Internal External Matrix Research Articles

The Importance of Innovation and Response to Consumer Preferences in Marketing Strategy

Research on the marketing strategy of Toyota Innova Zenix HV highlights the importance of innovation and responding to consumer preferences. With increasing attention to fuel efficiency and environmental sustainability, companies must ensure their marketing strategies are in line with these trends. This study aims to strengthen Astra International's position in the eco-friendly vehicle market, increase sales, and support the development of the Indonesian automotive industry. The study was conducted at PT Astra International Tbk - TSO Auto2000 Yasmin, Bogor, in September-December 2023 using a qualitative method based on case studies. Primary data was obtained through interviews, while secondary data came from literature studies and internal documents. The marketing strategy analysis used the Internal-External (IE) Matrix which produced three main strategies: Growth, Stability, and Retrenchment. The SWOT analysis maps four strategies, namely SO (leveraging strengths for opportunities), ST (facing threats with strengths), WO (overcoming weaknesses with opportunities), and WT (minimizing weaknesses and threats). The strategic position of Toyota Innova Zenix HV is in quadrant I, indicating a great opportunity to implement an aggressive strategy through expansion, innovation, and investment. This holistic approach supports Auto2000 Yasmin's position in the hybrid vehicle market, while also driving sustainable growth in the long term.

An Analysis of Alternative Strategy Model for Agroindustry Business Development of Crystal Guava in Malang Raya

PT. Kreasi Tani Bumiaji is agroindustry company located in Banaran, Bumiaji Village, Bumiaji District, Batu City, East Java. This company focuses on processing agricultural products in the form of crystal guava and becomes a superior local product. This study aimed at analyzing alternative strategy of agroindustry business development of crystal guava as a product in PT. Kreasi Tani Bumiaji. Descriptive-quantitative method was used to collect the primary data from interviews and questionnaire items. Eight participants from the company were selected by using purposive sampling technique. The secondary data were obtained from academic articles. The data were analyzed by using SWOT analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal-External (IE) Matrix, and QSPM. The results of analysis showed that main internal factor is diversification of processed products with the score 0.277. Meanwhile, external factor is internship collaboration with the score 0.418. The position of company in IE matrix lies on the fifth cell which showed that stable growth with coordinate scores 2.930; 2.594. According to 15 alternative strategies identified using SWOT analysis, prioritized strategy based on QSPM analysis refers to business partnership with investors for the development of production facilities, business concept, and marketing with the highest score 7.23.

Perancangan Strategi Dinas Perdagangan, Koperasi dan Usaha Kecil Menengah Kabupaten Barito Selatan untuk Usaha Mikro Kecil dan Menengah

South Barito Disdagkop-UKM as the leading sector responsible for the development of MSMEs faces big challenges in resolving various problems faced by MSMEs. So you must have the ability to carry out work programs effectively and efficiently. This research aims to find out the strategy of the Department of Trade, Cooperatives, and Small and Medium Enterprises of South Barito Regency in developing Micro, Small, and Medium Enterprises (MSMEs). The analysis uses four matrices, namely the IFAS Matrix (Internal Factors Analysis Summary), EFAS (External Factors Analysis Summary), IE (Internal External Matrix), SWOT, and QSPM (Quantitative Strategic Planning Matrix). The results of the South Barito Disdagkop-UKM IE Matrix analysis are in the internal high external strong quadrant I, namely the Growth and Build position with the recommended strategy namely intensive or integrative. Selected strategy based on the QSPM matrix for South Barito Disdagkop-UKM Focus on work programs that prioritize innovations based on local industrial results (S1O1) with a STAS value of 3.99.

Maggot Cultivation Business Development Strategy at the Siliwangi Unit Waste Bank

Research on maggot farming business development strategies is still relatively limited. This research is important because it provides recommendations for business strategies that can maximize the development of the company's business. The Black Soldier Fly (BSF) larval cultivation business at the Siliwangi Unit Waste Bank has the potential to grow bigger. Business strategy provides sustainable planning to manage resources comprehensively and identify conditions for achieving future business success and gaining maximum profit. This research was conducted at the Siliwangi Unit Waste Bank, Bogor City, which was selected purposively because the BSF larval cultivation activities there have the potential to be developed further. This research uses quantitative and qualitative data sourced from primary and secondary data. Primary data were collected through surveys and direct observations by researchers, while secondary data were obtained from institutional reports, journals, books, news articles, and other library sources. Internal environment (IFE) and external environment (EFE) analysis were conducted to identify factors that could influence business success. The results of this analysis were used in the Internal-External Matrix (IE) which produced three main strategies: Growth, Stability, and Reduction Strategies. These strategies are the basis for developing the maggot cultivation business at the Siliwangi Unit Waste Bank.

