International Business Environment Research Articles

Fast food investment in Barbados: the experience of McDonald’s

Learning outcomes Specific teaching and learning objectives include to identify factors influencing market expansion decisions and recommend appropriate entry modes, understand factors in the international business environment that contribute to success or failure of international businesses in developing countries, evaluate strategies enabling international businesses to sustain market presence in developing countries and overcome local competition, analyze the concept of local responsiveness in international business operations and suggest strategies for internationalizing domestic companies from developing countries. Case overview/synopsis The McDonald’s case examines the challenges associated with market expansion by global brands. The case occurs during the early-globalization era in the 1990s. Barbados, a developing country, is the site for potential expansion. Prospective investors, the Winters, are desirous of establishing a McDonald’s in Barbados. They need to thoroughly analyze the previous experience of McDonald’s against the host country’s current international business environment, e.g. political, economic, cultural and competitive environment. This case analysis provides a framework for understanding the multifaceted reasons behind McDonald’s exit from Barbados, considering the complex interplay of political, economic, sociocultural, technological and legal factors in the international business environment. The case equips the instructor and students to explore the risks of international expansion, particularly in developing country markets. The case study on McDonald’s failure in Barbados highlights the need to thoroughly examine one’s market entry strategy and available information on the host market and be more locally responsive regarding tastes and preferences. The case study also presents essential lessons for firms and planners from developing countries. Local firms innovated and enhanced their operations in response to the threat from the entry of the global fast-food giant. Yet, they did not seek to internationalize once McDonald’s exited the Barbadian market. The case study, therefore, considers strategies firms from developing countries could utilize to penetrate markets from developed countries. Complexity academic level At the undergraduate level, the McDonald’s Barbados case can be used in international business classes to highlight risks in the international business environment and the need for a carefully planned and executed market entry strategy. Supplementary materials Teaching notes are available for educators only. Subject code CSS5: International Business.

USING THE "FOUR FILTERS" MODEL FOR CHOOSING THE OPTIMAL MARKETING STRATEGY IN INTERNATIONAL COMPANIES

The purpose. The purpose of the work is to develop practical recommendations for improving methodological approaches for determining effective marketing strategies of international companies in a competitive environment by means of mathematical modeling. Methodology. During the research, methods of system analysis and logical generalizations, statistical and comparative analysis, Porter's model, "four filters" model were used. The results. A scientific approach to choosing the optimal marketing strategy using the "four filters" model is proposed, which involves the consistent use of Wald, Savage, Hurwitz, and Laplace criteria. The scientific novelty of the obtained results lies in the improvement of methodical approaches to evaluation and selection of the optimal international marketing strategy, taking into account the criterion approach. The practical significance lies in the expansion of the theoretical plane and practical significance of modern and classical theoretical approaches to the content of marketing strategy in international business, the use of mathematical modeling to solve the problems of choosing competitive marketing strategies in the international business environment.

Proposed Marketing Strategy and CRM for a Parking Technology Company (Case Study: PT. Oranye)

This research examines issues faced by PT Oranye, a parking technology company in Indonesia, the study focusing on enhancing their marketing strategies and client relationship management (CRM) within the B2B landscape. The main problem identified is the company’s struggle to generate sufficient business leads and maintain competitive performance in a post-pandemic market, leading to unsatisfactory revenue achievements. The objective of this study is to analyze the industry perspective and challenges. The research will be utilizing marketing strategies for PT Oranye’s improvement in brand awareness and CRM practices to encounter the business issue. The theoretical data analysis is based on strategic management theories such as PESTLE, Porter’s Five Forces, and competitor analysis for external factors. Internal factors include VRIO, Marketing 4Ps, Value Chain analysis, and interviews as qualitative research to be structured in a Thematic framework with the objective of obtaining useful findings into effective marketing strategies and CRM standardization to improve business performance. The purpose of the study is also to provide PT Oranye with a comprehensive marketing strategy plan to increase brand awareness and strengthen relationships with both new and existing clients. This involves a detailed examination of the internal and external business environment, stakeholder perceptions, and the competitive landscape.

