Internal Communication Management Research Articles

Internal communication during change management

Globalisation, “glocalisation”, deregulation, privatisation, mergers, acquisitions and a movement of labour toward less expensive economic locations, coupled with revolutionary advances in technology and simultaneous empowering of consumers coupled with changes in demand – are among the revolutionary forces impacting organisations around the world. In this dynamic context, organisations need to re‐evaluate their purpose and raison d’être. This evaluative process will help them to decide which changes: strategic or operational, will have to be made in order to perpetuate survival and growth. While, undoubtedly, organisations realise the importance of good communications, they often find it hard to forge the link between “what gets said” and “what gets done”. Aims, initially therefore, to explore the nature of the link between change, change management and internal communications. Ultimately aims to explore how internal communications contribute to the “successful” implementation of change management programmes. Develops as a theoretical contribution in the domains mentioned. As such, the authors would welcome comments and debate from colleagues with an interest in the fields of internal communication and change management.

Internal communication: beliefs and practice in the organisation

This paper comments on the findings of a new survey into the status of internal communication within British companies and organisations. It suggests that while many companies have opened the door to internal communication as a distinct business discipline — even given it a desk and a chair — most have yet to grant its practitioners a seat at the boardroom table. The authors put forward reasons for this, and identify some of the issues that internal communication managers should address to continue to improve their status.

Total quality in marketing

Both manufacturers and marketers must focus on the quality, which is the main content of TQMkt, for the quality greatly influences the core competence of enterprise. The implementation of TQMkt, which includes market positioning, quality positioning, external communication, internal communication, and quality management of marketing process, requires marketers to pay attention to not only the quality of the product (including service) but also the quality of the whole marketing process. DFD(quality function deployment), which mainly consists of QoH(quality of house), is an important tool of implementing TQMkt.