DEVELOPING A MARKETING STRATEGY USING SWOT ANALYSIS IN THE DIGITAL ERA ON MOOI DONUT MSMES ON KALIMANTAN STREET, SUMBERSARI DISTRICT, JEMBER REGENCY

Study aims to analyse the strategies to enchance the sales of Donat Mooi, a micro, small, and medium enterprise (MSME), in the digital era where consumers are increasingly adopting online purchasing. The study proposes using SWOT analysis as a strategy to address competition and improve the business's competitiveness. The focus is on identifying effective marketing alternatives to overcome challenges faced by Donat Mooi. The qualitative-descriptive method use with direct interviews, observations also literature reviews. It shows from SWOT analysis and Internal-External Matrix indicate the Donat Mooi currently holds a "Hold and Maintain" position. This analysis identifies the potentials and challenges encountered by the enterprise in the digital market. The recommended strategy emerging from this research is an intensive-aggressive approach, enabling Donat Mooi to leverage its internal strengths while addressing threats and capitalizing on external opportunities more effectively. Thus, this study not only provides insights into the current conditions of Donat Mooi but also offers concrete guidelines for actions aimed at enhancing competitiveness and ensuring the sustainability of the business in an evolving digital landscape.

Designing a Marketing Strategy for Bawis Habati Fish Chips Using the Quantitative Strategic Planning Matrix (QSPM) Method

Habati fish chips is one of the Micro, Small, and Medium Enterprises (MSME) in the food industry in the city of Bontang. Habati MSME still applies simple promotion methods and does not target the teenage market to compete. This research aims to design a marketing strategy for Habati fish chips in Bontang city, targeting a new market segment, which is teenagers. The marketing strategy analysis is conducted in three stages: input stage, matching stage, and decision stage. In the input stage, Internal Factor Evaluation (IFE) matrix is used with a score of 2.338, External Factor Evaluation (EFE) matrix with a score of 2.764, and Competitive Profile Matrix (CPM) to determine the position of Habati MSME compared to Pak Ucil and Abadi Rasa based on the perspective of potential consumers. The matching stage is then used to formulate marketing strategies using the Internal-External (IE) matrix and Strengths, Weaknesses, Opportunities, and Threats (SWOT) matrix. Based on the overall methods used, the final stage is the decision stage. The decision stage utilizes the Quantitative Strategic Planning Matrix (QSPM) to select prioritized alternative strategies that can be implemented by Habati MSME. The research results provide seven alternative strategies with one prioritized strategy having the highest Total Attractive Score (TAS), which is to increase product sales through online marketing, utilizing marketplaces, and promoting product advantages, with a TAS of 7.074.

Human Resource Development Strategy in the Beef Industry at CV Sakha Muria, Depok, West Java, Indonesia

CV Sakha Muria, a beef distribution enterprise, has established a robust presence across Java. This research endeavors to delineate and scrutinize the principal determinants of the company, as well as to delineate priority strategies. Employing a descriptive method with a mixed-method approach, primary data was gathered through interviews and questionnaires, supplemented by secondary data extracted from pertinent academic journals and BPS datasets. Purposive sampling was employed, with a sample size of 19 individuals. Data analysis entailed the utilization of the Internal Factors Evaluation (IFE) Matrix, External Factors Evaluation (EFE) Matrix, Internal-External (IE) Matrix, SWOT Matrix, and QSPM Matrix. Findings indicate that the primary internal factor facilitating the work process of employees is the company's facilities, scoring 0.63, while the predominant external factor is the establishment of robust inter-company cooperation, scoring 0.61. The IE Matrix positions the company at V (2.95, 2.93), suggesting a stance of preservation and maintenance. SWOT analysis reveals the company's commitment to skill development, recruitment of technologically literate and highly motivated employees, and ongoing enhancements to the compensation system to sustain employee attraction. Additionally, the company entrusts experienced personnel with supervisory roles, establishes specialized teams to monitor regulatory changes, and mitigate their impact on employee management costs and procedures. The prioritized strategy, as per the QSPM Matrix with a value of STAS (6.95), underscores the imperative of enhancing employee skills in alignment with market dynamics and adapting to regulatory shifts or policy changes.