Corporate Entrepreneurship Dimensions and Corporate Market Share of Selected Food and Beverages Manufacturing Companies

The growth of the food and beverage manufacturing sector in Nigeria is hampered by the lack of adoption of corporate entrepreneurship and lack of business innovation, resulting in limited organizational progress among food and beverage companies. This study investigates the relationship between corporate entrepreneurship and market share in selected food and beverage manufacturing companies in Lagos State, Nigeria. The study uses a survey research design, explicitly targeting six leading food and beverage companies in Nigeria that collectively dominate 93% of the industry's overall market share. The overall population consisted of 2,786 employees, and the sample size of 642 was determined using the Cochran formula and multi-stage sampling techniques. Data collection uses a questionnaire. The data analysis process includes the use of descriptive and inferential statistics. The research results show a strong correlation between business innovation, internal business environment, resource utilization, organizational flexibility, proactiveness, risk-taking, and company market share in the selected companies. This research determines that the entrepreneurial dimension of the company has a positive and significant influence on the company's market share. This study suggests that senior managers should proactively engage elements of corporate entrepreneurship to stimulate creative concepts for new and improved products, processes, applications, and services that align with market needs and improve overall performance.

Kinerja Bisnis UMKM: Peran Adaptasi Bisnis Dalam Memediasi Orientasi Kewirausahaan Dan Inovasi Produk

This study aims to determine the Role of Business Adaptation in Mediating the Effect of Entrepreneurial Orientation and Product Innovation on the Business Performance of MSMEs in Palangka Raya. This research uses explanatory research with a quantitative approach. The sample in this study consists of 100 respondents. The analysis technique used is Partial Least Square (PLS). The results of the study indicate that: 1) Entrepreneurial Orientation has a positive and significant effect on Business Adaptation, 2) Product Innovation has a positive and significant effect on Business Adaptation, 3) Entrepreneurial Orientation has a positive and significant effect on Business Performance, 4) Product Innovation has a positive and significant effect on Business Performance, 5) Business Adaptation has a negative and significant effect on Business Performance, 6) Business Adaptation plays a negative and significant role in mediating the relationship between Entrepreneurial Orientation and Business Performance, and 7) Business Adaptation plays a negative and significant role in mediating the relationship between Product Innovation and Business Performance. It is recommended for future research to examine other factors influencing the business performance of MSMEs in Palangka Raya, such as internal company factors, external factors, and business environment factors.

Multinational LGBTQIA+ Policies in Contested International Business Environments

Multinational LGBTQIA+ Policies in Contested International Business Environments

International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda

International Market Selection (IMS) is a strategic and complex decision by which firms choose the markets in which to be present. Despite the undisputed academic and managerial relevance of IMS, extant reviews do not include the most recent empirical literature, do not consider different perspectives linked to alternative units of analysis and research domains, and ignore important changes in the international business environment. This research aims to carry out a holistic and systematic assessment of recent IMS empirical research, propose an IMS framework, and provide directions for future research. We contribute to the international business and management literature by updating and upgrading our understanding of IMS, by expanding the IMS conceptualization, proposing an integrative conceptual framework, and developing research propositions, and by suggesting a comprehensive, updated, and radically original research agenda.

Strategic management accounting and sustainable performance: The serial mediating role of business strategies and competitiveness

The objectives of this study were to 1) examine the impact of strategic management accounting (SMA) that influences business sustainability by integrating comprehensive internal information and external business environment to formulate strategic decision-making to enhance competitiveness, and 2) investigate the serial mediating role of business strategies and competitive advantages. Data were collected from a total of 168 samples of listed companies in the Stock Exchange of Thailand and analyzed by using partial least squares structural equation model. The results showed that strategic management accounting had a positive direct impact on innovation-oriented strategy, efficiency-oriented strategy, and sustainable performance. Innovation-oriented strategy and competitiveness was found to have serial mediating effect on strategic management accounting and performance sustainability. However, both efficiency-oriented strategy and competitiveness had no serial mediating effect on strategic management accounting and sustainable performance. The implications in this present study confirm that strategic management accounting plays a significant role in determining effective business strategies; therefore, executives need to focus on related resources to foster the strategic management accounting which in turn enhances the firm’s competitiveness and sustainable performance.

