a total score of 2.45, the EFE matrix obtained a total score of 2.58, and the IE matrix was in cell (V) (hold and maintain). Product development can be achieved through product diversification and innovation. From the assessment of the SWOT matrix analysis, 7 alternative marketing strategies were identified for palm sugar farmers and artisans in Sukamulya Village, Cikembar District, Sukabumi Regency.

PTX Project Implementation in Denmark: Takeaways and Insights

This paper investigates the project implementation of e-fuel production in Denmark to compare two projects and execute interviews with project employees, experts within the e-fuel field and authorities both local and national. A SWOT analysis of the interview outcomes was conducted as well as an internal and external factor evaluation. The analyses highlight the internal and external project factors that impact the implementation of these projects in Denmark. The analysis showed that collaboration and engagement of stakeholders, citizens and authorities to a large extent can mitigate hindrances and drive the projects forward in development. Large interest in these projects from all sides of the project implementation and development is a part of this. A threat to the implementation is the uncertain and rigid regulatory framework that involves permitting processes and conditions such as tax reductions. This threat can to a large extent be aided by the collaboration with stakeholders. The framework is not fit to the novelty of these cases which poses new requirements to the framework. Market readiness and offtake agreements pose obstacles for the projects, which are both external and internal conditions of the projects. The topic of the amount of renewable electricity in the grid is discussed among the interviewees and shows a discrepancy on whether or not this is an issue for the projects. However, it seems to be an issue only for projects that are expected to be in commission before 2028 where the electricity in the grid is not generated by renewable energy only.

Analisis Strategi Pemasaran Desa Wisata Senggigi (Studi Kasus Dusun Senggigi dan Dusun Loco)

The purpose of this research is to find out the marketing strategies that will be used regarding the problems faced by tourist attractions in Senggigi Hamlet and Loco Hamlet, Senggigi Tourism Village. The descriptive research method with the Mixed Methods approach is a research technique. SWOT analysis is a data analysis technique that will be applied in research. The results of the research that has been carried out have resulted in that for tourist attractions in Senggigi Hamlet and Loco Hamlet, the total Internal Factor Evaluation and External Factor Evaluation values obtained are located in quadrant I, which is profitable so that the strategy that will be implemented is a strategy that supports aggressive growth strategies. (Growth-oriented strategy). Thus, the marketing strategy focuses on improving and optimizing promotions, collaborating in managing tourist attractions with related parties, and building new tourism products that are different from other tourism.

STRATEGY DESIGN FOR GRIYA COKELAT NGLANGGERAN DEVELOPMENT: APPLICATION OF SWOT AND QSPM METHODS

The purpose of the study is to (1) examine the strategies that currently applied to Griya Cokelat Nglanggeran (2) to design the strategic decisions that can be applied for the development of Griya Cokelat Nglanggeran. This research is a quantitative research with the method of implementation by using descriptive research, taking saturated sampling (census sampling) involving all 13 available respondents. Techniques of collecting data used are interviews, observation, documentation and literature study. Data analysis techniques will be tested with IFE (Internal Factor Evaluation) matrix and EFE (External Factor Evaluation) matrix, IE (Internal-External) matrix, SWOT (Strength, Weakness, Opportunity, Threat) matrix and QSPM (Quantitative Strategic Planning Matrix) to decide the best strategic that can be applied. Based on the data in the processed matrix, the study draws key conclusions that (1) it highlights that the current strategies in Griya Cokelat Nglanggeran, particularly in production and marketing are limited. (2) The strategy applied based on the calculation on the SWOT matrix is the WO (Weakness-Opportunity) Strategy and the right strategy decision to be applied based on the QSPM matrix is a market development strategy based on the QSPM matrix analysis results. Overall, these findings provide valuable insights for the enhancement of Griya Cokelat Nglanggeran's business strategies.

Review of a Manpower Recruitment Business Toward a Corporate Expansion Model

This study aims to evaluate JPM Manpower for the proposed business expansion with the development of a marketing strategy. JPM Manpower is a recruitment company bringing professionals and skilled labor force to different countries in the world. This year, a proposed expansion was thought of by the researcher who is the owner of the firm. The combination of the quantitative and qualitative methods was used. To assess if the JPM Manpower is ready for expansion, the researcher conducted this study. Using the quantitative method, the researcher used the survey method in the data gathering to assess customer satisfaction. Using the qualitative method, the researcher evaluated JPM Manpower using the Internal Factors Evaluation (IFE) Matrix where the internal strengths and weaknesses were identified. The results revealed that JPM Manpower has an internal position of 3.25, which indicates that it is in a strong internal position. The EFE Matrix depicts the opportunities and dangers faced by JPM Manpower, as well as the effectiveness of its tactics to capitalize on the opportunities and prevent threats from entering the system. The overall weighted score of 2.66 suggests that, although the firm can meet opportunities and defend against threats, it does not have a strong enough score to safely assume 100% market domination. A representation of the three key zones, each of which has a distinct strategic significance for JPM Manpower is shown in the IE matrix. Data for the JPM Manpower SWOT Analysis was derived from the results of a survey done to measure consumer loyalty and satisfaction, which was then utilized in the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) processes (EFE). It was indicated by the SPACE Matrix study of JPM Manpower that it should take a more aggressive approach to prosper. The company has a solid competitive position in the industry and is now undergoing substantial growth. Keywords: Business expansion, IE Matrix, IFE Matrix, EFE Matrix, Space Matrix, Competitor Profile Matrix

Strategi Pengembangan Usaha Pisang Cavendish Pada UD Istana Banana di Desa Pilanggede Kecamatan Balen Kabupaten Bojonegoro

Demand for banana commodities in Indonesia is relatively high, especially as an ingredient for food diversification. Judging from per capita consumption, bananas are consumed the most, with an average consumption of 24.71 grams/capita/day. Besides high domestic demand, bananas have high potential and competitiveness in the international market. The value of banana exports in Indonesia has increased by 42.81% from 2021. Throughout 2022, Indonesia has exported 22,112.98 tonnes of bananas to several countries, such as Malaysia, Singapore, and China. However, requests from these countries have not been met by Indonesia (Coordinating Ministry for the Economy of the Republic of Indonesia, 2020). Demand for exports of horticultural commodities, especially bananas, is relatively high but cannot yet be met. This means that the amount of banana production available is still insufficient to meet the community's needs and export of banana commodities. This research aims to determine internal and external factors, appropriate business development strategies, and priority strategies to be implemented at UD Istana Banana. The study was conducted at UD Istana Banana in Bojonegoro Regency in December 2023. Based on the results of the data analysis, the IFE Matrix (Internal Factor Evaluation) got a total score of 3.25, and the EFE Matrix (External Factor Evaluation) got a total score of 2.85. So, in the Internal External (IE) matrix, the company's position is in quadrant IV, which means the company's position is in growth and development. Furthermore, in the SWOT analysis, ten alternative strategies were obtained, and based on the QSPM analysis, it showed that the alternative strategy to develop the business by expanding partnerships and establishing good relationships with work partners and consumers received the highest score with a value of 5.89 which was the priority strategy at UD Istana Banana.