Development Strategy For Palm Sugar (Arenga Pinnata)

This study aims to determine the characteristics of palm sugar farmers and artisans, identify the internal and external factors affecting palm sugar development, and propose alternative development strategies for palm sugar in Sukamulya Village, Cikembar District, Sukabumi Regency. The selection of this location was purposive, considering that Sukamulya Village is a palm sugar-producing village. The research was conducted in April-May 2023. The analytical methods used in this study included the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, Internal-External (IE) matrix, and SWOT matrix. Respondents were determined through a census, with a total of 20 respondents being palm sugar farmers and artisans in Sukamulya Village. The results of the IFE matrix assessment obtained a total score of 2.45, the EFE matrix obtained a total score of 2.58, and the IE matrix was in cell (V) (hold and maintain). Product development can be achieved through product diversification and innovation. From the assessment of the SWOT matrix analysis, 7 alternative marketing strategies were identified for palm sugar farmers and artisans in Sukamulya Village, Cikembar District, Sukabumi Regency.

Identification of the "4 A" Potential in Developing the Tourist Attraction of Jaga Satru Waterfall in East Duda Village, Karangasem District

International tourism trends are shifting towards unconventional destinations like rural areas for their serene ambiance, contrasting with traditional spots. This prompts research, particularly at Jaga Satru Waterfall, to assess its tourist appeal and potential. The study aims to evaluate the "4A" potential for developing Jaga Satru Waterfall as a tourist site, along with devising general and alternative strategies. The study involves tourists, tourism managers, government officials, community leaders, and locals. Purposive Sampling was employed with a sample size of 30 individuals. Data analysis utilized the Internal External Matrix, SWOT Analysis Diagram, and SWOT Matrix. The research results show: The attractions include the Jaga Satru waterfall, views of Nyegara-Mountain Nature, the tallest statue of God Brahma in Bali and the Sudamala Emblemishing site. Accessibility is quite good even though there are curves and inclines when accessing the area and visitors have to climb down 160 steps with bamboo and iron guards. Amenities are quite good but need to be improved, such as parking area facilities, public toilets/toilets, and restaurants and relaxing areas. Ansilari, namely the official village, has formed a Tourism Awareness Group (POKDARWIS). POKDARWIS in this village is under the coordination of the Pateh traditional village head. General strategies include the management of the Jaga Satru Waterfall DTW needing to improve road access to this area and add various tourism facilities such as souvenir shops and information centers for tourists. Alternative strategies for developing the Jaga Satru Waterfall DTW are implemented in 4 SWOT strategies.

STRATEGY DESIGN FOR GRIYA COKELAT NGLANGGERAN DEVELOPMENT: APPLICATION OF SWOT AND QSPM METHODS

The purpose of the study is to (1) examine the strategies that currently applied to Griya Cokelat Nglanggeran (2) to design the strategic decisions that can be applied for the development of Griya Cokelat Nglanggeran. This research is a quantitative research with the method of implementation by using descriptive research, taking saturated sampling (census sampling) involving all 13 available respondents. Techniques of collecting data used are interviews, observation, documentation and literature study. Data analysis techniques will be tested with IFE (Internal Factor Evaluation) matrix and EFE (External Factor Evaluation) matrix, IE (Internal-External) matrix, SWOT (Strength, Weakness, Opportunity, Threat) matrix and QSPM (Quantitative Strategic Planning Matrix) to decide the best strategic that can be applied. Based on the data in the processed matrix, the study draws key conclusions that (1) it highlights that the current strategies in Griya Cokelat Nglanggeran, particularly in production and marketing are limited. (2) The strategy applied based on the calculation on the SWOT matrix is the WO (Weakness-Opportunity) Strategy and the right strategy decision to be applied based on the QSPM matrix is a market development strategy based on the QSPM matrix analysis results. Overall, these findings provide valuable insights for the enhancement of Griya Cokelat Nglanggeran's business strategies.