Achieving internal legitimacy and job satisfaction in UK and US multinational corporation subsidiaries in Nigeria: Do acculturation strategies matter?

The ever-increasing organizations’ quest for multinational investments despite cross-border tensions and cultural diversity in the international business environment necessitates acculturation research. This research aims to determine the nature of acculturation strategies adopted among local workers in UK and US MNCs’ subsidiaries in Nigeria and how the acculturation strategies relate to internal legitimacy and job satisfaction among the workers. Utilizing a quantitative research design, the study uses a structured questionnaire to draw data from 454 Nigerians working in UK and US multinational corporations’ subsidiaries in Nigeria. The research finds that Nigerian workers in UK and US MNCs’ subsidiaries in Nigeria predominantly adopt the integrated acculturation strategy. The study further finds that the integration strategy significantly results in internal legitimacy and job satisfaction among the local workers. Contrary to expectations, assimilation, separation, and marginalization acculturation strategies insignificantly relate to internal legitimacy and job satisfaction. We highlighted the acculturation strategy the UK and US MNC subsidiaries in Nigeria can use to achieve internal legitimacy and job satisfaction among local employees.

УПРАВЛІННЯ СТАЛИМ РОЗВИТКОМ ПІДПРИЄМСТВА В УМОВАХ МІНЛИВОГО СЕРЕДОВИЩА

The need to solve the global problems of humanity has already convincingly and indisputably proven the feasibility of introducing the concept of sustainable development into the practical sphere of economic activity and management of business entities. However, the complexity and scale of the components of the trilemma of sustainable development create several risks and threats to the organization's management system. These risks are exacerbated by the unpredictable effects of external and internal business environment factors. The article examines the peculiarities of managing the activities of enterprises based on sustainable development under the influence of factors of a changing business environment. The proposed author's vision of the content of sustainable development is based on the combination of commercial and non-commercial goals of the company's existence. The implementation of the principles of the global concept of sustainable development in the practical sphere of enterprise management showed the urgent need to consider the challenges and risks exacerbated by the high degree of volatility and variability of the external business environment. Under such conditions, modern approaches to management are updated, which are based on the principles of risk management and allow effective management and leveling of the consequences of transformational transformations associated with the sustainable development of the company. It was determined that the key risks for sustainable business are environmental, social and managerial risks. Considering the nature of their origin and the nature of the manifestation, the article examines the phasing of the risk management process recommended by the world's leading companies when the company achieves the goals of sustainable development. A set of management methods based on the principles of sustainable business development is recommended under the conditions of the need to level the risks of the organization's changing environment. Among the main ones, the following are proposed: a method of analyzing hierarchy processes; method of analytical and network processes; a method of assessing the priority of organizational sub-risks of sustainable management; compliance, assessment of codes of business conduct, assessment of sustainability risks of supply chains. It was determined that the achievement of the goals and objectives of sustainable development and modern approaches to risk management of the business environment should be based on a more transparent disclosure of information about activities. The international standard IFRS S1 "General Requirements For Disclosures Of Sustainability-Related Financial Information" is not just a strategic guideline, but a necessity for the disclosure of information and the creation of a transparent information and analytical management base. This practice is now becoming mandatory for large and medium-sized businesses in foreign management practice, underlining its importance in sustainable business management.

