Introduction. At present, the most important requirement in the field of electrical engineering is the better utilization of electrical power, due to its increasing demand and not-so-increasing availability. A permanent magnet synchronous motor (PMSM) is increasingly gaining popularity in various household and industrial applications because of its superior performance compared to conventional electrical motors. Purpose. PMSM is designed based on the selection of various design variables and optimized to fulfill the same. Being superiorly advantageous over other motors, PMSM has the major disadvantage of higher cogging torque. Higher cogging torque generates torque ripple in the PMSM motor leading to various problems like vibration, rotor stress, and noisy operation during starting and steady state. The designer should aim to reduce the cogging torque at the design stage itself for overall better performance. Methods. An interior rotor v-shaped web-type PMSM is designed and its performance analysis is carried out using finite element analysis (FEA). Magnet v-angle is optimized with the objective of cogging torque reduction. Performance comparison is carried out between the optimized motor and the initially designed motor with FEA. Novelty. Magnet v-angle analysis is performed on the same keeping all other parameters constant, to obtain minimum cogging torque. The proposed method is practically viable as it does not incur extra costs and manufacturing complexity. Practical value. It is observed that the magnet v-angle is an effective technique in the reduction of cogging torque. Cogging torque is reduced from 0.554 N×m to 0.452 N×m with the application of the magnet v-angle optimization technique.