Marketing Mix to Increase Sales of Wedding Package Resort Buyout at Alila Villas Uluwatu

Purpose: The purpose of this research is to determine strengths, weaknesses, opportunities and threats of an effort to increase sales of wedding package resort buyout, to find out marketing mix strategy that should be used by Sales & Marketing Department to increase sales of wedding package resort buyout. Research methods: Data collection methods that used were participation observation, interview, documentation, and questionnaire. The analysis technique that used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary (IFAS) matrix, External Factor Analysis Summary (EFAS) matrix, Internal-External (IE) matrix, and SWOT analysis. Results and discussion: The result of the research show that there are internal and external factors that influence the increase in upselling which carried out by Sales & Marketing Department at Alila Villas Uluwatu. Based on SWOT analysis score of IFAS was 2.88 and score EFAS was 2.86 that made the position of Alila Villas Uluwatu in current condition in cell 5, named the strategy of concentration through horizontal integration or stability (no change in profit). It means that this company is in a moderate attractive industry, the strategy that used has the goal relatively more defensive, namely to avoid losing sales and losing profits. Based on the SWOT analysis, alternative strategies that can be used to increase the sales of wedding package resort buyout is obtained by finding new markets, adding wedding inclusion on the wedding package, improving the payment regulation, making new building for attendees and equipment store, and making competitor list that shows if hotel is competed to the competitors. Implication: The advice given to the management of Alila Villas Uluwatu is to add new markets that are potential guests who hold wedding resort buyout such as India and Singapore, add more inclusions to the wedding package in order to make the guests interested, and improve the payment regulations to make the wedding operational runs better. Keywords: Marketing mix, IFAS matrix, EFAS matrix.

Formulation and selection of blue economy operational business strategy using Montecarlo Simulation and Multi Criteria Decision Making

The Cirebon Government has provided guidelines for the establishment of mangrove ecotourism aimed at reducing the level of mangrove damage in Cirebon, which has reached 75%. One of the newly established mangrove ecotourism sites in January 2023 is the “Kasih Sayang Mangrove Ecotourism Area.” This tourism destination focuses solely on the natural beauty of the mangrove ecosystem, generating revenue from entrance tickets and parking fees. Therefore, a business operational strategy is needed to increase income and the number of visitors. The strategy design is based on the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal-External (IE) Matrix, and the General Strategy of Blue Economy, resulting in three alternative strategies: Mangrove Planting Scheme for Tourists, Paddling Attractions for Tourists, and Utilization of Mangrove Trees as Souvenirs. The selected alternative strategy, using the Monte Carlo Simulation and Multi-Criteria Decision-Making approach, is the Paddling Attractions for Tourists, with an average Net Present Value of Rp 92,210,01, an investment of Rp 544,298,000, an additional 5 local workers, and an estimated 14,598 kg of waste.

MEASUREMENT OF A BALANCED SCORECARD AND SWOT ANALYSIS IN CONSUMER LENDING STRATEGY OF BANK SUMSEL BABEL MUNTOK

The balanced scorecard measures the overall performance of the organization from four perspectives: financial, customer, internal business process, learning, and growth. Under a quantitative research design, this research tries to measure the performance of consumer lending distribution at Bank Sumsel Babel Muntok branch by using Balance Scorecard perspectives, followed by a SWOT analysis and an assessment of the company's position according to the Internal External Matrix. The object of this research is one of the regional development bank's branches. Primary data were collected through a questionnaire, and secondary data were obtained through the financial report PT Bank Pembangunan Daerah Sumatera Selatan dan Bangka Belitung (Bank Sumsel Babel). The matrix aligns with the company's SWOT, and the results are then explained using the IFAS Matrix (Strength - Weakness) and EFAS Matrix (Opportunities - Threats). The results of the IFAS and EFAS Matrix are depicted in the Cartesian SWOT Diagram. Based on the Cartesian SWOT Diagram, the distribution of multipurpose lending Bank Sumsel Babel Muntok is in quadrant I, where the strategy that needs to be implemented is aggressive. An aggressive strategy makes the organization's strengths in maximizing the opportunities available.

