Interference Processing Research Articles

Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations

Because consumers may not make brand decisions during ad exposure, consumer memory for advertising is important. Yet, the cues typically available for brand decisions, such as the brand name, may not effectively retrieve the information, thoughts, or feelings stored in memory from prior ad exposure. A laboratory experiment showed that advertising retrieval cues (i.e., other verbal or visual information from the ad) facilitated access of elements from the ad memory trace and affected brand evaluations. Two other factors, competitive ad interference (i.e., the number of competing brands advertising within a product category) and consumers' processing goals during ad exposure, also affected consumer ad memory and brand evaluations.

On-line electromyographic signal processing system.

An on-line electromyographic signal (EMG) processing system using a microcomputer is described. It allows real-time diagnostic aid, interference electromyogram acquisition and processing, and signal-base constitution. It includes a preprocessing unit, microprocessor based, with specialized routines (segmentation of motor unit action potentials (MUAP) in multiunit records, programmable sample frequency and duration recording, as well as specific multichannel operation), graphic display microcomputer with hard copy, mass storage, and force experimental setup (strain gauge connected to digital voltmeter).

Analysis of selenium at the ultra-trace level by gas chromatography

Methodology available for the quantification of selenium by gas chromatography is examined. In particular, evolution of the sensitive analytical procedure, whereby selenium may be determined as a substituted piaselenol with the electron capture detector, is reviewed at length. Reaction conditions are highly selective and contribute to a method suitable for selenium at the ultra-trace level. Factors considered include reagents and reaction conditions, chromatographic requirements, detection limits, sample processing and sources of interference.

Kinesthetic Recall And Information Bold>Reduction Activity

2 experiments are reported in which interpolated motor activity requiring either information reduction (1.86 bits) or no reduction was compared to a control to examine their effects on kinesthetic retention. Exp. 1 used an independent groups design and found only absolute error to increase over the delay intervals. Information reduction activity did not affect kinesthetic retention and there was increasing negative error for longer movements, with positive response sets for short movements and negative response sets for long movements. Exp. 2 replicated the retention interval conditions using a within-Ss design. No difference between conditions was found for either absolute or algebraic error, but an effect of Retention Intervals was found for absolute error. For both studies, the Interpolated Activity X Retention Interval interaction failed significance. No evidence was found to support interference or available processing capacity expalanation for the loss of retention.

Голография и интерференционная обработка информации

Голография и интерференционная обработка информации