Impact of Islamic Banking on Global Commerce and Business

This research paper aims to critically analyze the place of Islamic banking in the international business environment, drawing on its theoretical tenets, historic antecedents, empirical data, and societal-political repercussions. Based on Islamic Shariah law, Islamic banking provides an alternate form of the banking system that adheres to Islamic law concerning moral risk-sharing and asset-based financing. In undertaking the study, systematic case analysis of the IIOs, statistical analysis, and qualitative research are used to assess the impact of Islamic banking on economic growth, financial inclusion for its population, and overall financial stability. The opportunities and challenges demonstrated in the research case relate to the effect of Islamic banking on consumer behavior, entrepreneurial endeavors, culture, and identity. The innovation and development in Islamic Banking, the use of technology adoption in Islamic banks, renewable finance, and market access in Islamic Banking are also discussed. The study raises the question of how governments can move forward to collapsing obstacles, developing market awareness, and fostering ethical finance and innovations in ethical finance to develop proper ethical finance in the world economy. The study becomes relevant in providing the banking, trade/commerce and ethics literature with important insights to appreciate and appreciate the presumably positive role of Islamic banking, particularly in responding to the existing global challenges that are detrimental to human activities.

Optimization Strategies for the Stereoscopic Intersection Teaching Mode of Language in the Context of Business Management

In the context of the era of globalization and digitalization, the demand for talent in the field of business management is no longer limited to single skills. In addition to mastering master solid business management knowledge, it is also necessary to possess excellent cross-cultural communication skills to integrate into the international market environment. This paper elaborately analyzes how to apply the optimized stereoscopic intersection teaching mode of language in the context of business management education to improve students’ language application skills more efficiently and enable students to cope with ease in the complex and changeable environment of international business.

Adaptive change: Emerging economy enterprises respond to the international business environment challenge

The technological and market containment of emerging economy enterprises (EEEs) from developed countries is becoming a great challenge for EEE development. In this context, how do EEEs respond to international business challenges and achieve continuous organizational innovation? This study proposes a process model of EEEs’ organizational adaptive change to achieve innovation using the case of Hikvision, a leading Chinese artificial intelligence (AI) enterprise. The results show that the adaptive change in EEEs is a dynamic process. The negative impact of international business environment challenges on enterprise development is the starting point for enterprises to adopt change behaviors. Through adaptive change in innovation strategy, innovation architecture and innovation systems, EEEs can break through technology blockades, overcome market crises and further weaken the negative impact of such challenges. This study constructs an adaptive change process model for EEEs and proposes strategic initiatives for EEEs with the help of a national innovation system (NIS), which has policy implications for EEE strategies and industrial policy design in emerging economies.

Business diplomacy influence on multinational corporations’ foreign economic activity processes

Doing business internationally means facing a complex international business environment. The article presents a comprehensive analysis of business diplomacy in transnational corporations as a mechanism for managing complex interactions with governmental and non-governmental organizations. The purpose of the study is to develop basic recommendations for business diplomacy integration in the domestic companies’ activities based on the definition of its role in transnational corporations. The methodological basis of the study was formed by the papers of Russian and foreign scientists. The main functions that are in the area of business diplomacy responsibility have been defined. The main advantages for transnational corporations provided by business diplomacy, the importance of which is more realized in a weak institutional context, have been highlighted. Based on the parameters described by H. Ruël, T. Wolters, and R. Loohuis in “Business Diplomacy in Multinational Corporations”, the activity of Merz, which operates mainly in aesthetic medicine, has been analyzed from the point of implementing the principles and means of business diplomacy. Recommendations have been provided for multinational corporations to integrate the business diplomacy principles into their activities in order to increase its effectiveness. The authors concluded that business diplomacy strengthens a company’s position in the market, helps to expand its influence, and contributes to its development.

The Impact of Emerging Technology in International Business Environment

The journey towards a technologically advanced global business landscape is not without obstacles. Regulatory challenges and ethical considerations must be carefully navigated. Case studies are incorporated in this study to showcase how pioneering companies overcome these complexities, offering valuable insights and best practices. Looking ahead, this paper concludes by outlining upcoming trends and their implications. The significance of innovation in maintaining competitiveness is emphasized, urging businesses to strategize for the evolving global business landscape shaped by emerging technologies. Ultimately, our research aims to provide a comprehensive understanding of the emerging technology on international business.