The Strategy of Romokalisari Adventure Land as a Sustainable Tourism Destination Using the Business Model Canvas (BMC) Approach

Planning is the initial stage for analyzing conditions of uncertainty and then developing appropriate strategies. The Business Model Canvas in this research is used to plan tourist destinations. Based on this, the research conducted by researchers was entitled “Strategy Formulation of Romokalisari Adventure Land as a Sustainable Tourism Destination Using a Business Model (BMC) Approach”. This research is descriptive research with a qualitative approach. Interviews were conducted with the manager of the Romokalisari Adventure Land tourist destination to obtain data regarding the nine building blocks of BMC and internal and external conditions. . Determining the strategy for the Romokalisari Adventure Land Tourism Destination was carried out through several stages. The input stage is carried out by dividing internal and external factors into the IFE Matrix and EFE Matrix to give a score assessment for each factor’s strengths, weaknesses, opportunities and threats. The next stage is the matching stage or matching internal and external factors using the SWOT Matrix and Internal-External Matrix to determine the strategy. The resulting strategy will be selected using the Quantitative Strategic Planning Matrix (QSPM) at the decision stage and then an analysis will be carried out on the selected strategy. The next step is to add a strategy to the BMC Romokalisari Adventure Land Tourism Destination.

Strategi Pengembangan Usaha Bandeng Duri Lunak Mandala Presto Berbasis Model Bisnis Kanvas Di Kabupaten Bogor

Mandala Presto is one of the milkfish processing businesses in Bogor Regency. The business started producing soft-boned milkfish without packaging in 2011. Collaborating with 35 street vendors, they sold soft-boned milkfish in traditional markets and through door-to-door sales. In 2018, the owner changed the business model to focus on hygienic vacuum-packaged soft-boned milkfish. The aims of this study were (1) to identify internal and external factors influencing the development of Mandala Presto's soft-boned milkfish business, (2) to develop the implementation of Mandala Presto's soft-boned milkfish business model canvas for its business strategy, and (3) to determine the prioritized strategy choices from the nine elements of the business model canvas to enhance the growth of Mandala Presto's soft-boned milkfish business. The method used was the business model canvas to map the condition of Mandala Presto, followed by descriptive and quantitative analysis including the internal factor evaluation (IFE) matrix, external factor evaluation (EFE) matrix, internal-external (IE) matrix, strengths, weaknesses, opportunities, and threats (SWOT) matrix, and analytical hierarchy process (AHP) for business model improvement. The IFE calculation result is 3.32, and the EFE calculation result is 2.79, which are mapped in the IE matrix in cell IV, indicating that the business is in a growing and developing position. The priority strategy determination with AHP focuses on four elements of the business model canvas: key partners, key activities, channels, and key resources.

Strategi Pengembangan Pada Produk Inovasi Biskuneo (Studi Kasus: Tenant Badan Riset Inovasi Nasional)

Biskuneo is one of the innovative products resulting from research by the National Innovation Research Agency (BRIN) to find the right commercialization strategy based on market demand to support industry needs. The aims of this study were (1) to identify internal and external factors that influence the development strategy of Biskuneo innovation products and (2) to compile the application of the Biskuneo innovation product canvas business model to business development. The canvas business model method is used to map the condition of Biskuneo products, followed by a descriptive and quantitative analysis consisting of an internal factor evaluation matrix (IFE), an external factor evaluation matrix (EFE), an internal-external matrix (IE), a matrix of strengths, weaknesses, opportunities, and threats (SWOT). The IFE calculation result is 2.339 and the EFE calculation result is 2.580 which is mapped in the IE matrix in cell V, indicating that Biskuneo is in a position to grow and develop. Strategy determination in the SWOT matrix is ​​in quadrant I (SO strategy), namely the product has great opportunities and strengths so that it can take advantage of existing opportunities. The recommended strategy is an aggressive/progressive strategy.

Kajian Strategi Bersaing Ritel Tradisional di Kota Payakumbuh

Payakumbuh City is inhabited by 141,184 people, most of whom have a labor force participation rate of 71.73 percent, most of whom work in the trade sector, especially traditional retail. However, the increasingly rapid development of modern retail means that traditional retail is starting to be abandoned by consumers, so according to researchers there must be a competitive strategy. needed to help traditional retail survive. The methods in this research are 1). Identification stage evaluation of internal factors, evaluation of external factors, 2). Matching stage with Internal-External Matrix, SWOT, and 3). Conclusion stage with SQPM. The research results can explain that the internal and external conditions of traditional retail in Payakumbuh City are quite good because the total EFI value is 2.89 and EFE is 3.2. This is in quadrant II on the IE matrix with a general strategy of growth and development, on the SWOT matrix it gets 7 Alternative strategies were then ranked by the seven strategies using the QSPM matrix, so the highest score was in strategy 1, namely providing comfortable shopping services for motorists with free and safe parking with a score of 5.12 and strategy 2, providing neater product displays, price labeling with better lighting. enough with a score of 4.87.

Traditional Balinese Architecture as a Tourist Attraction in Bali: an Architect's Perspective

The purpose of this research is to analyze the driving factors and inhibiting factors for the transformation of Balinese Traditional Architecture (ATB) designs in tourism facilities in Denpasar and Badung. Through a questionnaire as many as 48 samples from Architects working in Denpasar and Badung were analyzed through IFAS and EFAS and the Internal External Matrix, the general positions and strategies were obtained. The results of the study show that the main strength of internal factors is the existence of Provincial and Denpasar Regional Regulations regarding building layout which is a very meaningful back-up for implementing Balinese-style designs in tourist facilities. Meanwhile, the main driving factor from external factors is the development of tourism in Bali which is quite large. In this way, in the future, a mutually beneficial relationship will be created between Balinese Architecture and Tourism.

Strategi Penciptaan Nilai Pada Produk Mikro Bank Syariah Indonesia (Studi Kasus Bank Syariah Indonesia Kantor Wilayah Jakarta Tahun 2021-2022)

BSI has a strong commitment to MSME to improve, grow and continue to develop. One form of BSI support for MSME is by distributing financing to the micro business segment. The aims of the research are (1) to formulate internal strengths and weaknesses, as well as external opportunities and threats, (2) to determine business strategies that can be implemented, and (3) to explain strategies that will be used to influence customer decisions in selecting micro products at BSI. Jakarta area. Determination of respondents by purposive sampling, with consideration of those who master the problem, totaling five people from BSI management, practitioners and academics. Data analysis with Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) and Strengths, Weaknesses, Opportunities and Threats (SWOT) matrices. and Quantitative Strategic Planning Matrix (QSPM) to determine strategic priorities. The results of the identification of internal strategy factors found that the main strength of BSI Jakarta regional office in distributing microfinance was an easy and fast financing process with a total score was 0.49. The main weakness that affects the microfinance distribution process at the BSI Jakarta regional office is the lack of Islamic banking literacy with a total score is 0.28. The large number of people who do not have an Islamic bank account is the main opportunity with a total score is 0.47. The main threat to BSI's Jakarta regional office in distributing microfinance is the strong existence of conventional banks with a total score is 0.33. The positioning of the IE matrix strategy is based on the results of the total IFE values weighted on the x-axis and the total values of the EFE matrix on the y-axis. The total value of the IFE matrix is 3.01 and EFE matrix is 2.63. This value shows the position of BSI Jakarta regional office in the distribution of micro-financing located in cell IV, namely growth and development.

Exploring the culinary heritage: Strategies for promoting gastronomy tourism in Tourism Village Tista Tabanan

This study explores strategies to promote local cuisine as a central element of gastronomy tourism in Tista Tourism Village, inspired by the UNWTO's recognition of Ubud in 2019. Using qualitative research methods, this study merges the Triangle of Indonesian Gastronomy theory with Local Cuisine Development principles. Subsequent data analysis employed qualitative descriptive methods, IFAS matrix, EFAS matrix, and SWOT analysis. The evaluation of the internal-external matrix (IE) pinpointed the recommended strategy of elevating local cuisine into a central offering of gastronomy tourism, situated within cell I. This conclusion finds support in the IFE score of 3.3 and EFE score of 3.02. Emphasizing cultural and historical aspects, this approach involves crafting narratives that connect local cuisine to its origins. The SWOT analysis yields four strategies focusing on preserving cultural heritage and enhancing existing attractions for an enriched gastronomy tourism experience, this research enhances gastronomic tourism in Tista Tourism Village and provides a strategic framework for stakeholders which supports sustainable development by leveraging strengths, addressing weaknesses, and mitigating potential threats. Active community engagement fosters ownership and participation are vital findings to enhance the initiative's enduring success, to conclude The study's critical findings are that entities such as the local community, POKDARWIS, and Village authorities have the sense of active engagement to nurture a sense of ownership and participation as it is crucial for the enduring success 0f gastronomy tourism.