Conceptualisation and Determination of the Concept of Creating Shared Value: The Results of a Delphi Study

Objective: The purpose of the article is to present the genesis of the concept of Creating Shared Value (CSV), re-conceptualise it, and point out the main dimensions of value creation. In addition, the article describes the existing interdependencies between the various dimensions and the distinct approaches to defining these dimensions. Research Design & Methods: The article presents the results obtained from an expert survey conducted using the Delphi method. The survey allowed us to obtain experts’ opinions on approaches to defining the creation of shared value and its dimensions. Findings: The results obtained suggest a different approach to understanding and defining the concept of CSV and the dimensions of value creation. In the study experts pointed to the connection of the CSV concept with other management theories and concepts in corporate social responsibility and sustainability. They emphasised the role of creating shared value to different stakeholder groups in the complex internal and external business environment. The difficulty of linking company strategy, business models, and activities with social, environmental, or economic goals was pointed out. Implications / Recommendations: The article presents the results obtained from the first part of a study aimed at constructing a tool to measure the creation of shared value. They are the starting point for both the development of the dimensions of the construct and the factors which can be measured to evaluate the creation of social, economic and environmental value in each dimension. Contribution: The article contributes to the understanding of the concept of CSV as a management theory in the context of enhancing the competitive position of organisations and provides a methodological basis for developing a CSV measurement tool.

ECONOMIC AND ANALYTICAL BASIS OF DIGITAL TRANSFORMATION OF ADMINISTRATION PROCESSES IN CONSTRUCTION ENTERPRISES

An effective management system at an enterprise should be built on the use of optimal tools. Data Science is one of the ways to optimize the management system of a business entity through the use of analytical procedures that will help to obtain high-quality and timely information content to prevent risks in the internal business environment. Analytical tools allow identifying problematic aspects of the company's activities, assessing the impact of factors and developing ways to eliminate the negative impact of factors with further development of a development strategy. Interpretation of the results of the analysis of activities using predictive analytics helps to improve the efficiency of the management system at the enterprise. The conceptual foundations of updating business processes and management systems for a construction enterprise on the basis of digitalization (digital administration) are substantiated, which are positioned as a means for the enterprise to achieve competitive advantages in the multi-project field of construction development. Analytical IT tools should be applied to a sufficient amount of qualitative and operational information, which will allow for effective integration of research results into the management process at an enterprise. The article is devoted to solving an urgent scientific and applied problem of developing theoretical foundations and methodology, which includes information models, methods, cognitive mechanisms that allow for the analysis, selection, optimization, and evaluation of the effectiveness of the introduction of modern concepts of information modeling and integrated implementation of a construction project.

RECOGNITION AND ENFORCEMENT OF INTERNATIONAL ARBITRATION AWARDS

This article will explore the legal framework, procedures, challenges, and trends related to the recognition and enforcement of international arbitration awards, shedding light on the significance of this process in promoting a harmonious and predictable international business environment.

The Mechanism of International Entrepreneurship to Improve the Innovation Performance of Enterprises: Based on the Perspective of Social Network

In order to avoid the negative impact of external disadvantages and changing international business environments, enterprises have an urgent need to establish an effective social network, seek improvement in innovation performance, and stabilize their position in the international market. This paper conducts an exploratory single case study on the Midea Group, investigates the mechanism of international entrepreneurship to improve enterprise innovation performance based on the formation of multiple social networks, including government network, business network, and technological network, and discovers that in the process of international entrepreneurship, three-dimensional social networks contribute to resource conversion, research and development capability, market share, and other factors that boost corporate innovation performance. This research helps to understand the key elements in the process of international entrepreneurship, as well as how to build a close social network with stakeholders, rationally allocate and share various resources, and improve the international business environment and innovation performance of enterprises.

Peran Teknologi Terhadap Lingkungan Bisnis Internasional

This research aims to explore and analyze the implementation of the role of the technological environment on the dynamics of the international business environment. We use the literature study method to collect and analyze the latest information about how technological advances influence business strategies and company interactions in the global market. It is hoped that the results of this research will provide in-depth insight into the role of technology in the context of the international business environment